"It is actually not difficult to achieve this. You only need to grasp one core element to launch this challenge, and leave the rest to users to create as much as they like. This is also a major advantage of the short video platform."
"The smartest platforms only need to learn from users, understand what they need, and create content that the masses like to see and hear. Just doing this is enough for a platform to gain a foothold."
"After all, not everyone is Steve Jobs, and we can define user needs in turn."
When Yang Luyu heard this, he suddenly felt that the heroes had similar views, and said sincerely: "This is also our priority when making products.
Only when users do not feel any threshold or obstacles when using a software, the product will be considered mature, and such a product will definitely attract the most users!”
Zhou Dongsheng clapped his hands and looked like a "coward can be taught", then smiled and said: "That's right! That's it, and the so-called challenge is actually the same..."
"We only need to grasp one core element and create contrast! The novel experience brought by contrast is enough to stimulate users' desire to create, and then rely on the communication attributes of short videos..."
After all, Zhou Dongsheng felt that this thing was almost meaningless just by talking about it, so he changed the subject, "This is complicated to talk about, so why not just give a demonstration and lend me a mobile phone with software installed on it."
For Zhou Dongsheng, who has experienced the challenge of contrasting countless versions, it is easy to restore each one step by step. Let’s start from the earliest version.
If there are any users who were the first to come into contact with the Douyin software, they should all know that one of the earliest activities that made Douyin popular and even popular outside the circle and attracted the participation of all people was the makeup challenge.
Moreover, times have changed, and in a few years, this contrast-based challenge has not only not become obsolete, but has also been constantly innovated and developed in the passionate creations of many users.
However, the odd and even changes remain unchanged. It is mainly based on "contrast" and the core of "selling beauty" has never changed. This can be regarded as the "original intention" of short videos.
It is also the first need for many users to come into contact with short videos, followed by other diversified needs derived from the platform.
In fact, this early challenge version of Douyin has been popular on the overseas Internet for a long time, and it became popular again after being moved to China by marketing accounts.
At the same time, Douyin, which has a lot of resources in the headline department, took advantage of the spring breeze of this challenge to soar to 90,000 miles, and has become uncontrollably popular since then.
Of course, the importance of Toutiao’s massive resources and its own traffic system cannot be ruled out, but this is also the choice of users and the choice of the market. The two complement each other and finally formed this behemoth.
Yang Luyu took out his mobile phone, opened the software and handed it to Zhou Dongsheng. He was very curious about how Zhou Dongsheng would carry out such a challenge.
After all, the widely used concept of "contrast" is simple to say, but it is not easy to embody this effect.
As soon as you open the software, the layout of the software is immediately in front of you. Whether it is Weishi or Douyin, they actually use a similar layout.
As for whether the father is like the son or the son is like the father, it can only be decided by the beholder.
After all, on the Internet, traffic is king in the end, and the winner is king.
[Can things on the Internet be called plagiarism? It’s just a reference] - Internet giant Pony Ma.
The success lies in simplifying the short video production process, allowing each user to easily shoot a short video of 3-15 seconds, and then pair it with a piece of music for sharing and dissemination.
Therefore, Zhou Dongsheng is no stranger to operations. After choosing a suitable piece of music, an idea suddenly came to Zhou Dongsheng's mind, and he stood up directly to give a demonstration on the spot.
First, he put the phone lens down, pulled his head back, and made an ugly appearance with a double chin, which made everyone present laugh.
As the music progressed, Zhou Dongsheng directly raised the phone to an upward angle, smiled slightly, and it was done.
A simple and unpretentious "double chin challenge" was just released, which can be regarded as one of the earliest challenge projects.
Later advanced challenges, such as the makeup challenge, imitation makeup challenge, and the pajamas challenge, etc., are actually just old wine in new bottles.
It's just that, as a grown man, although I have some good looks, the effect of "acting ugly and becoming beautiful" doesn't seem to be that obvious.
Zhou Dongsheng couldn't help but look at Li Jiana who was standing aside. Her appearance, which looked exactly like Zhu Zhu's, was the best material!
"Hey, Jiana, come here, I'll teach you, and you take a picture." Zhou Dongsheng's interest suddenly increased, and he decisively pulled Li Jiana over, taught a few key points, and then asked Li Jiana to restore it.
Li Jiana sounds quite fresh, and girls are naturally very sensitive to the language of the camera, and they know from what angle they can shoot the most beautiful version of themselves...
Coupled with Li Jiana's natural beauty, a simple and unpretentious version of the "double chin challenge" was presented directly in the video.
After Zhou Dongsheng read it, he handed it to Yang Luyu with great satisfaction, "Mr. Yang, take a look, what do you think?"
Yang Luyu looked at it with confusion. The short video was just ten seconds long, from the downward angle of the double chin at the beginning to the sudden increase in the angle of elevation.
With just one perspective, the contrast from ugly to beautiful was realized. Coupled with the dynamic click music, the audio-visual experience that hit Yang Luyu's eyes lit up.
This bright spot is naturally not because of Li Jiana's appearance, but because of this extremely simple demonstration, which seems simple and unpretentious, but gives people a novel experience.
I even have the urge to give it a try!
When Yang Luyu realized this impulse, he immediately understood the role of this challenge.
Yang Luyu couldn't help but look at Zhou Dongsheng with sincerity. The idea seemed simple, but not everyone could capture this "sudden light" of inspiration.
Mr. Zhou must have a deep understanding of short videos to be able to be so understated, right?
"Mr. Zhou, this idea is really amazing. Once it spreads, it may cause a large number of users to follow suit. By then..." Yang Luyu said excitedly.
If you can personally launch an Internet event as phenomenal as the "Ice Bucket Challenge", then as a tool, it will definitely become popular again and attract more users...
"We can also learn from the operational ideas of the 'Ice Bucket Challenge' and let some more influential people do this challenge, thereby driving fans to join. Compared with the heavy tone of the 'Ice Bucket Challenge', this is a more entertaining challenge
The scope of participation will also be broader..."
"Moreover, we can promote it in overseas markets first. Once it becomes popular overseas, we can then export to domestic sales, using the 'double chin challenge' that became popular overseas as the basis to open up the domestic market..."
Zhou Dongsheng casually talked about his operational ideas. This was also the route that led to this challenge that became popular on the Internet at home and abroad in his previous life. It may contain many elements and key points...
But for Zhou Dongsheng, this is not important, just copy it!
For Zhou Dongsheng, this is just a fill-in-the-blank question. The correct answer is enough to score points. As for the process, just let others worry about it.
"Whether it's popular or not, by grasping this core element, we can still create many types of challenges. What about Mr. Yang, is this considered a strategic opinion?"
Zhou Dongsheng crossed his arms and leaned back tactically. What is a reborn person~
"Forget it, forget it. Choosing Dongsheng Investment must be the most correct one among the many choices I have made." Yang Luyu said decisively to each other in business.
Of course, to a certain extent, what Yang Luyu said was just "telling the truth."