After handing over the task to Xu Kaidao, Zhou Dongsheng touched his chin and felt that the promotion efforts should be enough, but he felt that there was still a little bit leftover.
After a second thought, Zhou Dongsheng remembered that he also had a media company, and with a brand like [Muziqi], Zhou Dongsheng was naturally reluctant to get involved.
After all, the golden brand name "Muzi Qi" is still in the sedimentation stage. Only by steadily laying a solid foundation with one work after another, constantly polishing it, and forming its own unique style can it finally be able to accumulate and make progress.
Even though it has begun to take shape now, Zhou Dongsheng still feels that using [Muziqi]'s traffic on this area is overkill and a waste of natural resources.
Especially after the last communication with Xu Ruoan, the overseas operation of [Muziqi] IP has been started in advance. It is a two-pronged approach, working together to accelerate the formation of [Muziqi] IP.
Maybe, the IP [Muziqi] will still continue the script of taking the lead in overseas markets in the previous life, forming a cultural export and then feeding it back to the domestic market.
By then, after the personality and personality of this "unworldly" fairy have improved, the value of the IP will rise accordingly. Even if it is to be monetized, it will be in the direction of cultural promotion.
Therefore, the Great Wall has not yet been built, and Zhou Dongsheng will not destroy the Great Wall. At most, he will wait for the muse platform to take shape and allow IP to settle on the platform to create an additional channel for the distribution of works.
Although Zhou Dongsheng was reluctant to use the IP [Muziqi], he was not so particular about [Papi Jiang]. Jiang Yilei himself used short video software as a tool to create it.
Well... for creators, isn't it natural to have an additional choice of creative tools?
Thinking of this, Zhou Dongsheng turned on his computer and checked the number of fans the account [Papi Jiang] currently had. To Zhou Dongsheng's surprise, it had exceeded one million!
And judging from the over 10,000 reposted comments and other data on the work, these millions of fans are of high value, and it doesn’t look like they are just buying fans to show off.
With such a gratifying growth rate, in addition to the initial results of Jiang Yilei's output of works, Zhou Dongsheng believes that Xu Ruoan's operation behind the scenes must also have played a vital role!
After all, the operational advantages exerted by a professional team are far beyond what individual creators can match. After all...people's energy is limited, and they have to be responsible for both creation and operation, and they are all too busy.
At this point, stars in the entertainment industry are the best examples. Which star doesn’t have his own team? The bigger the celebrity, the bigger the team.
However, the strange thing is that everyone has become accustomed to the fact that celebrities have teams, but they are still bothered by the fact that Internet celebrities have teams. It is really puzzling.
Perhaps the concept of Internet celebrities has emerged from the grassroots and has not yet formed a public consensus like that of celebrities.
Zhou Dongsheng called Xu Ruoan. As soon as the call was connected, he praised: "Sister Xu is worthy of being born in the entertainment industry. She is used to seeing big scenes and can keep her composure. Even [Papi Jiang]'s scarf account exceeded 1 million.
Nothing worthy of celebration is mentioned..."
Xu Ruo'an on the other end of the phone smiled and said, "Mr. Zhou has given me such high treatment and trust. The operational performance of just 1 million fans is really not worth mentioning. Presumably, Mr. Zhou will not be easily satisfied with such results, right?"
An achievement like 1 million fans is naturally a milestone achievement worthy of celebration among grassroots Internet celebrities. However, for Xu Ruoan, who is used to leading celebrities and entertainers, a scarf with one million fans can only be said to be standard equipment.
Except for some big names with relatively high qualifications in the industry who don't care, the vast majority of celebrities will work hard to meet this threshold.
You can't conquer the audience on stage, but you have to work hard off stage. Things like buying fans and hiring trolls to do data are naturally common in the entertainment industry. For Xu Ruoan, practice makes perfect with these methods.
However, the data of [Papi Jiang]’s account is real. After all, before Xu Ruoan used these methods, [Papi Jiang] had already successfully used his own strength to speak for himself.
A series of complaints about "Ultra Practical Survival Rules for Men" not only caused a lot of reposts and discussions on scarves, but also went directly to the hot search, and directly attracted countless fans of [Papi Jiang].
The self-deprecating boast of "I am Papi Jiang, a woman who combines beauty and talent" left a deep impression on a large number of viewers.
This also makes Xu Ruo'an have to sigh, Internet celebrities and celebrities are indeed similar, but if they want to be remembered by the audience, they still have to rely on their works to speak for themselves.
What Xu Ruo'an didn't expect was that perhaps the opening line of "Wang Po selling melon style" casually suggested by Zhou Dongsheng had a miraculous effect in setting up the account [Papi Jiang].
This alone made Xu Ruoan look at Zhou Dongsheng a few times. After all, this requires not only Internet thinking, but also a keen sense of Internet pop culture.
This ability has nothing to do with age, it is purely a talent. In the fame and fortune fair of the entertainment industry, there is naturally no shortage of people with such outstanding talents, and Xu Ruoan has seen a lot of them.
But every time I meet such a person, I can't help but feel envious and envious. He is young and talented, as if he is the darling of God, and makes people wonder whether he came to this world to make up for his fortune.
Under such inertial thinking, Xu Ruoan naturally believed that Zhou Dongsheng was such a person.
Zhou Dongsheng naturally didn't know that he had such a high opinion of Xu Ruo'an. As a boss, there was no reason to be unhappy when faced with such an aggressive attitude from his subordinates.
"Okay! If Sister Xu has such ambitions, why worry about not having a chance to make a comeback? I couldn't be more relieved to hand over the management of Yi Nian Media to Sister Xu. This time I want to talk to Sister Xu about a small matter...
…”
Zhou Dongsheng changed the subject and then told the whole story.
When Xu Ruoan heard it, it was really a small thing. Isn't it just to promote a music short video software?
[Papi Jiang] This IP is rooted in the bib social platform. It is currently being updated in the form of a personal account, and Jiang Yilei interacts freely with fans to consolidate the base.
In addition, the company is also responsible for distributing its works to the entire network video platform, expanding the audience of [Papi Jiang] IP and accelerating the progress of traffic accumulation.
So so far, the IP of [Papi Jiang] does not belong to any video platform except Yi Nian Media, so there is no saying that it cannot be cross-platform.
One more muse is naturally insignificant, but when Zhou Dongsheng said this, Xu Ruoan vaguely felt that he had caught a vague idea.
An idea that can make the IP of [Papi Jiang] continue to shine, or even take it to the next level...
However, this idea is not clear enough at the moment. You have to use some resources and find ways to set up a stage. Maybe... you can be the first person to win!
Thinking of this, Xu Ruoan couldn't help but feel ripples in his heart. It seemed that the joy of being a pioneer in an emerging field was far better than being in the vanity fair of the entertainment industry...