In the general manager's office of Wenxue Network, Yang Luyu looked at his subordinates who opened the door with joy and said in a hurry: "Mr. Yang, good news!"
Seeing his subordinate's expression of joy, the expression on Yang Luyu's face softened slightly. His original intention of blaming him for his rashness disappeared and he said instead: "Has yesterday's 24-hour data come out?"
"That's right! And the data suddenly ushered in a big wave of growth. A large wave of traffic from unknown sources was injected into our software. The number of users increased accordingly, and these users gathered into several accounts very purposefully...
…”
The subordinate introduced the information while handing it to Yang Luyu.
"After our preliminary review, we have ruled out the possibility of trolls and fan followers. They are all active users of real people. Judging from these representative accounts, these people are all very popular on the current live broadcast platform.
Department anchor..."
"At the same time, the number of registered users of our muse has successfully exceeded 1 million!"
Having said this, the subordinates couldn't hide their excitement. This sudden burst suddenly pushed the originally mediocre data growth rate of the muse software above the horizontal line.
Being able to lay the foundation for millions of registered users in just one week is already a very promising achievement, and it also gives rise to unlimited expectations for the prospects of the domestic market.
If you can get one million registered users in a week, will it be worth it over time?
Yang Luyu looked through the information in his hand while listening, with a relatively calm and calm expression. Looking at the information in the information, he had a rough guess in his heart.
As the saying goes, you can't afford to be too early if you don't have any profit, and the pie will not fall out of the sky for no reason. It's either a trap or someone with good intentions.
If he is just a popular anchor on a live broadcast platform, we may also speculate that he does it casually for the sake of program effect.
However, the top anchors of several live broadcast platforms are organized and disciplined to produce the same live broadcast effect as if they have colluded. In addition, a large number of small anchors have also joined in.
With such an obvious purpose of attracting traffic to the platform, if Yang Luyu hadn't promoted it on the live broadcast platform, Yang Luyu would have felt that these people were the result of spending their own money.
Since it’s not me, who else hopes that the muse software can open up in the domestic market? The answer is naturally obvious.
As for the data of exceeding one million registered users, Yang Luyu did not pay too much attention to this. After all, the value of the data of one million registered users is far less valuable than that of daily active users exceeding one million!
Although muse is a newly launched short video software in China, it is not an unknown person with zero foundation. In addition to the feedback from overseas market traffic, it has also invested a lot of money in promotion.
Therefore, it is not unusual for Internet users who like to try new things and are full of curiosity to download and experience new software and register an account.
The vast majority of these users are just passing by. In addition to leaving a registered account data, they may have uninstalled the software.
After all, registering an account and uninstalling the software are equally easy, and the vast majority of users will not choose to go to all the trouble to cancel their accounts.
It seems that there are many million registered users, but only a few can be squeezed out. And the number of daily active users in the 24 hours yesterday just exceeded the peak of 100,000. This 10:1 ratio is far lower than expected, let alone impossible.
Compared with overseas markets that have been cultivated for a long time.
And once the novelty wears off, how many of these 100,000 daily active users will become regular users of the platform?
Even so, it can be regarded as a good start for the layout of short music videos in China.
A smile appeared on Yang Luyu's face, "I didn't expect that the traffic drainage effect brought by this live broadcast platform would be so good. Judging from the conversion volume, it is far better than other channels we have launched!"
"This may be related to the fact that the user base of the live broadcast platform tends to be younger and more receptive to new things. I already understand the situation. You can go down and get busy first."
Yang Luyu analyzed it casually and waved his hand to drive away the excited subordinates. Seeing Yang Luyu's calm and calm attitude, his subordinates couldn't help but be convinced. As expected of Mr. Yang, he was calm.
After sending his subordinates away, Yang Luyu picked up his cell phone and dialed Zhou Dongsheng's number directly.
"Hey, Lao Yang." Zhou Dongsheng's lazy voice came from the microphone.
"Thank you, Mr. Zhou, for the gift. I have received it here." Yang Luyu greeted with a smile.
Without even thinking about it, Yang Luyu was sure that this was Zhou Dongsheng's handiwork. Except for the investors with relevant interests, no one else had any reason to choose to take advantage of him.
What's more, when discussing financing with Zhou Dongsheng, Zhou Dongsheng had already disclosed the details in this regard. Yang Luyu also knew it well, and there was no need to spend a lot of time to confirm this obvious fact.
Zhou Dongsheng yawned, "It seems to have worked well. Otherwise, Lao Yang, you wouldn't have made a special trip to make this call. Thank you, no need. The anchors are all from my company, so it's a simple effort."
"This is the first step in a long journey of thousands of miles. We are still far away from our goal. I hope you can operate muse well. I have high expectations for music short videos."
Zhou Dongsheng thought about it in his mind and waited for a few months to let the concept of short music videos run through, and then consider taking advantage of the spring breeze of 2016, the first year of mobile...
Zhou Dongsheng not only wants to compete with the Toutiao Group, but he is also prepared to implement the doctrine of use to the end, although he doesn’t know if the name “Douyin” has any magical power...
But even with Zhou Dongsheng's little brain, he really couldn't think of a better or more accurate name, so he could only reluctantly learn from it.
Anyway, the future Toutiao series will also draw on muse’s style and product logic, so I’ll “learn” his future name myself... Isn’t this reasonable?
Of course, in addition to the name, it more accurately defines the young people group, and the slogan "recording a good life" is also very important, which can be said to fully explain Douyin's positioning.
Just as the saying goes, "Life is not only about the present, but also poetry and distance." Even if your own life is a mess, it will not hinder the general public's yearning for a better life.
With such a simple original intention, the vast majority of users have indeed fully satisfied their needs through the small window of the Internet.
It’s just that over time, the colorful world has become so charming, but who can always stay true to their original intentions, just like the simple original intention of most online shopping users at the beginning is to “save money”...
"Thanks to Mr. Zhou, muse has successfully exceeded 1 million registered users in the first week. Compared with the domestic market of hundreds of millions, this is indeed just the first step in a long journey of thousands of miles."
"But don't worry, Mr. Zhou. As the founder of Wenxue Network, my expectations for muse are higher than Mr. Zhou's. I will definitely do my best in terms of operations." Yang Luyu said with a smile.
Zhou Dongsheng was a little dissatisfied when he heard this. Maybe live broadcasting is also in the emerging stage now, and the traffic conversion rate is not ideal.
Otherwise, the combined traffic of the three major anchors would be far more than this number!
The time is still not ripe, the first year has not yet arrived, whether it is Xixi, live broadcast, or short video, it has not yet ushered in the peak moment of real explosion!