A wave of soft advertising promotion routines that will be common in live broadcasts and short videos in the future will quietly appear in front of the audience in the live broadcast room.
At present, the vast majority of anchors are still in the primary stage of promoting their own e-commerce stores and in-store products.
In addition, the current live broadcast platforms are backed by capital and have deep pockets. They are fighting tooth and nail to compete for traffic. They have not yet reached the stage where they need to increase revenue and reduce expenditure and start monetizing traffic.
Therefore, at this stage, it is difficult for the vast majority of viewers to realize that this is a soft broadcast. They simply think that this is a program prepared by the anchor for the live broadcast effect, and they are being fed an Amway invisibly.
Moreover, this scene did not only appear in Saozhu's live broadcast room. A group of anchors under Little People Media, like the eight immortals crossing the sea, showed off their magical powers and cleverly presented the muse software in front of the audience.
As the saying goes, the best advertising effect is when users don't even realize that it is an advertisement, and they fall into a carefully arranged "trap" without even realizing it.
Unlike the audience who will be tired of being bombarded by various soft and hard advertising in the future, at present, especially on live broadcast platforms, this method of soft and advertising implantation is still a new and unique thing.
Although it is old wine in new bottles, it is playing with a concept. Zhou Dongsheng's "advanced" concept was put into practice through the traffic channels of Little People Media, and the effect was surprisingly good.
After all...this is a mature business logic that has been verified by countless practices in the future. Zhou Dongsheng just used it in advance.
Although this "Pandora's Box" has been opened in advance, it has to be opened sooner or later anyway. It is better to let others open it than to do it yourself, at least you will make a profit without losing money.
Zhou Dongsheng leisurely shook the 82-year-old... iced Coke in his hand, highlighting the fact that he never forgets his original intention while watching Sao Zhu's live broadcast.
On the screen, Saozhu quickly downloaded muse. The interface was basically the same as the Douyin in his previous life. After all, this is an IU design based on "the same origin", but it is still slightly lacking in functionality.
In particular, another killer feature of short music videos has not been found in the muse software.
This trump card is naturally a "filter" that is deeply hated and cannot be stopped!
Although Wenxue Network embarked on the journey to enter the domestic short video market ahead of schedule due to Zhou Dongsheng's intervention, its product logic in the European and American markets still invisibly interfered with the muse product.
On overseas social platforms that focus on being real and showing desires more directly, an open culture prevails. There are many eye-opening and explosive content on social platforms that are enough to feast your eyes.
In order to gain a foothold in this open cultural atmosphere, the product logic of the community naturally caters to the needs of Western culture. This may be one of the reasons why this software is so popular in overseas markets.
Although Yang Luyu entered the domestic market ahead of schedule, since he already has successful experience, he only needs to continue this successful experience.
There is no reason why the experience that is rooted in the blossoming of European and American culture cannot work in the domestic market, right? After all, overseas pop culture has always had a place in the country.
Whether it is music or movies, they have always occupied an important position.
With this natural thought in mind, Yang Luyu naturally did not make drastic changes to the domestic version of muse, and still continued the overseas operating style.
Yang Luyu's idea is naturally not wrong, but it has its limitations. After all, the differences between Chinese and Western cultures are obvious, like a chasm.
In his previous life, Yang Luyu was frustrated when he returned to the domestic market. In addition to missing the best opportunity, it may also be related to the failure to pay attention to cultural differences and make changes.
Compared with the openness and directness of Western culture, ours is relatively tactful and restrained, and there is no distinction between high and low in cultural differences.
However, objectively existing cultural differences silently affect people's behavioral norms in all aspects, so the resulting needs are naturally completely different.
This may be one of the reasons why most single products cannot become popular in domestic and overseas markets at the same time.
However, Zhou Dongsheng is not in a hurry. He has to eat his food one bite at a time, and the cards have to be dealt one by one. No matter how many bombs there are, he has to take his time and throw them all out at once, just in case someone overturns the table.
?
First build up the basic flow of muse, and then consider solving the problem of a single filter function. This function, which is enough to be listed as one of the "three evil arts in Asia", is naturally indispensable.
…
The next day, in the Wenxue Network headquarters in Shanghai, in the few days after the domestic version of muse was launched, Yang Luyu, the founder, was naturally extremely nervous to pay attention to the changes in the data.
And he specially ordered the technical department to hand over the statistical data every 24 hours to him in time, so that he can make timely assessment and adjustments to the domestic market strategy.
At the same time, if the results are surprisingly good, you can also report the good news to investors in time, right?
However, despite the popularity of the 'double chin challenge', muse is a software rooted in the mobile terminal after all.
Compared with the overseas intelligent application market that has already blossomed everywhere and is tending to mature, there is still a huge sinking market in China that has not yet unleashed its potential!
Although according to incomplete statistics, the number of active domestic Internet users has exceeded half of the population, and the proportion of mobile phone users has exceeded 50%.
However, among these 600 million or 700 million user groups, excluding the relatively mature user groups, there are still a large number of users who still stay in the primary applications of mobile phones.
Not to mention, as a country with a large population, the potential of representatives of the other half of the population cannot be underestimated, even the elderly and children are no exception.
After all, the market does not happen overnight, people will grow old and children will grow up.
Although the mobile market still has huge potential that has not yet been realized, the time for this realization is not too far away. When the first year of mobile in 2016 comes, it will naturally explode.
At present, due to the existence of these objective factors, and the fact that short videos such as Kuaishou and Meipai have already occupied the market, the data growth of muse after its launch is mediocre, and it is not the same size at all compared with overseas markets.
After all, even Tenda’s short videos have fallen into the darkness before dawn. The fledgling music short videos are obviously not enough to become the dawn that pierces the darkness.
As the founder and helmsman of Wenxue Network, Yang Luyu is not surprised by this result. The decision to enter the domestic market was itself intended to make arrangements in advance.
After all, the prospect of a sinking market described by Zhou Dongsheng, an angel investor, is too moving. If you want to see the light of day, you have to survive the dark night. Yang Luyu is mentally prepared for this.
What's more, Wenxue Network has overseas markets as its backing, which is also Yang Luyu's confidence.
However, although the two-pronged strategy of grasping both hands and being strong on both hands is promising in the future, the consumption rate of funds will also increase exponentially...
Although Zhou Dongsheng not only brought market prospects, but also provided enough guns and ammunition, but if he did not make some achievements as a bargaining chip before the guns and ammunition were exhausted...
Then, the next round of financing is hard to say.
Just as Yang Luyu was deep in thought, a rapid knock on the door interrupted his thoughts. Yang Luyu frowned slightly and said in a deep voice: "Come in!"