It also received US$2 million in financing from Dongsheng Investment. Compared with Mobike Technology, which is progressing slowly, the development of the little yellow car can be said to be rapid.
In less than half a year, they have fully occupied the university market in Beijing, and are unrivaled in the "campus shared travel" track. After all, they have no rivals on this track.
In the process of fully occupying the capital's universities, the feedback brought by the business model of the yellow car through practice and demonstration has undoubtedly given Dai Wei and others full confidence.
After all, practice brings true knowledge, and being able to win all the universities in the capital is enough to prove that their little yellow car model is effective in the campus environment.
And targeting the user group mainly at college students will undoubtedly make the development of Xiaohuangche smoother. After all, young people of this age are willing to accept new things and dare to try new things.
The low price and convenience of the little yellow car can easily retain users, thus forming a virtuous circle, adding considerable cash flow to the company's books, not only the deposit, but also the consumption of users.
This also gave Dai Wei a taste of the sweetness of success, and the $2 million in funds gave Dai Wei ample confidence, and Dai Wei then came up with a bold idea.
Dai Wei decisively held an internal meeting of the founders. There were five people in total, all from Peking University, and they were also the team that Dai Wei had accumulated on campus as the president of the student union.
But now, as they have conquered the university market in Beijing, the original cramped office space can no longer meet their needs.
Therefore, not long ago, they have moved to a new office space, a two-story duplex serviced apartment located near Peking University. The operations department happens to be on the first floor, and the product technology is on the second floor.
At the same time, Dai Wei's office also suddenly looked new, and a group of people gathered here.
"Although we have captured the university market in Beijing, this is not enough. Shopping malls are like battlefields. We must establish sufficient barriers to advantage before other competitors appear."
"The financing we have received so far, coupled with the cash flow generated on our books, is enough to support us in a new round of expansion, so my idea is that each of you will lead a team and go to a city to develop local universities.
market."
"Beijing, Shanghai, Guangzhou and Shenzhen have already won one of them, so we will start with the remaining three cities. As long as we can quickly win the national university market and form our basic market, we will be able to advance and attack and retreat and defend..."
Dai Wei's ambitious speech was unanimously approved by the other four people. They voted by a show of hands and began to assign their respective tasks.
"Let me go to the Magic City. That's my hometown. I'm familiar with it. I have classmates and friends in several universities..."
"Okay, I'm going to Yangcheng. I've had enough of this food desert in Beijing. I want to experience the charm of Laoguang's food!"
"Damn it, you kid is so good at planning your wishes. Then I regret it. Let's change it..."
Several people were laughing and joking, and the atmosphere was particularly harmonious. After all, the success of the common cause was obvious to all. It also made them full of confidence in the future and full of motivation.
Among them, only Xue Ding was more realistic and raised a question, "If we want to win these three cities at the same time, it will be too much for us to rely solely on the funds on our company's current books, right?"
Dai Wei said confidently: "You don't have to worry about this. Just do it. I will take care of the money from investors. I used to get 2 million U.S. dollars, but this time I will get 4 million U.S. dollars no matter what."
That’s all…”
"If you think about it this way, wouldn't we all be close to becoming multi-millionaires? Sure enough, we can make a living by following my eldest brother."
Dai Wei smiled slightly, but before he could speak, his cell phone rang at an inappropriate time, and it was an unknown caller.
When Dai Wei answered the phone, his eyes couldn't help but light up slightly, and then he showed an extremely bright smile.
"Okay, I'll be waiting for you at any time."
After chatting for a few words, Dai Wei looked around after hanging up the phone, showing a confident smile that he had everything under control, "Look at what I said, I was just talking about it, but I didn't expect that there are investors here.
.”
"The other party said that he was very optimistic about our entrepreneurial project and wanted to talk to us further. He is in Beijing and asked us to have dinner together in the evening..."
"Now, Lao Xue, are you still worried about not having enough money?" Dai Wei asked back.
Xue Ding gave a thumbs up sincerely, "The boss is the boss, so what else is there to say? Just do it and it's done. Let's win the national university market together and make the yellow cars not only a sight in Peking University but also in Beijing."
, it is also a sight across the country!”
"Okay! That's good!" Dai Wei just clapped his hands. The five of them were all very ambitious and looked like they were going to do something big.
In fact, no matter how high their expectations for the future are, the popularity of shared bicycles in the next year will still exceed their expectations.
After all, no one could have expected that a mere bicycle could burst into a vast blue ocean and become a hot commodity in the eyes of countless capital.
Perhaps Zhou Dongsheng is the only person who knows this well.
At this time, Zhou Dongsheng was in a hotel in Shanghai, looking out the window at the Huangpu River and the Oriental Pearl Tower, drinking tea leisurely while listening to Lu Sifang's report.
After hearing the detailed report on the progress of Mobike, not only was he not surprised at all, but he was beaming with joy.
"Now that everything has been developed, it is natural to put it into the market as soon as possible. I happen to be in the Magic City now, so let's use the Magic City as a starting point. After all, the three-acre area in the capital is probably occupied by little yellow cars.
Bar?"
Zhou Dongsheng said enthusiastically.
In fact, the reason why Mobike was able to stand out in the disorderly expansion and chaos-ridden bike-sharing field was that it finally managed to cash out and exit.
It can be said that it is inseparable from Mobike’s insistence on technology-based development strategy.
Although it is not as exaggerated as "ten years to sharpen a sword", if Hu Weiwei hadn't insisted on polishing the product, Mobike would not have been able to overtake in corners and take advantage of the situation.
The consumer experience brought by the sense of technology is Mobike’s unique differentiation and the key to its foothold in the shared bicycle market.
And it is precisely because of this high-quality strategy of valuing quality over quantity that the highly technological Mobike once became a unique business card of first-tier cities.
The price Mobike pays for this is naturally a high cost.
But in Zhou Dongsheng's eyes, this is not a high cost. It is nothing to mention in the face of the trend of the times.
In fact, its high cost makes the price of a half-hour ride of 1 yuan extremely cost-effective, making consumers flock to it.
"Let her enter the mass production stage with peace of mind. If the money is not enough, we will raise money and first put 2,000 units on the Magic City market..."
Zhou Dongsheng's calculations were ringing in his mind. Compared to a large project with a future valuation that could easily exceed tens of billions, this investment was only a drop in the bucket.
But, one person alone cannot make a big cake, it has to rely on everyone to add fuel to the flames. If no other capital comes in to carry the sedan, no matter how many shares Zhou Dongsheng gets by himself, it will be in vain.
Therefore, Zhou Dongsheng never thought about eating alone from beginning to end. After all, you can't become fat with just one bite.
