Chapter five hundred and forty-three perfect marketing and hidden dangers
Compared with the booming price of 100,000 yuan, when the price increase entered the 1 million round, the price increase rate dropped significantly. Under such screening conditions, there were only a handful of brands with the financial resources left.
Despite this, the atmosphere at the scene was still extremely warm, and everyone was eager to see how outrageous the price would be in the end!
After all, the bidding atmosphere has reached this level, and it is immeasurable how much premium the final transaction price will generate.
What's more, this first advertisement, which is known as "the first shot in the history of new media", has its own value that cannot be copied and is unique just because of its name and gold content.
Just like the phenomenal popularity of [Papi Jiang], except that Principal Wang can rely on the momentum accumulated on the Internet for several years to stabilize [Papi Jiang]...
There is no Internet celebrity that can surpass [Papi Jiang] in popularity, at least in this time period.
"10 million!" As a brand's loud words rang out, the interior of the exhibition hall suddenly fell into a brief calm.
As soon as this price came out, it obviously pushed this bidding to a new level, and the premium was no longer a matter of consideration.
The symbolic meaning of the first advertisement is of course very great, and [Papi Jiang], the first crab of the traffic bonus of this phenomenal Internet celebrity, must be worth a lot of money.
Many brands obviously had psychological expectations for this, but when the price exceeded 10 million, most brands came back from the fiery atmosphere at the scene and began to consider the value of this price.
Is it worth it? Why?
Such questions appeared in the minds of most people at the scene almost at the same time, and a question mark slowly emerged in their minds.
And a very small number of people suddenly realized that this perfect marketing that pioneered the industry was also part of the value of this "first advertisement"!
They can already predict what kind of huge discussion and attention will be generated on the Internet when the news that [Papi Jiang]’s first commercial was sold for tens of millions of dollars leaks out of this place!
The brand of the winning bidder will undoubtedly ride on this wave of surging public opinion to enter the public eye and gain phenomenal exposure!
From an advertising value perspective, achieving this level of coverage and exposure is, without exception, expensive.
Even if some marketing costs a high price, it is difficult to achieve corresponding results.
As the saying goes, you get what you pay for. However, in the profound knowledge of advertising, there are countless cases where nothing can be achieved without spending a lot of money and a bamboo basket. It cannot be summed up in one word.
But the value of [Papi Jiang]’s first advertisement is really visible. As for such a phenomenal exposure and the large wave of traffic that subsequent advertisements can bring, we can only say how valuable it is.
The benevolent sees benevolence and the wise see wisdom.
At least among the brand owners present, some people have thought about this issue. From this perspective, the "10 million quotation" seems outrageous, but it seems that it is really worth the price.
After all, such a perfect marketing can undoubtedly greatly increase the brand's popularity. For brands with financial resources and eager to increase the popularity of their own brands, it is indeed an option worth taking a chance on.
Of course, there are definitely risks, but high risks also mean high returns. No one knows this better than they, a group of veterans who have been ups and downs in the business world.
"10 million once, is there no higher bid? 10 million twice, it seems congratulations..." Xu Ruoan had a satisfied smile on his face.
In her opinion, the "sky-high price of tens of millions" is far higher than the psychological expectation. Once the price is finalized, it will undoubtedly be a huge benefit to [Papi Jiang] and Yi Nian Media.
Successful marketing.
Just thinking of this, Xu Ruoan felt a sense of honor and pleasure, which was difficult to experience in the fame and fortune fair of the entertainment industry...
However, before Xu Ruoan could give the final word, a sonorous and powerful voice sounded from below, announcing that the bidding was not over yet.
"11 million!"
"Wow, is it true? Someone is raising the price?"
"It can't be a scam, right? The price of an advertisement is almost as high as that of an endorsement by a top celebrity, right?"
"Tsk, tsk, I can't understand it anymore, and I don't have the financial resources to support it, so I just want to watch the excitement."
The whole place was in an uproar, and discussions like this came and went, but at the same time, a vague consensus gradually formed in everyone's hearts.
Obviously from today onwards, the traffic value of Internet celebrities will completely enter the perspective of capital. The growth of this new traffic channel will undoubtedly have an impact on the old traditional traffic channels...
The change of old and new rules, the change of rules, is undoubtedly a severe challenge for the vested interests, but for the emerging forces, it is an opportunity to catch up and replace them!
All the guests present had different thoughts, but this did not affect the fact that the bidding was still continuing. With the price increase again, the bidding had completely entered a fierce stage.
And as the price reached tens of millions, most of the brands in the audience could only become spectators, and only a few people participated in the bidding. There is no doubt that they are the most financially wealthy among the guests present.
Even Principal Wang couldn't help but marvel, "I didn't expect that I didn't need to raise the price. It's already reached such a price. To be honest, I'm a little tempted."
"Although I don't know if the value of this first advertisement is worthy of the price, it has attracted so many people to grab it, which always makes me have the urge to put it in my pocket..."
As soon as Principal Wang finished speaking, he raised his hand enthusiastically and shouted "12 million!"
Zhou Dongsheng burst into laughter, shook his head and said, "Maybe this is just because you are rich and willful, as long as Principal Wang is happy." Then he said no more.
However, even if Principal Wang spoke up, he still could not make a final decision. The representatives of the several brands seemed to be determined to win.
With a round of price increases by several brands, the price has approached the 20 million mark, leaving all the guests present dumbfounded and involuntarily doubting themselves.
Is it because we are blind and did not see the value of this first advertisement? Or have they failed to keep up with the development of the times?
Even Principal Wang started to sit back and watch. If he signed a head anchor at this price, it would be a good value for money, but winning an advertisement did not mean much to Principal Wang.
After all, consumer brands can quickly convert traffic into sales, but in the tug-of-war between live broadcast platforms, the traffic of just one [Papi Jiang] cannot influence the outcome.
When the brand representative sitting next to Yang Ming shouted "20 million", the audience fell into silence again. After weighing the pros and cons, other competitors remained silent.
Obviously this price has exceeded their psychological expectations. This is when Xu Ruoan woke up from a dream, suppressing the ecstasy in his heart and asked high-spiritedly.
"20 million once, twice, three times! Transaction! Congratulations to Liren Beauty for winning this first shoot in the history of new media with a final transaction price of 20 million!"
With the final word, the media witnesses present could not wait to pass on the news.
They could already predict the level of heated discussion this news would trigger!
As everyone knows, there will also be hidden dangers that have been buried for a long time and are about to explode!