Chapter five hundred and forty-four, although late
The speed of information dissemination in the Internet era is so fast that most news no longer suffers from lag. Even news from the other side of the ocean can appear on your mobile phone across the entire Atlantic at the first time.
It is precisely because of this that many media outlets, in order to compete for the timeliness of news, can be said to run faster than Hong Kong reporters. They don't know whether they will be responsible for deviations in reports, but running slowly will obviously not gain traffic.
On the stage, Xu Ruoan announced the final transaction price, and as soon as the hammer fell, the news began to spread in all directions through the Internet.
"Shocked! [Papi Jiang]'s first advertisement actually sold for a high price of 20 million..."
"Revealing the secret! The company that won the first advertisement of [Papi Sauce] worth 20 million is actually doing this!"
"In just half a year, from tens of millions of fans to a multimillionaire, how did this amazing woman do it..."
News like this has been widely circulated on the Internet and caused a huge sensation in a short period of time. After all, for most people, a huge sum of money is already an astronomical figure that is out of reach in a lifetime.
Even if they don’t admit it with their mouths, they know it in their hearts. For the general public, compared with the difficulty of making 10 million, winning the lottery is probably relatively easy.
And it has to be 2 bets. A single lottery bet is only a few million at most, and 20% personal income tax has to be deducted... cough cough.
Therefore, when an Internet celebrity can "easily" earn such an astronomical sum of money, you can imagine how much attention this news will attract among netizens.
There were anchors with a net worth of hundreds of millions in the past, and Internet celebrities who sold advertisements for tens of millions of dollars. The continuous news impact easily instilled an illusion in the general public. It turns out that... it is so easy to make money on the Internet?
It's not an exaggeration to say that there is gold all over the place. After all, it's tens of millions, which would weigh dozens of kilograms if converted into gold, right?
Public opinion continues to ferment, and it is likely to set off an Internet gold rush. However, as the news continues to spread and enters the mainstream public's field of vision, it also means that there will inevitably be more scrutiny and questioning eyes on [papi Jiang]
】On the body.
Even if the entire network has more than 30 million fans, it does not mean that it can cover the entire Internet.
After all, according to incomplete statistics, as of 2015, the number of Internet users in the country has approached the 700 million mark, and more than half of the citizens are surfing the Internet.
therefore,
With this wave of phenomenal marketing, there is no doubt that [Papi Jiang]’s visibility and popularity will once again increase and leap forward, but there are also many controversies that will follow.
Before this, it might have only been discussed on a small scale, but with this phenomenon-level marketing, these discussions have naturally been brought to the forefront.
"Can an Internet celebrity who shoots videos be so capable? Selling an advertisement for 20 million?"
"Speechless, what kind of internet celebrity is so valuable? Do her videos make any contribution to society?"
"Oh my god, I just watched this internet celebrity's video content. It contains a lot of vulgar swear words. It's really unpalatable. Isn't this teaching bad things to children?"
"An Internet celebrity who can only speak dirty words can be sold for a high price of 20 million. What is wrong with this world?"
Negative comments like this may only be a few words at first, but as the popularity continues to spread, similar comments accumulate into a tower, gradually forming a considerable momentum.
As the saying goes, no one is perfect. Anyone who is put under the magnifying glass of public opinion and scrutinized in detail will have his skin peeled off, even if he does not die.
Not only human nature cannot stand the test, but so do people.
As public opinion gets louder and louder, there are some people who are just watching the excitement and not taking it too seriously, fishing in troubled waters, and there may even be some people who are secretly adding fuel to the flames.
As the saying goes, people are afraid of being famous and pigs are afraid of being strong, and with Zhou Dongsheng's repeated promotion, [Papi Jiang], who is clearly at the forefront of the limelight, is now the pig standing in the center of the public opinion stage.
And when public opinion ferments to a certain level, it is often out of control, and the situation will move in an unpredictable direction.
Originally, Zhou Dongsheng had been watching the flood of public opinions on the Internet for the past two days. He had not yet realized the crisis contained in it. On the contrary, he was somewhat complacent.
I thought this was another textbook-level marketing technique. Along with [Papi Jiang]’s blockbuster success, it was clear that the rolling wheel of the video era had arrived.
At the same time, such a profitable typical example will inevitably attract more profit-seeking capital to enter the game, making the cake bigger and bigger together.
As Zhou Dongsheng, who is the first to enter the horse racing arena, the cake in his hands will become bigger and bigger...
Zhou Dongsheng's wishful thinking came true, but as the public opinion situation got out of control and some different voices appeared, Zhou Dongsheng gradually realized that something was wrong.
At this time, he suddenly realized that... could he accidentally become a typical example of someone who was shot first?
In fact, when Zhou Dongsheng realized this, it was already too late. Before he could react, a notice from the relevant department completely detonated public opinion.
“Based on the reports from the masses and the results of expert review, given that [Papi Jiang]’s related videos often contain vulgar contents such as ‘f*ck’ and ‘little bitch’, the relevant departments ordered the video content to be taken offline for rectification…”
As soon as this notice came out, countless people on the Internet clapped their hands and applauded. The discomfort that I felt watching others making a lot of money with ease was instantly wiped away, and I felt particularly happy.
"Okay! This kind of vulgar content with unhealthy views should be rectified. It is really outrageous."
"Now that's good, maybe the 20 million will be gone before I get it. If the videos are gone, where will there be advertisements to sell!"
"I just said money is not that easy to make, hehehehe!"
There are a lot of comments like this that are gloating about one's misfortune. Of course, there are also some fans who really can't stand it, and followed these people into quarreling and scolding, but obviously it doesn't help.
And this notice is undoubtedly a wake-up call for the overwhelming popularity of [Papi Jiang], and it has poured a basin of ice water on Yi Nian Media and Jiang Yilei who are enjoying the spring breeze, making their hearts cool and their hearts soaring...
Because the incident happened so suddenly, people were really caught off guard. Although Jiang Yilei made venomous comments on the Internet, he was suddenly knocked back to his original shape when he faced the Iron Fist.
I immediately called the company to ask what to do next, such as how to respond, etc., and I was a little confused for a while.
Jiang Yilei's boyfriend quickly comforted him: "It's okay. I just want you to correct the content of the video. It's not a ban. After all, you have a large number of fans now, so you must pay attention to the impact..."
Hearing her boyfriend's comfort, Jiang Yilei couldn't help but feel a little calmer. He smiled and said, "Aren't you afraid that I won't be a rich woman and won't be able to support you?"
Jiang Yilei's boyfriend shrugged his shoulders and said nonchalantly: "It doesn't matter, at worst I will continue to raise you. I have raised you for so long..."
"How about we get the certificate another day, so that you can support me for the rest of my life." Jiang Yilei joked as he continued.
"Okay, I don't have any objection anyway. Others have the seven-year itch, but we got the certificate in seven years, which is good." In a few words, the uneasiness disappeared, and the two couldn't help but look at each other and smile.
But at Yi Nian Media, Xu Ruoan was a little worried and at a loss as to where to resolve this public relations crisis.
After all, this is just like celebrities who step on the red line in the entertainment industry. Even with great public relations methods, it is impossible to solve this kind of problem.
Jiang Yilei thought about asking Xu Ruoan for instructions, and Xu Ruoan naturally also wanted to ask the big boss Zhou Dongsheng for instructions...
At the same time, Zhou Dongsheng also received a call.
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