Chapter five hundred and fiftieth coming from afar
At the same time, a young man with a young appearance, about 25 or 26 years old, and a refreshing hairstyle that showed a bit of handsomeness, walked out of Hongqiao Airport from Hongqiao Airport.
After temporarily settling everything in his hands, Nie Yunchen arrived belatedly from Pengcheng to Magic City. Naturally, what he wanted was to meet Zhou Dongsheng and talk about investment in person.
For this post-90s generation who is about the same age as himself, he is also a grassroots man who started from scratch, but he has already created a business legend in a very short period of time.
Prior to this, Nie Yunchen was somewhat complacent about the catering business that he had established with more than a dozen chain stores. After all, how many people in their twenties could have their own life?
Not to mention starting from scratch!
However, after knowing the existence of Zhou Dongsheng, Nie Yunchen had a sense that there were mountains beyond the mountains and people outside the people, and a feeling of admiration for the mountains arose spontaneously.
Before Lu Sifang contacted him, Nie Yunchen did not expect that Zhou Dongsheng would notice such a small chain milk tea shop like his.
It happened that Nie Yunchen embarked on the road of branding, and reluctantly cut off the "Imperial Tea" brand that had been in business for several years but could not apply for it, and started his own business again.
Although Nie Yunchen is aware of using brands to create differentiated competition and stand out from his peers, he is still at a loss on how to manage a brand well and find his own brand value.
Therefore, when Dongsheng Investment came to the door, it seemed that Nie Yunchen saw a clear path.
Especially as a young man, Nie Yunchen has paid a lot of attention to the news on the Internet recently, and he personally witnessed the textbook case of [Papi Jiang] turning danger into safety, and Zhou Dongsheng played an indispensable role behind it.
This made Nie Yunchen determined to ask humbly for advice in person, so he came right now.
As soon as he left the Magic City, Nie Yunchen called Lu Sifang, "Mr. Lu, I have arrived in the Magic City..."
…
On the other side, after having a pleasant chat with Liu, I originally wanted to find a place to have a good meal, so I thought it would be bad luck for Liu to go there. However, since I had just been discharged from the hospital, I still had some problems with my diet.
taboo.
So I could only watch the group leave.
It happened that Zhou Dongsheng's phone rang, and it was Lu Sifang's call. Hearing that Nie Yunchen was so sincere that he even came to the capital to have an interview with him, Zhou Dongsheng was somewhat surprised.
"Okay, give him my phone number." Since everyone is here, Zhou Dongsheng naturally doesn't mind meeting.
Anyway, he has nothing to do at the moment, not to mention this company that will lead the milk tea industry in the future, Zhou Dongsheng is still somewhat interested in this investment target.
The most important thing is that the brand attributes of this milk tea shop are very suitable for the internet celebrity economy. This is what Zhou Dongsheng is interested in. Maybe it can be linked with his own internet celebrity industry, and 1+1 is greater than 2.
Effect.
Thinking of this, Zhou Dongsheng was ready to find a coffee shop to meet this guest from afar.
In Shanghai, it may take some effort to find a milk tea shop, but it couldn't be easier to find a coffee shop.
After all, this is a city with extremely high levels of caffeine in the blood. It is said that there are five coffee shops within 300 meters, and a global coffee chain brand has opened more than 400 stores in the city!
It surpassed Seoul, Korea, and became the city with the largest number of stores of a certain brand in the world.
In such a city with a distinctive coffee culture, negotiating the milk tea business, isn't this the joy of meeting a tauren in person? (Funny)
I found a relatively remote and quiet cafe and asked for a booth. I happened to receive a call from Nie Yunchen. I gave the address to the caller, left a message of "meet and discuss in detail" and hung up the phone.
Although Zhou Dongsheng likes to drink tea, he has nothing against coffee. Isn't it just a drink?
Of course, Zhou Dongsheng could not understand the act of deifying it, elevating it to a symbol of noble status, and even devaluing tea to highlight coffee.
In this regard, Zhou Dongsheng could only say that maybe if he absorbs too much foreign style, his kneecaps will indeed become osteoporotic.
But when he mentioned the relationship between coffee and tea, Zhou Dongsheng suddenly smiled knowingly and thought of a magical coffee chain company nicknamed the "Light of the Nation".
What's amazing about it is that its storytelling ability is breathtaking, and it somewhat inherits the legacy of Suffocation.
But compared with the suffocating male, they are obviously completely opposite. One cuts the ones at home and runs away, while the other cuts the ones outside and takes them home.
Especially from the perspective of consumers, although the latter is embarrassed when being beaten by capital, they are really cool when they coldly hand out 20% off coupons.
Consumers don't care about consuming the credit of Chinese companies or overdrafting the trust of American capital. They only care about whether the wool they pick up smells good.
From this perspective, isn’t the feat of benefiting the people and cutting off overseas capital the glory of the nation?
Of course, this is all a joke, and the specific capital operation must be a god-like operation, but this does not prevent everyone from having fun.
Just like his slogan "let every Chinese have a cup of coffee a day", it is indeed fun for the vast majority of Chinese people.
But apparently, some people believed it to be true.
But perhaps what is even more talked about is that such a company, which is about to collapse after a thunderstorm, can actually live a second life successfully through reincarnation, making coffee with the idea of making milk tea...
This is undoubtedly even more amazing.
To sum up, this is indeed a magical company.
Although there is nothing to learn from its magical capital operation model, its operation and marketing methods still have some merits.
But when it comes to this point, Heytea can probably be regarded as the real originator of milk tea marketing, right? Thinking of this, Zhou Dongsheng's thinking suddenly became clear.
Suddenly, I understood how I wanted to cheat, ah, how to invest.
Thinking of this, Zhou Dongsheng leisurely picked up the coffee and took a sip. He couldn't help but frown and muttered, "No wonder they say it's just pot water. It really does look a little bit similar..."
"Mr. Zhou! I've admired him for a long time. It's true that seeing him is better than hearing it a hundred times. Mr. Zhou is younger than I thought." A voice filled with surprise came.
When Zhou Dongsheng heard about the reputation, he saw a young man who was about the same age as himself, but slightly less handsome than him, walking towards him with a happy face. He was obviously the Nie Yunchen he had made an appointment with.
If it weren't for Zhou Dongsheng, Nie Yunchen would be a well-deserved grassroots representative of the post-90s generation who started from scratch. He created a catering empire with a market value of tens of billions at a young age, and could be described as a dragon or a phoenix among people.
But now, Nie Yunchen, who has not yet taken off in Longyou Shoal, can only be regarded as a young man who has achieved a little success in his career, far behind Zhou Dongsheng.
"Mr. Nie is too polite. I should have gone to Pengcheng to visit you, but I bother you to make the trip in person. I really shouldn't have done it. Please sit down."
Zhou Dongsheng smiled and greeted him, and politely asked him to sit down. This approachable attitude actually flattered Nie Yunchen.