"Even if you get the Imperial Tea brand, with piracy rampant and blooming everywhere, even if you have the advantage of popularity, it will undoubtedly be very difficult for consumers to recognize you, Li Kui, among all the Li ghosts.
Something..."
"Consumers' patience is always fleeting. When they want to drink a cup of milk tea, they have to go through the process of 'Tang Bohu orders autumn fragrance'. Then there is a high probability that consumers will either choose not to drink it or not drink it."
Choose any restaurant to drink.”
"After choosing a counterfeit product, it is Li Gui who makes the profit, but it is the brand you own that overdraws. Under the circumstances of the trade-off, even if you get the brand, you will end up with a thankless end."
Zhou Dongsheng said briefly based on his shallow understanding, and another clear negative teaching material that came to his mind was naturally...
Antler Alley!
This milk tea brand was once popular on the streets and became the favorite of many consumers. It even had the potential to become an industry leader in terms of brand awareness.
Unfortunately, it is difficult to solve the problems left over from history, which has led to widespread piracy and uneven quality, which has gradually destroyed the patience of consumers and completely lost their trust in this brand.
In Zhou Dongsheng's view, even if Nie Yunchen got the Imperial Tea brand, he would probably end up like Lujiaoxiang.
Although it is difficult to establish a separate branch, Zhou Dongsheng, as a person who has experienced it, knows that history has proven that this is the right path.
So on the other hand, Zhou Dongsheng only needed to be able to deceive Nie Yunchen with self-justification and make him unswervingly continue on this road.
And this is not what Zhou Dongsheng is best at.
Thinking along Zhou Dongsheng's train of thought, Nie Yunchen frowned and said, "I disagree with this point. If it is based on the assumption that we can get this brand...
I might choose to work hard on decoration, so that the appearance of the facade can stand out from the crowd, and let other fakes become a negative example for others to imitate..."
"At the same time, we will continue to further expand the effect of differentiated competition in terms of solid materials and production. With such sincerity, I believe that consumers are discerning and word-of-mouth will accumulate little by little..."
Perhaps because they were talking about his own profession, Nie Yunchen put forward his own ideas. Obviously, Nie Yunchen, who can build a business from scratch, still has two skills.
Zhou Dongsheng didn't panic. He might not be good at opening and running a store, but he also had two skills in theoretical deception.
And the experience of actually seeing a pig running gave him the confidence and confidence to speak truthfully.
Zhou Dongsheng clapped softly and said with approval: "I really did not misjudge the person. If it is a last resort, Mr. Nie's idea is indeed the best solution. Even I can't think of it."
come up with better countermeasures.”
"But obviously, the current new tea industry is still a blue ocean, and the huge market demand is far from saturated, so instead of working hard to do this thankless thing..."
"How about using the cost of Mr. Nie's idea on a new brand? Wouldn't it be more conducive to building a reputation? There is no need to spend effort explaining to consumers who is Li Gui and who is Li Kui..."
"Compared with the inherent impression of the original brand, a brand-new brand is undoubtedly easier to leave a refreshing first impression on consumers..."
"As for how to create a refreshing first impression on consumers, my idea is naturally to build the brand into an offline Internet celebrity product..."
"If a cup of milk tea can become as popular as [papi sauce] and sweep the Internet, you can imagine how much traffic it will bring to offline stores!"
In a few words, Zhou Dongsheng painted a grand blueprint in front of Nie Yunchen, which made Nie Yunchen fascinated, and at the same time he felt that this matter had great potential.
Especially... the matter of turning milk tea into an Internet celebrity is indeed somewhat convincing from Zhou Dongsheng's mouth. After all, this is what he does.
As the saying goes, there are specialties in the industry. When it comes to making milk tea, Nie Yunchen is a professional. But in terms of operations and marketing, Nie Yunchen feels that Zhou Dongsheng is a professional.
"It seems that I still have a lot to learn from Mr. Zhou in the future. I hope that Mr. Zhou will continue to teach me freely in the future!" Nie Yunchen said very solemnly after thinking for a moment.
"So, Mr. Nie has agreed to the investment?" Zhou Dongsheng had a teachable smile on his face, but he was happy inside. This was undoubtedly another profitable investment.
Moreover, don’t underestimate this small cup of milk tea. In the future, you can link up with several of your own companies to create some joint products and activities.
Although this is a routine that others will fail in the future, both consumers and brands are still enjoying it, which is enough to prove that consumers are just following this routine.
In terms of linkage, in addition to Internet celebrities, Zhou Dongsheng feels that PlayerUnknown's Battlegrounds and Mihayo, who are growing vigorously, can be linked to each other in the future.
And this kind of superimposed linkage sometimes has the risk of overturning, but in terms of marketing, it is easy to produce the magical effect of 1+1 being greater than 2.
"I never thought about rejecting Mr. Zhou's investment. It was only out of admiration for Mr. Zhou that I came here to ask for advice in person. I feel now that the trip was worthwhile." Nie Yunchen said sincerely.
"Hey, Mr. Nie is so ridiculous. I'm just a lucky speculator. In contrast, Mr. Nie, who is doing business steadily and making a fortune step by step, is truly amazing."
Zhou Dongsheng was so skilled at carrying people in the sedan chair that he could do it at the drop of a hat.
At the same time, Zhou Dongsheng changed the subject and said meaningfully: "As the saying goes, if you stand on the cusp of the times, even a pig can take off. I think the next trend of the times may be the internet celebrity economy."
"[Papi Jiang] is just the beginning. In the future, the scope of Internet celebrity economic radiation should be far beyond your imagination. Internet celebrities are the stars of the Internet era."
"I understand. Why don't we talk about financing? That's all we've talked about. I'm very much looking forward to the valuation that Mr. Zhou will give..."
Nie Yunchen said impatiently.
"Well, leaving professional matters to professional people has always been my code of conduct. I think Mr. Lu will give a reasonable valuation."
"However, I personally look forward to working with Mr. Nie to create a leader in the new tea industry, a phenomenal Internet celebrity milk tea brand, just like the current [Papi Jiang]!"
Zhou Dongsheng then deceived and said that as for the valuation matter, he really didn't know how big the scale of Heytea was now.
But no matter what, if you can get this investment from Heytea now, it will definitely be a profitable investment.