"I~ looked at my Rolex, not to tell the time, but to let you know inadvertently that I am a wealthy person."
The dull dubbing is narrated in a boring voice-over that is three parts sarcastic, three parts self-deprecating and four parts careless. In the picture, Zhou Dongsheng is wearing a white polo shirt, with the collar deliberately raised, and a pair of square-framed glasses that are comparable to Superman's glasses.
…
Zhou Dongsheng's good looks were forcibly sealed, and coupled with Zhou Dongsheng's mature and old-fashioned aura, he really looked a bit like a middle-aged man.
If we push it forward a few years, it would be like filming a series of short videos "When men reach 20, they should stop dressing like children."
Along with the boring narration, Zhou Dongsheng flashed his Rolex and raised the corners of his mouth slightly by 37.5 degrees towards the camera.
"It was a boring day and I wanted to have some fun in my life, so I picked up my phone, opened the search engine, searched for popular female stars, pointed out a popular actress, and asked my assistant to ask her to have a meal..."
In the picture, Zhou Dongsheng swiped his phone lazily, his finger just happened to click on Ni Ni's profile picture, then he raised his head and looked at the beautiful assistant next to him, and waved his hand casually.
The beautiful assistant smiled slightly, revealing her deep and charming dimples. She bent down slightly and Zhou Dongsheng whispered in his ear.
"By the way, I asked my assistant to make some arrangements. The assistant's expression changed from shy, to surprised, to convinced..."
Li Jiana performed the above expressions very cooperatively, and paired with Zhou Dongsheng's joking expression, it seemed that she had other plans.
The scene turned to a very perfunctory conference room with the words "Western Restaurant" on it. Ni Ni opened the door and walked in with a smile on her face to have lunch with Zhou Dongsheng.
On the table, there was Coke poured into goblets, and fried chicken and chicken steaks were placed on the plates. However, the two of them used their knives and forks in a serious manner, enjoying this high-class lunch.
"When the popular actress came to the Western restaurant, she looked at the table full of junk food. She was so angry that she dared not speak out. She could only endure the risk of losing her shape and eat this fast food with me. The process was very fun..."
The corners of Zhou Dongsheng's mouth raised slightly, and the picture paused for a moment on his joking expression. His eyes were deep, as if there was a fan-shaped diagram, which said three parts play, three parts teasing and four parts indifference.
Then the scene changed. Ni Ni walked out of the conference room with Zhou Dongsheng on her arm, chatting and laughing. Suddenly, a group of passers-by, A, B, B, and D with cameras, rushed up.
Under a strong flash of light, Ni Ni panicked, like a frightened rabbit getting into Zhou Dongsheng's arms, while Zhou Dongsheng had an expected expression and calmly shook the Rolex in his hand, as if
There is a dazzling golden light that makes people unable to look directly.
After that, the leading paparazzi nodded vaguely towards Zhou Dongsheng and continued to take photos diligently, with his whole body filled with third-rate acting skills.
"As soon as I went out, I met a group of well-arranged paparazzi and took photos of me having dinner with a popular actress. It would be very interesting if these photos were posted online..."
At the end of the video, Zhou Dongsheng returned to the office, picked up his phone and looked at the top-searched topic on his scarf, with a full smile on his face, raised his hand to look at Rolex, and sighed.
"Sure enough, it took the first place in the trending search without any effort. Unfortunately, the fun of rich people is often so unpretentious and boring."
The final scene is fixed on the ordinary Rolex in hand. In the short video of less than one minute, Rolex is undoubtedly the protagonist.
The frequently appearing words and images look like a Rolex advertisement that lasts less than a minute.
But the sense of randomness that hits you is hard to describe, and you won’t be able to let go of it for a long time after watching it.
Combining this hotly searched event as the material, with the solid skills of Jiang Yilei and others, both the script and the lines were carefully polished to a very high degree of completion.
Coupled with Zhou Dongsheng's soul-injection and the resolute efficiency blessing after giving an order, this short video of less than one minute was freshly released and presented to everyone in the office.
Zhou Dongsheng nodded with great satisfaction after reading it. According to his own memory, he adopted a similar script structure to the original version, using classic lines and soul props to basically restore the flavor he wanted.
Ni Ni was already laughing so hard that she was out of breath, "It's so... so funny. The combination of Mr. Zhou's expression and the lines, how can it be so funny!"
Although he witnessed the entire shooting process, Yang Luyu still felt a sense of ridicule and teasing after seeing the finished product.
Especially combined with current events, the entire video content is sublimated. I don't know whether it is mocking the entertainment industry or fooling the audience. It is full of contradictions and extremely enjoyable.
Yang Luyu has every reason to believe that if this video is released, it will definitely be a hit and will trigger countless viewers to interpret it in various ways...
"High, really high. I am really convinced by Mr. Zhou's work this time. Is this what you call a micro-short drama? With this genre on the short video platform, users can definitely create unlimited possibilities!"
While Yang Luyu expressed his thoughts, he looked at Zhou Dongsheng with an increasingly convinced expression, as if it said, "You kid, you can always come up with something new for me."
"It's too early to say anything now. The content of this short video is only half completed. The remaining half has to be left to the audience to improve. If there is no problem, I will post it on my account!"
Zhou Dongsheng said enthusiastically, you can imagine how big a sensation the release of this video will cause at this time of crisis.
Compared with the process of accumulating the original version to create a phenomenal IP, with the blessing of the right time, place and people, it is possible to achieve it overnight.
Zhou Dongsheng logged into his Douyin account, posted this short video material, and attached a very offensive title: [The life of rich people is so simple and boring].
Then he clicked Publish. As for the other work, he obviously didn't need to worry about it. Someone below would naturally do it.
"It's done, let's go have a meal together and let the bullets fly for a while..." Zhou Dongsheng put away his phone and said with a smile, and everyone naturally nodded in agreement.
The two major media outlets owned by Zhou Dongsheng naturally took action upon hearing the news, and the dirty work of adding fuel to the flames was naturally shouldered by them.
Fortunately, the two major media outlets have already trained their own navy leaders, each leading a team of elite soldiers.
So when they came out in droves, this newly released video naturally began to spread throughout the Internet.
And a clear-cut unified slogan was launched, in the name of "Zhou Dongsheng responds to the scandal", and began to add fuel to the flames across the entire network.
Especially on the scarf platform, after all, it is directly related to the top trending topic. Once this video was spread, it instantly attracted countless netizens to watch it.
And when the long minute is over, most netizens will repost the video without hesitation.
"Holy shit, shit, brother, look at it, this video is so cool!"
"What the hell, this Zhou Dongsheng is really good at handling things, so he should be rewarded for his good work!"
"Good guy, since you've been rumored to have a scandal, why don't you just stop doing it?"
"Inexplicably, I feel that this video is particularly ridiculing. I can't explain it for a while. Let me watch it a few more times..."
One spread spread to ten, ten spread to hundreds, millions to millions... With the blessing of social fission, this video spread very fast, and it was played more than 100,000 times in just a moment.
And the entry "#zhou东生responds to the scandal" directly landed on the hot search list, bursting upwards with great enthusiasm. Driven by the continuous fermentation of heat as fuel, it easily reached the top of the hot search list.
10. Echoing the top trending topic!
At the same time, the paparazzi team who took the photos and were the initiators were still admiring their masterpieces and enjoying the traffic.
At the same time, he was still thinking about what he wanted in his heart, calculating how much profit this wave of traffic could bring to him...
And when they saw the entry "#zhou Dongsheng responded to the scandal", they couldn't help but feel shocked.
"The male protagonist actually responded? You thought he would be a coward and not speak from the beginning to the end?"
"Open it quickly and take a look. I want to see what kind of response the big boss will give. Isn't it just a simple public relations document?"
"No matter what he says, they are all here to increase our popularity and traffic. After this wave of marketing, our bib account will probably have 1 million followers, no problem!"
Everyone in the paparazzi team didn't take it seriously and continued to talk and laugh in a relaxed manner. However, when they clicked on the entry, they saw that the first entry was a video, and the cover showed Zhou Dongsheng's joking expression.
"Is the life of rich people so simple and boring? What does this mean? But it is actually a video response, it seems there is something..."
However, when they turned on the video and the long minute ended, they immediately looked at each other and were speechless.
"What...what does this video mean?" After holding it in for a long time, one of them broke the silence first and asked his question.
"You seem to be showing off your wealth?"
"Doesn't his video mean that the paparazzi was actually arranged by him and that this is a farce planned by him?"
"But somehow, it feels like this video is pointing at our noses and mocking us..."
As one person broke the silence, others expressed their opinions one after another. On the contrary, the leader frowned and chose to read it again.
At this time, he suddenly realized it, slapped the table and said, "Oh no, we are substitutes!"
"As soon as this video came out, it was equivalent to making us busy making wedding dresses for others. Once this video spreads, the public's focus will shift and they will no longer pay attention to the scandal itself..."
"Instead, the focus will be on the discussion video, especially the content of this video..."
The paparazzi leader said belatedly, but even if he saw the meaning, it would not help. He could only watch the situation develop.
This wave is like a vivid interpretation of a mantis stalking a cicada and an oriole behind it. Paparazzi have always been chasing celebrity scandals, and they will benefit from this once they capture breaking news.
As public figures, celebrities enjoy benefits and are also subject to public supervision. The paparazzi take advantage of this loophole, leaving celebrities helpless.
Only a few thorns can write songs and music, and attack the paparazzi hard.
However, unexpectedly, Zhou Dongsheng chose another way to play the role of Huang Que, using an absurd comedy to transform the scandal into an abstract farce.
Like a thousand pounds being moved, the storm was eliminated invisible, and at the same time, it completed the transformation from a victim to a vested interest.
If this is regarded as a public relations exercise, the paparazzi leader would like to call it a god-level public relations exercise.
"Flying geese all day long, we end up being pecked by geese. I didn't expect that we would meet a master this time!"
………
At the same time, this video has indeed triggered a new wave of public opinion on the Internet, but this time the person in the center of the whirlpool is no longer Ni Ni, but Zhou Dongsheng.
With such a fresh and refined way of responding, Zhou Dongsheng did not mean to put on airs at all. With his self-deprecating humor, he made himself a source of fun for the public and even made fun of himself.
In the field of public opinion, daring to insult and ridicule oneself is a clever method. Not only can it instantly reverse the situation, it can also greatly increase the popularity of passers-by and create a wave of goodwill.
After all, "having fun alone is not as good as having fun together." Even the person involved personally went on stage to joke with the audience, and even played better than the audience, turning the art of "offending" into the art of "self-defeating."
Directly transforming passiveness into activeness will make the audience lose their temper, and they can only express their sincere appreciation to the person involved.
There is even an eager desire in my heart to pay attention to this person and see if he will continue to do such good things in the future.
As a result, more and more users followed the lead and poured into the Douyin short video software, and found Zhou Dongsheng's personal account. While paying attention to this main stage, they also joined the Internet carnival in the comment area.
As Zhou Dongsheng said, the effect of the other half of this absurd farce is gradually improving with the concerted efforts of many netizens.
With everyone adding fuel to the fire, and with the participation of countless netizens, the scope and popularity of this farce continued to grow, and the energy it exploded far exceeded everyone's imagination.
Including Zhou Dongsheng, no one probably expected the final impact.
Overnight, the influx of new traffic to Douyin’s short videos approached the 10 million mark, and Zhou Dongsheng’s personal account easily gained a million followers overnight.
The playback volume of that short video on the single platform Douyin alone exceeded 10 million, not to mention the uncountable playback data in the process of forwarding and spreading across the entire network.
And under the influence of this social fission effect on the entire network, it can be said that it is a steady stream of traffic to Douyin short videos.
From this perspective, this is undoubtedly an extremely successful marketing event!
Not only Douyin has been affected by traffic, but also the soul prop-Rolex has benefited from this. The traffic of Rolex's official website has increased dramatically, and the three words Rolex have directly become a hot word on the Internet, ranking among the top ten in search engines!
This phenomenon-level influence alarmed Rolex’s operations department in China. At this time, they looked at a loss. Later they thought that the company had not made any big moves recently and had not put out such large-scale materials and advertising.
ah……
Why did Rolex become a hot search topic out of nowhere? After following the clues, the operations department couldn’t help but fell into deep thought after watching the short video of less than one minute by the instigator.
Is this the company’s new spokesperson? Why didn’t I know?