As the popularity continued to grow, this short video of less than one minute became an overnight sensation and swept the entire Internet.
In just one night, it completed the feat of exceeding 10 million views. When most people thought that this was the peak, they did not expect that it was just the beginning.
As we all know, the social fission effect of the Internet is often the larger the base, the more exaggerated the fission energy generated, and its momentum will become more fierce.
Moreover, the most violent reactions and the strongest momentum in the entire fission process often occur in the first few days.
Therefore, the next day, the derivative topic of this short video was still spreading at an incredible speed, especially the soulful lines that left a deep impression on countless viewers, and were widely circulated on the Internet for a while.
After all, the essence of human beings is repeaters!
"The happiness of rich people is often so unpretentious and boring..."
"The life of a working-class worker is often so unpretentious and dull..."
And in the process of continuous dissemination, it naturally stimulates some viewers' strong desire to create. Compared with creating something out of nothing, it is a precious creativity...
Making new creations based on existing materials is undoubtedly what the general public is best at. Therefore, such a simple and clear line that is deeply rooted in the soul of the people has naturally become the target of magical modification by the general public.
For a time, whether it was on mainstream social platforms such as Douyin, Tik Tok, or chat software, this sentence spread like a virus, and countless netizens talked about it as a joke, which can be said to be a joy.
And some good people named it "Boring Body". As soon as this idea appeared, it was recognized by the masses. At the same time, like running water, they spontaneously started to promote "Boring Body".
In the final analysis, the basic need of the general public when surfing the Internet is to have fun. Every netizen is an audience. Who hasn’t thought about watching the excitement without taking it too seriously?
And a figure like Zhou Dongsheng is already considered one of the big figures in the general public's perception. He should be aloof, but he uncharacteristically "steps down from the altar", plays the art of self-deprecation with the public, and directly
Treat yourself as a joke for the entertainment of the public...
This uncharacteristic contrast actually made the general public feel flattered and surprised. We were pointing fingers behind our backs, but we didn't expect the real person to turn around and join in the discussion.
And he also disliked the general public's lack of discussion, so he personally went on stage to demonstrate to everyone what the art of making jokes is...
If this were an ordinary Internet celebrity or a small star, people might still speculate on it from the perspective of hype, popularity, and marketing.
But does Zhou Dongsheng need it? Of course he does, but the public obviously doesn’t think so. Just like Principal Wang, no one would think that he is like an ordinary Internet celebrity, just for the sake of being famous...
After all, the purpose of being popular is to make money, and they are already rich, so what else is there to do?
As for the underlying reasons, they are obviously not within the scope of public consideration. Again, everyone just comes to the Internet to have fun, so why should they care so much?
On the contrary, Zhou Dongsheng's "people-friendly" performance actually inspired the public's goodwill, and they willingly contributed their own meager strength to its popularity.
Just like Principal Wang is known as the most down-to-earth rich second generation, thus attracting countless fans and audiences.
After Zhou Dongsheng's operation, he seemed to be somewhat better than his predecessor. The enthusiasm and popularity he gathered in a short period of time suddenly pushed him to the forefront of the Internet again.
In the Internet age, the public is always keen to push people up to the altar and then pull them down from the altar. What Zhou Dongsheng is experiencing today is obviously the first stage.
The next day, the number of fans on Zhou Dongsheng's personal Douyin account continued to increase. The attention poured in from all directions, like insignificant drops of water. However, when gathered together, they formed a surging wave.
After 24 hours, the number of followers on Zhou Dongsheng's personal Douyin account miraculously exceeded the 3 million mark, directly setting a new record on the Douyin platform.
This explosive growth rate is the fastest on the entire Internet, allowing Zhou Dongsheng to easily become the top streamer of Douyin. At the same time, the number of views of a single video is soaring, heading towards the billion mark.
With more than one million likes and more than half a million comments in the comment area, this video has become a phenomenon-level work that is "unprecedented" on the Douyin platform, and "unprecedented" for the time being!
Various shocking data vividly demonstrated the unique charm of short videos to the entire Internet, especially this kind of ingenious micro-short dramas, which immediately gave countless creators a taste of money.
All the hustle and bustle in the world is for profit, and all the hustle and bustle in the world is for profit. This kind of profitable thing naturally stimulates the most primitive motivation of most people.
At the same time, this short video not only alarmed the operations department of Rolex, but also the leading competitors like Kuaishou and Meipai.
In the eyes of the general public, it may be a ridiculous farce. As the short video said, it is just the daily life of "rich people, plain and boring".
However, Zhou Dongsheng's identity is destined to be difficult for others to interpret so simply. As a strategic investor in Douyin, this move is naturally attributed to a marketing event.
Judging from the results, this is undoubtedly a classic case like an Internet marketing textbook. As peers, Kuaishou and Meipai naturally held internal meetings as soon as possible to analyze this incident.
Can this success be replicated? If so, what should we do?
If they had not paid enough respect and attention to the sudden rise of Douyin, then Douyin now has the qualifications to become a thorn in their side.
After all, this wave of explosive data performance has led to hundreds of millions of users on their platform, but there are also very few phenomenal works with such excellent data performance.
Most of it is spread and developed within the platform, and only after a long period of accumulation can such data performance be achieved.
The short video "Zhou Dongsheng's Boring Life" undoubtedly brought together the right people at the right time and the right place. With the popularity of the "Ni Ni Scandal", plus the fact that Zhou Dongsheng, a popular hottie who was brother to Principal Wang, ended up in person...
…
Of course, there is also the high-quality content of the work itself. After gathering all the elements, a marketing miracle with such an explosion of data was created!
After an analysis, both companies determined that such a marketing event was an exception and difficult to replicate. Even if the bosses of the two companies followed suit and ended up doing it themselves, it would be impossible to achieve the same effect.
There is even a suspicion of "imitating the imitation of the east, and painting a tiger instead of a dog".
On the contrary, the analysis around the work itself allowed them to see the potential of this micro-short drama genre.
This method of deconstructing and reshaping short dramas removes a large number of details and highlights the short, flat and fast tile content of the short video itself. It is undoubtedly a short video platform that is naturally adapted to the fast pace.
The development route of short videos itself is to seize the difference between them and long video platforms. Compared with long video platforms that focus on content development, short videos undoubtedly focus more on social functions.
As for platform content, the production rights are directly handed over to the hands of the general public, allowing them to create them with their own hard-working hands, which is called "showing oneself."
The form of micro-short drama has already sprouted on short video platforms, and many users are trying to use their mobile phones to shoot short and clear stories.
It's just that whether it's technique, storytelling, or content, it's currently in a very rough exploration stage.
In comparison, Zhou Dongsheng's personal exit was like a dimensionality reduction blow. Although he could not be said to be a professional player, the resources and conditions he possessed could easily defeat 99% of the users.
Therefore, the effect presented is like a world of difference, which is reasonable.
However, with Zhou Dongsheng's personal demonstration, it undoubtedly attracted the attention of the two major platforms, Kuaishou and Meipai. After all, it was Zhou Dongsheng who personally showed them...
As the internal meeting progressed, the focus of the discussion shifted to how to promote within the platform and encourage users to create micro-short plays...
This fire lit by Zhou Dongsheng himself has undoubtedly become a fuse, intensifying the content competition between short video platforms, and even beginning to realize the importance of high-quality content itself.
There was the Golden Second Award before, and then there was [Papi Jiang], and now there is the marketing miracle created by Zhou Dongsheng himself. When the two major platforms chose to pay attention to this opponent and began to analyze it, the context of its layout began to gradually be revealed to them.
In front of you.
There is no doubt that this is the foundation for building the content system of the platform itself, and now it has become a general trend.
With leading users like [Papi Jiang] and [Zhou Dongsheng] setting examples, once a leading effect is formed, it will inevitably drive more and more users to join this camp...
From this point of view, this trend has already taken shape and has become a distinctive signature of the Douyin platform, and it is still differentiated content from Kuaishou and Meipai.
Although this third leg is still immature, there are already faint signs of the industry becoming a tripartite force.
After all, Douyin is not an unknown person. Douyin, which has just received pig factory financing, also has strong capital support behind it, and has the confidence to not lose to the two of them.
It is obviously impossible to forcibly nip it in the cradle, unless the two companies join forces, but as evenly matched competitors, it is obvious that there is no possibility for them to shake hands and make peace...
Then, there is only one possibility left, which is to follow up and promote within the platform with the same intensity or even greater intensity, encourage users to create more high-quality content, and build a moat for their own platform.
To slow down the rate of user churn...
After all, when Douyin has become a hot trend on the Internet, with the blessing of freshness, the general public will obviously choose to try it as soon as possible.
Although the current growth rate of the mobile Internet is very rapid, with the number of Internet users exceeding 500 million, both Kuaishou and Meipai still have a vast incremental market for them to conquer.
But this growth rate is bound to be slow, and the various phenomenal data that Douyin has created with the help of this marketing miracle are obviously at their expense.
After all, how can we develop quickly?
At the same time, even Kuaishou and Meipai began to respond internally, so Yang Luyu was naturally even less likely to miss such a God-given opportunity!
If we don't seize this opportunity and take a beating on our opponents, how can we be worthy of the "sacrifice" Zhou Dongsheng made?
On the Douyin platform, a vigorous and rapid online campaign launched a nationwide participation event under the name of "Boring Challenge", encouraging countless users with strong creative desires to publish their first short video on Douyin.
In addition, the Douyin platform also has original and original short video materials. You can shoot the same style with just one click. It is so convenient and fast, which naturally meets the pain points of users.
At the same time, Yang Luyu was not stingy and offered various small favors as prizes, thereby amplifying the creative desires of countless viewers and making them more willing to show up.
"Want to gain millions of followers overnight, enjoy the attention of everyone, and become the focus of friends and relatives? Come to Douyin short video and record your wonderful life with Douyin!"
And with the help of this shareholder style, they put up a clear-cut banner and directly spent a lot of money to distribute advertisements across the entire network to create a wave of popularity.
With this phenomenal popularity, the conversion rate of advertising has also shown an amazing effect, creating an intuitive effect of spending a small amount of money to do big things, which is far better than usual advertising.
Over time, Douyin's short videos have taken another step forward. Both the number of users and daily active data have skyrocketed.
On the day of the official launch of the event alone, the number of new short videos on the platform exceeded 100,000, and the entire platform ecology showed a prosperous and prosperous scene.
Zhou Dongsheng's torch indirectly ignited the rocket of Douyin's short video. Douyin, filled with fuel, soared into the sky like a monkey in the sky. As for how fast it could fly, it is still unknown.
After this battle, Zhou Dongsheng's personal reputation has undoubtedly risen sharply. The number of followers he has gained publicly is in the millions. As for the indirect impact, the scope is obviously wider.
In addition to the attention of the general public, the industry naturally responded enthusiastically to the fact that Zhou Dongsheng once again created a phenomenal event, and this time he was the protagonist.
This young man should not be underestimated!
Not only is he young, but his strong star-making ability that he has shown again and again has been enough to attract the attention of some established media bosses.
After all, compared to the traditional track of the entertainment industry, the new track of Internet celebrity economy is undoubtedly still a blue ocean with an infinite incremental market!
How could anyone not be tempted by such a huge piece of cake? And Zhou Dongsheng took the lead and started staking the claim, looking like he was devouring the cake with his mouth full of oil, which was even more tempting!
With all parties ready to take action, it is conceivable that the internet celebrity economy will usher in more contestants.
Zhou Dongsheng naturally welcomed this with both hands and feet. After all, in front of such a big cake, no matter how big the appetite is, it is insignificant.
