As the Celebrity Day celebration comes to an end, such a unique celebration in the Internet celebrity industry has unsurprisingly attracted a lot of attention on the Internet platform with the help of all parties.
As the saying goes, it is not spring that stands out, although the previous Golden Second Award also received a lot of attention, and Ding Sanshi, an Internet tycoon, personally expressed his optimism for the future of short videos.
Soon after, the news was released that Zhuchang Capital exclusively led Douyin’s Series B financing, which undoubtedly provided sufficient factual basis for this statement.
As a major Internet company, Zhuchang is not the first player to get involved in the short video field. Tenda has already failed in this field before, which can be said to be a success but a failure.
The appearance of Ding Sanshi, the soul of Pig Factory, and the investment of Pig Factory Capital are undoubtedly a gesture of risking everything to make a bet. This action alone is enough to attract a lot of attention.
Even this attention exceeds the Golden Second Award, and even the short video platform Douyin itself. This is the head effect brought by the big boss himself. Compared with the so-called star effect, it is undoubtedly much higher.
After all, the star effect attracts the general public and fans, while the head effect of a big boss attracts the attention of investors in the capital market.
In terms of the magnitude that can be generated in this real money capital market, the two are obviously not comparable at the same level.
Nowadays, Sina, one of the established Internet giants like Zuchang, is also following up on this field of betting, using its core business of scarves to dig into the prospects of the Internet celebrity industry...
Not to mention the celebrity birthday party held by another veteran player in the short video field, Meipai, plus the head-turning influence of two Internet giants.
A spring breeze called "Internet celebrity economy" is quietly blowing in the capital market!
It has attracted the attention of countless investors and institutions, and they have begun to re-examine it, and even started internal meetings to focus on discussing the future prospects of the "Internet celebrity economy" and analyzing the core of it that can attract the attention of big bosses.
At the same time, on the bib platform, news about the Red Man Day celebrations continued to ferment, focusing on promoting the major celebrities who had won awards. This made fans from all walks of life feel proud and subconsciously began to voluntarily forward the promotion.
A repost, a screenshot, and sharing it in your own social circle. With the effect of social fission, the traffic will naturally increase exponentially.
This process is essentially the same as the fan economy of traffic stars. It is not much different. It is just that the "commodity" being consumed is different.
As the driving force behind the scenes, bibs started by relying on the celebrity effect of celebrities and other public figures. At the same time, public figures from all walks of life also use bibs as their main platform to speak out.
Naturally, both sides get what they need and benefit from each other. The scarves who have tasted the sweetness of it are now keenly aware of the advent of the "Internet Celebrity Economy" and have chosen to try their luck and take the Red Man Day celebration as an opportunity to bet on the Internet celebrity industry.
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On the basis of the star economy, we are trying to open up channels and open up channels for the Internet celebrity economy again, using this as a new growth point for scarves.
Both the bib and Sina behind it undoubtedly attach great importance to the growth space of this business. It is enough to see from the fact that the CEO of bib personally came forward to host this Red Man Day celebration.
Therefore, we will not be too stingy in publicity resources. At the same time, in order to burn the fire more thoroughly, we will naturally add fuel to the fire.
Among them, the official media of Bibo Entertainment released several carefully prepared interviews, including Principal Wang, Zhou Dongsheng and [Papi Jiang], the number one Internet celebrity of the year.
It can be said that, no matter in terms of topicality and attention, the bib, which is well versed in this issue, has selected some celebrities who are destined to receive the most attention from the beginning and conducted special interviews.
It can be said that no one understands traffic better than the scarf (funny).
Among them, Principal Wang’s interview continued his usual style of being outspoken and without any inhibitions. He responded to various questions from reporters in a very sharp way.
However, when talking about his views on the Internet celebrity industry, Principal Wang said, "Originally, I was not very optimistic about the future of this industry, but a friend of mine changed my views on this industry..."
"Before this, I would not choose to invest in this industry, because the timeliness of Internet celebrities may be far lower than imagined. Once they lose their stable output and creativity, they will be quickly forgotten by the public..."
"But my friend firmly believes that the Internet celebrity industry is the future, so I will reserve my personal opinion for the time being. If there is an opportunity, maybe I will try to invest..."
Regarding Principal Wang's eloquent talk, the reporter seemed to be deliberately provoking the conversation, and couldn't help but interjected, "Is this friend [Papi Jiang]?"
Principal Wang laughed dumbly, but did not deny it. Instead, he said, "You can put it that way."
Relying on his friendship with Zhou Dongsheng, Principal Wang did not choose to cause trouble. Instead, he vaguely expressed his wait and see on the Internet celebrity industry, and at the same time expressed his affirmation of [Papi Jiang].
It can be said that it gave Zhou Dongsheng enough face. After all, whether it was the investment in Little People Media or the investment in the game "PlayerUnknown's Battlegrounds", Principal Wang made a lot of money.
Moreover, the popularity of the game "PlayerUnknown's Battlegrounds" will inevitably generate a steady stream of revenue, not to mention its connection with the live broadcast platform and the e-sports competitions jointly organized with Banana Games.
The future income from this investment is still an inestimable figure, and this investment may even become one of the most successful investments among President Wang's many investments.
But in fact, Principal Wang did nothing. He just sold Zhou Dongsheng a favor and simply liked this person.
Principal Wang did not expect that this game would be as popular as it is now. The daily profits would actually swap the positions of the two parties. This favor was actually owed to him.
With a more consolidated interest relationship, the friendship between the two parties will naturally be improved to a higher level. Therefore, it is reasonable for Principal Wang to say a few nice words to his friends.
The interview with [Papi Jiang] was relatively simple and clear, focusing more on his popularity, his future career plans, and his gratitude to Zhou Dongsheng, a great talent.
The performance is remarkable, but there are not many unexpected contents and highlights. However, both interviews are invariably related to the key figure Zhou Dongsheng.
In the public opinion field of bibs, Zhou Dongsheng has been in the limelight recently, and his limelight even temporarily overshadowed Principal Wang, who was focused on his career.
Whether it is "The Boring Life of Zhou Dongsheng", a phenomenon-level short video that has been watched with gusto by countless people, or the 1.5 billion box office gamble triggered by the recent guest appearance in the movie "Wolf Warrior 2"...
The three words "Zhou Dongsheng" made seven in and seven out of the hot search list, and became famous for a while, especially among the users of scarves, everyone knew about it.
No matter what you do, the number one scarf user in eating melons will always take the lead in eating melons and be on the front line. In addition, Zhou Dong has increased the intensity of hot searches, which is enough to make the vast majority of people who eat melons remember it.
Lives in Zhou Dongsheng.
After all, Principal Wang has learned from his mistakes on this road to fame.
And when a large number of people curiously opened Zhou Dongsheng's exclusive interview, the unique insights into the internet celebrity industry inadvertently resonated with many scarf users.
Prior to this, a large number of users still had a derogatory stereotype of the word "Internet celebrity", and even "Internet celebrity" was not even a neutral term, let alone a profession.
However, under the rolling wheel of history, some trivial obstacles are not enough to change the inevitable trend of history. The rise of Internet celebrity economy is undoubtedly an inevitable trend.
However, Zhou Dongsheng's concise and concise views on the word "Internet celebrity" gave people a feeling of sudden enlightenment.
Especially those ordinary groups that Zhou Dongsheng mentioned were submerged in the rolling wave of urbanization. Previously, they had no choice but to play the silent majority in the mainstream public opinion of society.
However, the era of short videos has arrived
Come, it is undoubtedly an opportunity before them, giving them a chance to compete for the right to speak.
It's like what Mr. Lu Xun said, "Those who can do things, and those who can make sounds, have a certain amount of heat and a certain amount of light...".
When everyone adds fuel to the fire, Internet celebrities are the spokespersons elected by the general public, and they have indeed stood on the stage of mainstream public opinion and have the right to speak.
It's just that due to the uneven quality of good and bad, even if you have the right to speak for a short time, you may not be able to make a voice that matches it. Of course, I won't show it here for the time being.
Before this, most people had not tried to define the group of Internet celebrities, but this unique insight seems to be an attempt to "rectify chaos" and rectify the name of the group of Internet celebrities.
Especially since these words came from Zhou Dongsheng, who was in the limelight, this paragraph of content that was already very topical became even more controversial.
Those who agreed with it believed that Zhou Dongsheng's views were very reasonable and thought-provoking.
Naturally, there are also those who hold objections, believing that Zhou Dongsheng is just a stakeholder, and as an investor in the Internet celebrity industry, he is just praising Internet celebrities.
At the same time, there are also neutral factions who feel that there is some truth, but not much, and that it is a bit exaggerated. Internet celebrities are Internet celebrities. What does it have to do with public choice?
Such a controversial topic immediately aroused the enthusiasm of the general public for discussion, and they all started to post on the Internet with all their energy.
For a time, opinions were like a hundred flowers blooming, all parties expressed their opinions, and there was a lot of quarrel in the comment area.
However, whether they support, do not support, or hold a neutral attitude, their actions are equivalent to a choice, and subtly put "Zhou Dongsheng" on the hot search again.
Whether you praise it or scold it, even if you just click on it out of curiosity and pay attention to the topic itself, it will turn into a little bit of traffic, like hundreds of rivers returning to the sea, and become part of the popularity of the topic.
This may also be understandable, why some traffic stars, no matter how many little black men they have, will not be like a dog easily just because they still have traffic.
Of course, the premise is that you don’t seek death.
As for the shadow of a person's famous tree, these words uttered from Zhou Dongsheng's mouth not only caused controversy in the public opinion field, but also served as a good reference for some concerned people.
Especially with the entry of the two major Internet giants, coupled with the successive big moves, and the successful realization of Internet celebrity traffic, it reflects its own value and undoubtedly gives the market a certain degree of confidence and support.
Zhou Dongsheng was like an insignificant straw, quietly breaking the camel in some people's hearts.
In such a huge market, it is natural that there are only two major media companies owned by Zhou Dongsheng. There are many online media companies dedicated to developing Internet celebrity business.
In fact, in any era, there is no shortage of entrepreneurs with outstanding vision, and opportunities will always be reserved for those who are prepared.
When the wind of the times comes to them, they will naturally ride the wind and rise. Similarly, it is inevitable for them to be the lucky ones who are lucky enough to become the pig on the wind.
In the seemingly calm market, undercurrents have begun to surge at this time, and some online media companies have received the attention of some investment institutions.
Some of the best among them have even received the favor of some established capital institutions. All parties seem to have gradually reached a consensus, and the main market of the "Internet Celebrity Economy" section has begun to slowly rise...
Even the two major media companies in Zhou Dongsheng's hands have once again attracted the attention of many investment institutions. After all, these two pieces of meat in Zhou Dongsheng's hands are undoubtedly very scarce and precious chips in the entire market.
Especially Yi Nian Media, which owns [Papi Jiang], the valuation of [Papi Jiang] IP alone has easily exceeded 100 million, not to mention other Internet celebrities, including Zhou Dongsheng...
Yes, judging from the phenomenal short video "Zhou Dongsheng's Boring Life" directed and acted by Zhou Dongsheng, Zhou Dongsheng is also one of the IPs with monetization potential...
Therefore, the valuation of the entire Yi Nian Media is imagined
The space is huge, and some investment institutions have given a valuation of US$300 million, which is nearly 2 billion in RMB.
This price can be said to be full of sincerity, and even seems to be a premium in its view. This valuation was only given out of optimism about future expectations.
During this crazy rising window period, Zhou Dongsheng could easily cash out with just a nod. In the eyes of most people, such a good opportunity should not be missed.
Although 100% holding sounds wonderful, it also means bearing 100% of the risk. Financing can not only share the risk, but also realize it appropriately, so you can be safe.
At the same time, it will not affect Zhou Dongsheng's control of Yi Nian Media at all...
And the objective laws of history prove that no one can always be at the peak of traffic, whether it is a star, celebrity, or Internet celebrity!
However, what is surprising is that Zhou Dongsheng still did not choose to cash out. Both Yi Nian Media and Little People Media pushed out the olive branches offered by all parties.
This kind of insistence on going his own way seems to show Zhou Dongsheng's determination to make a desperate move!
Various parties have different interpretations of this, but since Zhou Dongsheng is unwilling to show off, it undoubtedly proves that his expectations for the future are very high, and the price is so high that he still cannot give up his chips!
This is indeed the case. In Zhou Dongsheng's opinion, can the valuation of 2 billion be called high? This cannot be called liquidation, it must be called a low-price sale.
After all, one IP of [Papi Jiang] is enough to support this valuation, not to mention, there is also a killer IP [Muziqi] that is the bottom of the box and has not yet begun to show its edge!
What's more, with this old face of risking everything, isn't [Zhou Dongsheng]'s IP worth anything? (Funny)