Although the two major media companies in Zhou Dongsheng's hands were indispensable and rare bargaining chips in the market, Luo Hua wanted to be ruthless. Zhou Dongsheng did not have this idea, and many investment institutions that coveted it had no choice but to give up.
After all, only Zhou Dongsheng knows the true value of the two major media companies. Other investors are not roundworms in his stomach. Naturally, they cannot know their value, let alone blindly raise prices.
Ultimately, the purpose of their investment is to make money, not to give away money.
As for the so-called off-market moves, those crude methods are really disgraceful to capital institutions, and they are also a simple arithmetic problem.
The cost is too high, the effort and the reward are completely out of proportion, and it is completely unnecessary. Such thoughts will never appear in their minds from beginning to end.
Although there are many ways to make money recorded in the criminal law, for the capital market, does it still need to be illegal to make money?
Since Zhou Dongsheng "doesn't know how to promote", he can only look for other bargaining chips, even though [Papi Jiang] in Zhou Dongsheng's hands is now famous and is known as "the number one internet celebrity of the year".
Looking at the budding Internet celebrity industry, except for the special case of Principal Wang, there are basically no other Internet celebrities who can compare with it.
But traffic is never static, and the same is true for the industry structure. Even the stage of the entertainment industry is not supported by one standout.
Flowers need green leaves to set off. Only through the process of competing for beauty and letting a hundred flowers bloom can an industry mature. The same is true for the Internet celebrity industry as a new thing.
Although [Papi Jiang] is in the limelight for a while, there are dozens of potential stocks under him in the annual Internet celebrity ranking list compiled by authoritative media.
Even if the fan base of [Papi Jiang] IP is higher than that of all Internet celebrities, it does not mean that [Papi Jiang Jiang] can dominate the industry and monopolize the entire industry.
Even if the second and third place are not as good as her in terms of data, but in terms of data alone, 1+1 is always greater than 2, right? If that doesn't work, 1+1+1 can always be greater than 2, right?
Although [Papi Jiang] is supported by irreplaceable content quality, you have Zhang Liangji and I have Wall Ladder. If quality cannot compare, why can’t I compare quantity?
Therefore, capital institutions, which were seeking the next best thing, followed suit and began to look for similar online media to invest in. A large amount of capital hot money flowed into related companies under the "Internet Celebrity Economy" section.
Capital institutions are optimistic about the future growth space of the industry, while a large number of Internet celebrity media are suffering from limited funds and are struggling to develop. Both parties get what they need and hit it off immediately.
After receiving a large amount of financing from capital institutions, whether it is a group of Internet celebrities who appeared at the Red Man Day celebration, or those on the annual Internet celebrity ranking list.
All of them have received olive branches from various online media, which also means that the Internet celebrity industry has officially entered the regular army stage from the stage of miscellaneous brands.
Originally, their success might just be due to chance. They showed their personality and self on the Internet platform, and gained the support of many fans. Whether it was operation or monetization, they all decided based on their own preferences.
At the same time, we encountered a barbaric growth stage in the rise of an industry, and thrived under the irrigation of industry dividends. However, no matter how God chases you to feed you, it is only temporary.
If you have passed the early stage of the industry and have not learned to feed yourself, then as the competition in the industry intensifies, these lucky people will soon understand what "all the gifts of fate have been secretly marked with a price tag."
Compared with working alone and taking risks at your own risk, if a mature company provides logistical support, you will have no worries at all. You can concentrate on doing what you are best at and focus on content output...
To a certain extent, this undoubtedly greatly extends the lifespan of Internet celebrities and also reduces risks.
The power of an individual is always very small, and all great things begin with teamwork. Although the individual heroism of single-handedly conquering the world is aspirational...
But after all, heroes are not gods and they have to eat. If there is no adequate logistical support, how can a hero be able to conquer the world without any distractions?
Therefore, stimulated by the continuous "good" news, the entire Internet celebrity industry showed an unprecedented vitality and began the growth stage of all things.
When a capital rain falls, the first beneficiaries are naturally the first batch of entrepreneurs who have taken root in this land and already have a solid foundation.
Among them, perhaps the one worth mentioning is Ruhan Holdings, which is rooted in Hangzhou. As a company that started out as an Internet e-commerce company, Ruhan Holdings has very keenly captured the potential ability of Internet celebrities to bring goods.
The biggest advantage of offline physical stores is obviously the real-time display of tangible goods, which allows consumers to fully experience the characteristics of the products themselves.
On the invisible and intangible Internet, all information can only be displayed to consumers through flat surfaces. How to impress consumers and make them willing to pay money is a matter of the Eight Immortals crossing the sea and showing their magical powers.
In the early years, Ruhan Holdings, which had accumulated its first pot of gold from Internet e-commerce, was keenly aware that the beauty and ugliness of graphic models had a crucial impact on product sales.
To put it bluntly, people are visual animals. Under the influence of preconceived notions, the first impression is the most important factor affecting consumer decision-making, if not even one.
Hence the term “eyeball economy”, where products that attract consumers’ attention will be able to obtain corresponding economic benefits.
The rise of the Internet era may be the best explanation of the "eyeball economy". After all, the rise of the Internet does not rely on attracting consumers' attention from TV to the Internet.
Naturally, the effect of the same piece of clothing on celebrities and on ordinary people cannot be the same. At the same time, people's yearning for beauty is innate.
Therefore, the simple and unpretentious idea that using handsome men and beautiful women to display products can directly increase product sales was born.
From models to celebrities, they all essentially follow this principle: consumers are willing to pay for beauty.
Celebrity endorsement is the most effective rule in the consumer market that has been formed under the subtle influence of consumers for a long time.
But for Internet e-commerce, I understand the truth, and everyone knows that celebrity endorsement is useful, but this method is obviously not something everyone can afford.
Even if they have this kind of money, celebrities generally will not choose to accept endorsements that lower their value in order to ensure their own status.
Of course, this premise is based on the general environment being prosperous. Once the general environment is not good, it will be another story, which will not be discussed here for the time being.
Since celebrities are not desirable, we can only settle for the next best thing, which is also to pay for beauty. Putting aside the halo of celebrities, models are undoubtedly the best substitutes.
In the process of grabbing the first pot of gold on the e-commerce platform, Ruhan Holdings discovered that there is also a gap between models.
This gap does not simply refer to appearance. After all, everyone has their own preferences for radishes and vegetables. Aesthetics is a relatively subjective feeling and naturally varies from person to person.
It's just that sales can never lie. For merchants, this data related to their immediate interests is what they pay most attention to. As for whether it is beautiful or not, can it be used as food no matter how beautiful it is?
Hmm? It seems to work!
Sir, times have changed!
Ruhan Holdings obviously keenly captured this demand that users were not even aware of. In 2012, it began to try to incubate its own e-commerce celebrities.
Relying on its own complete supply chain, which was born out of the e-commerce platform, it cooperates with various graphic models, allowing the models to give full play to their "beautiful and beautiful" characteristics, and leave the dirty work of "making money to support the family" to them.
The two parties hit it off immediately. Relying on this cooperation model and its original accumulation in Internet e-commerce, Ruhan Holdings quickly opened up the situation and tasted the benefits.
Under this cooperation model, a brand model who has a stable cooperative relationship with Ruhan Holdings quickly stood out and became a leader among the celebrities who carry goods under Ruhan Holdings.
This person is Zhang Dayi!
With his unique dressing style and understanding of fashion, Zhang Dayi has not only become famous on the Internet, making countless fans fall in love with him, but also willing to spend money to support him.
The greater his reputation, the wider his audience, the sales volume will increase, and his income will immediately rise. A simple positive feedback will form, driving Zhang Dayi to keep climbing.
And as Zhang Dayi's proportion in Ruhan Holdings increased, he almost accounted for half of the company's sales by himself!
If you have friends who have been in the sales industry, you will probably understand how irreplaceable a salesperson's position will be if he controls about half of the company's sales.
Not only do you want to work sideways in the company, even the boss has to be courteous and even have to pay out stock dividends as an incentive to retain such sales elites.
Zhang Dayi is such a clear example. The e-commerce store co-founded by Ruhan Holdings quickly became famous on the e-commerce platform under Zhang Dayi's aesthetic output, which was responsible for shaping the online store style and Internet celebrity brand.
In just one year, it has become a top-ranked celebrity merchant in the women's clothing category. It also became famous during the 2015 Double Eleven, becoming the only one among many Internet celebrity stores to be included in the women's clothing rankings on all platforms!
With this unique record, Zhang Dayi directly transformed from a brand cooperation model to one of the shareholders of Ruhan Holdings.
After several years of exploration, I finally found a successful template for Zhang Dayi, which is of great significance to Ruhan Holdings. Zhang Dayi's success means that their model has worked and they have successfully opened up a monetization channel.
If we say, [Papi Jiang]’s tens of millions of advertising auctions have provided a way for many Internet celebrities who are deeply involved in content but have difficulty monetizing their traffic to monetize their traffic through advertising.
So Zhang Dayi's success undoubtedly provides a monetization channel from another content direction, that is, selling goods through e-commerce.
Although the two are both Internet celebrities, the content and audiences they output on the Internet platform are obviously very different.
In fact, Jiang Yilei also tried to output content in the direction of dressing in the early days, relying on his appearance similar to Sophie Marceau as a breakthrough, but with little success.
After learning from the experience, I chose to go in the opposite direction and tried to output content in a self-destructive way of an older single female. Unexpectedly, I suddenly hit the user's pain point and quickly became famous on the Internet.
Zhang Dayi is obviously much more pure. He has always adhered to the traditional track of appearance and accumulated his own fan audience by relying on his beauty advantage.
From models appearing in fashion magazines, to print models active on e-commerce platforms, to fashion style bloggers wearing scarves, they have maximized their advantages.
Maybe this is God's gift of food. In this era, good-looking things mean they can be eaten.
When Zhang Dayi entered the top ten Internet celebrities of the year and won the title of the best fashion celebrity at the Scarf Super Celebrity Festival, it undoubtedly made his career a further step forward.
And Ruhan Holdings, the company behind Zhang Dayi, a successful woman, has also entered the field of vision of many investment institutions.
In particular, Zhang Dayi's excellent e-commerce delivery ability is enough to become an important criterion for some investment institutions to measure Ruhan Holdings, if not one of them.
When the olive branches from the sky came to him, Feng Ming, the boss of Ruhan Holdings, realized what the trouble of happiness is, and at the same time he couldn't help but lament the right decision he made.
For Feng Ming, who has tasted the economic benefits of Internet celebrity, this is obviously not enough to satisfy his appetite. He is ambitious and has long been planning a "backdoor listing".
Ruhan Holdings is preparing to be listed on the New Third Board to be "gold-plated". Although it is essentially different from listed companies in a broad sense, the New Third Board market is used as a touchstone for the Internet celebrity economy...
In Feng Ming's view, it is undoubtedly quite suitable, and with the help of the gold plating in the New OTC Market, Ruhan Holdings can also complete a wave of transformation...
However, the evil wind of Internet celebrity economy, instigated by all parties, has become more violent than imagined. Especially under the influence of Zhou Dongsheng, the attention of this industry has increased exponentially.
increase!
If Zhou Dongsheng is not important enough, then the pig factory capital of Ding Sanshi, an Internet tycoon, is enough to make some big guys who have no time to pay attention to this industry have to be cautious.
Invisibly, it is equivalent to Zhou Dongsheng speeding up the process of capital entry...
Among them, Ruhan Holdings, as an e-commerce celebrity company that made its fortune on the Internet e-commerce platform, has naturally received attention from e-commerce leaders.
When the golden olive branch of Alibaba Capital was thrown in front of Ruhan Holdings, even Feng Ming was a little hard to calm down.
This is not an olive branch. It is simply a golden thigh, and even the hair on the legs is golden. As Ruhan Holdings relies on the Internet e-commerce platform to make a living, how can it refuse Alibaba Capital?
For a while, Feng Ming began to consider whether the gold content of the New OTC Market was a bit small, and whether he should take a longer-term view...
At the same time, Zhou Dongsheng, who is the "source of all evil", obviously knows nothing about the undercurrents in the industry. Instead, he came to Mobai Technology's headquarters in Shanghai with great interest.
The reason why I came here was because Hu Weiwei reported to Zhou Dongsheng mysteriously. She carefully prepared a big gift and invited Zhou Dongsheng to come and have a look!
Zhou Dongsheng naturally knew this very well. What other gifts could Hu Weiwei offer?