In recent years, the e-sports industry has been booming. One of the landmark events may be that Principal Wang once announced on his scarf that he would strongly enter e-sports and integrate e-sports!
The reason why it is said to be iconic is that President Wang is like the starting gun, announcing the entry of capital into the e-sports industry, and helping push e-sports from a niche hobby into the eyes of the general public.
Although capital is used to satisfy the profit-seeking nature, without the catalysis of capital, the development of e-sports will not be as rapid as it has been in recent years.
It's just that among the three factors of the right time, place, and people, there is another important factor. Perhaps it is the group of young people who were labeled as "losing their minds by playing with things" and criticized as the "Beat Generation"...
They have gradually grown into a large group in the mainstream of society, and have gradually gained certain financial capabilities and the ability to vote for their own hobbies, thus occupying a place among the mainstream voices of society.
Coupled with the growing popularity of the live broadcast platform, which seems to be a stage tailor-made for e-sports, the development of e-sports is like a boom and is out of control.
Therefore, with the joint efforts of all parties, the audience base of e-sports events has naturally grown with the tide over the years, and e-sports-related topics have gradually begun to appear on the hot search list.
After all, the hot search list is a weather vane that reflects user preferences. Now, with the concerted efforts of all parties, this wind vane has pointed to the e-sports stage.
As early as last year, when the LPL division took advantage of the excitement and returned in defeat, with the "worst" results in the division, the popularity of the e-sports circle had already begun to dominate the hot search list, and it began to become a frequent visitor on the hot search list.
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After all, there is such a large and rising e-sports circle, and the audience is composed of young people with full potential. Not only do they have potential, but they also have traffic. Naturally, they are favored by the platform and intend to help its development.
This intention has been revealed since the awards ceremony for online game anchors began at this year's Super Celebrity Day celebration.
It's just that although the e-sports circle already has a sufficient foundation of popularity, there has never been an event of sufficient importance to act as a fuse to detonate the popularity.
Among them, the competition area has been established for a short period of time and does not have enough foundation. On the other hand, it is natural that the competition area has not achieved enough outstanding achievements, leaving the promoters behind it with little power.
Even if it is a hard recommendation, the audience may not be willing to pay. Only by winning the championship can we break through all methods.
In fact, judging from the original development speed of the e-sports circle, this fuse does not actually need to win the championship in 2018. To a certain extent, the Bird's Nest Civil War in 2017 is the fuse.
So...
After all, there is nothing more frustrating than the civil war in the Bird's Nest. It is precisely because of this excitement that the contestants and the audience from the competition area have become a rope from top to bottom and condensed into a spirit...
Of course, it is undeniable that winning the Bird's Nest championship is the best script, but perhaps the failure to win the championship proves that this is not a script.
Closer to home, as the topic "GODV Retirement" suddenly appeared on the hot search, it immediately rushed to the top three of the hot search, which can be said to have attracted the attention of countless people at once.
Whether it is e-sports viewers who know this ID or people who don't know this ID, both sides have roughly the same reaction, that is, they are confused and look at each other.
How is that possible?/Who is this guy?
At the same time, marketing accounts from all parties also responded to the call, providing countless information on GODV to a large number of melon-eating people, in order to carve up such a large wave of traffic.
In order to attract the attention of the audience as much as possible, the marketing accounts of all parties added a lot of fuel and jealousy, and their eloquent tongues gave this talented young man a somewhat tragic color.
A talented boy emerges from nowhere, and he wins the domestic championship in one fell swoop. He leads the team to the world championships and wants to win glory for the country. He is also young and frivolous. He dares to say that the world championship is like picking something out of a bag. Please pick your skin.
Unexpectedly, he succeeded at a young age and failed at a young age. He encountered a waterloo on the world stage, defeated Maicheng and was eliminated, which left a famous scene of a reverse arrow.
For a time, from being favored by everyone to being criticized by thousands of people, the former genius boy fell to the lowest point in his life.
At only eighteen years old, he is already under pressure that should not be borne by his age. What is wrong with him? He is just young and frivolous, but people are not frivolous and spend their youth in vain.
It’s really a pity that I chose to retire secretly even though I didn’t expect it.
Under the encouragement and guidance of the marketing account, an e-sports version of the story of "Injury Zhongyong" appeared on the paper, allowing countless people who did not know the truth to easily know the "in and out" of this matter.
Under the influence of the preconceived first impression, it is very natural to feel sorry for this player. Even if the public knows nothing about this player before, it does not prevent them from feeling sorry for him.
This is true for passers-by, not to mention those viewers who truly support e-sports, especially those who have followed the trend and scolded Wei Shen and played a series of famous memes about him. At this time, they have mixed feelings.
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It seemed that he was one of the initiators of killing a talented young man with his own hands...
At the same time, spectators from all walks of life with different thoughts immediately gathered under the official scarf of the LGD Electronics Club, which was the source of the news that announced "GODV Retirement".
[Announcement on player Wei Zhen’s retirement from LGD League of Legends]
"Before the summer competition, after in-depth communication with GODV players and fully respecting the players' personal wishes, we have to regretfully announce the news that GODV players have chosen to retire from the League of Legends division. Looking back..."
"(The above is omitted)... Here, I would like to thank the GODV players for their contribution to the LGD team. I wish the GODV players a bright future in life, dreams in life, and wonderful things. Let's say goodbye!"
After seeing that all teams have announced their retirement, no matter how outrageous this thing is, it is almost a certainty.
After all, neither the team nor the individual players would take this kind of thing as a joke.
At the same time, the marketing accounts of all parties added fuel to the fire, almost defining the nature of this matter.
A young e-sports genius finally chose to retire quietly because he could not bear the overwhelming public criticism and online violence. This drama has been recognized and accepted by the general public.
After all, he is still just a child (funny). This kind of pressure is unbearable for an adult, let alone a child?
Under such a direction of public opinion, public opinion naturally experienced a two-level reversal. No one cared about GODV's famous scene of taking an arrow in the opposite direction. Instead, it was one-sided to accuse those speakers who had made harsh remarks.
Perhaps it was a one-sided accusation that made some viewers who had followed the trend of scolding and ridiculing feel uneasy conscience and a strong sense of guilt.
Therefore, in order to alleviate their own guilt, some viewers couldn't help but launch the "We owe GODV an apology" campaign with sincerity, and even spontaneously came under his personal scarf and left an apology with sincerity.
In the beginning, it was just a spontaneous behavior of some viewers, but as more and more viewers joined, the trend suddenly became more and more intense. Naturally, marketing accounts from all parties would not give up such a good opportunity and began to rush to report on it.
Therefore, not only the term "GODV retires" has reached the top of the search list, but also "We owe GODV an apology" has reached the top ten.
In addition, there are naturally many true fans who have sincere feelings and rushed to his personal scarf to appeal for his stay.
"Damn it, Wei Shen has retired? No, I still want to see your Yasuo and Jiaoyue..."
"You must be joking. You are only 19 years old and you have a promising future. How can you say that you will retire when you retire..."
"As long as you don't retire, I swear I will never criticize you in the future..."
On the day of retirement, GODV's personal scarf fans skyrocketed. At the same time, the comments under the latest scarf easily exceeded 10,000. Even when he lost the World Championship, he never received this level of attention.
Celebrities from all walks of life in the e-sports circle couldn't help but express their regrets, and even found it inconceivable that such a strong player really just retired?
He is only 19 years old, even if he is an e-sports player who relies on his youth, he is definitely in his prime. Both in terms of condition and experience, he is at his absolute peak...
In the eyes of some concerned people, this sudden and massive wave of public opinion seems a little too "strange", and there are obviously people behind it who are adding fuel to the fire.
After all, can the mere news of a professional player retiring really cause such a huge public outcry?
In fact, even Zhou Dongsheng, who was the instigator, was somewhat unprepared for the development of the matter.
After all, whether it is the short composition of the marketing account or the famous drama "Every life has its own dreams, each is wonderful", they are all accumulated by Zhou Dongsheng as a senior melon-eater over the years.
So of course I used it. Unexpectedly, the effect was surprisingly good. Is it because the scarf at this moment has not yet entered the "little composition" era, so everyone is not immune to this method?
Sure enough, dimensionality reduction strikes are everywhere!
Zhou Dongsheng couldn't help but sigh, but his family knew about his family affairs, so he just followed the trend. He didn't expect the effect to be so good, but others didn't know that, and they felt that Zhou Dongsheng was more and more unpredictable...
As insiders, whether it is Principal Wang, the person involved, Wei Zhen, or the management of the LGD Electronics Club, they all intuitively feel that Zhou Dongsheng's reputation as a "marketing genius" is well-deserved.
This method of "turning one's hands into clouds and rain" in the field of public opinion is indeed an amazing skill that only a few people can do.
Zhou Dongsheng naturally didn't know what other people were thinking, but this time as the initiator, Zhou Dongsheng deeply felt the swords and swords in the arena of public opinion.
At this time, Zhou Dongsheng understood more intuitively why he was so easily slapped in the face by public opinion during those years when he was a melon-eater...
As a recipient of public opinion information, once you fully accept the information output by others, it is equivalent to giving up the initiative and voluntarily becoming a mob in the public opinion field, allowing yourself to be manipulated by those who are interested.
Zhou Dongsheng, who was inspired by this, truly felt the indescribable power of the potential public opinion position.
Zhou Dongsheng had already tasted some of the benefits from just a small trial, and felt the power contained in it, and he became more determined in this development direction.
And just when the public opinion storm over the scarf intensified, and the public's attention began to diverge in inexplicable directions, Zhou Dongsheng knew that the heat was almost over.
If we don't take action to digest this wave of traffic that has finally been gathered, the rabble with limited patience will soon disperse, and the result will be in vain.
So, seeing that public opinion was almost fermenting, on the cusp of this storm, IM Club directly issued an announcement.
[Warmly welcome newcomer GODV to join the IM PlayerUnknown's Battlegrounds Division]
At the same time, Wei Zhen, who received the news, forwarded it as soon as possible, announcing the blockbuster news with almost lightning speed.
One stone stirred up a thousand waves, and the general public's emotions were like a roller coaster, with ups and downs.
One moment I was lamenting the death of a young genius, but in the blink of an eye he was back again, just in a different game.
Just like Fang Tangjing in Ninth Grade Sesame Official, he jumps around so shamelessly, totally in need of a beating, and leaving you helpless.
Such a seamless emotional transition was indeed dizzying for most viewers, but some viewers who reacted quickly realized something quickly and couldn't help but fall into deep thought.
Are we being fooled?
Not sure, let’s look again. Although some people can realize this, but without God’s perspective, analyze the driving force behind it from beginning to end...
How many people can see through the "true face of Lushan", especially since this unconventional method of manipulating public opinion is the first time in the e-sports circle, and the relatively innocent e-sports audience has not thought about it.
Even on social platforms such as Bib, this unconventional method is not well known by everyone, so Zhou Dongsheng just happened to do it at the right time.
Public opinion has always been a double-edged sword. If you manipulate it properly, you can benefit from it. If you are not careful, if public opinion reverses, you will naturally face the risk of being backlashed by public opinion.
Fortunately, there was no danger this time. As soon as the signs of backlash appeared, they were quickly submerged in the wave of public opinion and did not cause much waves.
Of course, the most important thing is that there are no parties with direct conflicts of interest who stand up to speak out. The vast majority of people are just spectators.
Even after seeing the ins and outs clearly, I will sincerely praise it, wonderful, really wonderful.
This wave of public opinion offensive is just an appetizer. Zhou Dongsheng took advantage of this incident to shoot a new short video of "Zhou Dongsheng's Boring Life" step by step, which is also being carefully prepared.
Prepare to strike while the iron is hot and give the PlayerUnknown's Battlegrounds Professional League a good start, and with this wave of popularity, the competition will officially begin!
After all, with the cooperation of Pig Factory Games and Banana Games, PlayerUnknown's Battlegrounds Professional League is already in a state where everything is ready and only needs the east wind.
Now, Zhou Dongsheng is holding a feather fan, wearing a silk scarf on his head, and a crane cloak, with an elegant demeanor and a strategic plan to bring this stock wind here!
Dongfeng Express, the mission must be fulfilled!
………
ps: The new World Cup is about to begin. Who do you guys like?