The real world is never black and white, and there is no clear dividing line. Except for the red line of the law, everything is a delicate gray, neither black nor white.
Just like Pig Factory Games is also a major shareholder of PlayerUnknown's Battlegrounds, it still does not prevent it from continuing a good cooperative relationship with Blizzard as the national server agent of Overwatch.
Even if the two are, to some extent, subdivided types of traditional FPS games and can be considered similar competing products, after all, this is not a black-and-white multiple-choice question.
Whether it is Blizzard or PlayerUnknown's Battlegrounds, there is no reason for Pig Factory Games to do this multiple-choice question. For Pig Factory Games, it is just a classic drama of "want them all".
Anyway, judging from Pig Factory Games’ position as one of the best in the domestic game industry, it is no problem to take care of these two games and be evenly matched between them.
Therefore, Pig Factory Games still holds an unreserved support attitude towards the PlayerUnknown's Battlegrounds Professional League to be held by Banana Game Media.
He even directly expressed his support through actions. Under the leadership of Zhuchang Games, the scale of Series A financing for Banana Game Media was directly based on 200 million yuan.
Among them, not only was Zhuchang Capital the lead investor, but also two established capital institutions were brought in as support. Of course, Dongsheng Investment also symbolically claimed 20 million, becoming an insignificant minority shareholder.
Zhou Dongsheng did not have any expectations about how much return this investment would bring, and he even knew very little about the final outcome of the Banana Game.
Therefore, such an investment is more out of human sophistication, and at the same time, it is also to give myself some say in the matter so as not to completely leave the PlayerUnknown's Battlegrounds professional league alone.
Regardless of the final outcome of the banana game in the previous life, in this life, with PlayerUnknown's Battlegrounds as a variable factor that has a huge influence, obviously everything does not count.
At the same time, news about the upcoming start of the PlayerUnknown’s Battlegrounds Professional League has also begun to spread rapidly through various channels, whether it is Pig Factory Games, the two major media in the hands of Zhou Dongsheng, or the publicity resources in the hands of Principal Wang...
The publicity campaign formed by the joint efforts of the three parties is not an exaggeration to describe it as overwhelming. After all, a mature professional league system is indispensable for the audience.
The audience is undoubtedly the most important cornerstone of the professional league. Without the audience as the foundation, everything else is just a castle in the air. No matter how much money is spent, it is just setting up a stage in the wilderness and singing to ghosts.
Therefore, now that the PlayerUnknown's Battlegrounds Professional League is about to start, publicity work is undoubtedly the top priority. If it fails to get off to a good start, it will leave the first batch of audience groups as the cornerstone of the league...
Then this league will definitely not go far, just like the League of Legends Goddess Invitational Tournament held by the Dragon Pig Platform. Although it has the slogan of creating a domestic women's e-sports stage, it has attracted some curious viewers.
However, the mediocre results and the returns that were out of proportion to the investment soon caused this event to quietly disappear from the public eye.
When it comes to publicity, most of the time it focuses on "saturation publicity", which means that you don't care about anything, just invest money in advertising, and use carpet bombing to roughly find your own audience.
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It’s just that unlike traditional competitive sports, e-sports has a relatively narrow audience. Except for young people, it is not recognized by the mainstream of society, especially in China.
The stereotype that playing games is a waste of time is almost a huge obstacle for e-sports to overcome. Therefore, even if saturated publicity is used, the effect can be relatively limited.
However, the publicity that needs to be done still needs to be done, and Zhou Dongsheng is naturally prepared to do his best to make his own small contribution.
Saturated publicity is necessary, and precise publicity is also indispensable. Both hands must be grasped, and both hands must be strong, so as to maximize the chance of a good start.
Zhou Dongsheng had already prepared for this. At this time, Zhou Dongsheng finally had a profound understanding of one sentence, that is, money can solve the problem.
If the problem is solved, it is not a problem.
…………
On the other hand, Ah Wei's career is not ideal.
After last year's league number one seed LGD failed to return from the World Championship, they learned from the experience and carried out drastic reforms, spending huge sums of money to buy the biggest contributor to the World Championship, Ma Datou.
It is said that you get what you pay for. Spending so much money has given the team such a strong immediate combat capability. It cannot take off directly. It is definitely not a problem to launch an impact on the World Championship again.
Who would have thought that the new version of the LGD team would dive straight into the A-League with one version after another and a new version of the team, with a strong attitude of attacking the world stage in reverse.
And the world champion, FMVP top laner actually became the king of relegation. It can be said that he spent the most money and suffered the most severe beatings.
The ups and downs of life come so fast. Not only the LGD team understands it deeply, but even the boss behind it is on the verge of crying. All he needs to do is sing "What a painful realization".
However, it rained all night, and Wei Zhen, the mid laner who has high hopes from the team, may face the risk of not being able to play in the summer split due to intense training.
Regarding this, the management of the LGD team was extremely worried. They were looking for substitutes while the transfer period was not over yet, and they actually found a genius.
According to rumors, the LGD team training room at that time was filled with smoke, and accompanied by bursts of exclamations, another talented mid laner was born, and his strong laning ability even put GODV to shame.
He even left a rebellious saying, "Give me a Hibiscus King, and I can kill Faker alone!" This made the entire LGD management extremely excited, feeling that they had found the piece of the championship puzzle they dreamed of.
At this point, the LGD team has finally gathered the bonds of the two kings. As the saying goes, the two kings go out to fight, and they will not be born for a long time. "You can be arry, but if you can't, I'm funny"!
An LGD team without the King is not an optimistic team, but at this time the King has not changed his name to funny, and still uses the ID of Apollo, which is somewhat of a fly in the ointment.
Just when the LGD team was overjoyed, an uninvited guest came to their door. It turned out to be the management of the IM team, wanting to negotiate GODV's contract...
Regarding this, the LGD management is very surprised. After all, the current mid laner of the IM team is Rookie, a powerful Korean aid poached from the IG team. His performance in the league is definitely the only mid laner.
Why are you interested in GODV's contract? Is it possible to buy him as a substitute? That would be too inhumane.
Although the LGD team has high hopes for Wei Shen, but now due to injuries and the failure of the World Championship, how much fuel does this talented young man still have in the tank...
Obviously there needs to be a question mark, and now that the season is over, Wei Shen's contract is a huge sum for the LGD team that just bought a world championship.
If I can't play in the summer split, it will obviously be a big burden.
As long as the price is right, obviously there is nothing that cannot be discussed. The LGD team is also very willing to accept this conversation, and even the players themselves have shown a high level of willingness.
This makes the team management very strange. Is the arrogant Wei Shen really willing to be a substitute for others?
But when the three parties sat down to talk, they discovered that this matter was completely in a direction they had never imagined...
"Retire?" When this word came out of Wei Shen's mouth, it was indeed beyond the management's expectation.
"To be precise, I am not retiring, I am just no longer a professional League of Legends player..." After saying these words, Wei Zhen suddenly felt as if a psychological burden had been lifted, and he felt comfortable all over.
At the same time, there is a feeling of pleasure that feels like breaking a jar welling up from the bottom of my heart. I wonder if the audience who have been chasing me and scolding me for more than half a year will be satisfied with this result?
After all, Wei Zhen is only 19 years old today, so it is not surprising that he has such thoughts.
At this time, the LGD management suddenly realized that the IM team was not
Not to buy a mid laner as a substitute, but to start a new business?
"So, IM wants to buy godv, not as a player in the League of Legends project, but in the PlayerUnknown's Battlegrounds project?" LGD management said incredulously.
"Yes, this is not only to respect the personal wishes of the players, but also the intention of our boss. Since the launch of PlayerUnknown's Battlegrounds, Wei Zhen has shown his extraordinary gaming talent on the live broadcast platform..."
"Therefore, our boss suddenly came up with an interesting idea. Perhaps Wei Zhen's strongest talent is not in the game League of Legends, but in PlayerUnknown's Battlegrounds?"
"In order to test this idea, our boss is willing to pay a suitable price to buy out player Wei Shen's contract!" the IM team leader said with a strange expression.
At first glance, it seems quite inhumane, but when I think about who the boss of the IM team is, it makes sense.
After all, Zhou Dongsheng's reputation on the Internet is now as good as that of Principal Wang. Even in terms of net worth, if Principal Wang does not have the status of Prince Yida, he may not be able to surpass Zhou Dongsheng.
The program "Zhou Dongsheng's Boring Life" has swept the entire Internet. Although it is ridiculing and self-deprecating, it is precisely because Zhou Dongsheng does have this ability that the drama of this program is even higher.
Just like the "small goals" of the richest man and Mr. Ma's "no interest in money", without the support of this strength, it is not called self-deprecation, but grandstanding.
After both parties made their plans clear, all that was left was naturally the word "talk".
On the premise that Lang is affectionate and I am interested, unless the LGD team wants to be the villain who beats the couple, there is a lot of room for maneuver in this transaction.
In particular, Wei Zhen has repeatedly emphasized that he has lost confidence in the League of Legends and can no longer maintain high-intensity training. It will be difficult for his strength to return to the peak level of last year...
Even the players themselves have said so. LGD's management is somewhat cautious. Judging from the team's current predicament, there seems to be no need to bet on this aspect.
Even if you force yourself to bet that Wei Shen can return to the top, if you lose your temper, you will no longer be the talented young man with outstanding talents last year.
Moreover, LGD, as one of the old domestic electronic clubs, is also very interested in PlayerUnknown's Battlegrounds, an emerging e-sports project. However, due to limited energy, they did not choose to organize a branch immediately.
By then, if the development trend of the league is promising, they will definitely choose to settle in. From this perspective, forming a good relationship with Zhou Dongsheng is not a bad thing.
What's more, buying out Wei Zhen's contract is not a player in the League of Legends project, so there is no direct conflict of interest with the club, plus the player's own wishes...
Everyone got what they wanted, and the matter naturally settled down naturally.
As the instigator, Zhou Dongsheng naturally knew about this matter immediately. Buying out Wei Shen's contract was not a small sum.
It's just that this money is not only for Wei Shen's gaming talent, but also for Wei Shen's huge popularity and controversy. Regardless of whether it is red or black, it is good traffic.
Such a controversial star professional player will naturally bring a massive audience base to the league by joining the PlayerUnknown's Battlegrounds League across borders.
Audiences who like him will want to see Wei Shen prove himself again, while audiences who dislike him will be even more looking forward to seeing him take another big fall on the new stage!
For people who don't mind watching the excitement, no matter what the show is, it is worth watching.
Having such a topical and controversial star player joining the team is equivalent to injecting vital content into the PlayerUnknown's Battlegrounds Professional League.
Now that you have something to watch, are you still worried about not having an audience?
Therefore, even if he becomes the "taken advantage of" in the eyes of others, the money is definitely worth it to Zhou Dongsheng.
What's more, the audience that Wei Shen can bring is extremely receptive to e-sports events. It is undoubtedly the lowest difficulty to convert them into audiences for chicken-eating events.
And in order to be able to
To make full use of this wave of high-quality traffic, Zhou Dongsheng is not just spending money. With such good material, wouldn't it be a pity not to produce an issue of "Zhou Dongsheng's Boring Life"?
Spending money to buy material, doesn’t it perfectly fit the theme of this show?
Thinking of this, Zhou Dongsheng couldn't help but snap his fingers, "I'm really a business genius"!
At this time, Zhou Dongsheng had to wonder whether the Chaoshan people really had a hidden business talent in their blood. He had not activated it in his previous life, but he never expected that it would come in handy in this life...
Of course, it was just a joke. Zhou Dongsheng turned around and threw his thoughts and creativity to the writing team. He just had to wait for work.
At the same time, Zhou Dongsheng also expressed his idea to Principal Wang. Do you want to co-produce a short video together?
After all, the last time "Fair and Fair Friends" came out, it was very effective. Principal Wang had to sigh with emotion, "No wonder people say you are a marketing genius. Now it seems that it is not an exaggeration at all."
"With such a combination of punches, if the PlayerUnknown's Battlegrounds professional league, which has the right time, place and people, can't become an instant success, then my Banana Game can still be disbanded!"
…………
The next day, on a calm and sunny day, a piece of news was like thunder on the ground, directly parachuted into the trending search for scarves, detonating the entire e-sports circle!
"GODV retires"!
…
PS: It cracked. Just two days after it was unblocked, it was blocked again. I'm already numb.