Time passed quietly, another piece of calendar paper was torn off for 2016, and the month pointed by the fingertips had become July.
Not only does it mean that 2016 has officially entered the second half of the year, it also means that the hottest season of the year has arrived.
In the midsummer of July, the enthusiasm is so intense that even the air is distorted, turning into one heat wave after another sweeping across the city. Especially in today's big cities with many high-rise buildings, under the influence of the heat island effect, people feel paralyzed all the time.
I don't want to stay under the sun.
It's just that people's joys and sorrows are not the same. The students have happily welcomed the arrival of their longest vacation of the year, a full two-month summer vacation!
Unlike adults, a Golden Week holiday is already satisfying...
And when thousands of students pour out of school and flow into society, it will be enough to create a seasonal consumption boom. The height that the "summer economy" can reach is not necessarily any worse than that of "Golden Week".
After all, nothing can be suffered except for children.
But in the capital far away at the feet of the emperor, row after row of uniform bicycles appeared on the streets in the hot summer. The silver and white color scheme has a sense of technology, and a touch of bright orange tires can be easily caught.
The eyes of passers-by.
Especially for the curious student group, such a novel and eye-catching bicycle always makes people feel eager to try it.
"Is this the shared bicycle that is widely rumored on the Internet? I heard my classmates from Shanghai boast about it before, and I was puzzled. Why is it that everyone in Shanghai has this thing, but we don't have it in the capital city?"
"Hey, guess what, isn't this coming?"
A half-year-old child looked at Mobike excitedly and introduced it to his companions in a clear-headed manner.
"How do you ride this thing?" asked my companion who knew how to ask questions when he didn't understand.
"It's simple. Just scan this QR code with your mobile phone, tap it on your phone, click, and the lock will open automatically. Do you understand high technology?" The leading child looked like he knew everything.
At the same time, Shangdao took out his mobile phone and showed it to his companions. This mobile phone was specially bought for him by his parents during the summer vacation, and he had given repeated orders that if his grades dropped after school started, he would take it back immediately...
In order to allow myself to have a mobile phone to use during the summer vacation, I naturally agreed to the conditions in a hurry.
"Hey, look, here comes a free 30-minute ride. Let me drive!" The child pressed the unlock button, and the Mobike in front of him drove away.
"Wow!" The friends exclaimed in unison. If you use a key to open a lock, it is called a traditional bicycle, but if you use a mobile phone to unlock it, it is a high-tech bicycle.
In what era are you still riding traditional bicycles? (Funny)
The same scene is not uncommon in the streets and alleys of Beijing's hutongs. It seems that just overnight, hundreds of Mobike bicycles have spread all over the capital.
In fact, this is indeed the case, with the lightweight cost advantage of version 2.0, and the tens of millions of dollars in financing from Pig Factory Capital, it is still on hand.
Hu Weiwei, who was full of confidence, held back a big move. Since he was going to return to the capital market, it was definitely not just for a superficial taste.
In particular, there was a competitor lurking among the universities in the capital, which was a huge threat. Hu Weiwei also spent a lot of effort on this.
Using his connections in Beijing and the help of Li Bin, an angel investor, he first established relationships with everyone, and then asked the processing factory to work overtime to prepare tens of thousands of Mobike version 2.0 bicycles!
This decision alone cost tens of millions. Fortunately, the pig factory's capital financing was in U.S. dollars. Otherwise, Hu Weiwei would not have been able to make such a bold move.
And they also specially selected the time point of summer vacation, which was the time when Xiaohuang's home field advantage was weakest, and then launched this sudden attack.
And supporting marketing and advertising followed closely. Judging from the performance of the data alone, this raid was undoubtedly very successful, enough to allow Mobike to gain a firm foothold in the Beijing market.
Landing in Beijing
On the first day of the market, the number of new users successfully exceeded 10,000. On the second day, the number of people who paid deposits exceeded 10,000. On the third day, these two figures were already heading towards the 100,000 mark!
And the growth trend of data is extremely rapid, almost exponential. It has to be said that in the huge Beijing market, the social demand gap may even reach tens of millions!
After all, in this unique capital city, it once had the honor of having the largest foreign population, and gave birth to the nationally famous "Beidiao Clan".
Although today, the glory of the "Beidiao Clan" has gradually passed away, and has been replaced one by one by groups such as the "Shanghai Piao" and "Shen Piao", the foreign population has always remained high under the emperor's feet.
In particular, the large number of foreign tourists who come here to admire the scenery of the capital also account for a huge proportion.
Most of these groups have the need for short-distance travel. Rather than sitting in a car and enjoying the scenery of Peking, it is better to ride a bicycle and go for a walk on Chang'an Avenue.
Inner feeling is what is called authentic!
Moreover, unlike the obscurity when it entered the Shanghai market, Mobike is now a trendy gadget that has taken the Internet by storm. It is a shared bicycle and is not limited to just one bicycle.
With the blessing of [Papi Jiang], the leading Internet celebrity, the Internet celebrity effect is far more obvious than imagined.
And as [Papi Jiang], who is based in Beijing and is also a Chinese opera student, when Mobike landed in the Beijing market, she naturally did not hesitate to promote it simultaneously on all major platforms.
After all, she is a genuine spokesperson for Mobike.
"Wow, I didn't expect to be able to ride a Mobike in Beijing. It would have been much more convenient if I had had this thing when I was studying at China National Theater. At least I don't have to worry about the bike being stolen. After all, if it is stolen, it's not mine.
..."
Along with Jiang Yilei's funny jokes and the conspicuous Mobike 2.0 model in the video, it not only attracted the attention of many fans.
"Hey, this car seems to be different from the one in Modu. The one in Modu doesn't have a pannier..."
"Even the car model has changed a lot. Is it a new model? Or is it a limited model exclusive to the Beijing market?"
"Hey, are you ignorant? I saw this car in Shanghai today. It's much easier to ride than the old model!"
With the further publicity of the spokesperson [Papi Jiang], Mobike quickly set off a wave of Mobike craze in the two major markets of Beijing and Shanghai, and Mobike’s data once again experienced a significant growth.
Hu Weiwei, who had tasted the benefits of the Internet celebrity effect, was inevitably a little happy, and even had an idea in her heart. If... Zhou Dongsheng also came to do it, the effect would definitely be even more amazing, right?
After all, although the boss is slightly inferior to [Papi Jiang] in total number of fans, in terms of influence, he is far from comparable to [Papi Jiang].
After all, it is true that [Papi Jiang] is the top Internet celebrity, but Zhou Dongsheng is definitely not limited to the word "Internet celebrity". This is the same as Principal Wang, the real "number one Internet celebrity of the year".
Of course, Hu Weiwei was just thinking about it. She was already very happy that Mobike could make a good start in the Beijing market.
After all, the prototype of the idea of establishing the company Mobai Technology was born at the salon party she founded in the alleys of Beijing.
At the same time, the reason why Hu Weiwei is obsessed with sharing bicycles is also due to the inconvenience of traveling through the streets and alleys when he was a reporter, as well as the hardship of commuting to and from get off work...
It was precisely because she had been exposed to rain as a laborer that she wanted to make an umbrella.
Today's Mobike has indeed achieved this from a product level, but if it wants to truly realize the product concept of "sharing", it still needs to continue to expand its scale.
After all, if we want to meet the needs of millions of consumers, it is obviously not enough to put millions of shared bicycles on the market.
From this perspective, the future market growth space of shared bicycles is undoubtedly very considerable.
Regardless of whether this story is reasonable or not, at least in the capital market it is extremely touching, and many capitals have even been tempted by it.
Action is worse than excitement. Just by virtue of its strong performance in the Beijing market and the further cost reduction of the 2.0 lightweight model, Mobike's core competitiveness has been improved by more than one level.
Therefore, not long after Hu Weiwei returned to the headquarters of Mobike Technology in Beijing, Mobike Technology was so popular that the threshold was almost trampled to pieces.
After all, many capital institutions are located in the capital, and those who are closest to the water are the ones who get the most, so naturally the olive branches they offer will be the first to arrive.
While Hu Weiwei was happily counting the olive branches he had received, on the other side, the Little Yellow Car headquarters, also located in the capital, held an emergency meeting for this purpose.
After all, Mobike is coming with force and has already arrived at your doorstep. If the little yellow bicycle has not responded at all, it would be too negligent.
Dai Wei originally did not take this competitor seriously. Although the other party was prosperous in the Magic City market, it did not affect Xiaohuang Che at all.
After all, the markets that the two parties focus on are different. They are like two unrelated "parallel lines". They have developed quietly over time without interfering with each other.
However, now the perspective has already undergone a subtle change. As long as we keep moving forward, sooner or later the two sides will meet!
The current entry of the other party into the Beijing market is just the beginning, but for the little yellow car, it is always necessary to prepare for a rainy day.
The entry of Mobike into the Beijing market is not the most important thing, but the cost reduction of the 2.0 lightweight models. This is the biggest threat to the little yellow bikes!
After all, cost control is also one of the most important core competitiveness of Xiaohuang Bicycle. The ebb and flow of new Mobike models has directly greatly narrowed the gap between the two parties.
Even Dai Wei had to cheer up and face this competitor again.
"The opponent's offensive was really planned for a long time. Not only did they launch lightweight models, but they also chose the best time during the summer vacation. They really caught us off guard!"
Dai Wei, who was sitting at the top, couldn't help but sigh and praised Mobike's decision.
"Yes, during the summer vacation, the growth rate of our little yellow car slowed down, but the other party can take advantage of this time to expand aggressively, and even have the opportunity to overtake us in a corner..."
The people below followed Dai Wei's words and analyzed them.
"That's not necessarily true. After all, right now, our little yellow car's footprints have spread to colleges and universities in hundreds of cities, and the total order volume is approaching the tens of millions mark!"
"Compared to Mobike, a latecomer, it has only just opened up its second urban market. Although the number of orders has not been disclosed, it has only been on the market for less than a few months, so it must be difficult to compare with us!"
"Furthermore, although all major universities are on summer vacation, it does not mean that the university campus market will fall into silence. There will still be a large number of teachers and students staying in school who will need to travel..."
"Also, who says that summer vacation must be our disadvantage? We can make full use of this time to examine ourselves, adjust strategic deployment and product development, and turn disadvantages into advantages!"
The partner sitting under Dai Wei analyzed confidently.
"Okay! Well said! This is the entrepreneurial spirit that our little yellow car should have. We are not afraid of challenges!" Dai Wei stood up and poured out chicken soup impassionedly.
After the motivational words were spread, the effect was remarkable. It is true that Xiao Huang currently has a huge advantage. Although it has not yet reached the point of "flying dragon riding on the face", it is still a long way ahead.
Although you have to face your opponent squarely, you should not stop eating because of choking.
"Since strategic adjustment has been mentioned, our topic will be changed to whether we should adjust the original strategy and start urban services in advance in order to compete with Mobike!"
After spreading the chicken soup, Dai Wei raised the issue and walked up front in a calm manner, expecting his subordinates to speak.
When his career was booming and he tasted success, the pleasure of his rising worth made Dai Wei more and more interested.
The inflatedness, especially the flattery from those around him and his subordinates, made Dai Weili enjoy it even more.
He just enjoys the pleasure of being sought after, which greatly satisfies his vanity. This is also a major source of motivation for him to start a business!
It is precisely for this reason that in the first step of obtaining financing, he directly changed the office space for the company and moved into a double-storey duplex serviced apartment near Peking University.
Only a few months had passed, but Dai Wei already felt that this place was too narrow, not enough to support his vanity.
As people go higher and higher, their gaze naturally gets higher and higher. With this double height, you can only see the gate of Peking University.
The Ideal International Building standing nearby can overlook most of the scenery of Peking University. Dai Wei couldn't help but feel a little excited when he thought of this.
What a nice name, Ideal International Building, enough to accommodate my great ideals!
Dai Wei had boasted about this great ideal within the company more than once. As he said it more and more often, Dai Wei gradually became involved in his own great narrative and even believed it himself.
"One day, our ofo today will have the same impact on the world as Google."
Now it seems that the little yellow car has undoubtedly taken a very successful step in this direction!
