Six hundred and fiftieth chapters start running wild
Regarding the debate on whether Mobike should be followed up and the yellow bicycles enter the urban service process, the conference room was naturally divided into two factions, expressing different views on this topic.
"Although Mobike's development speed lags far behind ours so far, it is not weaker than us in terms of technology and capital, and is even slightly better than us..."
As soon as this statement came out, Dai Wei's face darkened slightly, and he glanced at the speaker with displeasure. His dissatisfaction was palpable, but the speaker did not notice Dai Wei's dissatisfaction and instead spoke to himself.
"Now Mobike has directly set foot on our home court. I think we can fully rely on the advantage of our home court in Beijing to get out of campus and enter the society. With our accumulated user base, we can directly kill Mobike in the cradle.
middle!"
"Unlike our advantage of having the university market in hundreds of cities, once the expansion in the Beijing market is frustrated, it will inevitably restrict the development of Mobike. Between the decline and the increase, we can use this to widen the gap!"
"Once the gap widens, capital will make the right choice. As long as there is no capital support, how can Mobike be our opponent?"
The speaker analyzed confidently, but Dai Wei's face became increasingly unhappy, as if he felt that these alarmist words overstated the threat of his opponent.
Are our little yellow cars so vulnerable?
"I don't agree with this statement. The so-called technical advantages of Mobike are completely flashy and put the cart before the horse. Even if it has the advantage of lightweight models, the cost of building a bicycle is as high as thousands of yuan!"
"It is extremely difficult to achieve the coverage of the 'sharing concept' by manufacturing shared bicycles at such a high price. The same price is enough for us to manufacture more than three small yellow bicycles!"
"This is our biggest advantage. The advantage of high quality and low price is enough for us to occupy the market and users faster. Mobike is nothing to be afraid of!"
“I think we don’t need to disrupt our position just because of Mobike. As long as we maintain our expansion strategy, we can win the national university market first and then start urban services!”
"By then, relying on the advantages of the major university markets and nurturing society, we will be able to complete market expansion faster and quickly establish our mature business system..."
Seemingly seeing the dissatisfaction on Dai Wei's face, a very discerning guy jumped out to sing the opposite. Kang's impassioned words were very loud, but they immediately reached Dai Wei's heart.
This was his true inner thought, and he even took the initiative to applaud!
"Okay! That's very good. We, the little yellow bikes, should have such an attitude when facing competition. If today we are disrupted by a mere Mobike and our strategy is shaken..."
"Then tomorrow we will have a Mokou and Mola bike. How should we choose? Wherever there are people, there will always be struggles. Looking at the future of shared bikes, competitors will definitely be inevitable!"
"Only by always persisting and implementing our little yellow car strategy can we stand out on this track and become the winner with the last laugh!"
"When the bell rings at the New York Stock Exchange, everyone here will be the hero of the little yellow car!"
Dai Wei waved his hand and scolded Fang Qiu. His whole body exuded the pride and confidence he had as the chairman of the Peking University Student Union in the past, which was quite inspiring.
And when Dai Wei, who is at the helm of the company, made his attitude clear and supported the latter's statement, the matter was settled.
The former suddenly showed a stern look on his face. Although he felt that his heartfelt words were also for the good of Xiao Huang Che, Dai Wei's reaction was enough to explain everything. This speech was a slap in the horse's lap.
Relying on my understanding of Dai Wei, it would be even more embarrassing if I spoke up and contradicted him at this time, so I could only calm down and applaud to express my agreement.
The latter immediately showed a proud smile and sat back in his seat contentedly.
"Since no one has any objections, it's decided. We will make full use of the weak season of summer vacation to accumulate strength, and we must make sure that we amaze everyone at the end of summer vacation!"
Dai Wei's powerful words brought a perfect end to the agenda of this meeting.
In fact, the reason why Dai Wei is so confident is ultimately due to the confidence given to him by capital.
On the road of financing, the speed of Xiaohuan Car is much faster than that of Mobike. Relying on the speed of financing, Xiaohuan Car with strong financial resources can win the market of colleges and universities in hundreds of cities so quickly!
And relying on the solid foundation of the Hundred Cities College Market, and being able to raise prices on the same level as capital, now, under the leadership of Jinshajiang, the rapid expansion of small yellow cars has already entered the eyes of many established capitals!
With his unique performance in the field of shared bicycles, Dai Wei has become a guest of major capital institutions.
Especially within the circle of Beijing, Dai Wei has come into contact with many people that he had never dared to think of before.
But now he can rely on his achievement as a little yellow car to chat and laugh with them. This improvement in his horizons and circle has further boosted Dai Wei's self-confidence.
Among them, even Didi Chuxing, a leader in the domestic sharing economy field, has extended an olive branch to the small yellow car. If the two powerful companies join forces, they will definitely be able to quickly sweep the shared travel field!
With this, Dai Wei feels that he can sit back and relax. Mobike, which has just emerged from the Shanghai market, is simply not worth mentioning.
Just wait for the little yellow cars to come out of the college market, whether it is Mobike or Mobike, they all have to make way for themselves!
As for Dongsheng Capital, which has two boats, I believe that when the time comes when all the investment in Mobike is lost, he will feel what it means to regret.
I regret not putting these investments in Xiao Huang's car, otherwise, he would definitely get hundreds of times the return!
Young people are young after all, and where will there be the discerning eyes of established capital institutions? Let’s wait and see.
Dai Wei thought with great confidence in his heart.
So what if Mobike has the investment from Pig Factory Capital? Xiaohuangche will also have strategic investment from Didi Chuxing. In a competition at the capital level, Xiaohuangche will definitely not be inferior to Mobike.
As for the performance in market competition, I believe users will make their own choices. After all, they are both bicycles, so how much difference can there be in terms of experience?
And with the advantage of high quality and low price, consumers will definitely make the most honest choice when the experience is not much different.
After all, no matter how small a mosquito is, it’s still meat, and no one will have trouble with money!
However, this strategic investment is still in the negotiation stage between the two parties. Although Dai Wei feels that this matter is already in close agreement, as long as a contract is not signed in black and white, there will always be variables.
Things will change later. It seems that I have to seize the time to get this investment!
With Didi Chuxing’s strategic investment, it will be enough to make the little yellow car in an invincible position in the next competition!
Although he acted calmly at the meeting, the menacing momentum of Mobike still put some pressure on Dai Wei.
Let’s not mention the reaction of the small yellow bicycles for the time being, but Mobike’s strong performance after entering the Beijing market, and the data growth leveraged by the 10,000-unit market is very impressive.
It seems that the deposit of 199 yuan is very high. It is enough to buy a completely own bicycle for riding. If you are willing to accept second-hand bicycles, 199 yuan can even buy two or three more.
However, relying on the credibility endorsement brought by the leading Internet celebrity [Papi Jiang] and the user trust brought by the investment of Pig Factory Capital are enough to reduce consumers' wariness innately.
If it is just a deposit of 199 yuan to deceive yourself, why bother making such a fuss? What’s more, the deposit can be used and refunded at any time, so you can come and go freely.
After using it once or twice, the wariness of most consumers will disappear, and they will be replaced by the experience of shared bicycles.
One of them is undoubtedly the joy of taking it and using it at any time. You no longer have to worry about locking the bicycle or being stolen. At the same time, it can also be used across regions, which is easy and convenient.
I ride to the subway station at work, click the lock, and when I get out of the subway station, I can scan another one and ride to the company.
Just like after get off work, the entire commuting process, for social animals, although it only shortens the commuting time a little, the improvement in happiness brought by the riding process is immediate.
[Recommended, Yeguo Reading and Chasing Books is really useful. Download it here. You can try it soon.]
It adds a bit of joy to the originally boring commute, and it seems that you can still observe the city leisurely. This kind of perspective is an experience that you have never had before when you are rushing to work.
It seems that since I left campus, I have never experienced this kind of joy of riding. Over and over again, this long-lost experience is new and familiar to many consumers.
And as more and more users begin to choose Mobike as a riding tool, a mere 10,000 bicycles in the huge capital city can only make a negligible splash.
Soon, in the face of the explosive growth of the user base, supply soon exceeded demand. When commuting to and from work, there were even several migrant workers scrambling to scan the QR code to get a Mobike bike.
.
Whoever can get it first will see the other workers looking frustrated and beating their chests, which amplifies this hard-won joy and makes them feel extremely satisfied.
The so-called sense of happiness is so simple. As long as you are a little better than others, your sense of happiness is enough to be fully improved.
As the saying goes, "Don't worry about few, but worry about inequality." It usually targets the "unequal" majority, but when you are this "few", you can truly feel the pleasure.
Therefore, what was originally a hurried pace in order to rush to work has now changed to another way. In order to grab a bicycle, I have to speed up my pace.
It can be said that involution is everywhere, and in order to have a bicycle to ride, all kinds of evil ways will inevitably be derived. This kind of chaos of shared bicycles is now gradually beginning to emerge.
Although it is just the behavior of a few individuals at the moment, as the craze of shared bicycles sweeps across the country, this chaos will inevitably be magnified. After all, this is human nature.
It's just that under the cover of this capital wave that has just begun to rise, these insignificant details have not attracted anyone's attention. Perhaps they will only be revealed when the tide recedes.
However, the user base leveraged by these mere 10,000 Mobike bicycles has easily exceeded the 1:20 limit, and the ratio of users who have made stable deposits is also close to 1:10!
A deposit of 199 yuan and 100,000 users means that nearly 20 million cash flows will remain stable in Mobike Technology’s account, and the cost of placing these 10,000 bicycles is just over 10 million!
This does not include the income generated by riding a bicycle, and the service life of the bicycle for several years. If this income is added...
The future prospects of the shared bicycle project suddenly became extremely full. At least this story already has room for imagination in the capital market.
To a certain extent, the "shared bicycles" in the capital market at this time are just like the legendary "tulips" of capital sprouts, and there is no difference.
They are just a chip on the capital table, and how to define the value of this chip depends entirely on the results of the game between the parties and market feedback.
Although nearly four hundred years have passed in the world, as a classic saying goes.
"The only lesson that mankind has learned from history is that it has not learned any lessons from history!"
And with Mobike delivering such a sexy answer, how can profit-seeking capital institutions be able to sit still?
When many capital institutions crossed the threshold and actively sought financing, Hu Weiwei experienced the reversal of supply and demand for the first time.
Now, Hu Weiwei, who has the initiative, no longer needs to ask his grandfather and grandma to seek financing. Instead, capital institutions are waving banknotes and taking the initiative to ask for financing!
The subtle experience brought about by this kind of role change really makes people feel that the pores all over the body are opening at the same time, and the whole body feels comfortable, as if it has ushered in the climax of life.
And when capital institutions are optimistic enough about Mobike’s prospects, it means that Mobike’s business model has been fully verified by the market and can further begin to expand rapidly!
This also means that Hu Weiwei's bargaining power at the capital table has been greatly increased. Therefore, with the help of several capital institutions, it is naturally easy to raise another round of financing based on the B round of financing.
It is also commonly known as Series B+ financing.
This time, in order to prevent his contribution from being offset by a latecomer like Zhou Dongsheng, Li Bin, an angel investor in Mobike, played a key role.
After all, Zhuchang Capital, which led Mobike’s Series B financing, is undoubtedly the result of Zhou Dongsheng.
Not to mention, when Mobike’s capital chain was almost broken, Zhou Dongsheng’s act of providing help in times of need.
If you don't pay attention, your status as an angel investor will be replaced by him. This is also a major reason why Li Bin attended the Mobike Magic City press conference.
In addition to meeting Zhou Dongsheng for a while, he also regained his position, and this time he raised the B+ round of financing because Li Bin wanted to regain the initiative.
In this way, you can also avoid the risk of being marginalized or even eliminated in the financing process...
And this B+ round of financing is also an increase on the basis of the B round of financing, providing a financing of 20 million US dollars!
Once completed, Mobike’s valuation will easily exceed US$200 million. When converted into RMB, the market value will exceed US$1.3 billion!
And this is just the beginning, after all, this passionate summer has just begun.
