When he just walked into the headquarters of Mihayo Company, which was still considered a "small workshop", Cai Haoyu had already heard about it and hurried over.
As soon as he saw Zhou Dongsheng, Cai Haoyu, who had a gentle manner, immediately smiled brightly and said very kindly: "What kind of wind is blowing today to bring this distinguished guest, Mr. Zhou, to us!"
Mihayo has been concentrating on the development of "Honkai Impact 3", the final chapter of the Honkai Impact trilogy.
But as the helmsman of the company, Cai Haoyu cannot really care about external affairs at all. At the very least, he must fully understand some changes and news in the industry.
As the leader of the company, this is also his unshirkable responsibility.
Among them, Cai Haoyu is naturally very concerned about the company's only investor and the most famous one.
Especially since Zhou Dongsheng’s heartfelt words successfully impressed Cai Haoyu, who became Mihayo’s second investor besides the angel round.
From that time on, Cai Haoyu has been paying attention to the investor's movements. After all, those words that moved Cai Haoyu from the bottom of his heart have always been deeply remembered by him.
In the opinion of Cai Haoyu, who is deeply influenced by the "two-dimensional", those who are good at "mouth evasion" are usually the protagonists (funny)!
Therefore, Cai Haoyu had no reason to believe that Zhou Dongsheng, the "protagonist", would not simply remain unknown, and would probably do something beyond his expectation.
Rao was mentally prepared, but the series of movements caused by Zhou Dongsheng were more or less beyond Cai Haoyu's expectations.
In less than a year, when Mihayo hadn't even finished the "Honkai Impact 3" project, Zhou Dongsheng had already caused so many big events.
Originally, Cai Haoyu thought that the relationship between him, the founder of the company, and Zhou Dongsheng, the investor, was definitely on an equal footing.
After all, both parties are similar in age, and he is even a few years older than Zhou Dongsheng, and after years of hard work, Mihayo's company has achieved some success.
I just didn't expect that in less than a year, Zhou Dongsheng's rise would be so fast that Cai Haoyu would have to look up to him.
The huge impact brought by this unevenness of the world has further strengthened Cai Haoyu's inner thoughts of "secondary school".
Therefore, this attitude towards Zhou Dongsheng is naturally extremely enthusiastic. Such an enthusiastic attitude last time even helped the company obtain the authorization for the mobile game adaptation of the phenomenon-level game "PlayerUnknown's Battlegrounds" that is currently sweeping the world!
Just for this authorization, no matter how conservatively you estimate it, the value is calculated in hundreds of millions. After all, "PlayerUnknown's Battlegrounds" is already making money every day.
If such a profitable game is placed on a more profitable mobile game platform, will it create a more intuitive profit miracle?
Although he adheres to the company slogan of "Technology geeks save the world!", Cai Haoyu has no idea of having trouble with money.
After all, unlike the two-dimensional world, in the three-dimensional world, whether you save the world or change the world, you need a sufficient economic foundation to support it.
It is not a "dream" that can be realized simply by the protagonist opening his mouth and shouting empty slogans.
Therefore, if there can be an additional powerful "cash engine" as a driving force, it will definitely allow Mihayo as a company to go further in the long term, right?
Moreover, Zhou Dongsheng was not just talking about it. Soon after the verbal authorization, PlayerUnknown's Battlegrounds Company directly sent the authorization to Mihayo.
Whether to do it or not is entirely up to Cai Haoyu's personal decision.
For this reason, Cai Haoyu also held an internal meeting, and finally everyone reached a consensus to speed up the completion of "Honkai Impact 3", the final chapter of the Honkai Trilogy, and finally allocate manpower to do it depending on the operation of "Honkai Impact 3"
PlayerUnknown's Battlegrounds project.
If necessary, recruit more manpower to supplement. After all, Mihayo's manpower is not enough to support multiple projects.
Eyes go hand in hand.
Even so, Zhou Dongsheng kept his word and was willing to give Mihayo this opportunity. Naturally, Cai Haoyu also kept this favor in his heart.
Therefore, Zhou Dongsheng's enthusiastic attitude is naturally not watery at all, it is all true feelings.
"If you have nothing to do, why don't I come and chat with you, Lao Cai? Let's go to your office and have a chat." Zhou Dongsheng said cheerfully, putting his arm around Cai Haoyu's shoulders and calling him brother-in-law.
"Well, of course I'm welcome, but Mr. Zhou, you're a busy man, you don't act like an idler. I watched the short video you took..."
Cai Haoyu didn't feel uncomfortable at all with Zhou Dongsheng's pro-friendly attitude. On the contrary, he enjoyed it very much. He couldn't help but have a secondary thought in his heart: Are we considered members of the protagonist group?
Arriving at Cai Haoyu's office, the two of them sat opposite each other. Zhou Dongsheng was already used to the office's two-dimensional concentration exceeding the standard, but when he saw the Pokémon ornaments, he couldn't help but feel moved in his heart.
He picked up a Pikachu and said happily: "You should know about the Pokémon mobile game that has become popular overseas recently, right?"
Cai Haoyu seemed to have been greatly insulted, "What Mr. Zhou said is simply questioning our second dimension. Not only do I know it, I also play with it!"
After speaking, he showed his mobile phone screen. The slightly familiar interface on the screen was naturally familiar to Zhou Dongsheng, even though he had never played it.
But I have never eaten pork, and I have seen pigs running away!
Zhou Dongsheng couldn't help but marveled, and he took the phone and picked it up twice, "Isn't this game not released yet? There are also restrictions such as region lock..."
"That's right, but it only takes a little technical means to solve these problems. Of course, I am limited to my personal experience...ahem!"
Cai Haoyu said very proudly, but then seemed to feel that this method was not worth showing off, and quickly made up for it.
"It's quite interesting. What kind of prospects does Mr. Cai think this AR technology that combines virtuality and reality has in gaming?" Zhou Dongsheng asked with interest.
Compared to an outsider like himself, insiders like Cai Haoyu might have different opinions, and Zhou Dongsheng was very curious about this.
"At present, e is actually more of a gimmick. Judging from the current hardware foundation, AR technology is still just a flashy means, and its application in games is also very lackluster."
"Just like this mobile game, it is more about satisfying the fantasy of catching Pokémon that Pokémon IP fans have accumulated over the years. Combined with AR, it gives a sense of impact that the fantasy has become a reality."
"But purely from a gameplay perspective, once the novelty wears off, it's actually quite boring..."
As an industry insider, Cai Haoyu gave an almost sharp insight. In fact, this is indeed the case. This phenomenal mobile game has created a series of impressive mobile game records with the help of Pokémon, one of the best IPs in the world...
Its lifespan is not even as long as that of Fruit Ninja. The fundamental reason is that the gameplay is too simple.
Just like the so-called emotional masterpiece, once the emotions are consumed and there are no other hard goods to support it, users will soon experience a cliff-like decline.
"I believe Mr. Cai's analysis. This is just like "Avatar" back then. As the first movie to use 3D projection technology, it reaped the dividends of the times with its epoch-making feat. But looking back, it seems like a mediocre film.
An unusual alien version of the story of the American colonists.”
Zhou Dongsheng made a casual joke, and the two couldn't help but look at each other and laugh.
"How is the completion progress of "Honkai Impact 3"? Not only does Mr. Cai have high hopes for this game, but as an investor, I also look forward to this game bringing a different change to the mobile game market..."
"After all, although we don't have a phenomenal IP like Pokémon to support us, we do have a company like Mihayo!" Zhou Dongsheng made a powerful statement without any reason.
Even Cai Haoyu couldn't help but feel excited, "I've passed it, I've praised Mr. Zhou so much. That's a shame."
I can’t afford it, but “Honkai Impact 3” has now entered the testing phase and will soon enter the closed beta phase. At that time, a group of loyal players of “Honkai Impact 2” will be invited..."
It has to be said that Cai Haoyu is well versed in the essence of the second dimension and indeed has many ingenious and unique ideas in maintaining and operating his own Honkai IP.
For ordinary games, these ideas may not have any miraculous effects, but for two-dimensional mobile games that mainly focus on two-dimensional groups, they are undoubtedly ingenious ideas that are like a sudden breakthrough.
Listening to Cai Haoyu's narration, Zhou Dongsheng somewhat understood why the master's soul could sweep the world. Cai Haoyu understood very well what two-dimensional players wanted.
But for Zhou Dongsheng, there was a vague idea in his heart. It seemed that he could take this opportunity to try to link several projects in his hands with each other. Maybe there would be a chance to create a different publicity effect.
Thinking of this, Zhou Dongsheng immediately became interested. After all, as his stall grew bigger and bigger, Zhou Dongsheng would inevitably feel helpless at times.
Therefore, Zhou Dongsheng has always hoped to find an idea that can connect these projects in series, so that the effect of 1+1 is greater than 2, or even greater than 3.
Among them, the series connection between Internet celebrity media and Douyin platform, or the series connection between [Papi Jiang] and Mobike, are the simplest and most direct two-to-two superposition method, and the effect achieved is also relatively intuitive.
Trying always comes step by step, not to mention that Zhou Dongsheng only plays the role of an investor and has a certain say. If there is an opportunity, he can act as a bridge so that both parties can benefit from each other and exchange knowledge.
But if the founding team has its own ideas and persistence, then even if Zhou Dongsheng is an investor, it will not help.
Fortunately, judging from Zhou Dongsheng's accumulated reputation and achievements, his suggestions still have a certain weight.
"In this case, I believe Mr. Cai should do the pre-heating and promotion of "Honkai Impact 3" and other related work, right?" Zhou Dongsheng asked in return.
Upon hearing this, Cai Haoyu immediately perked up, "What? Mr. Zhou, do you have any ideas? I'm all ears!"
With his attention and understanding of Zhou Dongsheng, Cai Haoyu knew very well that Zhou Dongsheng was a famous "marketing genius"!
Every marketing idea has an immediate effect, so if Zhou Dongsheng really has any suggestions, Cai Haoyu is still willing to listen.
"I have an immature idea, and it just so happened that I wanted to give it to Mr. Cai for reference..." Zhou Dongsheng suddenly thought of it.
"Has AR technology made any headway?" Zhou Dongsheng leaned over and asked thoughtfully.
"It's promising, but it's immature." Cai Haoyu replied seriously.
"It's not very mature to use it in games, but what if it's just used for promotion?" Zhou Dongsheng continued.
"e seems to be quite a gimmick, but what next?" Cai Haoyu said thoughtfully.
"I don't know much about technology, but you see, Pokémon interacts with virtual reality and randomly refreshes Pokémon on the map to induce players to capture..."
"From a technical perspective, this should not be difficult to implement, right? If we use it for promotion, can we replace the Pokémon with some rewards to encourage players to explore?"
Zhou Dongsheng's new idea suddenly opened up Cai Haoyu's thinking. From a marketing perspective, it is indeed a unique and fresh attempt.
However, for a game promotion, it is a bit thankless...
"The technology is not difficult, but it does take some time to do, and it is only used to promote the game. It feels a bit like a cannon to swat mosquitoes, and it also needs a platform to rely on..."
Cai Haoyu put forward several key points straightforwardly.
"Pokémon Mobile can push players to go out of the house and play outdoors, but it's obviously difficult to do that with "Honkai Impact 3" alone..."
"But if we directly combine it with travel methods, this problem will naturally be solved.
No..." Zhou Dongsheng said with a smile.
"Shared bicycles! So it turns out that Mr. Zhou meant that we should link up with the shared bicycles?" Cai Haoyu's eyes lit up slightly, it seemed like it was indeed a good gimmick.
"Yes, the prizes can be activation codes, cash red envelopes, or in-game props. Mobile game players themselves are highly overlapped with office workers, which almost overlaps with the user groups of shared bicycles.
..."
"In this way, the publicity effect can definitely achieve the maximum conversion effect, and sharing bicycles requires scanning a QR code. Isn't this a ready-made entrance to AR technology?"
"Besides, who said we can only do game promotion?"
Zhou Dongsheng said with bright eyes, this method of using rewards as a sweetener to attract new customers has always been a common marketing method.
How much money is spent and how many users can be converted are all very intuitive data manifestations, which are also the main core of advertising.
However, if you want to innovate this common method and apply it to skilled players, you have to mention a famous Internet e-commerce company that makes people grit their teeth and love and hate it.
Coincidentally, Zhou Dongsheng happens to be one of the investors in this project.
…
PS: Wuhu, there is a seal on the door, the treatment given to the newlyweds is really extraordinary~
