July has just begun, and the capital circle has already sensed a capital craze set off by the sharing economy.
Because Mobike has announced to the outside world that it has successfully completed the B+ round of financing, with an amount of tens of millions of US dollars, the specific amount has not been disclosed in detail to the outside world.
However, two well-established capital institutions from Beijing have given high praise to Mobike, one of which is from a subsidiary of the famous overseas capital Temasek.
Another capital institution was founded by a well-known tycoon Li Kaifu. These two capital institutions jointly won Mobike’s B+ round of financing, which can be said to have injected strong fresh blood into Mobike at the capital level.
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Although neither party has disclosed the specific amount to the outside world, conservative estimates put Mobike's valuation at more than $200 million.
The company has been established for less than two years, and even Mobike has only been on the market for less than half a year. Its market value has already skyrocketed, reaching the range of US$200 million.
Even another small bicycle company that was originally a standout performer in the bike-sharing industry announced to the outside world almost in no particular order that it had reached a preliminary strategic financing intention with Didi Chuxing.
The two parties will conduct in-depth cooperation and exchanges in the field of shared travel. Regarding this news, Didi Chuxing also directly gave full affirmation and expressed that it is very optimistic about Xiaohuangche, a latecomer of the sharing economy!
Among them, the spokesperson of Overseas Capital ZhenFund, which participated in the first round of financing in Xiaohuangche, said, "Currently, in the travel market, there are no good solutions for short-distance travel!"
"As a pioneer of shared bicycles, Xiaohuang Bicycle has undoubtedly provided the market with a promising direction. I am very optimistic about the future of this model!"
This high degree of recognition and praise undoubtedly sends a strong positive signal to the outside world.
As the saying goes, "A single success is not a spring." If only one company is running wildly on this newly opened track, and there are only one or two sporadic capitals behind it.
So no matter how you brag and market it, it means that the future expectations of this project are not very intuitive. After all, anything can deceive people, but real money cannot.
Almost in no particular order, Mobike and Little Yellow Cars have been valued at over 100 million U.S. dollars, and have also been recognized by Didi Chuxing, the well-deserved overlord of the sharing concept.
There are also investments from multiple capital institutions, including Pig Factory Capital and top global capitals like Temasek. To a certain extent, these capital institutions have formed a tacit consensus.
Just like the stock market, once a consensus is formed, even the so-called "fool's consensus", the stock price will skyrocket. This is the case in the capital market. One move affects the whole body.
Therefore, when the big players from all parties reached a consensus and formed a joint effort to promote the development of the sharing economy, other capital institutions naturally heard the news and chose to join this capital wave.
It is also a concept of sharing economy. Compared with Didi Chuxing's entry threshold, the "shared bicycle" project is easy to imagine just from the name. The threshold is far lower than imagined.
too much.
It’s the same car. If you can’t afford it with four wheels, you can’t afford it with two wheels, right? What’s more, this is a bicycle, not a motorcycle.
The reason why shared bicycles can become the "spark" that ignites the sharing economy is that, in addition to complying with the environmentally friendly concept of low-sugar travel, one of the main factors must be the investment threshold issue.
This principle is the same as the "threshold" of stock prices in the stock market. The threshold for buying one lot of 100 shares, the national liquor Moutai, and the threshold for buying a lot of cars are obviously completely different (funny).
The capital market treats everyone equally, just like the famous joke of the Swiss Bank, they will never look down on the so-called "poor". After all, they will not see the real poor.
Once a consensus is formed in the capital market, it then enters a popular stage, "Comparing who can run faster". Only by running fast enough can you have the opportunity to cash out and leave the market when the tide ebbs.
Various stories that have been circulating in the capital market for a long time, whether it is the tulip scam, Clivia, subprime debt or stocks, have constantly verified an eternal truth.
In this competition to see who can run faster, there will definitely be a silly Beep who takes the last shot, but no one will feel that they are that silly Beep!
Therefore, as the two leading players in the bike-sharing industry, Mobike and Xiaohuangqi, began to run wild, overnight across the country, countless capital institutions were ready to identify or even take the lead in establishing a new company.
With the initial capital in hand, I am ready to enter the field of shared bicycles and start my own journey.
And many bicycle factories that were originally scattered across the country and had been eliminated by the times suddenly ushered in the dawn of glory. A large number of bicycle orders emerged from nowhere and were delivered to the hands of the factories like snowflakes in the sky.
Even the requirements for these orders are very simple, and the payment is extremely generous. The only requirement is to produce a batch of finished products for delivery as quickly as possible!
There are even some orders that do not even have any requirements for the style of the bicycle, as long as the uniform painting and color matching are enough.
China's land is vast, and China's land is huge. There are 663 cities in the 9.6 million square kilometers of land, not only Beijing, Shanghai, Guangzhou and Shenzhen.
Even though Mobike has established a foothold in Beishang, and the small yellow bikes have already entered the college market in hundreds of cities, looking across the country, there is still a large untapped market with huge prospects.
The four major necessities of food, clothing, housing and transportation have always been the largest market demand. Among them, the three traditional tracks of "food, clothing, housing" have already experienced the hard work of countless people.
Now in the field of travel, the emergence of Didi Chuxing and the rise of shared bicycles are enough to fully prove that consumers' growing travel needs have not been met.
It is also profitable, but capital is always more keen on choosing "shortcuts" rather than down-to-earth work in industry. The first three belong to industry to a certain extent and require diligent hard work to get rewards.
But now in the field of travel, it is different. You only need to produce thousands of bicycles and use the name of "sharing" to gain popularity. Then, you only need to use this achievement to seek financing.
Will suffice.
Even for some people with more sophisticated means, they don’t even need a “bike”. They just need to make a gorgeous enough PPT about the shared bicycle industry to tell a story that is touching enough for capital...
Don't worry about it, let's get the financing first.
High-end Ponzi schemes often only require the most unpretentious operations. Even old wine in new bottles can still be sold at a good price as long as the packaging is attractive enough.
Otherwise, there is nothing new under the sun.
There is no doubt that the spark of shared bicycles has shown the potential of starting a prairie fire and has begun to sweep the country. How long will it take to go from being unknown to being well-known all over the world?
The shared bicycle industry will soon hand over this answer sheet.
However, just as the bicycle sharing fire ignited the midsummer of July, another "trivial" incident also ignited the enthusiasm of players around the world in an instant!
Strictly speaking, it should be the enthusiasm of mobile phone players around the world, that is, a game called "Pokémon GO" has begun to be launched overseas, and AR, a gameplay that combines virtuality and reality, is presented to players.
What is undeniable is that, to a certain extent, games are the art form with the highest acceptance by the public, if not one of them!
Even for movies, the seventh art that is loved by the people, there is still a certain blank space among the public.
Even if it is the so-called "watching the excitement", not everyone can enjoy it, but games are different. People are born to love to play.
From chess and cards to sports competitions, they all originated from game projects at the beginning. However, with the rise of the Internet, "electronic games" were born, a product that is regarded by countless people as a scourge.
Originally, this deep-rooted stereotype seemed to be a generation gap between two generations, which was difficult to fill. However, with the advent of the mobile Internet era, this mountain of stereotypes seemed to have taken a different turn.
The birth of mobile games has shattered the original deep-rooted opposition. The ease of getting started with mobile games and the convenience of smartphones can be used to cut fruits, play games, or play chess and card games.
They can perfectly cater to the needs of middle-aged parents. As dad said, use magic to defeat magic!
So to a certain extent, mobile games, which are at the low end of the game discrimination chain, are actually a bridge across the generation gap.
If we want to evaluate the ninth art, video games will definitely have a place. Among them, mobile games, which are more popular and accepted by the public, will also play an important role in it.
As for mobile games, they have begun to emerge since the Apple mobile phone ushered in the smartphone era, with "Fruit Ninja" sweeping the world and becoming the only phenomenal game.
Nowadays, Pokémon itself is a highly recognized IP in the world. With the help of the AR mobile game "Pokémon GO", it has easily swept the overseas market as soon as it was launched, making countless players obsessed with it.
Who can resist the temptation of catching a Pokémon with their own hands?
The charm of Pokémon, with a black and white digital electronic pet product, could easily sweep the world and become a popular fashion item.
Not to mention, now with the help of smartphone platforms, AR, a technology that combines virtuality and reality, has almost perfectly reproduced the unique charm of Pokémon.
When the Pokémon appeared vividly in the real scene in the mobile phone lens and could be captured by the players, the players completely lost all resistance and fell in love with it.
Even if the modeling is a little rough, when a Pokémon appears in the lens, the vibration of the phone is enough to make people feel refreshed and excited, especially when they capture their own Pokémon for the "first time"...
Suddenly I felt moved that I had finally realized my childhood dream!
It may be a bit naive for children, but for an adult, it's obviously just right!
For a time, countless overseas players went completely crazy. Pokémon players running around with their mobile phones could be seen everywhere on the road, and this topic also directly showed signs of massacre on overseas social media.
At this moment, no topic is as exciting as catching a Pokémon. At the same time, countless players have begun to post their captured Pokémon on social media, as well as various strange scenes.
Some were caught in their own toilets, some were caught in their own kitchens, and some were encountered by chance on the street... Topics like this are endless.
Although this game was first launched from overseas markets, even though there was a time difference, the news still spread along the network cable and across the Atlantic to the Chinese market.
And without any suspense, it has set off a craze on social media such as scarves. Who didn’t dream of owning a Pokemon of their own when they were young?
But right now, this game has just landed in the European and American markets, and it has not even been opened to the Asian region. Even the island country where the cherry blossoms are blooming, as the hometown of Pokémon, has not been launched.
Therefore, the vast majority of players are looking forward to it and can only wait with their necks stretched out.
Zhou Dongsheng, who had nothing to do and was surfing the Internet intensively, naturally came across this message and couldn't help but smile with nostalgia.
Although he has never played this mobile game, and his obsession with Pokémon is not that deep, watching the replay of familiar phenomenon-level events always inexplicably brings a sense of stability to Zhou Dongsheng.
In this "past" that has been somewhat distorted by myself, it seems that the anchor point in my memory has not been lost and is still in its original position.
However, Zhou Dongsheng clearly remembers that although this phenomenon-level mobile game that swept the world was a smash hit, it never landed in the Chinese market, and it was just a shining star in the history of mobile games.
After crossing the sky, not even a trace was left behind. "Pokémon GO" is just a fun game. The real mobile game depends on whether it is Honor of Kings.
Onmyoji, the masterpiece of Zhu Factory’s mobile game, has also entered the closed beta stage. It will still be some time before it is actually launched, but there is no doubt that this is also a phenomenal mobile game.
It's just limited to the Chinese game market. As for the export of reverse culture to the island country, the birthplace of the second dimension, I guess even Ding Sanshi himself didn't think of it.
If mobile games have their first year, then 2016 will definitely have a chance to be included in it.
As for the competition for three-thirds of an acre of mobile games, although the research and development of PlayerUnknown's Battlegrounds mobile games is in full swing, it is obviously not something that can be accomplished overnight.
In this regard, Zhou Dongsheng naturally has no idea of being too hasty and works slowly and carefully. Anyway, judging from the current earning speed of PC games, it is quite enough.
But, when it comes to mobile games, Zhou Dongsheng doesn’t just have the mobile chicken game.
He happened to be in the Magic City, and while he was taking a leisurely stroll, Zhou Dongsheng naturally wandered into Mihayo's small workshop.
This is not because the cash flow in hand is too strong recently. The investor Zhou Dongsheng wants to share the rain and dew, and also speeds up Mihayo.
The soul is definitely still a thing that has no trace, but it's time to take out "Honkai Impact 3", right?
…
PS: I’m happy to carry the red code at home, wow~ it’s hard to describe in words.