Naturally, Zhou Dongsheng didn't know about Zhang Dayi's little thoughts. Even if he knew, Zhou Dongsheng would most likely not take it to heart.
After all, no matter how Zhang Dayi takes advantage of Zhou Dongsheng, judging from Zhou Dongsheng's temperament, he will not suffer any loss.
At the same time, taking advantage of the popularity of "Zhou Dongsheng's Boring Life", which has many elements and is of extremely high quality, Zhang Dayi joined Douyin and started the premiere, which was naturally a matter of course.
After all, Zhou Dongsheng's face was there, and Yang Luyu was full of hope for the new growth brought by the live broadcast business, so the two parties naturally hit it off.
And he decisively struck while the iron was hot. While the entire network was still talking about it, he immediately released announcements and promotions. Zhang Dayi made a live broadcast announcement directly on his scarf.
Although Zhou Dongsheng is not mentioned in the whole article, there is a meaningful sentence: "On the occasion of the premiere, I will answer questions that everyone is interested in~ Come and find me on Douyin!"
Undoubtedly, it has successfully aroused the interest of many melon-eating people. Their scalps were numbed by Zhou Dongsheng's textbook version of the short video show, and the melon-eating people have almost forgotten their original intention of eating melons.
After Zhang Dayi said this, they remembered again that their focus was on the scandal between the two. Now that they had woken up from the dream, they were naturally full of expectations for this premiere.
No matter how bad it is, it is human nature to gather around to watch the excitement, and on the Internet, which has no geographical boundaries, it is undoubtedly more convenient for everyone to watch the excitement.
What's more, in this carefully prepared premiere, Ruhan Holdings, the company behind it, did not skimp on marketing expenses. It directly raised bets for Zhang Dayi and spent a lot of money to prepare millions of prizes to give away during this live broadcast.
A mere million-dollar prize is a negligible marketing expense for both Zhang Dayi, who has a net worth of over 100 million, and Ruhan Holdings, which has just completed a C round of financing of nearly 500 million.
In contrast, if you can strike while the iron is hot and use this large wave of traffic for your own use, won't this marketing cost be recovered in minutes?
Therefore, even if you go for the name of "Million Lottery", I believe that there are a lot of melon-eating people who will not be stingy with their desire to eat melon. If you are lucky, you will not only eat melon, but also get prizes...
Then wouldn’t he have won the pot?
In addition, since the launch of [Papi Jiang]’s tens of millions of advertising auctions, the Douyin platform can be said to have taken advantage of [Papi Jiang]’s momentum and suddenly pioneered advertising monetization in the short video industry.
At the same time, many brand owners have also noticed this rising platform.
Since that time, many brand sponsors have begun to try to cooperate with Douyin and have chosen to put some advertisements to test the waters.
The initial response was mediocre, but since Zhou Dongsheng personally stepped down, driven by this unique head-turning effect, Douyin has experienced a wave of explosive growth in both users and traffic.
Not long ago, it was officially announced that the platform has exceeded 100 million users. In this process, both Zhou Dongsheng and his two major media companies have definitely made great contributions.
With this wave of traffic growth, the advertising effect of the platform has naturally increased, and the conversion rate has been significantly improved. After tasting the benefits, brand sponsors will naturally choose to increase advertising efforts.
Over time, it has undoubtedly created the prototype of a successful business model for the platform. At the same time, not only the platform has benefited from this, but many high-quality creators also have a way to monetize their traffic.
Compared to generating electricity for love, having real money to gain can fully stimulate the enthusiasm of creators and create more high-quality content for the platform.
In this process, the brand owner, as the sponsor, can also reap the dividends brought by the increase in platform traffic.
Creators and investors benefit from each other and each gets what they need, and Douyin, as the platform, is naturally the biggest winner.
After a period of running-in, the prototype of such a positive feedback loop that benefits the three parties has been initially formed. At the same time, the platform ecology has completed a preliminary closed loop, providing a steady stream of power for the development of the platform.
It seems logical and natural, but before that, both Kuaishou and Meipai, as the pioneers in the horse racing industry, have been in the exploratory stage in terms of business models.
Especially with the entry of Tenda, the short video field suddenly started a bloody storm and fell into a stage of three-party war. With Tenda's wealthy investment, Kuaishou and Meipai did not dare to neglect.
Therefore, the exploration of these models for monetizing commercial profits was put on hold, and instead, all efforts were made to compete with Tenda in a battle of wits and courage. In the end, this chaotic battle ended with Tenda's strategy of giving up the short video field.
Coinciding with the rise of the live broadcast industry, the mature monetization model of live broadcast undoubtedly allowed both companies to see the possibility of a profit model, so they unanimously began to choose to move in the direction of live broadcast.
It was also at this time that Zhou Dongsheng completed his investment in Wenxue Network, and coaxed and deceived Yang Luyu from the overseas market to the domestic market.
From Muse to Douyin's strategic transformation, Zhou Dongsheng participated in the entire process and contributed a lot. This strategic investor is absolutely competent.
Now, with the sudden rise of Douyin and the accumulation of 100 million users, the short video field can be said to have once again begun a tripartite trend. Kuaishou and Meipai are helpless.
Maybe they didn't expect that they had driven away the giant Tengda with their front foot, and due to their negligence, a "Sima Yi" like Douyin actually appeared.
Now that Douyin has become a major trend, everyone can only rely on their own abilities.
Fortunately, both Kuaishou and Meipai, relying on their status as industry leaders, still maintain a huge lead in user base, which is still their biggest advantage.
At the same time, fully implementing the principle of learning from foreigners and developing skills to defeat foreigners, the two companies have frequently analyzed the rapid rise of Douyin, learned from each other's strengths, and constantly improved their own platform ecology.
However, there is another word called "Dongshi Xiaofeng". No matter how hard you study, it is difficult to learn the true essence of Douyin. After all, Douyin is the pioneer on the broad road of "music short videos".
Originally, Yang Luyu chose the research and development direction of overseas markets just to temporarily avoid the sharp edges and avoid the three-party war in the domestic short video field. In order to gain a foothold overseas, he fully absorbed overseas popular elements.
Then we innovated and successfully developed a short music video model that is very popular overseas. It is indeed unique.
Otherwise, the Toutiao series would not have carried out "pixel-level copying" and thus achieved great success in the domestic market first. By the time Yang Luyu realized it, it was already too late, and the acquisition of genuine copies by pirated copies ended.
But now, Zhou Dongsheng has written to rewrite this result. When this successful model that has been proven by history first steps into the domestic market...
To a certain extent, isn't it a dimensionality reduction attack? And judging from Douyin's current success, this is indeed the case.
As for the final direction of the story, it is still unknown, but one thing is certain, as this trend develops, the acquisition price of US$1 billion will never happen again.
After all, Douyin has already seized the domestic market ahead of the Toutiao series. It is obviously an easy task for the Toutiao series to use the "Sharingan" to make pixel-level copies.
Even if the headlines "repeat the same mistakes", they will not be able to achieve the original "dimensionality reduction" effect. Instead, they may become a poor imitator and a real "copycat".
In Zhou Dongsheng's mind, a scene full of bad taste could not help but appear.
(Headline: I don’t know why, but I feel like I’ve been living in his shadow...)
Charlotte is actually me?
Zhou Dongsheng couldn't help but feel secretly happy. He finally realized what it means to be a concubine rather than to steal. After all, can a scholar's affairs be called stealing?
Just as Zhou Dongsheng was thinking about it, a knock on the door interrupted his thoughts.
Zhou Dongsheng's eyes immediately turned away from the Oriental Pearl Tower outside the floor-to-ceiling window, and he lazily shouted: "Please come in."
Li Jiana swayed and pushed the door open, "Boss, someone is looking for you..." There was an inexplicable meaning in her tone.
"Who?" Zhou Dongsheng said nonchalantly.
An answer that Zhou Dongsheng didn't expect came out of Li Jiana's mouth, "Vice President of Rolex Magic City Branch, Woz Kishoder..."
Zhou Dongsheng stumbled and looked strange, "Did the other party bring a legal team?"
Is this the legendary "lawyer's letter warning"?
"No, the other party brought a translator and sincerely expressed that he wanted to meet with you for a detailed discussion. It seemed that he wanted to talk to you about cooperation..." Li Jiana said with the same surprise.
"Why don't you hurry up and invite the distinguished guest in?" Zhou Dongsheng immediately smiled brightly and stood up, just to "sweep the couch to welcome you".
"oh~zhou~"
A well-dressed white foreigner who looked like an old gentleman pushed in the door. When he saw Zhou Dongsheng, his eyes lit up slightly and he greeted him enthusiastically.
This is not the first time that Zhou Dongsheng has dealt with foreigners. Although he does not know the purpose of the foreigner's visit, Zhou Dongsheng also gives full play to the spirit of "it is a pleasure to have friends from far away".
The two shook hands warmly, each said greetings that the other could not understand, and each said his own words. Although they were talking like ducks, the atmosphere was exceptionally harmonious.
"Oh Zhou, the short video you released this time is really great. The idea of rolexman really caught our eyes, so we couldn't wait to come to our door..."
Under Li Jiana's translation, Zhou Dongsheng finally understood what the white foreigner was saying.
"Oh, my old friend, when I heard about the visit from Rolex, I thought they were coming to sue me for copyright infringement. I was worried about this for a while..." Zhou Dongsheng joked.
"NONONO! On the contrary, we don't think your video has slandered or damaged the image of Rolex at all. Instead, it has injected young blood into our Rolex..."
"In this ever-changing Internet era, Rolex has been thinking about how to transform from a traditional luxury brand to a brand that incorporates more young and fresh blood!"
“After all, the objective laws of history have shown that anything that cannot keep up with the trend of the times will be abandoned by the times, even Rolex is no exception!”
Like an elegant old gentleman, Woz talked in an orderly manner and explained the brand concept. The pattern of being the most profitable watch brand in the world was immediately obvious.
"As early as when you released the first video, we have been in a wait-and-see state until the new video is released. I feel that we can no longer wait..."
Woz said extremely seriously.
"We have to cooperate with you. We believe that you can bring a difference to Rolex..."
This result was somewhat beyond Zhou Dongsheng's expectation, but it also made sense.
As a prestigious watch brand in the Chinese market, Rolex's status is absolutely unquestionable. Due to its high price and scarcity, most people may cherish Patek Philippe and other brands.
But in terms of popularity, Rolex is definitely the big brother who has the confidence to say "no one can beat it".
Especially in the Chinese market, Chinese people always have a different feeling for Rolex. It once led the market trend and became one of the symbols of successful people.
As a watch brand that once dominated the Chinese market and feasted on the market, Rolex has always attached great importance to its share of the Chinese market.
No matter in marketing or advertising, Rolex has never been stingy, and Rolex is not like other luxury brands that like to create a superior and arrogant image.
On the contrary, it is a bit down-to-earth. Just because it claims to have an annual output of over one million and is known as the most profitable watch brand in the world is enough to show that Rolex is not the kind of starvation marketing that regards "rare things as valuable".
The true luxury brand.
At the same time, in the choice of spokespersons, Rolex’s style is also unique, highlighting the need to cast a wide net to catch more fish.
Rolex has so many spokespersons that no watch brand can match them. They are spread across all walks of life. Many celebrities who have made outstanding achievements in the industry are Rolex spokespersons.
Rolex’s logo can be seen everywhere in many well-known events, including the well-known awards ceremony Oscars.
It is not difficult to see from Rolex’s marketing strategy that it has deep financial confidence. From this point of view, Rolex’s brand image is indeed a natural fit for the nouveau riche. No wonder this has become the stereotype of Rolex.
Who makes Rolex so down-to-earth?
The reason why it invests so much in marketing is not only due to its confidence as the most profitable watch brand in the world, but also because Rolex is an "ownerless" company.
As a brand operated by the foundation left by founder Hans Wilsdorf, Rolex is not the only business of the Hans Wilsdorf Foundation, and its income may even only account for 2% of the foundation.
Ten, or even lower...
It is precisely because of this wealth that he has created his eclectic marketing style.
Of course, it may be a bit embarrassing to find an Internet celebrity to endorse you, but Zhou Dongsheng’s uniqueness is that he is not just an Internet celebrity...
