"I don't think anyone would refuse the temptation to cooperate with a great brand like Rolex. Of course, as the old Chinese saying goes, first be a villain, then a gentleman..."
"Since we want to cooperate, I'm curious, what do I need to do?"
Zhou Dongsheng asked, feeling a little novel. Strictly speaking, this kind of cooperation is the most luxurious endorsement for celebrities, but for Zhou Dongsheng, it is just a little novel.
Although Zhou Dongsheng chose to stand in the public eye and became an Internet celebrity on the Internet stage, Internet celebrity is just an insignificant identity label for Zhou Dongsheng.
In comparison, whether as an investor, a young entrepreneur, or a young rich man whose worth is inestimable, the value of the identity label of "Internet celebrity" is far higher.
There is no doubt that Zhou Dongsheng has long been one of the players on the capital table, and normally, looking around the world, the upstart class like Zhou Dongsheng is precisely the service target of luxury brands.
The intersection between the two should be a consumption relationship, not a cooperative relationship. Most wealthy people do not bother to endorse a luxury brand. This so-called "honor" can be said to be a waste for those who truly control wealth.
Dismissive.
However, it was Zhou Dongsheng who chose the path of self-marketing and personally transformed his unquantifiable influence into commercial value, thus making it possible for both parties to cooperate.
To a certain extent, Zhou Dongsheng, who spans multiple fields, does have unique charm in terms of commercial value.
Among them, perhaps the most tempting thing for Rolex is that Zhou Dongsheng can become a representative figure of China's new aristocratic class to a certain extent.
Just the image of a self-made grassroots person, such an extremely inspirational and positive example, undoubtedly caters to Rolex's consistent taste.
Rolex has always been very fond of looking for outstanding people in various fields to cooperate.
After all, celebrities and luxury brands have always had a mutually beneficial relationship, and the celebrity effect is a specialty of luxury brand marketing, and Rolex is obviously a leader.
After a comprehensive evaluation by Rolex’s professional team, a preliminary conclusion was reached.
Cooperating with Zhou Dongsheng is definitely a good thing that has more advantages than disadvantages, and it can also be used to further change Rolex's image in the Chinese market.
Maybe, the opportunity brought by this can allow Rolex to regain the top spot among Chinese watch brands.
Since 2010, Rolex has been like the "Tang family's overlord gun", and its first place has been taken away by Patek Philippe, the "scholar's life-threatening sword" that emerged out of nowhere.
Until now, Rolex has always been the leader, but how to return to the first place in the "weapons spectrum" has always been one of the main businesses of Rolex China Branch, and it has also been a concern for all colleagues.
Only six years have passed, and Rolex's deep-rooted brand image cannot be changed overnight. Fortunately, hard work pays off, and the appearance of Zhou Dongsheng does give them a glimmer of hope.
At this moment, Rolex seemed to be possessed by Brother Ma, and all it took was a biblical chant: "I have been waiting for six years just for an opportunity. I want to take a breath, not to prove that I am great! I want to tell others
, I must get back what I lost!"
Ahem, of course, there may be a bit of the idea of treating a dead horse as a living horse doctor.
After all, in order to maintain brand awareness, most luxury brands invest in marketing, which is a major expense that the brand will never cut.
Anyway, this money has to be spent no matter what. I spent so much before and couldn't turn the situation around, so I just spent it differently this time.
Woz's personal visit to the house is also enough to show his sincerity and attitude. For the wealthy Rolex, sincerity is naturally not limited to this...
"Zhou, you don't need to do anything. You don't need to participate in any commercial activities. You just need to promise not to sign contracts with other watch brands. After all, your videos alone have already done a lot of advertising for Rolex..."
"To be precise, I came here this time to pay for our Rolex advertising expenses!" Woz said humorously.
"Oh, by the way." Woz paused, as if remembering something, and then joked: "If you really want to make a "Labour Man" movie, then we at Rolex would be very happy to be the one to make it.
The investors of the movie..."
"In this regard, everyone in our company is very much looking forward to the release of this work. I think it will definitely be a wonderful movie. As far as I know, Zhou You has also made a guest appearance in the movie. I think you must be a qualified actor.
…”
A harmless joke immediately made the atmosphere particularly harmonious, and the office was filled with happy air.
Zhou Dongsheng shrugged and said with a bright smile: "I don't think anyone would refuse such a generous offer. It is an honor for me to cooperate with a great brand like Rolex."
"Ever since I was a child, influenced by many film and television works from the golden age of Hong Kong, I have always believed that wearing a Rolex is a sign of success. This is also the source of inspiration for me to create this short video..."
"At that time, I was thinking that if I had the chance, I would definitely buy a Rolex. Although times have changed and many trendy watch brands have emerged, Rolex's status in my heart has never wavered."
“I didn’t expect that I would have the honor to cooperate with Rolex. Now, I can only express my inner excitement in one sentence, that is: It is our duty to rebuild the glory of Rolex!”
At this moment, Zhou Dongsheng's shamelessness has reached the realm of a land fairy!
Such righteous and awe-inspiring words made even Woz couldn't help but stand in awe, the look in his eyes when he looked at Zhou Dongsheng changed, and his tone couldn't help but become more sincere.
"Oh~ Zhou, what you said is really touching. I think this is the most precious spirit of Rolex. I believe that at this moment, even Hans Wilsdorf will be moved when he hears these words.
Be proud of it!”
Woz said very excitedly that although Zhou Dongsheng knew nothing about who "Hans Wilsdorf" was, it did not prevent Zhou Dongsheng from showing a bright smile and nodding lightly to express his honor.
"Happy cooperation, Mr. Watts. I think this is just a good start. Maybe we will have more opportunities to deal with each other in the future. I hope we can have more in-depth cooperation in other aspects..."
"This is natural. I believe that young people like Zhou, who are full of unlimited possibilities in the future, will inevitably create more remarkable achievements. I am full of expectations for this..."
In such a harmonious atmosphere, the two parties have reached a preliminary consensus. As for cooperation and other related matters, it will naturally require further follow-up and coordination by dedicated personnel.
Of course, there was no need for Woz and Zhou Dongsheng to resolve such trivial matters. The two parties had a great conversation, so it was inevitable that they would have to socialize at the dinner table.
Such a seemingly outrageous but reasonable cooperation may be a bit ahead of its time at this time, but it will not be uncommon in the future.
Although this rising sun rising from the east has not yet been able to overshadow the light of the lighthouse, its infinite potential has obviously attracted enough attention.
In order to cater to the needs of the Chinese market, many of these capitals have implemented many brand localization strategies. Even the famous Rolls-Royce has tried to invite Internet celebrities for endorsement promotion...
Although the effect is not satisfactory, it is enough to prove the attractiveness of the world's second largest market to many brands.
After all, the so-called "high-end" brand tone of luxury brands also requires real money to maintain. If there is no economic foundation to support it, then luxury goods are nothing more than castles in the air.
Therefore, it is not surprising to make compromises and concessions in the face of a huge market, even if they are just superficial.
After all, who would choose to live with real money?
And when both parties reach a consensus, cooperation will naturally be a matter of course and a matter of course.
………
The next day, when the popularity of Zhou Dongsheng's video had almost passed, the vast majority of people who watched melon had already shifted their focus to other things.
Zhang Dayi took advantage of this wave of popularity to complete the premiere and made a lot of money in terms of traffic. Even the e-commerce stores under his name experienced a significant surge in sales.
Zhang Dayi, who has tasted the sweetness, has been in close contact with Zhou Dongsheng in the past two days. Although both parties know it well, it does not prevent the relationship between the two from heating up rapidly. It can be said that there is a huge difference from the rapid progress.
.
Just when the sea was calm, a heavy bomb suddenly detonated underwater, causing a huge wave of waves.
The news that "Zhou Dongsheng and Rolex have reached a cooperation" spread like wildfire. With the tacit cooperation between the two parties, it swept the Internet in an instant and directly appeared in the trending search for scarves.
At the same time, the official bib accounts of both parties also officially announced the news of the cooperation at almost the same time. The bib accounts of both parties naturally became the carriers of this wave of traffic.
For a time, many melon-eating people came to the news and expressed their "dumbfounded" mood in the comment area.
"Holy crap! Did I read that correctly? Are you sure it's not Rolex that took Zhou Dongsheng to court?"
"It's so outrageous that I actually think it's somewhat reasonable."
"But one thing I can say is that this wave of marketing has been completely effective. Rolex has really figured it out!"
"I have always thought Rolex was very vulgar, but after watching Zhou Dongsheng's video, I changed my mind about Rolex. With this wave of marketing, I immediately became a fan!"
"Although, I still can't afford it..."
"Since you don't buy it, then I won't buy it either!"
Originally, the style of writing in the comment area was quite normal, with people mostly expressing surprise and surprise. But when someone started making jokes, the style of writing in the comment area suddenly got out of hand.
"Ahhhh! Congratulations to my husband for winning the top luxury endorsement! My husband can fly with peace of mind, and my wife will always be with you!"
"Our husband is indeed the best, and it is a perfect match for Rolex!"
"Congratulations to my husband for unlocking the status of top luxury spokesperson and becoming the first top luxury celebrity spokesperson. Such an honor is unique!"
Such slanderous words in the fan circle came out of nowhere and swept through Zhou Dongsheng's comment area, and when he clicked on each avatar, they all showed their gender as male!
Zhou Dongsheng couldn't help but feel a chill. Where did these group of male mothers come from?
But it looked interesting, so Zhou Dongsheng couldn't help but take a screenshot, turned his hair to his scarf, and added: "I don't want male mothers!"
This behavior of taking the lead in making jokes is undoubtedly very in line with the taste of the people who eat melons, and it can also greatly improve the favor of passers-by. After all, it is better to spread the word than to block the crowd.
There were certainly some negative comments among them, but when Zhou Dongsheng personally came out to make jokes and had a great time in the comment area, those insignificant negative comments were naturally drowned out.
Despite this, the news still shocked many jaws.
With the seal and certification of a luxury brand like Rolex, Zhou Dongsheng's reputation as a "marketing genius" has almost been taken to a higher level and recognized by more people.
After all, the principle of "doctors don't heal themselves" is applicable in most fields, and someone like Zhou Dongsheng can bring out a phenomenal IP like [Papi Jiang].
He can also push himself to the forefront of the limelight and become the only one in the emerging field of Internet celebrity economy. It can be said that he is a referee and plays football at the same time. It is both necessary and necessary!
And he actually did it, which really left people speechless.
When Principal Wang heard the news, he couldn't help but be amazed and made a phone call directly.
"Damn it, you kid really can make a name for yourself with anything, right? I thought you were just riding on the popularity of Rolex, but I didn't expect you to get all the endorsements without saying a word?"
"I didn't expect it. To be honest, when the other party came to the door, I thought they were going to sue me, but I didn't expect it was cooperation..." Zhou Dongsheng shrugged, Versailles.
"Fuck, you are so good at pretending, why don't you take charge of my talk show? I also want to have a good time..." Principal Wang said with some excitement.
"This is not easy. As long as you are willing, Principal Wang, I believe there are still many luxury goods that are willing to spend a lot of money for you. After all, your face, the richest man in China, is definitely worth more than me!"
Zhou Dongsheng joked casually.
"You kid, just keep talking. I said you kid didn't even care when the league started. You just made a fortune in silence." Principal Wang cursed with a smile.
After a few jokes, Principal Wang changed the subject and said.
"By the way, have you paid attention to the Shark Carnival? It happened to be held in Shanghai, and I heard that the results were pretty good. I have to say that Chen Shijie is really a talent!"
"After the thunderstorm, the first sister of the platform used this method to re-stabilize the development of the Shark Platform. High, really high!"
"Do you think it is necessary for us to hold an event like the Panda Carnival to compete with the Shark Carnival?"
There was a hint of asking for advice in Principal Wang's tone.
It has to be said that with Zhou Dongsheng's series of dazzling operations, he not only conquered many people, but Principal Wang was also one of the people impressed by his abilities.
Especially since he was the one sitting in the first row of VIP seats and witnessed the entire process, this feeling was naturally deeper.
When he heard Principal Wang's proposal, Zhou Dongsheng couldn't help but feel moved in his heart. This proposal seemed quite fun!