It has to be said that the bargaining chip given by Xu Yangtian is full of sincerity. 10% of the shares may not seem like much, but after the party just learned about it, Zhou Dongsheng also had a general understanding of the specific situation of the Xiyin project in Xu Yangtian's hands.
.
Currently, Xiyin has been deeply involved in the field of cross-border e-commerce for many years, but it was only three years ago that it gained the favor of capital. It received an insignificant amount of one million U.S. dollars in financing from overseas capital and completed its own Series A financing.
After that, unlike ordinary Internet companies that began to rush to expand their scale once they received capital support, Xu Yangtian chose to go in the opposite direction.
Not only did it not start the expansion mode, but it continued to strengthen its supply chain system, and even borrowed money to support small and medium-sized suppliers, and even the company's profits were invested in it.
It can be said that he is building his own supply chain system at all costs. Three full years have passed, and Xu Yangtian has not yet conducted a second round of financing.
The effect of the supply chain system that was built with such painstaking efforts was immediate. Over the past three years, Xiyin's data performance in the cross-border e-commerce market has also been rising steadily.
Among them, the performance of annual GMV (total transaction volume) can be seen. Judging from the strong data that only reached hundreds of millions last year, it is already expected to complete 4 billion GMV this year...
This growth curve is definitely sexy enough for the Xiyin project. At least for investors, it is definitely full of temptation. If such a growth curve can be maintained...
There is no doubt that Xiyin will become a unicorn in the field of cross-border e-commerce, and even has the potential to be as good as Pinxixi.
Of course, everyone knows that there are unforeseen circumstances. The road to entrepreneurship has never been a smooth road. Maybe this curve will suddenly hit a trough...
Such things are naturally common in the investment field. In Zhou Dongsheng's opinion, this is the case for Xiyin.
Perhaps at some point in the future, I encountered some obstacles that I couldn’t overcome and it suddenly came to an abrupt end, so I was “ignorant” about it.
Of course, it does not rule out that the latter is prospering in fields that he does not know. After all, he is not an omniscient and omnipotent person.
However, Zhou Dongsheng still finalized the investment intention with great interest. When his prophetic advantage was gradually eroded by time...
It's time for you to be mentally prepared and face the reality that "investment is risky". Sooner or later, this day will come, so why not be prepared early?
Let’s start with the current project first, and then the “bargaining” between Zhou Dongsheng and Xu Yangtian began.
Although Xu Yangtian said it happily, doing business is naturally a process of asking for high prices and paying back the money. From investors to small vendors, it is nothing more than this principle.
It's just that the chips involved are different, and the prices are naturally different.
Among them, although Xiyin’s GMV this year is expected to reach a transaction scale of 4 billion, this number naturally plays a certain reference value in valuation.
But it is just a reference. For e-commerce companies, there is often a lot of water in things like transaction size, and PE valuation is more based on price-to-earnings ratio and profit.
The so-called valuation is also the future expectation of investors for the company. Projects that can reach 10 times the PE valuation are often projects with unlimited potential and are extremely optimistic by investors.
For example, Pinxixi, however, is obviously difficult to compete with Xiyin. Whether it is the risks of cross-border e-commerce or the limitations of a single vertical category, they are all major factors affecting valuation.
After some negotiations, Zhou Dongsheng finally won Xiyin’s Series B financing alone, using US$20 million + this overseas bridgehead as a bargaining chip.
Xu Yangtian is also very satisfied with this price. The money is secondary. The main reason is that with the help of this platform, it can help Xiyin complete the strategic expansion of overseas markets faster.
In Xu Yangtian's view, the supply chain system he has worked so hard to build is like digging a huge swimming pool in advance. Both production capacity and the speed of product updates and iterations have made a qualitative leap.
At present, this swimming pool is far from being saturated. As long as sufficient flow is injected into it, it can quickly grow in size and complete the expansion.
Where does the traffic come from? Xu Yangtian, who also started out by using Internet experts to attract traffic and acquire customers, is naturally familiar with this.
That's why he focused on this traffic position, because the former is a short video community that has rapidly emerged overseas in the past two years and is popular in Europe and the United States. In particular, the user group is still dominated by young audiences.
Young people are a battleground for military strategists in most fields, not to mention that Xiyin's positioning is still fast fashion women's clothing?
As we all know, in the fast-moving consumer goods market, the value of young women is ranked far ahead. This is why the widely circulated golden rule in the market is that "women make the most money."
It goes without saying how strong the purchasing power of young women in the fashion clothing category is. Perhaps only men’s spending power in the digital category can be compared with it.
It is precisely because of this that Xiyin aims in this direction and chooses to be a fast-moving consumer goods platform for fashionable women's clothing, because the market prospects are broad enough.
However, this field is not a blue ocean. On the contrary, both HM and ZARA are leaders in this field. If they want to compete with such fast fashion giants...
Naturally, you have to make full use of your strengths and avoid weaknesses, and give full play to your own advantages. Xu Yangtian obviously knows very well what his greatest advantage is.
That is the "world factory" backed by China's complete industrial chain. As long as the clothes are cheaper than others and have more styles than others, there will naturally be no worries about not being able to sell them.
This is also a major reason why Xu Yangtian chose to move the company's headquarters to Yangcheng. Only by taking advantage of the industrial clusters in eastern Guangdong can he continuously provide sufficient power for his supply chain system...
During this trip to the Magic City, Xu Yangtian not only got a bargaining chip that he was satisfied with, but also got to know Huang Zheng, the founder of Pinxixi, and had a long conversation. The two sides sought common ground while reserving differences in business concepts, which greatly benefited Xu Yangtian.
shallow.
At the same time, Pinxixi's strong performance in the domestic market also made Xu Yangtian full of motivation, although Xiyin is currently far inferior to Pinxixi.
But in Xu Yangtian's mind, the prospects of his career are no worse than those of Xixi. On the long road of entrepreneurship, heroes are not judged by their success or failure...
Let's see!
After a light meal, Xu Yangtian went home with high spirits, while Pin Xixi wanted to strike while the iron was hot and join the e-commerce war in November, so naturally she had no time to think about anything else.
After eating, I hurried back to the company and continued to work day and night. It can be said that starting a business is like sailing against the current. If you don't advance, you will retreat.
And Zhou Dongsheng is not idle either. It is approaching the end of the year and he has a lot of things to be busy with.
Even if you want to be a hands-off shopkeeper, it is not an easy task, especially since the stalls that were originally launched have now begun to gradually get on the right track.
Suddenly, like the spring breeze blowing across the earth, the projects in Zhou Dongsheng's hands were blooming everywhere, and they began to compete for beauty. As long as you don't pay attention to them for a period of time, they will make Zhou Dongsheng a lot of money. Don't you think it's irritating?
It is not uncommon to mention the two major shared bicycle projects, which are still the same. After completing the C round of financing of more than 100 million U.S. dollars respectively, both companies have now entered a stage of stable development.
In addition to constantly turning the funds in hand into bicycles and putting them on the market to increase their market share...
There are no big moves for the time being, other than increasing investment in marketing and trying to find ways to turn financing into its own advantages.
Although in the current shared bicycle industry, many latecomers have sprung up like mushrooms after a rain, and colorful bicycles have begun to occupy the streets.
However, Xiaohuang Bicycle and Mobike, as the industry leaders, still firmly occupy the top position in the industry. They are not only the most conspicuous bicycles on the street, but also naturally the bicycles chosen by the most users.
In addition to these two projects, Mihayo, one of Zhou Dongsheng's earliest investment projects, has also begun to develop his own efforts.
As once hailed as the most inconspicuous project in the hands of Dongsheng Investment, Mihayo has already become a blockbuster, and he has come up with the final chapter of the "Hengkai" trilogy that he has carefully polished for two and a half years!
"Honkai Impact 3" makes its debut!
For the game "Honkai Impact 3", Mihayo's colleagues are full of confidence, including Cai Haoyu, who are full of expectations.
As Mihayo's two-dimensional IP that has been cultivated for many years, the Honkai Impact series has long occupied a place in the mobile game market, and it is also the first to enter the two-dimensional mobile game industry and start staking its claim.
Since its launch in 2014, the previous game "Honkai Impact 2" has generated a cumulative revenue of more than 700 million yuan in just two and a half years. After excluding the game's negligible operating costs, it has brought a net profit to the company.
Very impressive.
It was precisely because of the success of the previous game that Cai Haoyu dared to launch the project of "Honkai Impact 3" and gave full play to the excellent style of "fighting to support war".
Using the cash flow from the previous game as the research and development cost for the sequel, they almost left no room for error, striving to bring a perfect conclusion to the Honkai Impact trilogy.
It was during this period that Zhou Dongsheng came to our door as an investor.
At that time, Cai Haoyu didn't even care much about Zhou Dongsheng, an unknown investor. After all, Mihayo had a strong army, no shortage of research and development funds, and was completely self-sufficient.
But Zhou Dongsheng impressed Cai Haoyu with his sincerity.
What Cai Haoyu didn't expect was that the investor Zhou Dongsheng's growth rate was actually faster than the growth rate of his own "investment project"!
Before his "Honkai Impact 3" was released, investor Zhou Dongsheng started a series of dazzling operations.
Not only did it create a phenomenon-level PC game that became popular all over the world, bringing back the glory of the PC game market that had started to decline, but it also directly became synonymous with a popular game type.
Nowadays, "chicken eating" has become a popular game among players, and can even be compared with moba games.
Such an achievement is undoubtedly the highest honor for those working in the game industry... and it also means huge rewards.
Just with such a game in hand, PlayerUnknown's Battlegrounds Company has surpassed the sum of several Mihayo.
And this is not over yet. In addition to "PlayerUnknown's Battlegrounds", Zhou Dongsheng's investment projects are in full bloom. Whether it is Pinxixi or shared bicycles, they have successively completed financing of hundreds of millions of dollars.
Even Zhou Dongsheng's own entrepreneurial project, Yi Nian Media, has completed hundreds of millions of dollars in financing, which can be said to have completed a comprehensive beating of himself.
Not only did he have an excellent investment vision, he also vividly staged a drama of "I can do it if I want". As both young entrepreneurs, Cai Haoyu was somewhat shocked.
In response, Cai Haoyu chose to turn his grief and anger into motivation, placing all his expectations on "Honkai Impact 3", the master of the Honkai Impact series, in an attempt to use it to regain some face for himself.
Even if you can't compare with others in starting a business, at least you can't be the weakest among Zhou Dongsheng's investment projects.
Control Na Mono, Mitmet Aru Moenka! (I don’t agree with this kind of thing!)
As soon as "Honkai Impact 3" was launched, Cai Haoyu was not disappointed. Relying on the accumulation of Honkai Impact series IP, "Honkai Impact 3" ushered in a considerable explosion.
In less than a month after it was launched, the monthly revenue has successfully exceeded 100 million, creating the best result for the Honkai Impact trilogy. There is no doubt that the future is promising.
As soon as it debuted, it ranked among the top three in the new game download list in the mobile game market. Even its average daily revenue was firmly in the forefront, and its performance was very eye-catching.
It’s just a pity that when “Honkai Impact 3” was launched, the mobile game “Onmyoji”, which was carefully polished by Pig Factory Games, also officially ended its closed beta and began a full-platform public beta.
To a certain extent, both are considered two-dimensional mobile games. Although Cai Haoyu wants to be a brave man who defeats the dragon, he even uses this as a goal to motivate everyone within the company.
But the picture in Cai Haoyu's imagination is naturally that of a brave man covered in divine attire, confidently challenging the evil dragon, and the two engaging in a heart-warming battle like sparks hitting the earth.
However, the reality is that as soon as the brave man walked out of the door after eating and drinking, he ran into the most powerful evil dragon in the country.
He was killed before he even made a move, what's there to say?
There is no such thing as a close contest, it is simply an overwhelming victory.
Especially after Onmyoji started its public beta, it has already shown the trend of phenomenal mobile games. The number of daily active users easily exceeded 2 million, doubled after ten days, and exceeded 10 million after a month, making it one of the top players in the mobile game market.
As for the monthly revenue, it has directly exceeded 1 billion, and there is obviously potential and room for growth to be further explored.
This is the bottomless strength of Dachang. Even before the force is exerted, just a slight movement is enough to make people stand in admiration.
"Honkai Impact 3", which combines the accumulation of the trilogy of Honkai Impact series IP into one, is comparable to the achievement of over 100 million, which pales into insignificance in comparison.
The evil dragon is indeed not something that can be defeated easily. Thinking of this...
Cai Haoyu feels even more excited, which makes it more challenging!
If everyone can do it, what's the point?
A brave person is someone who knows it is impossible but still faces difficulties and challenges the impossible.
