And when Toutiao officially changed the name of the short video software a to [Toutiao Short Video], and then invested heavily in promotional resources, the effect was extremely significant.
After all, it is a new Internet unicorn company with a valuation of more than 10 billion U.S. dollars. Market valuation has never been unfounded, and the emerging concept of "unicorn company" is also a recognized fact in the industry.
The so-called "unicorn" itself is a rare mythical beast in Western myths and legends, and the extension of this concept to startup companies is also an emerging term originating from Wall Street in the United States.
In 2013, an American investor classified startups with private equity and public market valuations of more than $1 billion, and called startups that were in rising industries and grew extremely fast "unicorns." .
This type of company often has unique core technologies or disruptive business models, and has the potential to become the leader in a certain segment, or even the future industry hegemon.
Founded in 2012, it only took four years for its valuation to exceed tens of billions of dollars. It is naturally well-deserved as a unicorn company.
Whether it is core technology or a disruptive business model, Toutiao can be said to have both, and this is reflected in its core business [Today's Toutiao].
You know, as early as the era of the four major portals, the Internet news information section has long been controlled by the four major portals, and has become the foundation for the survival of these four major portals.
Today, although the Internet has not stayed in the era of the four major portals, their accumulation in the news and information sector still gives them sufficient authority and dominance in the news and information sector.
It can be said that the news and information section has long been their exclusive territory.
The four major portals in the past have now become well-known giants in the Internet industry, but just under their noses, [Today's Toutiao] came into being.
It was really shocking to have their proud treasure dug up in their back garden.
Of course, there is a "good timing" factor in this that the times create heroes, because the rise of the mobile Internet has broken the traditional pattern, allowing latecomers to take advantage of the opportunity.
But in the final analysis, technology is the primary productive force, and the core algorithms mastered by Toutiao Group are the main reason why they can stand out.
Times create heroes, and heroes create times.
As the founder of Toutiao Group, Zhang Yiming is naturally this hero. The reason why Toutiao Group entered the short video field with great fanfare is because Zhang Yiming asserted that "short video will be the next trend in content entrepreneurship."
And he directly took out the "1 billion subsidy short video creation plan". From now on, it is not difficult to see the courage of this person at the helm.
In fact, Zhang Yiming has already squandered the chips in his hand from the beginning and placed his future on short videos. Now that he is investing resources aggressively, he is just making further bets.
And with [Today's Toutiao] at the forefront, it has nearly 600 million users and a huge traffic portal with more than 60 million daily active users.
Not only can it bring nearly 6 billion in advertising revenue a year to Toutiao, but when this traffic portal is fully connected to [Toutiao Short Video], it can also bring massive traffic resources to it.
The reason why this move was not used immediately was naturally because Zhang Yiming felt that the time was not mature enough, or because the original business model had not yet been fully developed...
And when it was officially renamed [Toutiao Short Video], it meant that in Zhang Yiming’s view, the time had completely matured.
Army attack!
There was a 1 billion subsidy in the past, and [Today's Toutiao] as a traffic portal later. With these two tricks alone, [Toutiao Short Video] began to catch up, greatly shortening the distance with competing products like Douyin.
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Regardless of whether it is Li Gui or Li Kui, as long as he can be killed, the remaining one will undoubtedly be the real master.
It’s just that the Toutiao system has suppressed the traffic entrance of [Today’s Toutiao], and [Toutiao Short Video] wants to break through the 100 million user threshold, which is definitely not something that can be achieved in a short time.
The threshold of 100 million users is known as the watershed in the Internet industry. It took 13 months and 433 days for WeChat in Tenda's hands to break through this watershed.
After Zhou Dongsheng's guidance, he changed his strategy in advance and began to aggressively introduce cally into the domestic market. In the field of short videos, he opened up a subdivided track of music short videos and began to develop at full strength.
During this period, both Yang Luyu's own efforts and Zhou Dong's massive resources in boosting pressure only shortened this record by a few months.
After changing its name to Douyin Short Video, it took less than nine months to accumulate 100 million users.
In comparison, Pin Xixi in Huang Zheng's hands broke through this watershed not much faster than Tengda's WeChat back then, and it also took more than a year.
As for Toutiao Department’s series of high-profile measures, [Toutiao Short Video] will definitely break through this watershed at a much faster pace.
But for how long it will take, we can only wait and see. With the capabilities of Toutiao, it is probably not difficult to break this record.
Zhou Dongsheng couldn't help but feel emotional as he watched his opponent's moves. Even though he was chasing and intercepting him and taking every precaution, it was obviously still difficult to stop the sudden rise of the headline group.
At this time, Zhou Dongsheng realized how ridiculous his original idea of being complacent about seizing the name "Douyin" was.
After all, under my own preconceived notions, this name will eventually become the biggest winner in the short video field, but in the final analysis, it is the ability and contribution of the Toutiao department.
Now that the name has been changed to [Toutiao Short Video], the results achieved can be said to have only increased rather than decreased compared to the word "Douyin".
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