As the second Golden Second Awards kicked off, this event, which created the first awards ceremony in the short video field, naturally attracted the attention of the entire industry and became the focus of everyone's attention.
Compared with when the first Golden Second Awards was held, both competitors in the industry and the general public generally held a disinterested attitude, waiting to see the joke after the award ceremony failed.
Although the Golden Second Award has a lot of money and spends a lot of money to establish five annual awards, each annual award contains a million bonus, and there are also 100,000 bonuses for the best creators in the niche fields...
After all, the expenses for the Golden Second Award alone have exceeded tens of millions, not to mention other expenses, which completely highlights the image of "people are stupid and have too much money".
In fact, it’s not to blame that the general public is not optimistic about it, it’s just that they haven’t gotten used to the change in the identity label of “Internet celebrity”.
After all, before this, the meaning of "Internet celebrity" in the eyes of the general public was even more derogatory than positive. The first-generation Internet celebrities such as "Sister Feng" behaved like clowns who were sensationalizing on the Internet.
Under the guidance of the trend of "appreciating ugliness and seeking novelty", although the first generation of Internet celebrities became famous on the Internet, it also resulted in almost no commercial value at all, and it was extremely difficult to monetize this traffic...
With the progress and development of the times, the general public's demand for the Internet has become more diversified, which has indirectly given rise to the emergence of many content creators.
It seems to be just a simple relationship between supply and demand, but in fact it is the inevitable development of the times.
But living in the era, who can clearly capture the changes in the trend of the times? It is often only after everything has settled that the public will suddenly realize it.
It can be said to be a realistic portrayal of "not knowing the true face of Mount Lu, just because I am in this mountain". However, this problem is not a problem for Zhou Dongsheng.
Therefore, when most people still didn't know that the first year of the new year was approaching, he took the lead in holding the first Golden Second Award and held a quite grand welcome ceremony.
The first Golden Second Award, like thunder on the ground, directly pushed grassroots creators in the short video field onto the stage of history and crowned them with awards in advance.
Although in the eyes of the general public at that time, these so-called awards were as ridiculous as enclosing one's own territory and proclaiming oneself a king, but now times have changed, and with the convening of the second Golden Second Awards.
When the general public looked back at the many winners of the first Golden Second Award, they could not help but realize with hindsight that many of the winners of the first Golden Second Award were actually well-deserved. Full of gold content!
Among them, [Pap Jiang], who won two annual awards at the first Golden Second Awards, has now become a veritable "number one in the industry" in just one year, and the number of fans on the entire network has exceeded As much as 30 million!
It is no exaggeration to say that in terms of the number of fans, today's [Pap Jiang] is comparable to the first-line stars in the entertainment industry, and as for the commercial value, it is even more uncompromising.
And in the past year, being recognized by the Weibo Red Man Festival is enough to prove that the Golden Second Award is not just a competition, and the selected outstanding content creators can also be recognized by other platforms.
It can be said that after a year of accumulation, [Pap Jiang] used its own strength and data to justify the Golden Second Award.
In addition, [Muziqi], who had been quiet for a while after winning the grand prize, also used the subsequent series of videos on the Four Treasures of the Study to prove his content characteristics of "valuing essence but not too much".
What is particularly commendable is that [Muziqi]’s unique video style has not only reverberated domestically, but has also been widely disseminated in overseas markets. It has spread rapidly through cally, an overseas short video community.
Moreover, it has become a silver creator on overseas video websites YouTube, and its overseas fan base even exceeded domestic fans for a time. This unique content dissemination alone is enough to create [Muziqi]'s unique status.
Not to mention, [Big Stomach Prince Secret] created the Food Exploration Shop, which made this content subject an instant hit, and successfully transformed in one fell swoop, from being the “No. 1 eating and broadcasting person” in the country to being the “No. 1 food person”.
].
Nowadays, the Douyin short video platform has also attracted tens of millions of fans, becoming one of the few accounts with tens of millions of fans on the platform. Including personal Weibo accounts, it has more than 20 million fans on the entire network!
It can be said that almost all the winners of the first Golden Second Award have become mainstays in the short video industry, and the achievements of these winners can also feed back the Golden Second Award, completely establishing the lofty status of the Golden Second Award industry's first award ceremony.
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The relationship between awards and winners has always been complementary to each other.
However, it is precisely because the first Golden Second Award made a good start that the pressure will naturally come to the second Golden Second Award. If it fails to continue, it will end in an anticlimax...
It still cannot escape the fate of becoming the laughing stock of the industry, and the honor of the so-called first domestic short video award ceremony will naturally disappear.
The higher you stand, the harder you fall.
However, with the real-time broadcast across the entire network, many stars came to the red carpet in person. The bonus brought by the bright stars not only gave the melon-eaters an unexpected surprise, but also made them look forward to the content of the award ceremony even more.
"I remember that there was still a suspense about the last year's Best Creator of the Year. This year's award should be revealed, right?"
"Doesn't winning this award mean that I will win the title of Best Creator for two consecutive years? This is a huge amount of money."
"Damn it, wouldn't it be possible to get a bonus of 2 million directly? That would be so cool."
"It's only 2 million. [Pap Jiang] sold one advertisement for 22 million, and the bonus is just a fraction. Besides [Pap Jiang], who else can compete with her for this grand prize?"
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