The first ray of sunshine in 2017 shines on the earth, which means that a new year has begun.
Of course, this is just the human calendar's definition of time. In fact, the continuity of time is never affected by anything. The long river of time always flows at an eternal speed and has never wavered.
For Zhou Dongsheng, thousands of words converge into one sentence, that is: there is not much time left for himself.
Although his current net worth is enough to reach the top of the wealth pyramid, he is also one of the richest people in the world.
But for the big things I want to do, this amount of chips is just a drop in the bucket, and it's not enough at all.
Fortunately, 2017 has just begun. To a certain extent, there is no doubt that 2017 will be a bumper year for Zhou Dongsheng!
When he thought of this, Zhou Dongsheng couldn't help but stretch out with satisfaction.
As the saying goes, a year's plan begins in spring, and a day's plan begins in the morning. At this time, it is undoubtedly both, and such a great time cannot be missed.
Therefore, Zhou Dongsheng was ready to take a nap again. Anyway, he had nothing to deal with urgently.
This can be regarded as living up to the spring glory.
However, the beginning of a new year does not mean that everything is a new beginning. The influence and fermentation of some things are still brewing, and even starting to intensify.
Although the second Golden Second Awards happened last year, it also happened last night.
After only one night, its popularity and influence have not diminished at all, and there are still many belated people who have joined this discussion.
There is no doubt that the benefits that such a massive awards ceremony can bring to Douyin’s short videos are inestimable, and the reflection in the data is only an insignificant part of it.
Especially under the pressure of competitor Toutiao short videos, this golden second award will undoubtedly allow Douyin to stabilize its leading position, and at the same time, it is possible to make further progress.
After all, with the strong intervention of Toutiao, it has undoubtedly broken the original stable situation of the three pillars in the short video field, and it also marks that the short video industry has entered the era of grabbing the cake.
If a platform wants to develop, it naturally needs to compete and grab. In the final analysis, it is nothing more than grabbing traffic. Only in this way can it form a scale and then have the opportunity to develop.
In this kind of competition where every second is raced against time and no concessions are given, it is like sailing against the current. If you don't advance, you will retreat. If you don't compete, others will naturally compete for it. If you don't compete, the traffic will flow to other people's platforms.
As one goes and the other goes, the gap will naturally gradually widen, so as long as you don't want to be eliminated, you have to fight.
As for how to fight, the live broadcast industry next door is already in a similar situation. Several major platforms are fighting fiercely around the most important bargaining chip, the head anchor.
A fierce battle between thousands of broadcasters has almost raised the value of major anchors to a level that does not belong to them.
However, as the most important bargaining chip, the effect of top anchors on the platform is also immediate. Only by having more top anchors can we promote the rapid growth of the platform and retain users.
The cake in the market is only so big. If you eat more, the portion that reaches other people’s mouths will naturally be smaller.
No matter how fanatical the capital market is, there will always be a time when it returns to rationality, and the model of mindlessly throwing money cannot continue forever, amid rounds of financing shuffles.
The chips will always follow the ubiquitous 80/20 rule and gradually concentrate in the hands of the leading player, while other players will naturally be eliminated.
However, at this time point in 2017, the live broadcast industry is far from the point of deciding the winner.
Taking the live broadcast industry as a reference, and then looking at the competition currently faced by the short video industry, it will be clear at a glance.
After all, they are both platforms, and the situations they face are generally similar.
This time, the huge Golden Second Award has indeed served as a benchmark for the industry to a certain extent.
Not only has it attracted the attention of many melon-eating people, but it has also become a list of people poaching in the eyes of peers.
Regardless of whether it is a live broadcast platform or a short video platform, top players are always the most important chips on the poker table, and the ready-made list of Golden Second Award winners is simply the best guide to top players.
Especially while the popularity of the Golden Second Award is still there, if we can strike while the iron is hot and dig out a few winners, it will undoubtedly be the simplest and most effective way to increase platform traffic.
Even as competitors, other platforms have to admit that the recognition and blessing of the Golden Second Award has indeed brought significant improvements to short video creators, and the value is even different.
There is no doubt that this is also the value of the award. If it cannot bring any improvement to the winner, then the award will naturally be meaningless.
Of course, being meaningless is also a kind of meaning, which is why awards such as the Golden Broomstick and the Ig Nobel came into being.
Under Zhou Dongsheng's instruction, this second Golden Second Award is no longer limited to one platform, Douyin. Instead, it invites well-known online creators to participate in hero posts.
There are many freelance creators among them. Although they are not qualified to compete for major awards, there is still no problem in competing for various small awards in subdivided fields.
For example, the establishment of snake oil awards such as the best newcomer in a single field and the most potential are mainly for encouragement. The symbolic meaning is greater than the actual meaning, but it is also a great recognition for the creators.
It’s also an opportunity to show up on a bigger stage. Maybe by some mistake, you’ll become “famous overnight”?
Otherwise, it could be said that celebrities and Internet celebrities are the product of different paths and reach the same goal. The obsession with "becoming famous overnight" is also very similar.
My dear, there is more to come after this chapter. Please click on the next page to continue reading. There will be more exciting chapters later!
