And when Xu Ruoan heard the three words "snail noodles", he couldn't help but reveal a strange look on his face, and then said.
"I've got the market research report, and I was just about to show it to my boss. I didn't expect that my boss has such a unique taste that he would notice this unique smell of food..."
She handed the market research report to Zhou Dongsheng. This was also one of the tasks she wanted to report on.
Xu Ruo'an was a little disapproving in her heart, so she naturally read the report. Although this kind of fragrant local delicacy has its own unique flavor, it is always just a niche delicacy limited to a specific area.
Except for some "like-minded" enthusiasts, but it goes against the public's preferences, it is really difficult to be elegant, and I really can't understand why the boss pays so much attention to it.
There are countless local delicacies like this, such as Chaoshan pickled raw meat, or various mushrooms characteristic of Yunnan Province, and local specialties such as beef hot pot. This is the case, and they can only be limited to one corner of the country.
After all, one person is nourished by the soil and water of the same place. People who are not nourished by the soil and water of that place are generally not blessed with this characteristic.
The results of market research also prove this. Although today's snail noodles have a place in the market, they are only limited to a small area, and the annual output is very limited.
And due to many constraints such as the high price and longer cooking time of rice noodles, it is incomparable with other types of instant noodles from similar competitors.
Even if it is limited to the Chinese region, the market size of instant noodles is a big cake worth hundreds of billions. In comparison, snail noodles are only one percent of its size, or even less.
However, for such a small piece of cake, the competition is very fierce, and the local old brands have firmly occupied the market share. Even if you struggle to squeeze in and take a bite, you may not be able to take advantage of it.
Fierce competition, limited market share, high costs...words like these are Xu Ruoan's intuitive feelings about market research.
Therefore, in Xu Ruo'an's opinion, this market is worthless, tasteless and a pity to abandon.
Zhou Dongsheng didn't take it seriously, and then checked the market research report sent by Xu Ruo'an, with a look of understanding on his face.
As he expected, the current snail noodle market has just overcome the difficulties in food technology. It already has mature food industry technology and has the foundation to move beyond the limited area of Liuzhou.
However, there are still some shortcomings in terms of marketing and promotion, and it is still unknown. It is obviously still a long way from becoming a hot item that has swept the entire Internet and appeared on the dining tables of young people across the country.
This is equivalent to a new stock that has just been listed and is at a stage where the entire market is undervalued. It is precisely because of this that there is an opportunity to take advantage of it and allow yourself to take advantage of it.
When the snail noodle trend sweeps across the country and becomes a battleground for military strategists, with various snail noodle brands large and small everywhere, it will obviously be too late to get a piece of the pie.
Although purely from the perspective of making money, the snail rice noodle project is not a high-return project that can bring dozens of times of income if invested casually.
After all, Zhou Dongsheng's understanding of projects like this that can bring high returns is only limited to those projects that will be "well-known" to the general public in the future.
However, compared to the benefits that the snail noodle project can bring, money is obviously only one part of it, and for Zhou Dongsheng, it is also a waste of money.
Making money is just a side purpose, the real purpose is actually to revitalize the snail noodle industry and bring hidden benefits.
The formation of a local business card will undoubtedly bring endless benefits to the local area, but being able to promote the birth of a local business card, this achievement is often not measurable by money...
Especially this real influence will undoubtedly significantly improve the social status of the promoter, and may also receive official recognition...
Although it is both fame and wealth, there is also a gap between fame and fortune. Even if they are also Internet celebrities, some people can make money standing up, while some people can make money while kneeling, and even 70% of them have to look at people's faces. Other people's (funny).
For Zhou Dongsheng, snail fans are just an opportunity to open a gap. If a breakthrough can be achieved at this level, it will also be crucial to the development of the Douyin short video platform.
After all, in the competition among short video platforms, being able to gain official recognition and become a publicity outlet for many official media is undoubtedly a decisive conclusion.
Just like the Chinese social media battle back then, even though it was as powerful as Tengda, it was defeated in the end. This is no less than Sina’s years of hard work in this field, and it also allowed the latter to firmly occupy the top spot of the number one social media in the country.
Therefore, if you want to win in this fierce platform battle in the short video field, it is obviously not possible to win simply by relying on traffic.
Unless there is overwhelming traffic that is enough to form the Matthew Effect, a temporary advantage will be like a mantis in the face of the general trend of the times.
Tenda, which controls the largest traffic channel on the Internet, is undoubtedly the best example. From social media to short videos, it has massive traffic, but in the end it failed to turn its advantage into a victory.
Although in the past year, the competition in the short video field has been close to head-to-head, but it is basically a one-click affair.
2017 is obviously the key battle in the short video field, and it is also when the battle becomes fierce.
After all, Zhou Dongsheng vaguely remembers that the real trend of short videos actually started with 2017 as the turning point.
In 2016, the first year of the mobile Internet, the battle over short videos can only be regarded as a layout.
Similarly, there may be shared bicycles...
Thinking of this, Zhou Dongsheng closed the report. He already had a rough idea about it in his heart, but if he wanted it to play a substantial role, it would obviously require a lot of effort.
Xu Ruoan's disapproving words made Zhou Dongsheng smile knowingly, and then joked: "What? Do you think snail noodles are smelly and have no potential worth developing?"
Xu Ruoan smiled sarcastically, but did not refute it. She did have such an idea.
Zhou Dongsheng was not surprised by this. Before snail noodles became popular all over the Internet, most people did not expect that this smelly bowl of snail noodles could rapidly expand to over 10 billion in just a few years. .
And it has become Liuzhou’s city card, giving this former heavy industrial city a new lease of life and successfully completing its urban transformation...
"Personally, I am quite optimistic about it. Those who love it praise its fragrance, and those who hate it complain about its smell... There is a saying that if it cannot be famous for a century, it will be stink for thousands of years."
"The same is true in the field of food. Delicious food is just the basis for praise. In our country, there are so many delicious things. If you want to stand out from them, you can't do it without characteristics."
"At this point, both durian and stinky tofu are considered to be the best at this. I think snail noodles also have the same potential..."
Zhou Dongsheng said lightly that it was enough to be concise and concise to make his motives appear more reasonable. Apart from that, he obviously did not need to explain more about his decisions and thoughts.
Regarding this, although Xu Ruo'an didn't think this bowl of noodles was that capable, her opinion was not important, only the boss's was.
Especially Zhou Dongsheng's keen investment vision has now become a fact for all to see.
After all, nothing is more convincing than having a net worth of tens of billions in just one or two years.
"I understand the chairman, so what the chairman means is to use the internet celebrity resources in our hands to establish a personal brand, and then use snail noodles as the flagship product, use the fame of the internet celebrity as promotion, and use the internet celebrity effect to achieve sales..."
Under the premise of approving Zhou Dongsheng's vision, Xu Ruoan followed the train of thought and analyzed it. Obviously, this is another manifestation of the celebrity effect. Xu Ruoan is naturally familiar with this trick.
After all, before this, everyone called celebrity effect "star effect."
"This is probably the idea, but celebrities only provide endorsements, but Internet celebrities can do much more. After all, celebrities need to put on airs, but Internet celebrities take a down-to-earth approach..."
Zhou Dongsheng said in a playful tone, isn't this a disguised involution between the two on the delivery track?
And once there is a better choice, the market will naturally choose the latter without hesitation, even for luxury goods that like to show off.
After all, no matter how high the level of style is, it still needs sales volume to support it. Top-level cars like Rolls-Royce have also overturned because of the problem of finding internet celebrities to endorse...
One has to say with emotion, Sir, times have changed!
Xu Ruo'an thought thoughtfully. After all, his boss's understanding of the new thing "Internet celebrities" can definitely be regarded as a leader in the industry, otherwise he would not have the performance of the two major media.
As the manager of Yi Nian Media, Xu Ruoan has personal experience of the development of Internet celebrities that have embarked on the fast track, especially the just-concluded Golden Second Award, which is undoubtedly the best proof.
Before that, in the eyes of the general public, walking on the red carpet was the exclusive preserve of celebrities, and it had a certain connotation of high-end atmosphere and class.
The emergence of the Golden Second Award has undoubtedly directly lowered the popularity of red carpets...ah, it has directly qualitatively improved the status of Internet celebrities, breaking the monopoly of celebrities on the red carpet, cough cough.
And this is almost all handled by the chairman in front of me.
Thinking of this, Xu Ruoan became more convinced of what Zhou Dongsheng said for no reason. Since the boss said this, it must be reasonable.
Just do it yourself!
While Zhou Dongsheng was fooling his subordinates, Li Jiana also happened to return, "Chairman, Jiang Yilei and the others have arrived, and I have arranged people in the conference room..."
Zhou Dongsheng stood up happily after hearing this, "Okay, let's go, Mr. Xu, we just happen to be there together. To implement this matter, we have to rely on you to advance it step by step. I will leave this matter to you..."
Xu Ruoan stood up quickly. Although the burden on his shoulders was a little heavier, it was all the chairman's teachings!
"Chairman, don't worry, I will handle this matter. I will finish it beautifully."
"In our Dongsheng Group, you are the representative of women and men. I believe Mr. Xu will not let me down."
Zhou Dongsheng said approvingly, and then walked to the conference room immediately, while Li Jiana and Xu Ruoan were half a step behind, separated on both sides, following closely behind.
As the saying goes, three women perform a drama. When a group of people arrived at the conference room, Jiang Yilei and the other three were already chatting animatedly.
Although fans of [Papi Jiang] and [Mu Ziqi] made a fuss on the Internet, the two main owners obviously did not take this matter to heart.
The fans beat him to the head, but it didn't hinder the protagonist from talking and laughing at all. What's more, both of them are under the same company and are in the same boat, so naturally they won't talk to each other.
Speaking of which, this was the first time for the three of them to come to the headquarters of Dongsheng Group.
When Zhou Dongsheng took the lead and walked in, the three of them couldn't help but stood up and said hello, "Hello, Chairman!"
The three of them seemed a little uncomfortable with this title.
"Hey, sit down. The three of you are now my ministers. You don't need to be so outspoken. Just feel free to do it." Zhou Dongsheng said nonchalantly, and then slumped down on his seat without any intention of putting on airs.
The three of them looked at each other and sat down together as if they were relieved.
Although the three of them are now the leaders among Internet celebrities, with tens of millions of fans and full of confidence, in front of Zhou Dongsheng, they are still like a mouse meeting a cat, and they really can't stand each other.
Zhou Dongsheng found a comfortable position and slumped down, and then said lazily: "I've called you here this time because I just want to talk to you about the new year and the new atmosphere. I just want to discuss your future development in the new year."
I have some ideas..."
As soon as these words came out, the three of them couldn't help but be shocked. As the beneficiaries, they all knew very well how powerful Zhou Dongsheng's idea was. It can't be overstated with words of wisdom.
"Um, Mr. Xu, please briefly explain what we just talked about." Zhou Dongsheng changed the subject and motioned to Xu Ruoan to repeat what he had just discussed.
Inexplicably, the image of a domineering president came to mind, and he said in an evil and arrogant manner: I never say my words a second time.
Zhou Dongsheng couldn't help laughing, which surprised the group. Zhou Dongsheng waved his hand, "I just remembered something happy, you continue..."
Xu Ruo'an followed his example and began to tell the three of them what they had just discussed, which centered around snail noodles, and told them in detail.
Old Master Zhou Dongsheng was listening on the sidelines, and I have to say that Xu Ruoan really has two brushes. In just a short while, he added his own perspective of understanding after repeating it again, and he was quite capable of drawing inferences from one instance to another.
Under Xu Ruoan's supplement, Jiang Yilei, Li Jiajia, and Yang Zimi listened with great concentration. After all, it was related to their future, so they couldn't help but care about it.
"I've eaten snail noodles before, and they're delicious!" Yang Zimi said enthusiastically. As the first person to broadcast food and now the leader of food exploration, he naturally has a say in this three-acre land of food.
