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Chapter 815

Chapter 815 Things are different now

Author: Let’s reopen

Chapter 815 Things are different now

As the absolute helmsman of Dongsheng Group, Zhou Dongsheng's instructions are undoubtedly the direction of the entire group.

Although there is a board of directors in name, it is obvious that even if all other shareholders are united, there is no possibility of shaking Zhou Dongsheng's status.

Even if it is a hostile takeover, Zhou Dongsheng must be willing to sell. Otherwise, the only way may be to hollow out the group a little bit, thereby ousting Zhou Dongsheng...

But, this kind of thankless thing is naturally impossible to happen, not to mention that now that the group is booming, isn't it good for everyone to make money by being harmonious, why bother to fight and kill?

Therefore, following Zhou Dongsheng's order, Zhang Xiaoguang immediately began to form a trading team, ready to keep an eye on BYD's stock and look for the right opportunity to enter.

The predecessor of the group was Dongsheng Investment, and it was merged with Dongsheng Investment as the main body. Therefore, most of the manpower in the investment department is gathered here, and the efficiency is naturally immediate.

Although the investment department was previously in the hands of Lu Sifang, as Zhou Dongsheng sent him out, this responsibility naturally fell on the shoulders of Zhang Xiaoguang, the general manager.

Although he holds many positions, Zhang Xiaoguang is indeed the most valuable managerial talent under Zhou Dongsheng, taking care of everything in an orderly manner.

Zhou Dongsheng couldn't help but sigh, indeed the more expensive ones are the better ones!

Although Zhou Dongsheng had made some efforts before, he still could not stop his tendency to come from behind. If nothing else happens, he would be the leader of the group's management in the future.

Compared with other elders who are close to each other, it is obvious that ability is the most important to Zhou Dongsheng.

In this case, he can be the hands-off shopkeeper more naturally, right?

As for returning to the old business and controlling thunder and lightning in the secondary market, financial issues are naturally the top priority, but for today's Dongsheng Group...

This is a problem that you don’t need to worry about at all, because... "PlayerUnknown's Battlegrounds" is really profitable!

Although due to the variable Zhou Dongsheng, "PlayerUnknown's Battlegrounds" was released ahead of schedule like a premature baby, and it was also limited by many objective conditions such as Internet cafe hardware, which greatly increased the difficulty of game promotion.

Even so, the inertia of history is still unprecedentedly strong. Even if the timeline is changed, some established facts will still happen as usual.

Even though it was released at the end of 2015, it happened to hit the same competing product "h1z1" which was at its peak, and staged a unique "Guan Gong vs. Qin Qiong".

However, Zhou Dongsheng relied on his free distribution strategy that was several versions ahead of the competition and took the lead in overseas markets, making "PlayerUnknown's Battlegrounds" off to a good start!

At this point, the popularity of this game suddenly became uncontrollable, quickly becoming popular all over the world, and forcing the domestic market to start a craze for hardware replacement...

This historical inertia, even if it is a year in advance, is still playing out a drama of reaching the same destination through different paths.

Although the variable Zhou Dongsheng changed the established formula, added a new combination, and used the free trick from the beginning, the facts proved that Zhou Dongsheng did not get away with it.

Whether it is the support and operating experience of Pig Factory, or the accessory trading system borrowed from its peers, it has not obscured this excellent masterpiece of a battle royale game, and it also has a faint air of being better than others.

Especially after Zhou Dongsheng performed a series of combination punches in e-sports events, it completely revitalized the game. Whether at home or abroad, it firmly occupied the top list of mainstream games and became a hot topic among countless players. topic.

What's more, 2016 is even called the "Year of Chicken Eating" because in the middle of 2016, "PlayerUnknown's Battlegrounds" came out of nowhere, showing a sweeping attitude as an unknown player.

No matter whether it is "Overwatch", which has famous genes and can be called the chosen one, or "Pokemon GO", which has set off a global craze for catching Pokémon on mobile phones, it cannot be compared with it.

Although they also have phenomenally popular performance, it can only be said that there is also a gap in phenomenal performance!

This has also become a recognized fact in the major game award competitions in 2016, and according to incomplete statistics, in the past year, the global number of chicken-eating players has already exceeded the 100 million mark!

With the outstanding performance of "PlayerUnknown's Battlegrounds" and the strong data performance that makes people salivate, the battle royale game has become a favorite among global game manufacturers.

I don’t know how many game manufacturers tried to replicate this miracle and get a piece of this big cake, so a large number of shoddy battle royale games began to spread crazily throughout the market.

What's more, the battle royale gameplay has been directly added to the company's shooting games. As long as it can catch the popularity of the chicken game, it is enough.

Although the quality of this kind of rushing game is mediocre, it has still made an outstanding contribution to making the market bigger. As "PlayerUnknown's Battlegrounds" firmly sits on the top spot in the industry, it will naturally benefit from this.

After all, today is different from the past. If "PlayerUnknown's Battlegrounds" is still a buyout game, then these games can still occupy a place by relying on free differentiated competition.

However, today's "PlayerUnknown's Battlegrounds" is a free game. In addition to hardware obstacles, the vast majority of players who fall into the trap cannot escape the end result.

Even though the game itself is free, since the development of the Internet, the iron law that "free is the most expensive" has already been verified by countless evidences.

As long as the game is popular enough, even if you just sell some decorative props without attribute bonuses, the game manufacturers can still make a lot of money.

What's more, is it such a game that has set off a phenomenon-level craze around the world?

Now, with the turn of 2016, the achievements of "PlayerUnknown's Battlegrounds" in the past year have also been settled, and the results it handed over, even if they were expected, still left many people stunned.

According to incomplete statistics from relevant organizations, the global game market revenue in 2016 exceeded the US$100 billion mark for the first time, of which mobile games alone accounted for nearly half of the revenue. This undoubtedly announced that mobile games have officially entered the historical stage of gaming. Opening up an era of competing with PC games.

However, although the decline of the PC gaming market seems to have become an inevitable trend, this process does not happen overnight.

In the past year, in the PC game market, in addition to a group of old and immortal games that still firmly occupy a place, the performance of a number of new games has also been extremely eye-catching.

Among them, "Overwatch", which carries the hope of Blizzard's revival and can be called the renaissance of Blizzard games, has undoubtedly delivered a strong answer.

Although it is a buyout game, the emotion represented by the word "Blizzard" can still make countless players pay for it. Therefore, "Overwatch" sold for US$585.6 million in 2016!

Originally, with this eye-catching performance, he would undoubtedly be able to secure the top spot in 2016. However, how can he be brilliant when he is good...

No matter how attractive your butt is, it is still not as delicious as a chicken butt.

In 2016, the cumulative revenue of "PlayerUnknown's Battlegrounds" successfully exceeded 1 billion US dollars in one fell swoop. It is fully worthy of the name of cash cow. This terrifying ability to attract money can even compete with many established game manufacturers.

And just by relying on such a phenomenal hit, PlayerUnknown's Battlegrounds, a company that has created a miracle of annual revenue of US$1 billion, has seen its valuation continue to rise, and its market value has exceeded US$5 billion.

This achievement is undoubtedly an incredible achievement for a newly established company, and this is also the reason why the valuation is relatively conservative.

After all, with just one hit game in hand, the future of the company, or how long this game will remain popular in the future, is obviously unknown.

Although this cash cow has an amazing amount of milk, its lifespan is still the biggest criterion for measuring its value, so this valuation is undoubtedly relatively rational.

But even so, it still does not prevent "PlayerUnknown's Battlegrounds" from becoming the well-deserved first pillar of Dongsheng Group. Not only does it single-handedly support most of the group's revenue, it also supports half of the group's market value.

Today, Zhou Dongsheng suddenly realized how solid the gift he had given out was.

This no longer belongs to the category of "repaying kindness in return", but a well-deserved "repayment of kindness by drops of water and springs of spring!"

Sure enough, Taimei's promise was ultimately due to her being too young. Just thinking about it made Zhou Dongsheng feel a little painful, but hey, he was so good at pretending that he had to kneel down to finish it.

Apart from anything else, the value of this favor is not an exaggeration even if the two young men take a bullet for themselves, right?

Fortunately, compared to other projects in his hands, this is just an appetizer, especially the real revenue potential of the game "PlayerUnknown's Battlegrounds"...

PC games are just for fun. If they are really profitable, it depends on the mobile game market!

Whether it is cooperative development with the pig factory or licensing Mihayo to practice, he will undoubtedly be able to achieve greater success. Thinking of this, Zhou Dongsheng suddenly realized that he seemed to be unknowingly...

Replicated the operation of the goose factory!

Thinking back to the "original" time, when this IP fell into the hands of Goose Factory, Goose Factory, which was extremely proficient in raising gu, started the gu farming mode directly within the company, and developed two chicken-eating mobile games with genuine authorization.

In the end, "Exciting Battlefield" was even better, killing his brother "All Out". Later, he put down the butcher's knife and became enlightened, using the pseudonym "Peace Elite" to maintain world peace...

Ahem, now it seems that my unintentional operation really had the same effect due to fate.

As for the effect... Zhou Dongsheng roughly estimated the time, and it was almost time to accept the results, so he had to take the time to go and accept them.

By then, even if there is no eye-catching performance like Goose Factory, relying solely on the IP of "PlayerUnknown's Battlegrounds" will surely be enough to grab a share of the mobile game market.

Thinking of this, Zhou Dongsheng couldn't help but admire him sincerely. A goose factory has always been a goose factory. In this three-thirds of an acre of land in China, it is able to take the lead.

Just looking at the fact that the revenue of "PlayerUnknown's Battlegrounds" exceeded 1 billion US dollars, do you think it's reasonable?

However, Goose Factory does not even need to send out its three generals. It only needs to come up with a moba mobile game that is rushing to the shelves, and it can easily destroy this global phenomenon-level masterpiece.

That’s right, it’s the “Honor of Kings” that can be called the source of all evil. This mobile game grossed 6.8 billion in revenue in 2016, which is equivalent to nearly 1 billion US dollars in US dollars!

This is the terrifying thing about mobile games attracting money, and at the same time, it is also a strong proof that channels are king.

For this reason, Zhou Dongsheng had to sigh with emotion: Brother Xiao Ma!

Of course, in addition to the strong performance of "PlayerUnknown's Battlegrounds", Dongsheng Group's other businesses are naturally not just decorations. If "PlayerUnknown's Battlegrounds" supports half of the group's sky.

So, the strong supporter of the other half of the sky is naturally Dongsheng Investment.

Today, whether it is Pinxixi, Douyin, or the two major bicycle sharing projects, they have begun to make efforts. Not only has the financing scale exceeded hundreds of millions of dollars, but the market value has doubled several times in succession.

Every single project that is listed is uncompromising in terms of market value, and is completely comparable to "PlayerUnknown's Battlegrounds" at a 50-50 ratio.

However, the role played by Dongsheng Investment is different from the absolute controlling stake in PlayerUnknown's Battlegrounds. It is just an investor, and the shares it occupies are also very different.

However, it cannot be said that each of them can stand alone, and together they are fully qualified to support half of the group's sky. Although the revenue is not satisfactory, it is basically a "losing money and making a profit" business...

But those are all hens that can lay golden eggs. Even if it’s not time to divide the money, it doesn’t stop them from being valuable.

In comparison, although the media department seems a little inconspicuous, the two major media companies work together to act as a vital mouthpiece of the group.

As the saying goes, don’t use bean bags as dry food. How important it is to be able to firmly control a channel to express your voice to the outside world... There is no need to elaborate.

To sum up, the market value of Dongsheng Group will naturally rise accordingly. If it participates in the wealth list again...

Zhou Dongsheng may still only be able to carry the title of "ten billionaire", but the units behind him may have to be replaced by beautiful ones.

And now we are not even halfway through 2017. As many projects have started to gain momentum, it seems that if we want to make further progress, it is... a trivial matter within easy reach?

Sure enough, when the snowball of wealth reaches a certain level, its growth rate will often show a geometric multiplication effect...

However, now Zhou Dongsheng is uncharacteristically calm and accepts this result very naturally. It seems that the simple increase in wealth is no longer as exciting as imagined.

After all, the growth of paper wealth is like a numbers game, it comes and goes quickly, just like a bubble in the capital market, it bursts as soon as it blows.

In contrast, focusing on the practical things in front of you seems to be more in line with your own state of mind.

Thinking of this, Zhou Dongsheng couldn't help but have a flash of enlightenment, and his thoughts suddenly became clear. Now he has obviously already been on the table, and how to make good use of the chips in his hand...

It is undoubtedly my next goal.

Let’s summarize and sort it out, and then we can speed up the plot.

(End of chapter)


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