"I admit that the box office of "Wolf Warrior 2" exceeded 300 million on the first day, which is very strong, but if I use a Hollywood blockbuster as a comparison, I don't know how you should respond?"
"It's so funny. The box office exceeded 300 million on the first day. What's there to brag about? Who knows how much water there is? Don't just spend your own money to brag, right?"
"In order not to lose the so-called 1.5 billion box office bet, Zhou Dongsheng really worked hard. He promoted it vigorously and asked his people to give away tickets and book the show. Let alone 300 million box office, 100 million is enough, right?
"
"You are both a referee and a player, how do you play? Zhou Dahai lost unjustly. As long as he made up for the 1.5 billion box office in advance, he not only won face, but also made money. The left hand beats the right hand, tsk tsk!
"
"It was 300 million on the first day, but only more than 200 million on the second day. This decline is too obvious. If we don't hit the box office, I don't think it can even reach 1.5 billion."
"Don't be embarrassed, there is definitely no problem with 1.5 billion, but it is definitely not as good as imported blockbusters. There is still a long way to go for domestic films!"
There are naturally countless comments like this, and Zhou Dahai, as the person involved, will naturally not be absent. After all, he is also a well-known film critic, isn't he?
"As a party member and film critic of the '1.5 billion box office bet', I couldn't wait to buy a ticket and walked into the cinema when the movie premiered. Even if we lose, we have to be convinced that we will lose, right?"
"But I have to say that after watching the whole thing, which lasted for more than an hour, I was a little disappointed. This is purely a commercial film that wants to imitate Hollywood, but fails to turn out to be a canine. And it is perfectly suitable for subsequent sequels if you have money.
This law sucks.”
"Basically all the money was spent on big scenes. Although various explosions and special effects have been upgraded, they still cannot change the poor nature of the story. The narrative is even more messy. It can be seen that the director has ambitions and wants to make a "dark" movie.
"Eagle Down," but at best it's just a "Suicide Squad" with a different background."
"The most intuitive feeling after watching the whole process is that this is purely a work made by the director to satisfy his own selfish desires. He wants to portray himself as an omnipotent and invulnerable all-round warrior like in Hollywood blockbusters. He just maximizes the aura of the protagonist.
Then just kill and kill all the way, without considering the rationality of the plot at all..."
"The overall impression is that it is quite satisfactory. Judging from the current trend, I am not surprised that the box office can reach 1.5 billion. After all, so much effort has been spent on publicity and distribution, so it is reasonable to lose."
As a well-known film critic, Zhou Dahai's film review quickly received a large number of reposts and comments on Weibo, and directly received a lot of recognition. Many people even echoed this evaluation and disparaged "Wolf Warrior 2".
this movie.
"Hai Dahai is right. I always felt that everything was awkward while watching the movie. Now when I read your movie review, it suddenly dawned on me. It turned out to be a poor imitation of Hollywood. To be honest, I only learned a little bit about it. I almost blew my mind.
Already."
"From the movie to the publicity, from top to bottom, people have a sense of physical discomfort. Regardless of whether it is slogan-like patriotic propaganda or various performances that are like chicken blood, they all make people feel like they are being kidnapped.
I feel uncomfortable, this movie is disturbing.”
"It is a shame for Chinese movies that such a movie can be popular, not to mention that there is a character who is not even an actor joining in the fun. Movies are really becoming more and more in decline, and there are enough cats and dogs to show up."
"It's okay to spend money to please yourself, but I can't accept spending money to go on the big screen to disgust the audience, so I'll forgive this movie for being a bad movie."
Like raindrops of bad reviews, there was a downpour on the Internet in an instant. The overwhelming voice was full of criticism and criticism of "Wolf Warrior 2", as if it was the biggest bad movie of the year, with no redeeming qualities.
place.
Even if there were some pertinent comments mixed in, they were easily swept away by this wave of public opinion and were submerged in it in the blink of an eye. Many viewers who originally wanted to go to the theater to watch it during the weekend could not help but feel discouraged.
"Is it really that bad? I originally wanted to go see it on the weekend, but it's not a waste of money. Thank you for clearing it!"
"At best, it's a 6-point commercial film. You can watch it or not..."
For a time, the side effects of investing a lot of effort in early promotion seemed to have gradually emerged. The film seemed to have suffered a backlash from word of mouth, and was in danger under the overwhelming negative reviews, like a lonely boat.
This is often the case in the exchange of opinions in the field of public opinion. It is like a war without gunpowder. Most people have no time to pay attention to the whole situation and rush to make their own judgments based on only scraps of information.
Once an overwhelming advantage in public opinion is formed, the truth will no longer be the focus of public attention. After all, "whoever wins, they will help."
Even if the public's eyes are sharp, it is inevitable that they will sometimes be blinded. After all, the problem of information asymmetry is still ubiquitous even in the Internet era.
Returning to the movie itself, from a purely cinematic perspective, "Wolf Warrior 2" may not be a great work, even if it is adapted from real events, but it emulates the personal heroism admired in the West and creates a Chinese version.
, and it is indeed lackluster.
Although it is widely circulated that learning from the barbarians and developing skills to control the barbarians is widely circulated, history also tells us that the results of this approach are not ideal.
It's just that when opening up a road, there are always people who have to be the forerunners, and it is inevitable that some people will go astray. Only by solving the existing problems can we solve the good and bad problems.
Food has to be eaten one bite at a time, and the road naturally has to be walked step by step. This may be one of the reasons why this movie has played a role beyond the movie itself.
As for facing the almost one-sided trend of public opinion, Zhou Dongsheng did not panic at all. Instead, he calmly made himself a pot of tea and let the bullets fly for a while!
…
As time comes to the weekend, although the public opinion on the Internet is full of negative reviews of "Wolf Warrior 2", although the real world and the Internet are separated by a thin line, they are completely two worlds.
Reality is the focus of most people's lives, and not everyone will choose to focus all their attention on the Internet.
It is a rare weekend holiday and it is summer vacation. Many parents have time to spend with their children. Taking their children to watch movies is an economical and affordable option for many parents.
In addition, weekends are the peak time for movie-going. Whether it is a date or with friends, watching movies is the first choice for many people. A movie ticket can provide you with a short-term experience of escaping reality.
, it is indeed great value for money.
And when walking into a movie theater and facing a dazzling array of summer movie releases, the vast majority of viewers will make a choice based on their own preferences.
In fact, sometimes, in addition to the three major elements of "the right time, right place, right people", success also comes from the support of peers.
The sluggishness of domestic films in the first half of 2017 has actually continued into the summer vacation. Looking at the works of the same period, there are "The Founding of the Army", which also features blockbusters with the main theme, and there are also comedies that will never be absent.
There are also a series of works such as "Xiu Chun Dao" and the famous adaptation of "The Legend of Wukong", most of which have been released for more than 10 days. Although they are still in theaters, they have basically passed the period of their own audience explosion.
.
In the subsequent stage of word-of-mouth fermentation, the performance was basically mediocre. Naturally, it was difficult to attract audiences other than its own audience. Therefore, as the summer vacation passed halfway, there was a vacuum period in the theater chain.
The emergence of "Wolf Warrior 2" has undoubtedly filled this gap very well. The release of a fresh work has also given many viewers a reason to go to the cinema.
In addition, this weekend happened to be the first weekend of the release of "Wolf Warrior 2", and the audience for the movie itself has not been exhausted. For a time, the theater was also in full swing, and everyone chose this movie unanimously.
So much so that viewers who were originally undecided and simply wanted to watch a movie but didn't know which movie to watch, would subconsciously buy a ticket to watch it due to the herd mentality.
It's like queuing up at a restaurant. Originally you were still wondering what to eat, but the name of the dish mentioned earlier sounds delicious, and you also think about how about we try it too?
Therefore, under the influence of various factors, the attendance rate of "Wolf Warrior 2" has been unprecedentedly high, and it can be said to be the best among the works of the same period, with the average number of people per game even exceeding 70!
When theater chains and cinemas look at this attendance rate, how can they still sit there? After all, who can struggle with money?
To put it bluntly, theater chains and movie theaters are all about selling movies. Whichever movie sells well, they will naturally focus on that movie and put the promotional materials for this movie in the most conspicuous position.
Not only can it increase sales, but it can also be used as a pretext to ask for publicity fees from the producers. It is a two-way deal, not to mention other ways to generate income...
For a market that has off-season and peak season, how to make full use of the peak season to increase profits and share off-season costs is naturally a major consideration for theater chains and cinemas.
In this way, a virtuous cycle is naturally formed. Of course, a virtuous cycle alone is not enough. Naturally, a vital external force is needed to promote this cycle.
The most important thing for any movie is word of mouth.
As the saying goes, every word speaks for itself, and the power of an individual in the field of public opinion is often very limited, but once a consensus is gathered, it will form a considerable force.
This power is often well reflected in things of universal value, and perhaps the most direct and straightforward expression is the word "patriotism."
At the same time, this consensus may be one of the few that is not controversial in the minds of the general public.
Although the overwhelming negative reviews on the Internet are also part of word-of-mouth, they are not all of it. The vast majority of the audience that makes up the market is also the silent majority.
However, after watching the movie, they realize that the dominant statement in the public opinion field deviates greatly from their own cognition, and they will naturally find ways to correct this deviation.
Some people will choose to speak out and raise their own objections, while others will continue to remain silent, and then choose to silently support when they see opinions that are in line with their own perceptions...
And after a weekend, "Wolf Warrior 2", which has shown polarizing reputation in terms of reputation, bucked the trend and the box office growth trend increased instead of falling. It scored 700 million in box office in two days, and the cumulative total box office exceeded 12
100 million!
Unknowingly, the one-sided public opinion in the public opinion field also quietly began to reverse. More and more viewers came forward to speak out and turned into running water to start to bring order to the chaos.
"When I read the overwhelmingly negative reviews online, I thought this movie was really bad. I couldn't stand it, so my friend bought a ticket and forced me to watch it with him. I was already mentally prepared to watch a really bad movie, but I didn't.
I got an unexpected surprise when I thought of it!”
"It was so enjoyable to watch the whole thing for more than an hour without any peeing. Although there is a puzzling behavior like a spring bed frame blocking bombs, it did not affect the enjoyment of the whole film at all. Compared with watching a foreigner in
Killing everyone on the screen, this pure Chinese tough guy style is not bad either."
"I just want to say one thing, it's so exciting, so exciting, so exciting! Why bother talking so much? As a commercial film, isn't it just good enough?"
"Indeed, while I was enjoying myself from beginning to end, as a descendant of the Yan and Huang Dynasties, I felt a sense of national pride. Anyone who offends China will be punished no matter how far away it is!"
For a time, the evaluation of the movie itself began to develop in a polarized direction with mixed praise and criticism.
In fact, any work has its limitations, so it is naturally impossible for everyone to like it.
To use a time-tested saying, even RMB cannot be loved by everyone, let alone a movie.
Therefore, there are good and bad reviews, some people like it, some people hate it, and even some viewers are not interested in it.
These are all within the normal scope of discussion of the movie itself.
After all, movies, a popular art, are no different from opening a restaurant business. Isn’t spiritual food also food?
As long as you come to the door, you are always a customer. If you don't like the food or don't like it, you can express your feelings and speak freely.
But you insist on ten pounds of fat meat, and you can’t see any trace of meat on it, and you have to cut it into minced meat...
It's not that it can't be done, but after it's done, you have to go back and get another ten pounds of lean meat, without any trace of fat, and still cut it into minced meat...
Isn't that why he came here just to find trouble?
Commonly known as finding fault with one's eggs.
As the popularity of "Wolf Warrior 2" continues to rise, its reputation gradually increases, and such comments suddenly spring up like mushrooms after a rain.
And it also shows an orderly and measured professional quality.
A layman can see the excitement, but an expert can see the clues, especially for Dongsheng Media.
Similar routines are commonplace for them, but this time it's so violent that it's obviously not as simple as touching someone else's cake.
At the same time, Zhou Dongsheng also called Master Wu.
"Congratulations to Director Wu. The box office of this second film has successfully surpassed that of the original film and has achieved a return on investment. If this trend continues, it will be enough for Director Wu to gain both fame and fortune!"
Master Wu on the other end of the phone was not happy, "Chou still has time to joke with me. How has the film been degraded by the ups and downs outside now?"
"I was puzzled, how could I make a movie and get it launched?"
Zhou Dongsheng said lightly: "The reason is very simple. Of course, others can do it, but we can't."
"How about Master Wu, let's fight back together?" Zhou Dongsheng said enthusiastically.
