Chapter eight hundred and thirtieth eight hold a big
Looking at the box office performance of many movies in the movie market, most movies follow the objective law of "open high and go low".
Compared with the vague and elusive word-of-mouth effect, the overwhelming publicity campaign in advance is to clear all obstacles as much as possible before the movie is released, so as to achieve a good start.
In this way, it is possible to win more film arrangements and resource allocations from theater chains and cinemas, thus forming a virtuous cycle.
To put it bluntly, there are 365 days in a day. Apart from the peak season and the off-season, there are only a few popular schedules. However, since the development of the film market, it has already been in a situation where there is more monks and less meat.
With the construction of theater chains and the popularization of theaters, the popular art of film has truly gained a mass base, instead of being a niche hobby that remains at the high-brow level. And under the influence of the market economy, the quality of the film has also changed.
It's all up to the market to judge.
In today's booming economic market, even in the less popular schedules and off-seasons, there are at least seven or eight movies competing with each other in the same schedule.
A movie only lasts one or two hours, and the operating hours of a theater are only a dozen hours a day at best. No matter how many theaters there are, it is impossible to supply all the movies of the same period for rotation.
Resources are always limited, which is why there are disputes over resource allocation. It is an eternal melody. Although the principle of not worrying about scarcity but unevenness is easy to understand, but if you want to make a bowl of water even, you must
Easier said than done.
Absolute fairness is often unfair sometimes, and can easily lead to a situation where the strong will always be strong and the weak will always be weak.
In an environment dominated by market economy, a relatively fair way has emerged, which is to leave the choice to the market, because the taste of the market is always erratic and elusive.
With such an elusive quantitative existence, it can be relatively fair, check and balance the strong ones from doing whatever they want, and also allow the weak to have a chance of survival.
However, just because you can't do whatever you want within the rules doesn't mean you can't use various off-board moves to affect the results. The most direct manifestation of this is undoubtedly publicity.
This is like the three pillars of a movie release: first, open up the audience through publicity, and then convert the audience into box office as much as possible to get a good start, and then use this result to strive for film scheduling and resource allocation by theaters.
As long as the general public likes it, it proves that there is money to be made. As long as there is money to be made, then naturally no one will have trouble with money.
There is no doubt that "Wolf Warrior 2", which grossed 1.2 billion in box office in four days, has perfectly opened up the market with three axes. With such a strong ability to harvest box office, it is simply a domestic dark horse!
Although compared with the imported dark horse that dominated the first half of the year and scored 1 billion in box office in just 2 days, the gap in explosive power is still more than a star and a half.
However, after all, it has the traffic of 7 previous games as a basis, and it has become a mature IP widely recognized by the market. Such performance is not surprising.
To take a step back, 8 is bigger than 2. This is reasonable, right?
If these two films are placed in the same schedule, the theaters may still have to struggle. After all, the palms and backs of the hands are full of meat, and both are roosters that lay golden eggs. It is unreasonable to treat anyone badly...
Then we can only treat other films poorly. In the end, this schedule may form the so-called "Two Dragons Playing with Pearls" situation. For other movies in the same schedule, it will be a "death schedule".
In fact, this situation is not uncommon. Looking at the works that rank high on the box office list, which one does not have a unique performance within its own schedule and create its own box office record with an outstanding appearance.
For the general public who don't mind watching the excitement, the more the better. No matter how good the movie is, it only lasts for 2 hours, but the scenes of swords and swords outside the scene are much better than the movie.
Fortunately, this kind of situation where two tigers fight and one of them is bound to be injured has not appeared, and the theater does not need to make difficult choices. After "Wolf Warrior 2" proved its box office harvesting ability, the film scheduling resources will naturally be directed towards this film. The movie tilts.
After all, making money is not shabby.
And although there are countless discussions surrounding this movie on the Internet, and the popularity remains high, netizens with different opinions are arguing and the war continues to spread, and a certain film critic who is famous for his film criticism will naturally not be alone.
Although "Wolf Warrior 2" performed strongly at the box office, its movie ratings were inversely proportional to the box office curve. For a certain category, it only received a passing score of 6 points, which is undoubtedly a stable performance for a certain category.
After all, according to incomplete statistics, there are several unspoken rules for a certain category's ratings. They will be reduced if they hit the mark, but they will be praised if they hit the mark. Except for some undisputed classic films, it is difficult for most domestic films to achieve high scores here.
Movies that can stand out from this set of double standards are undoubtedly excellent works that can be recorded in film history, and winning major film awards is a no-brainer.
Although the reviews are mixed, the continuous discussion can still bring a steady stream of popularity to the movie. Every commercial movie wants to be both popular and popular.
However, between the two, it is difficult to have both, and you often have to make a choice between them.
Judging from the market performance, "Wolf Warrior 2" seems to belong to such a movie. The box office and word-of-mouth are inversely proportional. The higher the box office, the more criticism, and the controversy also increases.
Although this is also part of the popularity of the movie, it will still affect the enthusiasm of some viewers to watch the movie, especially some critics who are critical of the details and authenticity of the movie, which have been recognized by many viewers.
Although "Wolf Warrior 2" successfully set a single-day box office record of 400 million on Sunday, a holiday when moviegoers are most active, it set a new single-day box office record for Chinese domestic films.
However, after the "Three Plans", it is still difficult to escape the objective law of "open high and go low". Affected by many public opinions, the box office trend also began to decline.
Even so, the box office forecast given by the authoritative data agency is still as high as 2.4 billion. Although it is slightly lower than the 700 million of the imported blockbuster "Fast 8" in the first half of the year, it is still enough to enter the 20th century. Billion Box Office Club!
Although there is no way to compete with the eldest brother in "Mermaid", he has the opportunity to compete with the second-in-command in "Monster Hunt" for the position of second boss.
But what is undisputed is that once "Wolf Warrior 2" joins the 2 billion box office club, it will become one of the top three Chinese film giants on the box office list.
After all, up to now, there have been countless domestic films with a box office of less than 2 billion, but the above two are the only ones left.
The good news is that the same is true for imported blockbusters, and they are all produced by the same family, namely "Fast 7" and "Fast 8".
The bad news is that relying on the advantage of playing at home, we can only compete with imported blockbusters, but on their home court, we are unable to make any progress.
The gap in hard power is insurmountable, and the gap in soft power cannot be overcome overnight.
And hope has always been that only by persisting can you have the opportunity to see it.
However, the balance of victory in the field of public opinion has gradually tilted, and negative public opinions about "Wolf Warrior 2" have begun to gain the upper hand. It is obviously impossible for a group of stragglers to win in the hands of a well-trained regular army.
Especially after "Wolf Warrior 2" raised a clear red flag in the field of public opinion, it has become the target of opponents, and some experts and professors have personally killed it.
There was even a certain sanctimonious Chinese opera teacher, Yin Shanshan, who listed the five major crimes of "Wolf Warrior 2" in public, and proudly showed off her unique insights to the public with a posture of "everyone is drunk but I am alone."
""Wolf Warrior 2" is simply a B-level movie full of vulgar taste. In order to win the audience's attention, it is full of violence, gore, horror and other scenes. It is crudely made and unsightly. It was released during the summer vacation without considering the ability of children.
unacceptable……"
"Such a illogical and value-free movie is worthless no matter how much it earns at the box office!"
As soon as these remarks were made, it was no surprise that they caused an uproar on the Internet, and with the title of "Chinese Opera Teacher", he easily became a hot search topic.
After all, as one of the three major drama academies, China National Theater, speaking with this title, is like a symbol of authority, and the support from the authority makes many viewers who hold negative opinions feel like they have been beaten to death.
For a moment, as if they had found a backbone, they swarmed into the teacher's personal Weibo account and became his loyal supporters.
"Teacher Shanshan is right. Being educated is different. She spoke out everything in my heart at once."
"I just said there's something wrong with this movie, and I can't explain it. It turns out it's full of vulgar taste!"
"Is the director a psychopath? There is also a scene where a tank crushes a body. Is this content that can be shown to children? Resolutely ban it, otherwise it will not make the people angry!"
"It blindly emphasizes the cruelty and bloodiness of war without any reflection on it. How can such a movie have such a high box office? Chinese Movie Pill!"
With the blessing of "authority", negative reviews suddenly took on an overwhelming advantage, defeating other reviews.
The general public who doesn’t mind watching the excitement can’t help but think that it seems that the situation is over, and “Wolf Warrior 2” may stop here...
After all, no matter whether it was Director Wu, the members of the Wolf Warriors crew, or Dongsheng Media, they all maintained a silent posture, as if they had fully accepted the criticism from the outside world, and looked as if they were lying down and accepting ridicule.
.
And this gesture also made many viewers who spoke upright feel a little chilled, and somewhat angry that they would not argue. Since you yourself don't argue, what else does the audience have to argue with?
Under the circumstances of the ebb and flow, negative public opinion will naturally show an overwhelming advantage and win.
However, on the other side, Zhou Dongsheng's long-prepared counterattack is ready to go.
After Zhou Dongsheng and Master Wu reached a consensus, a series of preparatory work began to be deployed intensively. With the capabilities of Dongsheng Media today, if used properly, it will naturally be a well-deserved elite force.
In order to protect our output, Zhou Dongsheng also worked hard to plunder the few remaining stocks, especially the famous scene where Master Wu became famous in the first battle and many scriptures. Naturally, it would be interesting to recreate them one by one.
Hehe, the big one is coming!
…
That night, around 7 or 8 o'clock, which happened to be the evening rush hour and when Internet traffic was at its peak, "Zhou Dongsheng's Boring Life" fired the first shot of counterattack.
As a popular and top supporting actor in "Wolf Warrior 2" who is still at the center of the whirlpool of public opinion, his debut on the screen has already grossed 1 billion in box office. The starting point alone has exceeded the finishing point of many predecessors.
He completed the gorgeous transformation from internet celebrity to star in one fell swoop. It can be said that he reached his peak right after his debut!
In addition, there are other titles that are not worth mentioning, such as being a billionaire, being one of the strong contenders for the title of national husband, etc., which are just the icing on the cake for Zhou Dongsheng.
And when such a top-notch person still does not forget his original intention to make a living for the general public, the people who eat melons almost cried out with gratitude, "Those who hold melons for everyone should not let them freeze to death in the snow!"
They all contributed their own three times to add fuel to this short video. Click first and then watch to develop a good habit. This is really important to me...
Ahem, that's what it meant. Then the excited people clicked on the video. When the familiar music played, many people closed their eyes happily.
It tastes right! It tastes right!
At the beginning of the screen, Zhou Dongsheng, who had a boring face, looked like Ge You was lying on the sofa, bored, and the voice-over sounded, "I made a small amount of money recently, and I don't know how to spend it..."
The scene changed and Principal Wang made a gorgeous appearance, "And my fair-weather friends told me that I could invest in movies."
"I thought to myself, I'm tired of the vulgar stuff, it's time to play something elegant, so I voted for a movie..."
"I arranged a role for myself by the way, but the director, who does not hesitate to sell his house but also pursues art, resolutely rejected my request..."
Director Wu acted very cooperatively and contributed a slightly exaggerated acting.
"I smiled and looked at my Rolex. It was a long minute. I looked at this artistically pursuing director, from contempt, to surprise, to compromise, and finally turned into a smile..."
"Then things became simpler. Not only did I act, but I also brought along my former rumored girlfriend..."
Ni Ni flashed past and scored twice on her return.
"Well, the happiness of rich people is so simple and boring."
According to the previous video rhythm, this would have come to an end. However, this time when the music stopped abruptly, the video did not stop.
The screen turned into an interview screen. Principal Wang was sitting on one side, while Zhou Dongsheng and three other people were sitting on the other side. Four large characters were written very humorously on the background wall.
"The Principal's Appointment"!
Seeing this, many viewers couldn't stand it any longer. Good guy, I would call Zhou Dongsheng's ability to survive the best!
However, the four people in the picture are serious and are very good at suppressing laughter.
"Thank you very much to the crew of Wolf Warrior for accepting the invitation and coming to our interview. I wonder what Director Wu thinks about the common perception from the outside world that "Wolf Warrior 2" glorifies individual heroism too much?"
