Long before that, Zhou Dongsheng had returned to Yangcheng.
Although he is one of the leading actors in this movie, if Zhou Dongsheng is willing to join in the roadshow and offline promotion activities, Master Wu and others will naturally welcome him with both hands and feet.
But if Zhou Dongsheng didn't want to participate, Master Wu and others wouldn't dare to ask for too much. There was no other way, they were so tough to bring money into the group.
Let’s be honest, if this is not a drama tyrant, who is a drama tyrant?
Of course, the most important thing is that Zhou Dongsheng's role is obviously not offline, but on the Internet, whether it is Dongsheng Media he holds, or his own topicality and popularity.
They can easily achieve far better effects than offline road shows. After all, how much coverage can be achieved by running from city to city and theater to theater? On the contrary, the Internet can catch all potential audiences in one go.
Obviously, in reality, everything does not require facing dilemmas and making difficult choices. As long as there are sufficient conditions, it is obviously not difficult to "want them all".
The effect of a two-pronged approach, each performing its own duties, is undoubtedly a typical example of 1+1 being greater than 2.
Of course, the stakeholders of such a movie are not only Zhou Dongsheng. When "Wolf Warrior 2" topped the Chinese box office list, other professional teams behind it also added fuel and salary.
It highlights a "saturated publicity" strategy, and the facts have proved that the effect is remarkable. With "Wolf Warrior 2" reaching the top, the only suspense left may be whether there is anything left in the fuel tank of this iron-blooded chariot.
How much oil?
After all, to this day, every box office cent every day is pushing the box office ceiling of the Chinese film market, and creating a new upper limit every day.
And all things considered, this movie, which has been released for less than half a month, will at least have more than half a month of popular screening time. Even if it relies on the residual heat in the fuel tank, it will be enough to glide for a certain distance on this track.
Of course, this suspense obviously does not exist for Zhou Dongsheng who is well aware of it. On the contrary, Zhou Dongsheng is more concerned about...
I don’t know if the butterfly effect exerted by my butterfly is ultimately a positive effect or a negative effect?
This depends on the final record. Although I don’t remember the specific box office figures accurately, it seems that the box office exceeded 5 billion in the end...
As for how much role he plays in it, we can only wait and see.
After all, Zhou Dongsheng not only replaced the Oil King, but also brought a heroine along with him. Thinking of this, Zhou Dongsheng couldn't help but feel a tremor in his heart.
Even though Zhou Dongsheng is now well-informed, he still has some taste for marrow when he recalls it. The experience of ecstasy and bone-crushing is really unforgettable, and it is not in vain that he has spent so much effort...
Just as Zhou Dongsheng's heart was racing, an untimely knock on the door interrupted Zhou Dongsheng's reverie.
Zhou Dongsheng is not dissatisfied with this. After all, if necessary, he can "renew their relationship" at any time. There have been scandals between the two before.
But when Zhou Dongsheng came up with the phenomenon-level short video work "Zhou Dongsheng's Boring Life", it not only cleverly resolved this problem, but also shifted the public's focus.
In addition, with the cooperation of "Wolf Warrior 2" as a cover, the two of them now do not need to avoid anything else in their interactions. Even if they travel together openly, they will not have any worries.
Even if there is a scandal, it will probably be understood by the outside world as just a means of promoting the movie. After all, the conventional publicity method of "creating love through drama" has been common before, and it is not new to the general public.
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What's more, the general public doesn't mind having an extra pair of CPs if the man is unmarried and the girl is unmarried. The CP combination of a popular female star and a domineering CEO... is also very in line with the public's taste.
And Zhou Dongsheng vaguely remembered that in the subsequent road show arrangements of the creative team, it was naturally impossible to miss such a large ticket warehouse in Yangcheng. By then...
Just as Zhou Dongsheng was thinking about it, Xu Kaidao had opened the door and walked in, saying with a smile on his face.
"Chairman, according to your previous instructions and arrangements, we have made a lot of efforts in building a supply chain, and the geographical advantage brought by the provincial capital of Yangcheng has indeed allowed us to save money in building a supply chain.
After a lot of hard work, the chairman is indeed far-sighted..."
While Xu Kaidao was reporting on his work, he did not forget to flatter him, and then continued.
"Now our golden brand, Dongsheng Media, has been welcomed by many brands when seeking cooperation in the market. They are very much looking forward to cooperating with us and are willing to show their sincerity..."
While talking, Xu Kaidao handed over a report, which recorded the top brands in various popular categories after market research.
Although most brands of this size have their own mature channels and sales systems, they often do not need to deal with the general supply chain.
However, with the sudden rise of e-commerce and the Internet, many new brands and even personal brands have used this track to complete overtaking in corners.
Relying on the blessing of the torrent of the times, the accumulation in one or two years has exceeded the hard work of many brands in the market for several years.
Seeing that others are enjoying the popularity and popularity, no matter how slow their reaction is, most brands will choose to keep pace with the times and rely on the Internet to innovate and create a new system that caters to the development of the times.
Therefore, we naturally welcome this kind of mutually beneficial cooperation, and with Dongsheng Media's unique traffic advantage, its bargaining power is second to none in the industry.
After all, now on the track of Internet celebrity media, relying on the advantage of being the first to enter the market, Dongsheng Media has countless Internet celebrities, big and small, in its hands like carps crossing the river.
Compared with other peers who can only rely on one or two leading ladies to support the scene, Dongsheng Media is already a grand occasion where a hundred flowers are blooming.
Relying on Zhou Dongsheng's foresight and being restricted by means such as non-compete agreements, Dongsheng Media can calmly face the onslaught of poaching from its peers.
Of course, trees are dead but people are alive. If someone is determined to leave, that is, they have made it clear that they would rather be a chicken head than a phoenix tail, and want to go out and have a try, then it is naturally reasonable.
As long as they can afford the price, Dongsheng Media will naturally be very happy to realize the chips into cash flow on the books, which also falls within the scope of business.
And as Dongsheng Media has become a major trend, with such a golden signboard, its role is no less than "a thousand gold buys a horse's bones".
It has even cultivated a large number of new faces and talents, most of which even Zhou Dongsheng has never heard of.
After all, the huge Internet celebrity world is bustling with people, just like a big wave washing away the sand. What Zhou Dongsheng can really remember is the handful of top-notch faces.
But with the foundation laid by Zhou Dongsheng, today's Dongsheng Media has long been able to mature and take charge of its own business. Even without Zhou Dongsheng's intervention, it will not hinder its mature operation.
In Xu Kaidao's view, the quotation in this report was definitely sincere, but in Zhou Dongsheng's view, it was more or less conservative.
Obviously, even if you know that you have to cater to the needs of the times, when it comes to the interests of real money, it is still difficult to change the nature of spending every penny. After all, there are only a handful of people with great courage.
Although a larger size means a higher status in the industry, when facing industry transformation, this huge size will naturally face various problems because it is too bloated.
This may also be one of the origins of the term "big business disease".
Zhou Dongsheng is not surprised by this. You have to eat one bite at a time and walk step by step. At present, the newly opened track of live streaming e-commerce is still in the stage of waiting for development.
Except for Zhou Dongsheng who was very sure that this was a broad road, most explorers were still moving forward cautiously.
For this reason, Zhou Dongsheng naturally wants to give full play to his first-mover advantage of being the first to enter the market, quickly staking out territory, and strive to take advantage of the huge traffic as soon as possible and touch the threshold of the Matthew Effect as soon as possible.
At that time, they will naturally have more say, forcing brands to give up part of their profits, and then eat into this piece of cake step by step...
But before that, although Dongsheng Media currently has huge traffic and is second to none in the industry, it is obviously still in the stage of "words are not backed up".
It's like sitting on a golden mountain of traffic, but it has not been further exploited and has no real results to speak of. It is always difficult to convince the public.
Although shouting alone can attract the attention of the general public and gain a lot of attention and fame, the process of the market returning to rationality is inevitable, and the final focus of the funder will return to sales and the ability to bring goods.
And that was when the industry entered the stage of hand-to-hand combat with real swords and real guns.
However, it is obviously too early to worry about this at the moment. Dongsheng Media obviously still needs a good start to prove itself.
Just like Ruhan Holdings got off to a good start by relying on Zhang Dayi's ability to carry goods, and then used this unique general to develop its own business territory bit by bit, it also promoted the market value of Ruhan Holdings to rise step by step.
After all, the so-called valuation is not the market's future expectations for this company.
Although water is indispensable, if there is not enough to support the scene now, what are the future expectations?
Dongsheng Group has been working hard in this direction for several months, and it is time for acceptance.
And "snail noodles", a popular item that is destined to set off a stinky trend in the future, is naturally the perfect one to use as the spearhead to open up the market.
As the saying goes, "the fragrance spreads ten miles, and the stinky smell spreads thousands of miles." On this unique path, stinky tofu has become popular all over the country and can occupy a place in all major food streets. It has undoubtedly proved that "if it cannot be famous for centuries, it will be stink for thousands of years."
feasibility of a strategy.
With the iron law that food is the first priority for the people, among the four major survival elements of "food, clothing, housing and transportation", the former has always been one of the popular categories prioritized for traffic monetization.
Prior to this, the popular item "Meat Floss" had already proved the potential of this track, and it also gave birth to the first batch of lucky people to eat crabs.
It's just like the popularity of "meat floss cake" because the threshold is not high and the audience is extremely wide. In this popular category, no matter it is first come, first served, there is no barrier to entry.
As more and more people enter the market to get a share of the pie, even the leading players who enter the horse racing arena are not enough to form a Matthew effect to act as a moat. Their generous profits have to be continuously diluted, and thus they are pulled down.
The altar "was lost to everyone".
In other words, it is too complicated, and in the end it can only take the path of small profits but quick turnover, and the industry has also changed from a blue ocean to a red ocean, making latecomers intimidated.
Unlike the situation of "pork floss cakes", the current "snail rice noodle" is still in a blue ocean, and the future is promising!
Its industrial scale may even reach the potential of hundreds of billions in the future. Taking advantage of the fact that industrial barriers have not yet formed, enter the market in advance and open up upstream and downstream channels. Just getting a piece of the pie is enough to make a lot of money.
Making money is secondary. Such a convenient stepping stone, if used properly, can give Dongsheng Group the upper hand.
At the same time, as food is a popular category pioneering the fast-moving consumer goods industry, its abundant cash flow will undoubtedly add a lot of foundation to the immature Dongsheng Group.
Of course, compared to the iron rule that "food is the first priority for the people", "water is the source of life" is undoubtedly the real foundation of the building and the foundation of trees.
Not to mention making a fortune in silence, he can become the richest man in China just by selling water. In addition, the richest man in China, Li Chaoren, also controls the distilled water business. In addition, there is Boss Xu’s ice spring...
…
From this point of view, the drinking water business has almost become the standard for the richest man. After all, drinking water is one of the few pillars of the industry that has reached a trillion-dollar scale.
In comparison, the game business, known as the "cash cow", pales into insignificance.
After all, you don’t need to drink milk, but you always need to drink water.
This water is very valuable, but it is also very deep. Zhou Dongsheng is beyond his reach. He cannot get pure water, so he can only tinker with the "stinking ditch".
While Zhou Dongsheng was thinking, Xu Kaidao, who was reporting on the work, also mentioned this important point.
Under Zhou Dongsheng's will, Dongsheng Media had previously sent people to the birthplace of snail noodles to explore the market and find mature partners. It also intended to invest in shares and own its own factory, so as to control the upstream of the industry in its own hands.
Before the rapid torrent of the times arrives, there are always various sufficient objective conditions that are secretly formed.
Among them, the local government's determination to promote snail noodles, a local delicacy, is one of the objective conditions for its popularity around the world, and its own heritage as the largest industrial city in western Guangdong Province...
It is also enough to support the determination to transform and develop!
The emergence of Dongsheng Media undoubtedly coincided with the opportunity, and it happened to hit the heart of the local government. With constant contact and in-depth exchanges between the two parties, it can be said that they hit it off!
If everyone gets what they need, this matter will naturally be easier to handle. After all, win-win cooperation is always the main theme.