After listening to Xu Kaidao's general report, Zhou Dongsheng couldn't help but touch his chin. In this way, it seems that it is another situation where "everything is ready and all we need is the east wind"?
Fortunately, it is familiar once and twice, and it can be said that Zhou Dongsheng now uses "Dongfeng Express", which has a certain mission, with great ease.
And unlike the previous passive situation of waiting for the wind to come, this time the east wind has begun to pave the way for slow work and meticulous work as early as a few months ago...
In a few months, you can go back and forth in space, let alone a Dongfeng... Ahem, it should be said to be a video.
This person is always easy to talk about. Just when Zhou Dongsheng was about to accept the acceptance, the belated message tone sounded.
Hey, it's such a coincidence. After all, no coincidence can make a book.
Before Zhou Dongsheng could check it, the ringtone of his cell phone was already ringing. Looking at the caller ID, who else could it be besides "Li Jiajia"?
"Boss, boss, fortunately, the video has been made!" Li Jiajia said eagerly on the other end of the phone in a brisk tone.
Although the production cycle of this video is not as good as that of "Restore the Four Treasures of the Study with Ancient Methods", and even the workload cannot be compared, but in order to restore as much as possible the characteristics of this local intangible cultural heritage food in western Guangdong, Li Jiajia also spent a lot of effort.
This is also the consistent video style of the account [Muziqi]. Of course, the most important point is Zhou Dongsheng’s emphasis on this project and his attitude of “entrusting him with important responsibilities”...
For this reason, Li Jiajia put in all his energy and energy, and finally made the finished product of this video.
After completing the video, Li Jiajia came to report to Zhou Dongsheng as usual. After all, Zhou Dongsheng has always been the first viewer of his video works...
"Oh? I was still talking about you, thinking that if you don't make it again, I will have to come to your door in person to urge you to update it. If not, I will have to send you some blades..."
Zhou Dongsheng laughed and joked.
Hearing this, Li Jiajia couldn't help but have a small thought in her heart: If I had known, I would have delayed it for a while...
Although he thought so in his heart, he urged inconsistently: "Boss, take a look at it first and see if there is any room for improvement..."
"Okay, don't hang up the phone, I'll give you some real-time feedback..." Zhou Dongsheng said with interest, and while speaking, he opened the video file sent by Li Jiajia on the computer.
As the video starts to play, under the influence of the dark contrast filter, the texture of the entire video is like a rich ink painting, which is pleasing to the eye at first glance.
On the picture, Li Jiajia, dressed in red, is as lifelike as a fairy walking out of a painting, walking in the green forest, but not at all obtrusive. The law of "red and green makes a difference" is here.
Obviously it doesn't apply.
The overall picture is very coordinated, and the characters and scenery complement each other. The details are enough to show Li Jiajia's rapid progress. The video style has become quite unique and has its own style.
Although [Muziqi] has become popular all over the Internet and caused countless people to imitate it, no one has been able to surpass it so far.
Zhou Dongsheng naturally did not hesitate to praise this. He praised it while watching it, which made Li Jiajia on the other end of the phone extremely satisfied. From time to time, he would also add tidbits and little stories behind it to Zhou Dongsheng.
This kind of unique experience is unique.
In the video, Li Jiajia used a pair of skillful hands to vividly demonstrate the entire process of making a bowl of snail noodles from scratch, starting with the marinating of raw materials. This was used as an entry point to make the audience feel the difficulty behind the delicious food and couldn't help but let it go.
People sigh...
My ancestor is really a genius!
How on earth did you come up with such an exquisite food pairing?
Of course, just one page in a history book may be the result of the hard work and efforts of several generations, and in the process of inheritance, it has been improved by future generations. This is one of the reasons why food culture has a long history.
Big reason.
At the same time, it is also the charm of intangible cultural heritage food. Food is a major carrier of cultural inheritance.
Obviously, under Zhou Dongsheng's constant guidance, Li Jiajia has gradually figured out her own direction and embarked on the path she was destined to take in advance.
Moreover, from the perspective of video quality, this is not counterproductive, on the contrary, it seems to have acted as a catalyst.
The video is like a marquee, allowing the audience to witness the birth of snail noodles. Li Jiajia, who has done enough homework, has restored the essence of "sour, spicy, fresh and refreshing" snail noodles to the greatest extent.
Zhou Dongsheng could not help but swallow his saliva as he displayed the joy of being a fan so vividly, as if he had already smelled the "stinky smell" that made people want to stop.
The video ended abruptly, but it left a long lasting aftertaste, which made people have endless aftertaste and at the same time, they also had the urge to see their true appearance.
It’s just that a video is a video after all. Although the interpretation is vivid, it cannot simulate the essence of the smell. I don’t know how many people will follow the footsteps of “Ye Gong Loves Dragons” after this video is released?
After all, this thing is just like durian. What is honey to you may be arsenic to someone else.
Thinking of this, Zhou Dongsheng couldn't help but reveal a wicked smile, and sighed to Li Jiajia: "It's over, I don't know how many people will be deceived by your video..."
"I can already imagine how the expressions on their faces changed from full of expectation, to frowns, doubts, and uneasiness..."
Zhou Dongsheng's wonderful metaphor made Li Jiajia laugh out loud, "No boss, you are so exaggerated. Although it smells bad, it smells delicious when you say it!"
"Really? Cousin, don't lie to me~" Zhou Dongsheng casually imitated the Western Guangdong accent. The authentic flavor of snail noodles made Li Jiajia happy.
"No wonder they say there are no distinctions between eastern and western Guangdong. The boss's dialect is really lifelike!"
After a few flirtations, Zhou Dongsheng hung up the phone. He didn't stick to the love between his children. Since Dongfeng was in place, it was naturally time to launch.
Xu Kaidao on the side looked like he was watching his nose and heart from beginning to end, waiting for Zhou Dongsheng's instructions.
"How long will it take for the factory in western Guangdong to be put into production? Also, do you have samples already? Just give me a pack to try..." Zhou Dongsheng said greedily.
"After some coordination and strong cooperation from the local government, the factory can start production at any time, and production is carried out according to the standardized processes stipulated by the local regulations. The output is not a problem. The only thing that needs to be considered may be sales volume..."
Xu Kaidao said without thinking, and then changed the topic, "There are indeed samples, and colleagues in the company have tried them all. The reviews are mixed and polarized. Those who like it like it very much, and those who hate it also stay away from its smell.
…”
"If nothing else, this thing is really a killer in a confined space!"
Zhou Dongsheng smiled freely when he heard this and said meaningfully: "Isn't this a means of accurately screening customers?"
When Xu Kaidao heard this, he showed a very cooperative expression with a look of realization. He didn't know what he was thinking, but on the surface he showed an open-minded attitude.
"Okay, give me a whole pack to try first. I'll see how the craftsmanship goes. I'll post the video. I'll warm up the place first and blow up this 'evil trend' before we talk."
"Okay, Chairman, I'll ask someone to do it..." Xu Kaidao responded immediately.
As soon as I walked out of the office door, I immediately changed my face, took on the spirit of a company manager, and arranged the tasks in an orderly manner.
Then he went to the tea room again. With such a good opportunity, he naturally wouldn't let his subordinates make it. He had to make the snail noodles himself, which is called authentic~
But within a moment, a strange smell that lingered three feet with a long aftertaste spread throughout the entire office area. Many people suddenly looked weird, and even some outspoken people blurted out.
"Damn it, did the sewer explode or the toilet is clogged? The smell is too strong..."
"Shh, keep your voice down. Mr. Xu is cooking snail noodles for our big boss. I heard that the big boss attaches great importance to this project..."
"It turned out to be what the big boss meant. That's okay. Don't tell me that our big boss's taste is quite unique. He has no pretensions at all. After all, we have the same hobbies as the big boss..."
"But that's not what you just said..."
………
At the same time, as [Muziqi]’s long-prepared new video was officially launched on the Internet, Dongsheng Media, as a well-versed leader of the navy, naturally launched conventional means to add fuel to the flames to increase the popularity of the video.
Although at this moment "Wolf Warrior 2" is in full swing and attracts everyone's attention, it is almost locked in advance as the most phenomenal movie of the year. It can be said that there is no suspense.
But even so, it is impossible for a mere movie to cover up the sky and always occupy the focus of the public. In this ever-changing Internet era, new things happening every moment can constantly distract the public's attention.
.
What's more, the movie has been released for almost half a month, and its phenomenal status, which is comparable to a "traffic black hole", has gradually collapsed and disappeared as time goes by.
The escaping traffic scattered all over the sky and gradually returned to normal. Although [Muziqi]'s video production cycle is long, due to its excellent video quality and unique style.
Until no one can replace it, this scarce attribute is undoubtedly the moat that belongs to [Muziqi], forming its stable audience group.
As the saying goes, everyone has their own preferences for radish and green vegetables. Even on short video platforms that advocate fast pace, there are still many fans of this kind of video that is like a refreshing stream.
Just like the audience difference between TV series and movies, the same is true on short video platforms.
After all, the masses are always discerning. Even if the times have changed and the platforms have changed, they remain the same in the end. Is it a carefully crafted meal or an authentic plate of nine-turn large intestine? It is not just a taste. Do you know?
The video of [Muzi Qi] obviously belongs to the former. Although the selection of the video this time is a bit eccentric, for the general public, the three words 'snail noodles' are obviously still relatively unfamiliar. What's more? I had never heard of it before.
After all, before it was vigorously promoted, it was just a local delicacy that lived in a corner. There are countless such local delicacies in China.
Just for one noodle dish, the varieties from south to north are like carps crossing a river. From hot and sour noodles to Laoya vermicelli soup, from Guilin rice noodles to Laoyou noodles, they are all top-notch among local delicacies.
For this reason, if local delicacies want to break through and become famous across the country, it is probably as difficult as winning the national championship in table tennis.
In addition to the need for strength, the importance of the promoter behind it is also self-evident. Profitability is always a major motivation.
But even if they don’t know anything about snail noodles, it still doesn’t stop them from enjoying the video of [Muzi Qi], it’s really beautiful and delicious!
She may not be outstanding in terms of appearance alone, but her talent is enough for such a strange woman to easily capture the hearts of many fans. To this day, the saying "Marrying a wife should be married to Mu Ziqi" still makes fans talk about it. road.
Following the release of the video, there was also a heated discussion in the comment area.
"The missing person is back, finally updated!"
"It's actually snail noodles! People from western Guangdong cried because they didn't expect us to be here today!"
"Although I don't know what snail noodles are, as long as they are made by Ziqi, even Xiang I can eat a pound..."
"People who have been lucky enough to eat snail noodles once said that to a certain extent, there is nothing wrong with your statement..."
"This thing is just like stinky tofu, it smells bad and tastes delicious!"
With the video of [Muziqi] taking the lead and giving "snail noodles" a good start, a series of content about snail noodles prepared by Dongsheng Media began to be rolled out across the entire network.
As the driving force behind the scenes, he concentrated his efforts to vigorously promote "Snail Noodles", and further expanded the audience through content such as food tours, so that the general public could further understand the existence of "Snail Noodles".
Subtly, deepening the impression of "snail noodles" is undoubtedly a manifestation of big data.
I believe many people have had the feeling on the Internet that after they have just come into contact with a new thing, or even a term that they have never heard of before, they will start to be exposed to related information frequently.
Once the breakthrough from 0 to 1 is completed, the impression will be deepened over and over again, and it will become its potential audience without knowing it.
As long as there is demand, the transaction will naturally be completed.
Of course, if you just shout, your efforts will be in vain and you may even make wedding clothes for others, which will give others an advantage.
Although Zhou Dongsheng is "devoted to public welfare," the benefits he deserves are unambiguous.
And this is obviously just the first step in the "three-step" strategy.
First, dig a big well in the market to allow traffic to flow continuously.
The second step is naturally to build a channel and lead it to your own side. The bulk of it must be held in your own hands.
