But tonight, except for Zhou Dongsheng who was tossing and turning in Rouwen Township and unable to sleep all night.
Naturally, there are still many people who cannot sleep peacefully. After all, Zhou Dongsheng has completed the live broadcast and can leave with a pat on his back. But such a big traffic cake will naturally set off a traffic feast.
After all, a topical figure like Zhou Dongsheng has so many hot spots and topics that can be explored. Not only the general public loves to read it, but even many marketing accounts that make a living from traffic have to sigh:
The digging can't be finished, it can't be finished at all!
Zhou Dongsheng is simply a treasure trove of news. He hasn’t even finished digging it yet, but he has created a new job for you. One person alone can support most of the marketing accounts.
Therefore, many marketing accounts love and hate him. Those who love him are the bosses, and those who hate him are mostly workers.
After all, as Zhou Dongsheng's live broadcast ended, it was almost midnight, and they had to seize the time to work overtime and rack their brains to write all kinds of articles to produce news that the general public would like to hear.
If you don't strike while the iron is hot, when the time limit expires the next day, such a large traffic cake will not be able to keep up with the hotness even if you eat shit.
Even in the era of print media, the value of most news is still based on timeliness. After all, if news is not new, doesn’t it become old news?
However, due to limited channels and formats, no matter how fast the news is processed overnight, it will take at least the next day before the hot newspapers can be delivered to the general public.
Of course, with the further development of science and technology, the emergence of radio and television has also opened up a new channel for information dissemination, making information dissemination faster.
However, all of this is obviously a bit insignificant in front of the Internet. Whether it is timeliness or transmission speed, the Internet is the existence of a master.
As one of the greatest inventions in the history of human civilization, it has not only changed our way of life, changed our social structure, changed our economic model, and even changed our political system.
Even our era is named after the Internet. Perhaps a few years from now, when you open a page in a history book, the ins and outs of this era will be recorded in detail.
And you and I are all participants in this era.
The emergence of the Internet has undoubtedly broken down the barriers to information dissemination, and at the same time allowed the general public to turn from passive to active and proactively seek information.
They can even compete for the right to speak in turn and become the so-called self-media.
In the face of the massive self-media, even Hong Kong reporters who are keen to make big news and run extremely fast will probably be left behind.
However, you cannot have your cake and eat it too. Timeliness and rigor often cannot be achieved at the same time.
When everyone is on the fast track competing for speed, they naturally have no time to take care of expression management, just like most track and field athletes under high-speed cameras have ferocious expressions...
However, the field of public opinion is not a track and field field after all, and speed cannot be paramount. On the contrary, the faster the speed, the more chaotic it becomes, making it easier for chaos and rumors to spread.
After all, even the fast reporters from Hong Kong haven’t had time to improve their knowledge. How can we expect the self-media to have any self-cultivation?
And when this situation is allowed to develop to a certain extent, the rectification of the industry will not be far away.
Regardless of whether it is a live broadcast, a short video, or something new like this, it is obvious that this is the only way to go.
The former has experienced the baptism of the iron fist more than once, and as for the latter, according to the current development speed, it is obviously on its way.
There are also opportunities in crises. How to seize the opportunities and get rid of competitors is undoubtedly the key to industry competition.
As the saying goes, you are really fast when you go fast in corners. Who can't step on the accelerator in a straight line?
The far-reaching impact of Zhou Dongsheng's massive live broadcast has obviously just begun.
After all, live streaming is just a form. The most important thing is what will this form bring?
However, it was unintentional. Perhaps even Zhou Dongsheng did not expect that such a unique live broadcast had already given a reference answer.
And this answer will soon enter the eyes of caring people and become an important weight in the inner balance.
Those who obey will prosper and those who go against will perish. Whichever side can adapt to the needs of the times, the balance will naturally lean towards that side.
That night, as soon as 12 o'clock passed, the final sales record for a single live broadcast was released.
And whether it is Douyin short video as a platform, or Dongsheng Media, which wants to make a good start for [Muziqi]'s personal brand of snail noodles, it is obvious that they will not hide this.
As soon as 12 o'clock ended, the final sales volume of a single live broadcast successfully exceeded the 10 million mark!
The price of a single pack of [Muziqi] snail noodles on the surface is as high as 14.5 yuan.
Although the channel is Zhou Dongsheng's own, in order to test the waters, he did not choose to lose money and make a profit, but chose the route of small profits but quick turnover. Therefore, what was displayed in this live broadcast was naturally the common nine-dollar trick.
It can be said that it brings together these major elements: don't miss it if you pass by it, you can't lose when you buy it for ninety-nine yuan, you can't be cheated when you buy it, and you will make money when you buy it.
Facts have proved that the effect is remarkable. With the blessing of Zhou Dongsheng's fame, nearly 10 million people watched online at that time, and successfully handed over tens of millions of transactions.
It has almost achieved a conversion rate of 1:1, which can be said to be one pack of snail noodles per capita. Although not everyone will place an order, it is obvious that not everyone will only buy one pack.
Even if you try it, you won’t taste it salty from just one packet, right?
What's more, this thing also requires some skills. Just like instant noodles, the texture of cooked noodles is different from that of soaked noodles.
The sales of a single event exceeded 100 million yuan, which was enough to make the general public take a breath of cold air, and the problem of global warming was immediately solved.
Even many colleagues in the industry who followed this live broadcast had to admire it.
After all, before this, top online celebrities like Zhang Dayi, one of the top sellers in the industry, relied on the blessing of the right time and place like Double Eleven to create an e-commerce miracle that attracted worldwide attention.
With sales exceeding 20 million in 2 hours, the entire e-commerce industry has paid attention to the potential of live streaming to bring goods, and they have all started to develop this form of live streaming.
But now, only half a year has passed, Zhou Dongsheng has made a casual move and directly doubled this record several times, raising the ceiling of the entire industry.
It only took more than half a year to go from 10 million in a single game to over 100 million in a single game. Obviously, this is enough to prove that the potential of this direction is far more than that.
Just like the Double Eleven shopping carnival, every year's progress and growth show exponential growth. It was also insignificant at the beginning, but in just a few years it has exceeded the 100 billion mark...
For this reason, the major e-commerce platforms that have tasted the benefits have not hesitated to extend the front line and turned the one-day blitzkrieg into a war of attrition, in order to use every means to empty the wallets of consumers.
They even created more elaborate e-commerce carnivals with clever names. From their point of view, they naturally wish they could have carnival all day long.
But obviously, no one’s money comes from strong winds, and how can they survive such a battle.
Under such an indiscriminate bombing offensive, even the toughest consumers had no choice but to surrender with their wallets in hand and said: There really is not a drop left!
In addition, more discounts have become the norm, and consumers who are sensitive to prices will naturally gradually become tired and gradually see through the tricks of merchants, so they choose to keep their wallets tight.
But from the perspective of the merchants, consumers are just tired of the old and have no interest in this kind of stimulation. The solution is naturally very simple, just change to a different stimulation method!
If you're tired of white silk, wear black silk; if you're tired of long skirts, wear short skirts; if not, wear professional attire...
Ahem, as the saying goes, all roads lead to Rome, the truth is always the same, so this explanation is very reasonable...
Although physical fitness is the most important thing, everyone knows that this road is difficult to walk, and the process is also very painful.
As for walking to a service place with feasting and entertainment, although it is very refreshing, isn't the psychological struggle a kind of pain?
Since all living beings are bitter, the choice between bitter and sweet or bitter and salty depends on whether you are a sweet person or a salty person...
Obviously, the live broadcast of new bottles of old wine is such a complex existence, and all parties can see new possibilities from it.
Merchants can regard it as a new way of stimulation, and it is also an additional choice channel for consumers.
And how many jobs can the emergence of a new track create, how much social needs can it solve, and how much domestic demand can it stimulate?
And when all of this converges at one point, there will naturally be soil for the growth of live streaming.
As Zhou Dongsheng's live broadcast turned into an external force and pushed a domino, the entire chain reaction chain had obviously begun to occur.
And under the convergence of a series of external forces, a series of chain reactions will continue to accelerate this process.
In fact, even without Zhou Dongsheng's participation, this process is bound to happen with the joint efforts of all parties.
However, the addition of Zhou Dongsheng obviously added some variables to the entire reaction chain, and would inevitably lead the results in another direction.
That night, even though most people had fallen into a deep sleep, the entry "Zhou Dongsheng's sales exceeded 100 million in a single live broadcast" was still easily on the hot search.
Even if there are tens of millions of people watching online, in China, where the number of netizens already accounts for more than half of the population, the coverage of this live broadcast is still the tip of the iceberg.
And with the secondary push from marketing accounts and others, it will undoubtedly further open up the audience for this live broadcast, and allow the popularity of this live broadcast to further fully ferment and be noticed by more people.
Although the Internet can let you know about new things that have just happened thousands of miles away on the other side of the ocean, under the influence of information barriers, you may ignore even the things that are close to you...
Even when we look back, we realize with hindsight that such a sensational event actually happened that year?
Even though it is late at night, when the traffic from all directions gathers together, it can instantly turn a small puddle into a large lake. When the lake is so big that it stretches as far as the eye can see, it often creates a sense of sight of the sea.
As the main platform of this live broadcast, Douyin short video is undoubtedly one of the biggest beneficiaries, not to mention the surge in traffic overnight.
This live broadcast undoubtedly injected a boost into the platform’s live broadcast business.
As the top priority of the platform business, it is also the next growth point that Yang Luyu has high hopes for. However, when the live broadcast business was first launched, it was tepid and did not make much waves.
After all, at that time, the thousands-broadcast war between the major live broadcast platforms was in full swing. It was difficult for ordinary platforms to hold their edge, let alone participate in this competition.
Rao is a short video giant such as Kuaishou. After launching the live broadcast function, it only regarded it as a function to broaden the platform ecology and did not regard it as its main business.
Especially before a mature model suitable for the short video platform is found, the platform cannot allow it to dominate and change the direction of the platform.
But now, the situation has obviously changed subtly. Compared with the single profit method of live streaming rewards, live streaming has undoubtedly broadened the horizons of the entire industry and provided another way of solving problems.
Although the wool comes from the sheep, obviously asking for money and asking for money in the name of "for your own good" are obviously two different things.
It’s the same thing about begging. Kneeling down to beg and begging based on one’s ability are the same thing!
When the freshly released relevant data was obtained, Yang Luyu looked over it over and over again, smiling from ear to ear and feeling particularly excited.
This data is enough to prove that the direction of live broadcasting on short video platforms is still very promising, and this potential even far exceeds my expectations.
Yang Luyu lamented for the first time in his heart that his wise decision to choose Zhou Dongsheng as a strategic investor was simply the most correct choice in his life.
Moreover, by accelerating through this corner, you can undoubtedly close the distance with the forerunner, while at the same time widening the gap between you and the pursuer.
Compared with leaders like Kuaishou, the short videos on the headlines that are extremely wealthy and eyeing are even more troublesome for Yang Luyu.
After all, the former has the advantage of differentiated competition, but the latter is obviously competing with him for homogeneity. As the saying goes, there is no room for two tigers in one mountain. In the track of music short videos, there can only be one winner.
Prior to this, although the "plagiarism" card was played to allow oneself to occupy a certain advantage in public opinion and the moral high ground, this method could not be the magic weapon to defeat the opponent after all.
However, the form of live streaming made Yang Luyu see this possibility.
For this reason, Yang Luyu, who was highly excited, stayed up all night and made many ideas along the way. He stayed up until about three o'clock in the morning before he dared to call and disturb Zhou Dongsheng.
Unexpectedly, as soon as the call was connected, Zhou Dongsheng on the other end of the phone also looked tired, and his voice suggested that he was depressed.
Yang Luyu was not surprised but overjoyed, and said excitedly subconsciously: "Dr. Jay, you haven't slept all night either! It seems you know everything?"
Zhou Dongsheng looked at the sleeping beauty beside him and touched his sore old waist, "Ahem, I haven't slept all night, what's wrong?"