Furthermore, now that the Avengers have disappeared, the political situation in Yunjin New District has stabilized.
Moreover, after the shocking attack on Cai Yanei, Zhou and Kong had already turned their attention. In a short period of time, they believed that they would not dare to cause trouble again.
If you step away for a moment at this time, nothing serious will happen.
Xue Laosan is impatient, and it is already the 23rd of the twelfth lunar month, and the Spring Festival Gala will only be broadcast for a few days. Judging from the preparation routine for such an important program, I am afraid that the program has already been finalized. If Xue Laosan does not take action, I am afraid that he will
I can’t catch the last train for the Spring Festival Gala.
Because of this, he could not act according to rules and catch some trains, so he had to use his privileges again, ask Qi Rusheng to open the back door, and arrange for a helicopter from the Sichuan Military Region.
After more than ten hours of air travel, followed by another round of traffic, Xue Laosan finally arrived at the CCTV building early the next morning.
The CCTV of this era did not have the magical power to control the situation like later generations. It was just a propaganda unit relying on funding from superiors.
The CCTV building has never turned into the ridiculous big pants of later generations, it is just a dusty ordinary high-rise building.
After showing his ID, passing the gate, and asking about the location of the Spring Festival Gala preparation unit, Xue Laosan went on his own.
Nowadays, the bureaucracy of civil servants has not yet reached its peak, and people are dealing with public affairs. Xue Laosan did not try to find any connections, and soon met Huang Yihe, the chief director of the 1984 Spring Festival Gala.
Xue Laosan said his intention, and Director Huang, who looked haggard, said in surprise, "Sponsorship? What kind of sponsorship? Why sponsor it?"
If he hadn't carefully checked Xue Xiang's ID and confirmed his identity, Director Huang would have immediately walked away after hearing Xue Xiang's unreliable remarks.
Originally, there was nothing like pie in the sky in this world. A young secretary appeared out of nowhere and said he was willing to sponsor the Spring Festival Gala. Isn't this a joke?
Sensing Huang Yihe's doubts, Xue Laosan explained, "Director Huang, on behalf of the Yunjin New District of Dejiang Administrative Office of Sichuan Province, I am willing to sponsor the Spring Festival Gala with RMB 10,000. I hope that this national gala party can be a success."
After explaining his purpose, he confessed his feelings, "Of course, I don't want nothing. To be honest, I came here this time just for the purpose of promoting spicy seasonings from a factory in the area. I want to borrow them from us."
The Spring Festival Gala is a platform where the east wind blows."
Xue Laosan had to get straight to the point. After all, he is not stupid, and others are not stupid. He was hiding it, which would arouse suspicion. It is better to speak openly. I believe that the artistic director Huang himself did not realize the Spring Festival Gala.
The value of the advertising effect.
Sure enough, as soon as Xue Laosan said a word, Huang Yihe's face was full of shock. He reached out and grabbed the black Hero brand pen on his chest and kept rubbing it. He was stunned for a long time before saying, "Comrade Xue Xiang, are you telling the truth?"
'"Huang Dao can't trust me, but he should trust this one."
While talking, Xue Laosan reached out and opened the military green Lei Feng bag at his waist, revealing a thick green bag of unity.
Huang Yihe's eyes suddenly bulged, his throat visibly rolled, and he stretched out his hand to grab Lei Feng's bag.
Xue Xiang swayed slightly, hid, and said with a smile, "Director Huang, what's the rush? We've talked it over clearly. Aren't these all yours?"
"Urgent, urgent, can I not be in a hurry? I'm here waiting for the rice to be cooked!" Huang Yihe glared and said, "Say, hurry up, as long as you don't let the host read a manuscript for your factory to promote, you can do whatever you want.
Money, money, give me the money quickly!"
As he was talking, he reached out and grabbed Xue Laosan's Lei Feng bag.
This time, Xue Laosan no longer avoided and let the old man grab him.
It turns out that it is no wonder that Huang Yihe is anxious. In fact, the funds of the Spring Festival Gala preparation unit are now almost extremely tight.
The Spring Festival Gala of this year was not like the money flowing in later generations. One title could sell hundreds of millions. It can be said that if the first Spring Festival Gala had not achieved unprecedented success, the second Spring Festival Gala would not have been born at all.
Otherwise, hosting the Spring Festival Gala is also an expensive activity. Although CCTV's funds are not tight, they are still very limited. There is no income from organizing such a large TV show, and it is just money spent. This is a job that cannot be made, so naturally no one can do it.
willing.
So much so that in the first few Spring Festival Galas, the actors were so embarrassed that they had to take care of their own costumes.
As for the current Spring Festival Gala, Huang Yihe, the chief director, also begged his father to sue his grandmother, and worked hard to maintain it. The total funding was less than 50,000 yuan, and today, it is almost bottoming out.
Now that a windfall from heaven has solved his urgent need, Huang Yihe couldn't be happier.
However, Da Dao Huang was overjoyed when he suddenly got a huge amount of money. He opened Lei Feng's bag, grabbed a handful and started counting them. Xue Laosan on the other side stated his promotion plan for a long time, and this person suddenly didn't realize it.
Xue Laosan gave a wry smile and snatched the Lei Feng bag.
After suddenly losing a huge amount of money, Dao Huang woke up with horror, eyes wide open in anger, describing the extreme horror...
Xue Laosan hurriedly explained, "Director Huang, I haven't explained the matter clearly. This money is not yours anymore."
Director Huang patted his forehead and said with a smile, "Don't blame me, don't blame me. I'm afraid of being poor. Okay, okay, you say, you say, how do you want to promote the spicy seasoning? I have something to say first. The big slogan is
You are not allowed to hang up, after all, it is the National People's Gala, and it cannot become a promotion meeting for your new products."
Xue Laosan put the Lei Feng bag into Director Huang's hand and waved his hand: "It's not that complicated. I watched last year's Spring Festival Gala. Isn't there a table at the front with fruit snacks on it? This year we will change the pattern. Every year
Make a table
Hot pot, our product Shu Xiang Wang is placed next to the hot pot. During the party, let the photographer give more shots to Shu Xiang Wang. Originally, we people in the Republic have the custom of eating hot pot during the Spring Festival. If we do this, it will not taste like the New Year.
Not thicker?”
"Two, I hope that our Shuxiang King can be used as a prop in a certain program. These are my two small requests, but they are not excessive, Director Huang?"
If time goes by, not to mention twenty years, but three to five years, if Xue Laosan dares to make such a request and adds "not too much" at the end, he will definitely be spat on.
Xue Xiang's advertising is really a bit lawless. For a small bag of spicy seasoning, this guy dared to let the core audience in the first row of the Spring Festival Gala eat hot pot, and even mixed the spicy seasoning into the program. It was simply
It's a slap in the face, no, it's in the sky!
But surprisingly, Huang Yihe was not unhappy at all, and seemed to be relieved, "It's easy to say, it's just a matter of a few tables, and it's not troublesome to set up hot pot, but how to intersperse it in this program? It's not allowed to specify songs.
Yes, you can't make it up into lyrics. It seems that you can only add it into skits and cross talk. Ma Ji does have a joke about "Universe Brand Cigarettes". Why don't you let Ma Ji add a line into it to promote it?
"
Director Huang's attitude was amazingly good. He even thought that it would be a bit of a shame to charge someone 10,000 yuan and not make any noise.
But Xue Laosan secretly smiled crookedly, saying in his heart that the ten thousand yuan was well spent, and said: ""Universe Brand Cigarettes"? Listening to the name, it seems a bit unrelated to the spicy seasoning. I looked in the program list.
, there seems to be a skit of "Eating Noodles", this seems suitable. When the time comes, put Shuxiang King spicy seasoning on the table of the noodle skit, and let the actors string the words together, and it will be live."
Speaking of which, Xue Laosan was really prepared. After this guy set his sights on the Spring Festival Gala, he had already made a clear plan in his mind.
He not only guessed that this silver bullet offensive would be effective in this era without advertising psychology and value evaluation, but he also thought through how to launch this advertisement to maximize its effect.
Not to mention, the hot pot array in the first row of the auditorium is unparalleled. The classic sketch "Eating Noodles" by Chen Peisi and Zhu Shimao, who are destined to be popular in the audience, can make the King of Shuxiang popular.
Because of the sketch "Eating Noodles", Xue Laosan has watched it many times in later generations and is familiar with the plot.
In the sketch, Chen Peisi eats several large bowls of noodles and repeatedly mentions the delicious taste of the noodles, but does not mention the reason why the noodles taste wonderful. Therefore, the whole sketch is embedded with the King of Sichuan Fragrance, which is really smooth and natural.
With such a 13-minute-long advertisement bombarded by audiences across the country, Shuxiang King will inevitably become popular all over the country overnight.
However, Xue Laosan suggested it. Huang Yihe thought about it for a moment and then called someone to call Chen and Zhu who were rehearsing in the rehearsal room.
Huang Yihe is the chief director and has great authority. Naturally, he does not need to explain difficulties or reasons to the two young people who are on the stage of the Spring Festival Gala for the first time. He only points out the problems and wants them to solve them.
Sure enough, this product placement was extremely difficult for the "Eating Noodles" skit. In an instant, Chen and Zhu came up with a solution.
In terms of specialization, Xue Laosan just thought of linking "Shu Xiang King" with the good taste of noodles. However, Chen and Zhu suddenly created a new one based on "Shu Xiang King".
The point of laughter has almost erased all traces of the advertising mosaic.
After discussing the promotion plan and some odds and ends, after paying the money, the two parties signed the contract and got it in black and white. However, Xue Laosan was not in a hurry to go home and actually asked Director Huang to walk around the rehearsal venue.
To put it bluntly, it's not that Xue Laosan doesn't love home, but that it's useless to love home at this time, because at this hour, the Xue family's mansion in the capital will definitely be empty.
It turns out that today is already the twenty-fourth of the twelfth lunar month, which is the day that the little guy and his party agreed with Xue Laosan to go to Sichuan. At this hour, the little guy and his party may have already arrived at the train station.
Ordinarily, since Xue Laosan has returned to Beijing, he can definitely stay in Beijing with his family to celebrate the New Year. However, it was agreed in advance to celebrate the New Year in Dejiang, and the little guy has been eager to see Cuipin and Jade Girl Two Mountains, so Xue Laosan can't change it at the last minute.
open.
As for the little guy and his group that he did not chase at the moment, they all rushed to Dejiang together because he had already decided on his return trip and was holding back his energy to give the little guy and the others a big surprise. (To be continued...)