Businessmen in this era would never think of advertising on a national mouthpiece like CCTV.
It should be noted that CCTV in this era is not a simple TV station, it is the most important propaganda position and authoritative department.
How many heavyweight supreme instructions are issued by it? It can be said that CCTV represents the voice of this country in a sense, and its authority is amazing.
In a word, today's CCTV has extremely high credibility and full authority. This is the fundamental reason why the first few CCTV champions became so popular that they burned through the entire business community of the Republic.
Because CCTV says it is good, ordinary people have no doubts about it, so any product that wins the CCTV bid is a huge hit.
For example, Qinchi Ancient Wine, a small state-owned winery that was almost in decline, the leaders of the factory risked their lives and paid a sky-high price to win the CCTV bid. Qinchi became popular in the Republic overnight, and a small winery instantly became a
A large company with sales of over 100 million.
The next year, Qinchi quoted a sky-high price and won the bid again. Not long after, a scandal of puree blending broke out at Qinchi Distillery. Overnight, Qinchi declined rapidly and owed CCTV a huge amount of advertising expenses, which it had not repaid for decades.
It is also when CCTV is trying to limit the credibility and authority of CCTV itself that it is inevitable that CCTV's advertising value will continue to decline.
But at the moment, CCTV doesn’t even have an advertising department, so how can it get the best bidder?[
Not to mention, the annual Spring Festival Gala can be said to be a moment that focuses the attention of one billion people, and its advertising effect is still higher than that of CCTV.
Now, the King of Shuxiang has put up the craziest advertisements in the Spring Festival Gala with such integrity. In this era when the audience still believes in the concept of advertising. The King of Shuxiang has not been criticized at all, and naturally follows the Spring Festival Gala.
And became popular.
While the business community is discussing the King of Shu Xiang, major mainstream media have also not let go of the hot topic of King Shu.
Overnight, the King of Shuxiang quickly occupied the front pages of all major news sections. Xue Laosan was the only one who was busy all day long and did not even know about it.
Today, all the big guys gathered together in Nan's hometown, drinking tea and chatting. There is no doubt that the newly released King of Shu Xiang has attracted everyone's attention. Naturally, it has become the core topic.
It is said that the King of Shuxiang is now famous all over the country, but before Xue Laosan arrived, everyone in the room knew that the King of Shuxiang was created by Xue Xiang, but Jiang Chaotian, Shi Jianfei and the others.
The reason was that the status of everyone in the room was too high. Who would deliberately know the origin of a bottle of condiments? Only Jiang Chaotian and Shi Jianfei, who had long been regarded as competitors by Xue Laosan, would do so.
Always keep an eye on Xue Laosan.
Last night, Zhu Shimaofang reported "Sichuan Yun Brocade", and the two of them knew who had vacated this Shuxiang King.
Just now, Jiang Chaotian was ordered to go out and call Xue Laosan, and he saw Caolong. Although he didn't see clearly what the inside of Caolong looked like, with his intelligence, he had already guessed that what was inside was Shuxiang King's seasoning. Thinking of Xue
Xiangqiaosi, this gives rise to a sense of strength.
However, at this moment, the old leader patted Xue Laosan on the arm and made a sound of surprise. Not only Jiang Chaotian and Shi Jianfei looked sideways, but also all the bosses in the room narrowed their eyes.
What a kind of person the old leader is. With a wave of his hand, the mountains and rivers change color, and with a slight circle of his fingers, the land of the Southern Kingdom is turned upside down.
With his old man's city, character, knowledge, and experience, there are only a handful of things in this world that can move him.
But today, at this moment, Xue Laosan, a young boy who is only thirty years old and has no official career, makes Nan Laosan look shocked. Even for just a moment, it is enough to attract people's attention.
Speaking of which, the reason why the old chief was moved was not because of how much influence and sensation the King of Shu Xiang had. After all, in the final analysis, it was just a bottle of spicy seasoning. Compared to the important military affairs, this is just a bottle of spicy food.
Condiments are not allowed on the countertop at all.
What moved the old chief was not the spicy seasoning, nor Xue Lao San, nor Yun Jin, but the Xue Lao San he sent to create the King of Sichuan Xiang, which promoted the economic development of the central Sichuan region.[
Looking back carefully, Xue Laosan was not appointed as the general appointed by the old chief himself when he was appointed to Dejiang.
At that time, Xue Laosan's whereabouts were uncertain. The old chief accidentally thought of the poverty in his hometown and Xue Laosan's ability to clean up the economy. With a stroke of his pen, he sent Xue Laosan to Shuzhong.
However, Xue Laosan's official position was too small. After spending Xue Laosan's expenses, the old leader forgot about the matter.
Even if I see Xue Xiang today, I only know that he works in Shu. The relationship between Lian Yunjin, King Xiang of Shu, and Xue Xiang is also guessed.
When the result was confirmed, the old chief became excited.
Just imagine, the old leader left home when he was young. For more than half a century, he has rarely had the opportunity to return to his hometown.
But not returning does not mean that he is not concerned about it, but he is the head of the Republic. The more he is the head of the family, the more balanced this bowl of water will be. Therefore, where the hometown of the old leader in Shuzhong is, he has not received any special care over the years.
, on the contrary, it has advantages and is always taken away by the provincial government. This is because the old chief avoids suspicion.
The suspicion was avoided, but the guilt was left. The old chief transferred Xue Xiang to Shu, to some extent to compensate for the guilt.
But the power of one person is too weak, and Xue Xiang is not a god with the magic of turning stone into gold. Sending him alone may not help.
However, today's results are subversive to the old leader.
He also watched the Spring Festival Gala last night. He didn't really remember whether the show was exciting or not, but the King of Sichuan Xiang was the only one that impressed him deeply.
Although the old chief is not engaged in business, he is very knowledgeable in business. How could he not know that after last night, there was a hen in Shu that laid golden eggs?
And the guy who made this hen that laid golden eggs was pulled out by someone from the south himself.
At this point, the old chief's guilt for the people in his hometown has been reduced a lot.
"Xue Xiang, if King Shuxiang does this, I'm afraid it violates the economic policy."
Just when the old leader was so excited that he patted Xue Laosan on the shoulder, someone spoke again.
As long as there was no brain problem, you would have noticed that the old leader was very excited at this moment, obviously extremely satisfied with Xue Laosan.
And when the old leader was proud, he dared to find trouble with Xue Laosan and disturb the old leader's interest. Apart from Mr. Ji, he was not the second choice.
"Lao Ji, this is not a commercial act, and I'm afraid it doesn't violate economic policies. Our local enterprises in Yunjin sponsor the Spring Festival Gala out of the hope that people across the country will see a high-quality Spring Festival Gala. As for advertising, it is the Spring Festival Gala
As for the preparatory team, in order to encourage local enterprises to sponsor, they have given some special care. We have not signed any cooperation agreement, so it should not be illegal."
At such a moment, Xue Laosan naturally cannot let Ji Lao determine the nature of Shuxiang King's advertisement. After all, with Ji Lao's influence, as long as the Shuxiang King is determined, Shuxiang King will be shut down no matter how popular it is.
Therefore, Xue Laosan did not care about etiquette, dignity, and spoke up. (To be continued...)
If you think the website is good, share it more. Thank you readers for your support.