Three hundred and fortieth eight chapters hit the sky bend
If these words had not come from the mouth of Xue Laosan, who had repeatedly created miracles, he would have been called crazy talk.
"Mr. Ji, you are making things difficult for me. I'm not a god. How can I see through the future? But here I can give you an account. Take this Spring Festival Gala and our Shuxiang King's advertisement as an example. If there is no Spring Festival Gala,
We, King of Shuxiang, are penniless, but with the Spring Festival Gala, King of Shuxiang is known all over the world. Repeatedly and without saying a word, it has added millions of brand value to King of Shuxiang..."
Unconsciously, Xue Laosan used a new type of vocabulary again, but was immediately interrupted by Ji Lao, "Brand value? How many millions will be paid back? How is this account calculated?"
Xue Laosan said, "Take our current famous brands in China, for example, Pearl watches, Phoenix bicycles, and Panda color TVs. These brands are well known to the public. It is conceivable that if you are a consumer, the same color TV will
If there is a Panda brand, but not one, you must choose Panda; in other words, if the manufacturer of Panda color TVs is willing to let other color TVs carry the Panda brand, other brands of color TVs can still sell for the price of Panda brand TVs.
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"Of course, the reason why Panda color TV has become a brand is because of its excellent quality, which is favored by consumers, no, by ordinary people. If it is rebranded indiscriminately, it is very likely that inferior products produced by inferior manufacturers will damage Panda.
The reputation of brand-name color TVs will naturally destroy the value of the Panda brand."
"While Panda's brand value is slowly accumulated through accumulation of good quality over time, Yunjin's Shuxiang King was created overnight by riding on the Spring Festival Gala. I can even say with a pat on my chest. Now Shuxiang King's
The brand is better than the Panda brand color TV. Why, because the people can trust the Central Government and CCTV, so naturally they can trust King Shuxiang."
"If you think about the brand value that Panda Color TV has spent all these years building, King Shuxiang succeeded overnight, and how valuable CCTV's star creation is."
Xue Laosan speaks truth, explains things in simple terms, and is easy to understand. The brand value of a brand that may have been complicated or convoluted at first was explained clearly and clearly by him.
At first, there were also leaders who were not economical. They didn’t understand why King Shuxiang came to the party. He was so awesome that he could fly to the sky. But now, Xue Xiangyi used the analogy of Panda brand color TV, and everyone understood.
"Okay, Xue Xiang is such a smart kid. If he didn't explain it clearly, I just thought he took advantage of the three melons and two dates. How could I have known that this kid was wilted and bad and lost millions!"
It was the old mother who spoke, and even though she was well-informed, once she figured out the reason, her kind eyes and brows grew wider.
Xue Laosan was waiting for an explanation, but Ji Lao, who couldn't wait any longer, knocked on the table and said, "Sister, don't interrupt, don't interrupt, Xue Xiang, keep talking, keep talking..."
"It's just you Xinjiang, Xinjiang didn't even look at you old guy converting the CCTV radio station into RMB!'
The old mother joked and then added, "Xue Xiang, please say it nicely to shame old man Ji. Let's see if he still dares to show off."
Xue Xiang didn't dare to get involved in this fight between gods, and he didn't dare to start a fight. He only continued to answer, "Since CCTV can quickly create the brand value of a product, it should naturally reap the corresponding rewards in the profits of the product. Excluding the Spring Festival Gala itself,
CCTV not only broadcasts news, dramas and other programs, but also inserts advertisements. I believe it is not difficult to raise 50 million."
Indeed, these days, there is only one CCTV channel, and the RMB is extremely valuable. Xue Xiang’s 50 million seems a bit high, but in fact it is not.
Because in these days, CCTV's credibility is extremely high. Once any product is gold-plated, its value will double, and the demonstration effect is amazing. This King of Shu Xiang is the best demonstration.
Xue Laosan remembers the original time and space. In the first few years after CCTV’s bid was launched, every bid was worth tens of millions to hundreds of millions.
But this time it is the overall operation of CCTV. There is more than one advertisement break. If it can be carefully planned, 50 million is not a problem at all.
This is because Xue Xiang is afraid that if he sets the price too high, he will complain if he fails to achieve his goal in the future.
"Fifty million, one TV station is worth only fifty million? Wuhan Iron and Steel's output value last year was only this amount..."
I don't know who Mr. Ji is talking to. His eyes are very deep as he talks.
The old man found it difficult to understand for a moment, but he knew it in his heart. After all, if he had not experienced the world of the future, he might not be able to figure out the reason.
When Ji Lao said nothing, Xue Lao San explained, "Actually, the advertising effect is very developed abroad. There is a term called the eyeball economy. The one who can compete to get the product into the eyes of the people is the final winner. From this perspective
It is said that around national highways and provincial highways, there may not necessarily be a corresponding distance, and vacant signs will be posted and auctioned by the local government. I think those who respond will compete with others. This is also an alternative advertising value and the most intuitive embodiment of the eyeball economy."
In the blink of an eye, Xue Laosan came up with a new idea, with Shuxiang Wang Zhuyu in front of him, paving the way for his previous explanation.
All it takes is a little exposure, and the big guys will know that this strategy is feasible.
No matter how many national highways there are in the country and how many provincial highways there are, it doesn’t matter how much they can be sold. But for the poor and crazy local governments, it is an income at least. The more revenue the local governments receive, the lower the burden will be on the people at the bottom.
Xue Xiang’s strategy is of immeasurable merit!
"Xue Xiang, go to the Planning Commission. With your ability, you can be the director of the Economic Department, which is more than enough!"
After a moment of silence, Mr. Ji slapped his cane hard and said these words.
As soon as Ji Lao finished speaking, Shi Jianfei and Jiang Chaotian's expression changed.
Jiang Chaotian was allowed to enter the main house this time, and Shi Jianfei was still a little proud in his heart.
What's even more rare is that when they entered the door, some bosses even made fun of the two of them.
But since Xue Laosan came in, these two people realized what absolute attention and absolute protagonist meant.
If the two knew Zhou Xingxing's famous lines, they would definitely compare them to "Fireflies in the Dark Night".
Xue Xiang was out of the limelight, so the two of them could have blindfolded their eyes, covered their ears, and pretended not to see.
But at this moment, as soon as Mr. Ji said these words, the two of them were instantly unbalanced.
Xue Laosan is now at the director level and enjoys the treatment of deputy department level. The two of them, Jiang Chaotian is the deputy director of the Organization Department of the Jianghan Provincial Party Committee, and Shi Jianfei is the deputy director of the Press and Publication Bureau of the Central Propaganda Department, and they are seeking a position with a heavyweight in the Government Affairs Council.
For the position of deputy director of the office, it can be said that the two of them have already stepped on the edge of the department level, and are not a little higher than Xue Laosan.
But as soon as Mr. Ji said these words, the two people's efforts and advantages immediately came to nothing.
What kind of unit is the Planning Commission? It is the Small Government Affairs Council. The Director of the Economic Department of the Planning Commission is the deputy dean of the Small Government Affairs Council. Although he is at the department level, he is a figure who must be treated with care by many provinces.
Isn't this nonsense by Mr. Ji? How old is Xue Xiangcai? Do we really need to create a thirty-year-old provincial party secretary?
Jiang Chaotian and Shi Jianfei already cried out in their hearts. (To be continued...)