I vaguely remember that Sun Dawei called Ergou a year ago: "I flew to Shanghai in the afternoon, and you came to Pudong Airport to pick me up at 4:00 pm."
"Uncle Sun, your business has been done in Shanghai?"
"No, I'll go and listen to a concert"
"Whose concert? Jacky Cheung's?"
"Ergou, not a concert, but a concert"
“What concert?”
"Piano guy, you don't understand if you tell you. Come to the airport in the afternoon to pick me up!"
The highest level of pretending is this after every conversation with Sun Dawei, Ergou felt very inferior from the bottom of his heart.
A week after Sun Dawei and Huang Laoxie negotiated, Li Laojian went to Xiaoji's scrap recycling station to compensate him.
For the sentence "Brother Xiao Ji, I'm sorry, Brother Li was also impulsive at that time", both sides paid the price of nine people seriously injured.
Is this worth it?
After this incident, everyone can do business with peace of mind. After a year of healthy operation, Zhao Hongbing and Xiao Beijing hotels had already had at least 80,000 yuan in savings. It was inevitable to continue contracting hotels, and Zhao Hongbing had already joined this company.
The person in charge of the state-owned hotel greeted him. He planned to change the first floor into a hotel, and then write this in the next time he signed the contract.
Little Beijing has already started to prepare for decoration. After New Year's Day, he signed a contract and started decoration.
One day near New Year's Day, Li Si came to Zhao Hongbing's hotel
"Hongbing, now the matter has finally been resolved, we can finally do business steadily." Li Si said, "Haha, yes." Zhao Hongbing didn't say much, always likes to smile.
"Are you going to decorate the hotel?" Li Si asked. "Yes, Xiao Shen has been planning to decorate the hotel these days. We will eat at our own house from now on, haha."
"Your business is doing really well," Li Si said, "Your business is also good, there are billiards and scraps."
"Haha, my billiards case is no longer available now, and I can make some money in summer."
"Then you just need to open a billiard room? There are not many in the city now."
"I want to open it, but I don't have money. Dawei asked his mother. In the lobby downstairs of the library, it's for rent. The rent for a year is 20,000 yuan. I don't have that much money on my hand, so I still don't open it anymore.
”
"The lobby on the first floor of the library is a good location, and it's not expensive for 20,000 yuan a year," Zhao Hongbing said, "But where did I get so much money?"
"Do you really want to open a billiard room there?"
"Of course, I will definitely make 50 cents a "pole" when I drive there. A billiard case can earn at least 30 yuan a day. If I put eight billiard cases, I will make sure to make a profit." Li Si is actually very business-minded.
, When Xiao Shen comes back later, I will ask him how much money we have to pay the contract fee and then decorate the hotel. If the money is enough, I will lend it to you first. I think the 20,000 yuan should be taken out," said Zhao Hongbing.
Zhao Hongbing’s biggest shortcoming is that he is lazy in managing money. He never knows how much money he has, only knows a rough number. Fortunately, he has a good friend like Xiao Beijing who has a meticulous account settlement.
"Haha, why not just do this? You and Xiaoshen will also invest in this pool room and count your shares."
"It doesn't matter. As long as your business is supported, Xiaoshen and I can earn as well."
"That's all, you and Xiaoshen's shares." Li Si was embarrassed to borrow such a large sum of money from Zhao Hongbing.
"Haha, you're you." Zhao Hongbing laughed at Zhao Hongbing and his brothers. This is the case. Not only did they work together when fighting, but they always help each other when doing business. With the support of Zhao Hongbing, Li Si opened this billiard room and had his own
In the business, I met more people, and more people knew about Li Si's deeds, and Li Si's reputation became even more famous. This is completely different from the Li Lao Stick Group and the Erhu Group.
In fact, the gangsters need brands the most, and they need brands more than luxury goods, especially in the 1980s. Most gangsters did not go on the world for money, but just to make a name for themselves, so they created a successful brand management system.
For a gangster, it's a top priority
The reason why Zhao Hongbing’s eight brothers are very famous is mainly related to their successful brand strategy.
david.a.aaker once divided the broad brand relationship into five basic relationships and eleven secondary relationships. Zhao Hongbing mainly used the "shadow trust in power" method in the "trust brand" to shape their mixed brand.
In other words, the names of all the brothers under Zhao Hongbing are very famous. The name of Zhao Hongbing is just a broad synonym for this gang, such as Procter & Gamble. Its brands such as "Haifeisi" and "Piaorou" are all famous. They are in the market.
It is very competitive and can appear as independent brands, but in the end everyone knows that these brands are from Guangzhou Procter & Gamble.
Moreover, Zhao Hongbing was unconventional when shaping the brand, and used many methods, for example, he also adopted the "factor joint" method in the "co-brand" method to unite the well-known brand of Daxia Liu Haizhu, just like "Sony-Ericsson",
The brand "Zhao Hongbing-Liu Haizhu" is also very famous, and he also adopted the "independent brand" method, such as the relationship between him and Zhang Yue. In the 1990s, the most famous gangster gang in our city was led by Zhang Yue.
, But in fact, Zhang Yue was also a loyal general under Zhao Hongbing. Although not many people in society knew about this at that time, the relationship between them was very similar to the relationship between Toyota and Lexus.
Li Laoguanzi is different. He adopts the brand strategy of "main brand-driven" among the "main and secondary brands" Li Laoguanzi is definitely the key to the brand value of this gang, while other sub-brands such as "Huang Laoxie"
Although "Potato", "Laowu" and others also have certain competitiveness, they all rely on the brand of Li Laosanzi to thrive. They have made little contribution to the main brand Li Laosanzi, which is a bit like Haier refrigerator, whether it is "
The big prince is still the "two princes", but consumers are actually interested in the main brand Haier
A brand strategy like Li Laosanzi has a fatal weakness, that is, once Li Laosanzi is destroyed or imprisoned, other people will fall into the tree and scatter. It will be even more difficult to start over again.
As for Erhu's "single brand" brand strategy, it is not suitable for rogue gangs.
Therefore, Ergou believes that although david.a.aaker believes that there is no distinction between good and bad brand strategy, and it is only formulated according to the actual situation, Zhao Hongbing mainly focuses on the strategy of "shadow trust in power", with "factor unity" and "independence"
Brand strategy supplemented by brand "the brand strategy is very suitable for brand building of underworld gangs
Especially in the late 1990s and after, when the "brand value" of the underworld gang could have been successfully converted into money, Zhao Hongbing and others' brand strategies at that time showed extraordinary power.
It has been more than twenty years since it was not very long. This brand has condensed the blood and tears of generations.
After the Spring Festival in 1988, Li Si finally had his own dock and billiards room
On the third day of business, an enemy and customer came to his billiard room, Erhu