If it can reach the standard of a Hollywood blockbuster, I'm afraid Zhang Yicheng will be able to recoup all his investment just by accepting one product placement advertisement.
In fact, Zhang Yicheng still agrees with product placement. As long as the product placement is not so obvious, it will affect the development of the overall plot.
Why movies nowadays are getting worse and worse? To a large extent, it is because the first priority of all investors is to make money and protect their capital.
Especially for blockbusters with larger investments, the more difficult it is to recover costs, because it is difficult to recover costs. Just like this time in "Red Cliff", content that can be put into one episode must be made twice.
The fundamental reason for the collection is not to make money, but to recover costs. If there is only one film, they will lose money based on the box office.
If the first requirement for a film team is to return the capital and make money, then the result of this film is probably that everything will be lost. Everything is for money, and then some elements that it thinks will be popular are added for the sake of money, such as in urban movies.
To add any fantasy elements is simply to deceive oneself and others. A movie cannot be successful by adding all the popular and blockbuster elements. Movies are not only a commodity, but also a culture.
Culture is culture. Culture will be restricted by the economy, but it cannot be replaced by the economy. Today's Chinese movies are choked by too much money. Film art must have nothing to do with capital control. If there are only readings of capital left in the movie, there will be no movies.
On the one hand, capital has penetrated into movies, and on the other hand, producers only want to make money. In fact, movies and culture must have their own internal logic: first, make a movie well, and then make money.
Therefore, Zhang Yicheng is completely dismissive of those nouveau riche who think they can get into the film industry if they have money. I don’t know how many people rush into the film industry waving checks, thinking that they can handle everything with their abundant capital.
, those are the thoughts only upstart bumpkins have.
Among the movies across the country, 70% of the movies shot in a year cannot be shown in cinemas, and only about 20% to 30% can be seen by the audience in cinemas.
This is a very real problem. Those investors have invested, but in the end they have not received a dime in return and can only leave the market sadly!
Hollywood is also facing such a problem, which is the invasion of Wall Street capital. The film industry is a good place to make money, but not everyone can make money, but in the end they still failed to withstand the offensive of Wall Street. In the end, one by one
Fallen
This is not yet the case in China. This is also due to the fact that China has just reformed and opened up. People who are active in shopping malls now are basically the so-called rich generation. These people are accustomed to starting from scratch. When starting from scratch, because of the manpower
They have few connections, so they have to get involved in everything. This is also a common problem of the rich generation. It is precisely for this reason that when the rich generation enters the entertainment industry with a check, they like to point fingers everywhere, thinking that they can handle everything.
Because they were like this before. Even though they were not familiar with all aspects, they still had to do it on their own. They were also used to this model in the film industry and interfered arbitrarily, but they forgot that film is a kind of culture, and culture has its own characteristics.
Its characteristics are not a complete product, so it would be a big mistake to treat movies as high-quality products and self-righteously add some so-called popular elements to them.
So countless rich people rushed into the film industry waving checks, and the final result was that the film could not even be released, let alone recover the cost and make money.
This is completely different for Hollywood's capital giants. For those Wall Street giants, their companies have often been passed down for three generations, or even four or five generations. They know one thing very well, that is, professional matters should be left to professionals.
People do it, they are no longer in the entrepreneurial period, this situation is no longer the same
The popularity of Hollywood movies in the world is largely due to the support of these capital giants, because they are willing to invest US$110 million in it. With money, of course they can do better.
, if you do better, the reputation will be better, and the box office will be better. In this way, a good virtuous cycle can be formed. This is a mechanism that is not available in China.
Of course, the large-scale intrusion of capital is good for the development of the overall film industry, but for Zhang Yicheng, who is also in the film industry, it may not be a good thing, because if it is like Wall Street invading Hollywood, the domestic
The film industry has also been invaded, so in the future it may not only be about story ideas, but also capital. Whoever has money will have a good movie, and whoever has a good movie will have a good box office. For Zhang Yicheng just now
For Xiao Xiami, who has just entered the entertainment industry, the situation is bleak, and it is difficult to get ahead.
Of course, the current Zhang Yicheng is not a small shrimp, but compared to the entertainment industry giants with a net worth of tens of billions, he is still far behind.
Of course, Zhang Yicheng will go down this road sooner or later. If you want to create high-quality products, you can't be reluctant to give up money. As the saying goes, if you are reluctant to give up your children, you can't trap the wolf.
However, he still doesn't really hope that there will be a large-scale capital invasion, so that the entire entertainment industry will completely become a place that smells like copper. Although it is almost there now, at least it has not completely become like this yet, right?
What?
We don’t want those capitals to invade, but we also need to ensure the survival of the movie. Product placement is a very good method. As long as it is not excessive, a certain amount of product placement will not affect the structure of the entire story, and
It also solves the cost problem and allows the director to handle the movie with more confidence. In this case, it will have an immeasurable huge impact on the improvement of the quality of the movie. This is what Zhang Yicheng is happy to see. As for those who only condemn
No one who directs product placement would ever think about how difficult the Chinese film industry is now. If Zhang Yicheng hadn't had the advantage of foresight, he would not have dared to make a movie casually, because he was also afraid of failure!
Because he doesn’t have that much money!
This is still a self-sufficient independent production company like Zhang Yicheng. If it is a crew with various investors, what kind of chaos will it be one by one? If they all want to get involved, then the entire crew will
chaos
It can be seen that product placement is still a better solution.
