This is simply not enough to achieve if we adopt military industry standards and purchase stainless steel fan blades and local domestic motors.
So the reason why he asked Liu Lihong to go to the injection molding factory was to replace all the raw materials of the electric fan with plastic products, which would greatly reduce the cost.
In terms of material prices on the market, plastic is much cheaper than stainless steel, but a little more expensive than iron.
But don't forget.
An iron fan blade is much heavier than a plastic fan blade, and the cost is several times higher.
Yu Tian continued, "We want to control costs to the extreme. The entire material of the electric fan is made of plastic, and the lighter the better. We have only one purpose. We want to create summer cooling products that ordinary people can afford, so that everyone can
Everyone can enjoy a cool feeling in the summer. And in terms of sales, I have other ways to ensure successful storage."
For most people, they just want an electric fan that can blow air, and the cheaper the better.
Quality is important, but it is not absolutely important.
If not.
Why is Pinxixi so popular?
The market is not only the demand for beauty from Yangchun Baixue, but also the desire of many lower-level people for life.
We all have an electric fan. Regardless of the quality, at least we are all equal when it comes to owning it. This is a feeling.
Liu Zuolin has a gaba gaba taste, which makes him feel like he is having trouble.
He imagined himself as an ordinary family or even a peasant family.
In the scorching sun, air conditioners are definitely unaffordable. If there is a high-quality, low-cost and cost-effective electric fan at this time, it is entirely possible to bite the bullet and buy it.
"Okay, okay..."
He thought for a while and said, "But if we are producing now, it is snowing heavily and the weather is freezing. Who do we sell to? We can't let the cold wind blow by the common people. Isn't that a fool? Besides, the price of the motor is not cheap. You
Didn't you look at the price list that Lihong got back? A shaking head motor from the motor factory costs 8.90 yuan. Calculating this, our cost will definitely exceed 100 yuan, which is not very competitive..."
Regarding the seasonal issue, Liu Zuolin is right.
As for the motor, Yu Tian has his own ideas.
8,90?
He won't buy it.
20 is about right.
But there's no rush, the electric fans will go on sale after April anyway.
He now has plenty of time to study the casing and motor first. After deciding, he can then buy materials and make and stock up.
As Liu Zuolin said, it's freezing today, so there's nothing wrong with selling hot water bottles.
So he quickly brought the topic to the hot water kettle.
"No way..."
Liu Lihong shook her head and said, "Every household has hot water kettles. They are sold everywhere on the market. What is our advantage? What kind of kettles do we want to produce?"
She and Liu Zuolin didn't even have time to ask the third thing.
Yu Tian smiled confidently and simply analyzed, "I have what others don't have. I have the essence when others have it. I am strong when others have the essence. I hope you can understand that sometimes, a home appliance is not just a simple home appliance. As long as we give
If it's packaged and has meaning attached to it, it's very likely to become a best-seller."
Like Bingdundun in the 21st century.
It's just a plush toy with a plastic shell that can be mass-produced.
But by giving it other meanings, wouldn’t it attract everyone to grab it? People posted on WeChat Moments one after another to show off, as if it was a great thing to grab an ice cream.
It is precisely because many people cannot see through phenomena to see the essence.
Therefore, as long as many products are packaged well and given a good meaning, they will be very popular...
Yu Tian wants to make a special hot water kettle.
Available in plugged-in and unplugged versions.
The body of the kettle is made of stainless steel, round and triangular.
The stainless steel handle on the handle is wrapped in soft rubber of various colors.
The most important thing is the spout.
This is the core detail of the design.
He wanted to modify the spout, add a reed, and design various shapes.
The design of the reed changes according to the shape. It is intended that when the water is boiled, the reed will produce sounds suitable for different shapes with the impact of water vapor.
certainly.
This idea also comes from the exquisite product designed by the popular Italian fashion designer Davaggio in 1985. In one year, more than 1.7 million pieces of this kind of kettle were sold in Europe, which was an absolute hit. At that time, some were also introduced in China.
But they are all given as gifts by wealthy people, and they are expensive. This has been tested by history. As long as they are made, there will be no problem with sales.
"Interesting!"
After listening to this, Liu Lihong was very interested and asked, "What are the sounds?"
"Three kinds."
Yu Tian smiled and replied, "Natural, travel far, and work hard."
Is this a sound?
Liu Lihong was greatly puzzled.
Liu Zuolin and Toad also looked at each other, not knowing what they meant.
Actually.
The three shapes Yu Tian wants to design are kingfisher, train, and dragon.
The song similar to that of a kingfisher represents nature and is suitable for everyone who likes to get close to nature.
The rumbling sound similar to that of a train represents a long journey, and brings the meaning of not forgetting the original intention to those who have lofty ambitions and want to go out and work hard.
As for Xiaolong.
It is suitable for every Chinese.
Dragon means strength and luck in Chinese culture. Everyone is the descendant of dragon. Who doesn’t like dragon?
Once this hot water bottle with a fresh shape is launched, it will definitely arouse the curiosity of consumers instantly.
And the thoughts hidden in it are even deeper.
Explained from the perspective of sales theory, if a product wants to attract users, it must stimulate the user's sensory experience to a great extent. It is intended to make them immediately have the idea of "I want to own it" after seeing it.
According to the parlance of the 21st century, it is "planting grass". We must let people have that feeling of, sorry for the wallet, I really like this cute gadget, so that they can buy it.
"Okay, I think it's okay! Dad, what do you think?"
After hearing the description, Liu Lihong was very interested and wished she could have a kettle that could make a sound like a kingfisher now.
"Try it..."
Liu Zuolin is not very optimistic about fancy products like kettles, but he is very interested in ultra-low-price electric fans made entirely of plastic.
Just try it.
Either a mule or a horse came out for a ride.
But the problem remains.
Nowadays, there are not enough manpower.
Whether it's purchasing raw materials or customizing various samples, it's definitely not possible to just rely on Yu Tian and Liu Lihong to run back and forth.
Liu Lihong was quite scratching her head about this.
Yu Tian didn't take it seriously.
He immediately ordered Toad to summon all the remaining ten people in the factory, and promised them a salary increase and promotion on the spot. From today on, everyone will not only have arduous development tasks, but also get more rewards.
"A salary of one hundred yuan, plus a guaranteed bonus?"
"Really?"
"We...we are all old people from Panpan Electrical Appliance Factory. We are very attached to the factory. Now that we are given so much salary, there is no reason why we can't do a good job!"
Yu Tian is the one who allowed these veterans to become the veterans of the new factory again.
The character of these people is no problem and they are trustworthy.
on site.
He held another meeting for them.
The main purpose of the meeting is to boost everyone's morale, promote the benefits and highlights of the new product, and look forward to the future. It can be said that it is a big picture. In short, it makes each of them full of confidence and hope for the future, and full of energy.
.
As for recruiting workers, building production lines, managing factories and a series of other complicated matters, Yu Tian left them all to Liu Zuolin and his daughter.
He is only responsible for making suggestions, formulating drawings, applying for patents, signing agreements, and reviewing the final product before it goes online.
Seeing that Liu Lihong was obviously more determined than before, Liu Zuolin felt that as a father, he should not be inferior to his daughter.
At this moment, he also regained his confidence and vowed to absolutely complete the task.
"Uncle Liu."
Yu Tian smiled and said to Liu Zuolin, "You are still the director of the factory, and you will be in charge of everything. Just treat me as a product consultant. Strengthen your confidence and overcome all difficulties. I promise you that as long as we devote ourselves wholeheartedly and work hard, then this year
By the end of the year, I will definitely make you a millionaire."
Can?
At his peak, Liu Zuolin only had more than 300,000 yuan. This was achieved with great difficulty since he started the reform and opening up in 1979 and worked hard.
If he could really do it, he would be completely transformed!
"correct..."
He suddenly asked, "Tian'er, that one you mentioned before, what is the third big thing to do in the end?"