In the more than 40 days since the Spring Festival, Bolang has gone through the process from finalizing the mobile game business to developing and launching it.
Just going through aggressive expansion.
For such a long time, Li Ze has never stopped sorting out the operations of Xiaocheng Book.
From the end of January to the beginning of March, the number of users of Xiaocheng Book also increased from 30 million to 50 million.
"Martial Gods Three Kingdoms", which was launched today for closed beta testing without deleting files, was simply guided by the traffic of Xiaocheng Book, and 5,000 people tried it.
Regardless of the novelty of the game itself, it is enough to show that Li Ze has put in efforts in the operation of Xiaocheng Book.
This is obviously just the beginning.
Bolang is no longer struggling to cope with the competition with Weibo a few years ago.
After Wen Liang decided to launch the iOS version and released promotional resources, the first person to start making noise was a communication consulting company founded by Deng Pei.
After New Year's Day, at Wen Liang's suggestion, Deng Pei took the 200,000 borrowed by Bolang and added a little of her savings to establish a marketing and promotion company for the Internet field.
Raising money in January.
Business officially started in February.
The company now only has one customer, Bolang.
The two parties had previously cooperated in the promotion of Xiaocheng Book, which greatly relieved Li Ze's energy on trivial matters.
This made Li Ze deeply sigh at Wen Liang's operation.
In the previous competition with Weibo, Li Ze had hired a third-party marketing company. At that time, Li Ze had little experience. Now that the internal pressure has been truly dispersed, he has experienced an almost qualitative change in experience.
Marketing and promotion business has a very low gold content. Bolang only needs to take the lead, and there is no need to spend so much energy on it.
In other words, this kind of business can be done by everyone, including those relatives and friends who can't let go but are not suitable to be placed in the company, and can also handle the family-style human relations and worldliness.
Moreover, with the example of Deng Pei, Li Ze and others will also know how to deal with their 'greedy' relatives and friends.
Of course, in this seemingly multi-purpose operation, Wen Liang is also completely selfless.
Many times he is very small-minded, but he just doesn't say it.
As long as the other party is obedient and willing to pay, they will be rewarded in equal measure.
The summary is: 'Only you can take what I give you. If I don't give it to you, don't say grab it. If you can't get it, you can't get it.'
…
A large number of low-quality soft articles have popped up online to promote "Three Kingdoms".
After monitoring these through the public opinion system, Li Ze was not idle and promoted the compiled main selling points through high-quality channels.
Different from the original promotion of Xiaocheng Book, which required building momentum on Weibo, Bihu and other platforms, this time we mainly focused on Xiaocheng Book, and also chose game forums and two barrage video websites A and B.
After Xiaochengshu changed the category to tags, the first male-oriented tag was games.
Li Ze also made a wave of operations that kept the wealth from going to outsiders.
We screened out several users with high weight in game tags for advertising cooperation.
In short, Bolang, who has far more wealth and resources than before, is very aggressive in promoting the mobile game business.
Once the resources were released, there was movement very quickly.
Wen Liang, who was in the multimedia room, was the quickest to see topics related to "Martial Gods Three Kingdoms" popping up everywhere through the public opinion system.
There are simple and crude ones such as:
"I'm currently playing a new mobile game called "Martial God Three Kingdoms". It has a very interesting game setting and cute cards. It's very interesting. It's still in closed beta. If you're interested, you can play with me privately..."
There are also slightly more elegant ones:
"Today I opened my mailbox and saw a closed beta test invitation for a new game. I wasn't interested in it at first, but I was bored when I was on a business trip. I opened it and found out it was a mobile game. The experience is very good under China Unicom's 3G network, and the game design is not bad. It can be used
Kill time."
"..."
Then there is the game recommendation section of the forum.
Although it is not overwhelming, it is almost to the point where netizens who happen to open a certain website can see it.
This is the marketing and promotion company’s large-volume and full-control plan.
To put it bluntly, it is a naval operation.
How to avoid legal risks is Deng Pei's business. Bolang is only responsible for giving money. With Chen Jiaxin here, as long as Deng Pei doesn't commit suicide, it won't be a big problem.
There is also a side dish: game strategy videos released by the big UP owners of the game classification of stations A and B.
The main course is of course: Xiaocheng Book’s initiative to attract traffic, as well as advertising cooperation content under the game label.
These are also released in different time periods at appropriate times.
And it is in line with public opinion to build momentum.
It quickly became popular in a small area.
The first is Station B. A game guide video produced by a big UP owner cleverly embedded topical content, triggering a large number of barrage discussions.
"Holy shit, shit, I'm still envious of mobile games like Fishing Master on Apple phones. UP has already started playing a Three Kingdoms type turn-based card mobile game?"
"It's an eye-opener! Although I don't play games, I was shocked!"
"UPUP, it's free anyway, I have to do a closed beta to play."
"Is it so rich in functions? The general card can actually be drawn, which is quite interesting!"
"The general cards are actually divided into white, green, blue, purple, orange, and red. Mobile games have started to play so many tricks? This is about to be distributed!"
"Oh my god! It's amazing!"
"..."
The core planning of the game "God of War" is by Wen Liang, and he naturally added some appropriate value-added services.
Naturally, there will be no shortage of operations such as drawing cards and distinguishing the value of cards by color.
If it wasn't just a trial-level mobile game, Wen Liang actually wanted to come up with a skin krypton gold scheme.
The best it can do now is just a picture of fun.
The gameplay is similar to the Three Kingdoms game on PC games, but it has been moved to mobile phones, which brings a considerable sense of freshness.
For example, many Bilibili users have expressed that they want to try it out.
Compared with mobile games like Fishing Master, which have slightly simpler gameplay, it is obvious that battle games with a traditional Chinese cultural background and big IP are more attractive.
Except for station B, station A is also equally popular.
Then there is the Little Orange Book.
It’s just that the direction of public opinion in Xiao Cheng Shu is relatively more interesting.
"Hey, that's right, there should be ads for games~ This is the area where we can consume!"
"Give bloggers more money, earn more advertising fees, and receive more advertising for this kind of game. I like it very much."
“Yes, the content of this advertisement is actually a mobile game, so that’s even more interesting!”
"Come on, bloggers, come on. The main thing is to give more advertising. Bloggers have fun and post more non-advertising content. The more people know about you, the higher your advertising fees will be in the future."
"..."
This blogger replies to almost every comment and says, "Thank you for your support."
The interactive logic design of Xiaocheng Book is quite good. Comments in the comment area are on the same level as the reply to the comment.
In this regard, Wen Liang made a suggestion and took a shortcut lightly.
At present, no other platform pays attention to the framework design of the comment area.
…………
According to incomplete statistics from Bolang's external public opinion monitoring system, which is constantly iteratively updated, the level of Internet popularity is enough to digest and absorb the newly launched mobile game "God of War".
Any more would be a waste.
Tang Pu, who is responsible for operation and maintenance, also came to the multimedia room to supervise the part he is responsible for and let his employees handle related matters at any time.
Li Ze is also busy organizing and adjusting operational strategies.
Wen Liang is quite leisurely.
However, he didn't leave in a hurry. Instead, he was observing the different contents that popped up on the display wall to see the rough statistical effects.
It didn't take long before Li Ze took the lead in stopping what he was doing, moved his swivel chair, and drank some water.:.
Then Li Zecai reported the situation with a face full of joy: "The promotion has achieved very good results. Now the total number of Android downloads has exceeded 50,000, the peak number of people online at the same time is 6,000, and the latest number of people online at the same time is more than 3,900."
"The iPad version is not yet online, but the iOS mobile version is more popular than expected because it is only released on the AppStore, and downloading means installation. The number of downloads has exceeded 35,000, and the peak number of people online at the same time is 7,000! Latest
There are more than 5,100 people online at the same time.”
Wen Liang was stunned when he heard this data summary: "Is the iOS version so popular?"
Li Ze smacked his lips and sighed: "Yes, to be honest, I almost forgot just now that what we launched today is only an undeleted beta version, not the official version."
Hearing this, Wen Liang smiled and praised: "The experiences of the past five months have become your experience. There is no waste at all. You have shown your hand in the mobile game business."
"It's okay, it's okay, there's still a lot of room for improvement." Li Ze rubbed his head and pretended to be humble.
If he wasn't so grinning, he would still be somewhat sincere.
Of course Wen Liang didn't care about the internal chatter within the team, and especially echoed: "It's very good. It's the same as the results of mobile games, far beyond imagination."
"Yeah." Li Ze was happy to hear it, and subconsciously pursed his lips and nodded, looking very helpful.
It was only later that I realized that this was not a compliment.
I had no choice but to change the topic abruptly: "According to the current data, I think we can open some benefits to the closed beta version at 0 o'clock tomorrow, such as daily card draws, etc."
Wen Liang didn't comment much.
…………
The day of the 6th passed with the sound of pattering rain.
With the accumulation of pre-production business Xiao Chengshu, "God of War" showed its potential to be a hit immediately after its launch.
The most outrageous thing is that there was sales on the first day alone!
Although it didn't exceed 10,000, it was already an exaggeration.
You must know that the pipeline of the game is essentially just a string of code.
The cost is mainly the initial development investment, the operational investment after the launch, including server resources and promotion, and basic operation and maintenance costs.
The profit margin is very high.
After all, a company like Goose Factory, which nearly occupies half of the domestic game market, can still achieve more than 50% of its net profit in the game business.
Of course, the turnover of mobile games is still lower than the profits of Xiaochengshu’s self-operated advertising business. That thing is really worthless.
…
At 0:00 on the 7th, after "God of War" launched its benefits, the number of downloads and the number of people online in the game reached a small peak.
However, this very smooth development was interrupted in the morning.
At around ten o'clock, Wen Liang had just had some leisure time when Li Ze entered the general manager's office.
"Old Wen, here comes the challenge."
Without waiting for Wen Liang to ask, Li Ze described the situation in detail: "Just now, a mobile card game called "Three Kingdoms is Coming" was released on the App Store. Although the overall similarity is not very high, we
The exclusive advantage has been weakened a lot.”
"I downloaded and played it. They must have been preparing for a long time, and the overall structure is quite complete."
After listening, Wen Liang seemed to be talking to himself or asking Li Ze: "Is this a car crash?"
Regardless of whether it was a crash or not, "Martial Gods Three Kingdoms" seemed to have ushered in a very strong competitor on the second day of its closed beta without deleting files -
PS: Let’s play a mini game of adding updates: starting from this chapter, if a single chapter exceeds 100 entries, it will add 1 update. For example, if this chapter has 100 entries in each chapter, it will add 2 updates. Book Friends Circle Fanfic/
For every 20 plot-related discussions, one update will be added. For example, the number of book reviews is now 227. In theory, one update will be added when it reaches 247. The requirements of the book friend circle are higher, and they must be fan fiction or plot discussions. It doesn’t matter in this chapter.
;
The time ends on January 31, 2022.
PS1: There is no reward for adding more updates. To provide you with the fastest update of my Bolang life, Chapter 110 Is this a crash? Free reading.:.