Chapter 125 If you go to a new tour, it will be over (10,000
Tuesday, April 10th, was cloudy, windless, and the outside temperature was comfortable.
It is a rare good weather after the heavy rain and light rain during the Qingming Festival.
In the general manager's office of Bolang, Wen Liang was flipping through some reports.
The competition in the Three Kingdoms card mobile game is completely crazy now.
From operations to public relations to products and research and development, everything within Bolang is crazy busy.
However, after several days of fierce competition, the day has come when Bolang originally planned to launch a new game.
Now there is only the last necessary process left to go through.
It can be regarded as building the plank road openly and secretly visiting Chen Cang.
Now that the outside world is generally looking down on Bolang's mobile game business, who would have thought that Bolang has completed preparations for the launch of its second mobile game.
As he flipped through the report, Wen Liang's right hand habitually pointed towards the direction of the water cup.
The touch is warm.
From the corner of my eye, I could see that the commonly used cup had been replaced by a dark thermos cup with a handle.
After unscrewing the lid, a light scent of wolfberry came out.
Wen Liang muttered in his mind: "Why are the wolfberries added?"
After tasting it, the taste was indeed just right.
I guess the number of wolfberries in the cup will be very particular.
Blowing through the hot air, Wen Liang drank a few more sips and felt quite okay.
A few days ago, Wen Liang gave Wan An the task of taking the meeting minutes, and Wan An seemed to feel at ease immediately.
Wen Liang originally thought that Wanmi might be a little proud, but he didn't expect that Wanmi would be more attentive than before on a level that he could sense.
"A giving personality?"
As his thoughts turned, Wen Liang's eyes refocused on the report.
In the morning, Li Ze submitted a detailed operational report for "God of War" in April.
The layout is clear and understandable at a glance.
This kind of basic skills of summarization is becoming more and more proficient in Aze with thick eyebrows.
There isn't much to pay attention to.
First, "Martial God" is still the best-selling game on the iOS dual-end AppStore, and the second place on both sides has changed hands, from "Coming" to "War of the Three Kingdoms";
And, according to the data integration analysis, the gap between "War of the Three Kingdoms" and "God of War" is very small. If they rush forward, "God of War" may take away the first place.
Second, according to the comprehensive analysis, Tianmeiyiyou actually does not have many resources, and there are even fewer resources that can be used to favor "War of the Three Kingdoms".
That is to say: let alone Goose Factory, even Goose Factory Game Division does not take Bolang and Letitong seriously, thinking that one mobile game studio can crush both of them.
This is not surprising.
If Tianmeiyi Games makes more efforts, "God of War" will definitely no longer be the best-selling game on both sides of iOS.
I'm not a big player originally.
No matter how small Tianmei Yiyou is, its grandfather is a goose factory after all.
The current market value of the parent company of Goose Factory is more than 300 billion Hong Kong dollars, or more than 50 billion US dollars.
According to a certain private equity firm, the highest valuation given to Bolang is still only US$350 million.
One is valuation and the other is market capitalization. They are both more than 150 times different. It is really incomparable.
However, no matter what the situation is, Bolang will take the initiative to the end, and winning or losing is very important to Bolang.
Losing will not affect the cash cow plan anyway.
You really have a temper. Let’s try sending one to the other party and one to the other.
Winning will of course achieve more strategic intentions.
…
In addition, Sun Baoyin submitted instructions for inviting the new game to be officially launched and not deleted for internal testing.
After reading both reports roughly and carefully, Wen Liang also thought about it in his mind, and then mentioned the meeting before the new game was launched.
This is the result of the gradual improvement of various processes since the formal operation of Bolang.
For example, the current launch of a new game will include simulating peak user demonstrations before the launch of the new game, finalizing the promotion and operation strategy, and preparing for public relations.
Now that every Internet project of Bolang is launched, it is no longer just decided by Xiao Chengshu, but will go through effective and formal review and other processes.
Otherwise, if a major problem occurs after it goes online, the impact will be greater, and more manpower and material resources will be wasted. It is obviously an ideal state to eliminate the problems that can be found before going online.
Fortunately, this process is extremely efficient within Bolang.
Because the heads of the main departments are all co-founders, Wen Liang's core leadership position has been implemented very thoroughly since his rebirth, and there will be no push-back and strife between departments.
Soon, Wan An followed Wen Liang's wishes and notified the people who needed to attend the meeting, and also asked the administrative department to prepare a large conference room.
…
Wen Liang finally walked into the large conference room with his notepad under his arm.
Sun Baoyin, Li Ze, Tang Pu, Xin Dai, Wang Wanyu, Li Xia attended the meeting, Wan An recorded.
Wen Liang glanced at it, made a gesture, and said directly: "Let's get started."
Then the curtains on the floor-to-ceiling window opposite Wen Liang slowly closed, and the projection showed the picture.
Sun Baoyin started operating the computer he brought over.
Start of introduction: "The official name of the new game is determined to be: "Why Chase Me"."
"The planning is partly based on a foreign game called Temple. The genre is a single-player action adventure. The main plot design incorporates a lot of Chinese historical elements..."
While introducing, Sun Baoyin also put the game screen on the test phone in his hand on the projection.
Let everyone see the game content more systematically.
The general direction planning idea is provided by Wen Liang, and it is also a simple shortcut mobile game.
A lot of creativity was incorporated.
There is Temple Run. This game has not yet been represented by domestic companies. Its Chinese name is [Temple Run];
Then there were parkour games like Tiantiankupao.
We also made a personalized design and incorporated a large number of Chinese historical elements into the scenes and characters.
For example, the scene materials are mainly based on the Great Wall.
The character options include male historical celebrities and female historical celebrities, mainly animated Li Bai, Du Fu and a few famous poets such as the female character Li Qingzhao.
Character skills have operations similar to poetry recitation acceleration.
The scene setting is similar to the linear form of Cool Run, but the difference is that visually it will show ups and downs similar to the Great Wall.
The game is free.
Props are charged.
Again, the free one is the most expensive.
In fact, just from the fact that the name comes from a brainwashing TV commercial, we can tell that this is another mobile game that does not break away from the "bad money" element.
For example, you can pay to buy a mount, which has a certain acceleration effect in numerical planning, but it mainly looks good~
In terms of defrauding krypton, Wen Liang has been exposed to it for many years in his previous life, so he is pretty good at it.
Sun Baoyin played it manually for a few minutes, and also demonstrated the stability of the entire game framework by simulating the situation where peak players were online at the same time.
Finally, Sun Baoyin made a conclusion: "After previous closed testing, we found that some candy bar full-screen smartphones currently on the market do not have a very good experience, and there may be some problems with the screen technology."
"In addition, if the mobile phone still uses a resistive screen, the gaming experience will be quite poor!"
The so-called resistive screen is the kind of screen that still relies on a stylus most of the time. New smartphones will definitely not use it, but some old machines still use this screen technology.
After listening to Sun Baoyin's concise introduction, Li Ze took the lead and expressed his opinion: "I have also taken the time to experience the new game in the past few days. I think it has the conditions to go online, and it should be iterated efficiently to end the closed beta!"
“My opinion is to avoid the term ‘invitation to internal testing’ in promotions.”
Tang Pu followed up by saying: "Data from the operation and maintenance side during the game's closed and beta testing period show that the background operation is very stable. Rendering mainly relies on the users themselves. There is very little pressure on the operation and maintenance level, and there is not much pressure to go online."
Later, Wang Wanyu expressed her views from a financial perspective: "According to the online promotion financial plan, we conducted financial accounting through relevant models, and the number proposed in the plan was lower than the accounting."
After saying that, Wang Wanyu looked at everyone: "My opinion is that in order to avoid increasing the subsequent workload, financial expenses can be added in advance."
After the words fell, there was a slight commotion in the conference room.
Xin Dai also looked at Wang Wanyu with her peripheral vision calmly.
Of course she is aware of Wang Wanyu's abilities, but in her experience there are very few financial officers who take the initiative to suggest additional budgets.
Wen Liang thought for a while and then made the decision: "No problem, we will do it according to Mr. Wang's opinion. It's just more refunds and less compensation."
In fact, the advice Wang Wanyu put forward is just the basic skills of a good financial person.
Excellent financial experts will analyze multi-level financial data of the company's revenue and expenditures and provide professional reference opinions.
You won’t save money where you shouldn’t, and you won’t spend more money where you shouldn’t. Both of these are to avoid causing more financial expenditures.
Decision-making is the boss's business, and Wang Wanyu will not overstep his authority.
Wang Wanyu really has reason to look down on Bo Lang.
Generally speaking, in small companies, the boss directly decides on the expenditure items. He can do what he is capable of but cannot force himself to do it. Finance can just follow orders. There is no right to make any suggestions. It is better to say that he is a senior accountant than a finance officer.
However, Bolang didn't do this. Wen Liang had never regarded Bolang as a small company. He himself was eager to promote Bolang's formalization as soon as possible.
…
In this way, the main review for the game's launch has been finalized, and it is determined to be launched later.
So, Wen Liang looked at Xindai: "Manager Xin, the current external environment is not ideal. Please tell me the opinions of your public relations department."
Hearing this, Xindai opened her notepad: "Given the aggressiveness of Tianmeiyi Games and the competitive relationship between our company and them, new games may face sniper attacks and launch plagiarized competing products when they are launched;
Because Tianmeiyiyou is a studio of Echangzi, there are more wait-and-see parties during this period, and there may be other manufacturers launching competing products;
Our department established a crisis response plan through risk plan deduction."
"We believe that, if conditions permit, Xinyou should complete the closed beta today and move to public beta."
"External pressure will definitely come today. Competition in game content does not matter. We must shift the focus at the level of public opinion..."
"..."
At the end of the day, Cinder turned on her computer, projected a Gantt chart 1, and made loose and extreme plans for what should be completed in each timeline after the new game is launched.
That is: the former requires that it is best completed at time point ①, and the latter requires that it must be completed before time point ① + X hours.
Li Ze quickly read the chart and immediately stated: "No problem, the time is relatively loose."
"We have no problem with research and development." Sun Baoyin said calmly, obviously full of confidence.
Seeing this, Wen Liang stood up directly: "I'll leave it to everyone to launch the new game."
Then he added: "I would like to emphasize one more point. In the operation of Xinyou, we must do our best to guide users to establish universal accounts. The universal account system is the next core competitiveness."
Everyone nodded: "Understood."
…………
Later, "Why Chase Me" will be launched on both Android and iOS.
Initial promotion is carried out directly through Xiaocheng Book.
At the same time, we invited the accumulated internal beta users of "God of War" to conduct online internal testing.
Half an hour later, the relevant operational data was summarized at Wen Liang's place.
Compared with other game manufacturers, Bolang has a unique advantage: a relatively fixed internal testing group of college students, and it has gradually spread from Huanong to nearby Huanong, Hunan Normal University, Jinan University and other schools.
Therefore, although the first batch of promotion volume is not high, the data is not bad.
In half an hour, 39,000 users logged into the game, 75% of whom were old users. They logged in with one click through their existing accounts of "God of War". This was of course guided.
The additional 25% is difficult to distinguish. There may be old users who have registered new users, or they may be brand-new users.
Anyway, a total of 39,000 players logged in in half an hour, which is a good start.
Other data seem to be relatively average, such as the average game time is less than 6 minutes, but this has little impact.
Wen Liang weighed it for a moment and immediately decided to switch it to public beta and spread all promotion resources across the board.
Finally, I didn’t forget to say something to Li Ze on the phone: “Don’t worry about it so much, it’s over!” -
1: Gantt chart: Use a bar chart to display the internal relationship between projects, schedules and other time-related system progress over time.
PS: Taking a day off is still somewhat effective. I’ve finished writing it now. Please subscribe, monthly votes, and recommendation votes.