The gentle guided discussion model has achieved initial results.
Breaking everyone's thinking patterns time and time again.
In the past few days, everyone has contributed ideas to varying degrees.
A virtuous cycle is formed.
Under this trend, not only Wen Liang and his new team will become more and more united, but they will also promote each other and make progress in this collision of sparks of thinking.
That's great.
This is the direction Wen Liang expects to develop in partnership entrepreneurship among college students.
Everyone has certain talents and certain pursuits. After experiencing so many lofty goals, we put aside unrealistic ideas and started to be down-to-earth, working towards a better future through mutual promotion...
Saturday passed quickly.
Wenliang will continue to rest over the weekend.
In the next few days, Wen Liang stopped skipping classes around the clock and enjoyed university study life to dilute the 'nervousness' of official duties.
The word ‘fermentation’ is not something I use casually.
Directly implemented in the direction of product operation.
In a flash, the 26th arrived, the Wednesday of the new week, the tenth day of Mr. Wen’s rebirth, and the last day of September in the lunar calendar.
The promotional words of [Little Orange Book·Sharing life is also a way of life] appeared in public online space.
Li Ze, who has a certain understanding of the use of resources, took the lead in promoting Xiaocheng Book and focused the spread of news sources on traffic community platforms such as Weibo and Zhihu.
The previous failure to imitate Zhihu seemed to make everyone unhappy. Under the leadership of Li Ze, everyone unanimously wanted to join Zhihu.
Therefore, Li Ze chose a title with a contradictory effect as a question and answer question:
[What do you think of Xiaocheng Book’s logically erroneous slogan like ‘Sharing life is also a way of life’? From the classification point of view, Xiao Cheng Book seems to imply that it does not welcome male users? 】
In 2011, which has not been baptized by public opinion in the information age where the mobile Internet exploded, the blood pressure of netizens is obviously more likely to be raised.
On the other hand, precisely because they have not yet been baptized by the information explosion, current Internet users still do not regard this kind of question as a confrontation between men and women.
It may not necessarily be considered a side ball.
After all, some websites, platforms, and apps are indeed completely geared toward female users.
There are also some platforms that male users have no need for, such as... Meiyou.
But right now, it is true that no one is intentionally attracting the attention of netizens to this level.
It can only be said that Aze is good at not learning, but bad at learning quickly, and it has really sharply stimulated the wave of other users who are not industry leaders on Zhihu now.
As a result, the question only went through a small transparent state for a few hours, and was quickly featured on the homepage recommendation and other places with high exposure, and the number of answers increased rapidly.
"Thank you for your invitation. Before answering this question, I spent some time getting to know the website Xiaocheng Book. In a sense, it is indeed a platform for female users. The content displayed focuses on beauty, skin care, and fashion.
and other categories;
In order to have a more detailed understanding, I have registered as a user of Xiaocheng Book. What I need to declare is that I am male;
First of all, I have to admit that the website is very well developed. It puts aside the bloated common problem of all current websites and presents it in a minimalist style, so that every user can find the part they want at a glance;
In addition to the beauty, skin care, fashion and outfit categories displayed on the homepage, Xiaocheng Book also covers some other gender-neutral categories. There is no evidence that it does not welcome male users;
The second question can be answered through my personal experience. Xiaocheng Book does not imply that male users are not welcome.
But it is indeed more geared towards female users.
I don't think this is a wrong choice. On the contrary, I think there should be more websites like this. It has been how many years since the founding of New China, and women have already held up half of the sky!
Let’s talk about slogans. Advertising things like slogans actually pay the least attention to literal logic.
above."
This answer is quite practical, and the change from 'thank you for the invitation' to 'above' is very Zhihu-like.
In fact, the answer itself has no impact.
What really makes the question hot are the comments in the comment area.
“I don’t know how the respondent came to the conclusion that male users can indeed register, but it is indeed not friendly to male users, and those neutral categories are more for female users.”
"That's a big argument upstairs! Can there only be a platform specifically for male users?"
"Which website only has male users? No female users at all?"
"What's more, there are no female users in some machinery-related forums, and now Internet products obviously consider the perspective of male users more! When objecting to a platform for female users, first think about the advantages you have."
"..."
This contrasting argument quickly aroused the heat.
It attracted the attention of many netizens.
It happened to be around seven or eight o'clock in the evening, and Wen Liang had time to observe the progress of the incident in front of the computer.
Browsing through the turbulent antagonisms in these comments, Wen Liang couldn't help but mutter in his heart: "Later, the 'business' of antagonism between men and women was done by so many people, is it because it is so easy to provoke? It seems that Aze has unintentionally opened a Pandora.
Magic box…”
His thoughts spread to later generations, and Wen Liang muttered a few more words.
"spread"
"public opinion"
"Internet Age"
"Perhaps this is the view I understood in my previous life: the Internet age has only accelerated the efficiency of communication, and our country's response to the public opinion situation in the Internet age is not slow. After all, a complete and exact solution was formed as early as the first half of the last century;
It was only because some people had different ideas later that they went astray, and they repeatedly weighed the pros and cons in the process of catching up, developing, being mediocre, dormant, etc., and the contradiction between the need for a better life and inadequate and unbalanced development was formed.
It has developed into such a complicated public opinion situation.”
The thoughts turned, and the gentle mood relaxed: "The influence of Xiaocheng Shu is not that great now. It is too far away to say this now. Anyway, it has left a hole to update the module in the future."
"..."
Zhihu, a platform that can be considered a niche user, can cause a lot of noise. Naturally, the Weibo platform, which is particularly popular at the moment, is also very noisy.
It’s very interesting that the Weibo platform is noisy about different things.
Mainly concentrated under the topic #小成书 exquisite girls’ life#.
"Hey, I even went to Xiaocheng Book to read it. I'm not ashamed to say it. It's just a few simple notes on beauty and skin care. Who can't do that!"
"That's right, sisters, let's share it and teach them what exquisite girls are!"
"If nothing else, Xiaocheng Book has so many categories that I like, which is really good, but I am not convinced by such a simple note-taking tutorial!"
"It's just a child, who doesn't put on makeup in broad daylight?!"
"This name is a bit hard to understand. I have to spell it out word by word..."
"Indeed, what a bad name!"
"..."
There may be more women among the users who are more leisurely browsing Weibo, so the public opinion trend has reached the form of quarrel that Li Ze expected to be unconvinced and want to compete.
There is no doubt that Xiaocheng Book has become popular in a small area.
The Zhihu platform made a large number of users choose to watch the fun through oppositional emotions, contributing a large part of the traffic.
Weibo here attracts those delicate girls who are not convinced.
Everyone is noisy.
Ignoring some of the episodes, it has achieved the original expectations that Xiao Cheng Shu wanted to promote.
With this first promotion, netizens began to wonder about the origin of the name "Little Orange Book".
In short, the more contentious the netizen friends are, the more attention the Little Orange Book will receive!
After the initial incentive promotion period and the subsequent fermentation period, Xiaocheng Book has finally developed into the first formal part of the first stage: ‘little famous’!