Chapter 156 Mr. Jia doesn't know whether to live or die
This thunderstorm came suddenly and went away quickly.
Calculating the time, it probably stopped raining when the high-speed train Su Jian took left the station and headed north.
Wen Liang did not go home and went directly to the company with Xiao Lirang.
Last night, Weibo looked like it was going to do something big, but there was no thunder and rain. There was a big move at 10 o'clock before.
Although he is waiting to see what happens now, Wen Liang still has to take a look.
Since Weibo has been dominated by the somewhat naughty Mr. Jia, his style has determined that Weibo will be relatively more isolated, and because of the situation a few years ago when the big bully bullied the small, it caused a lot of trouble;
Even though it is now the public social platform with the most users in China, there are still a lot of people who don’t like Weibo’s style of constantly suppressing public opinion;
Therefore, in the general direction, Xiaochengshu operated by Bolang will always win.
This is strategic contempt.
However, based on this premise, Weibo, which is dominated by Mr. Jia, has a large number of public knowledge groups. It is also the place where the most entertainment stars are stationed on the public platform. The platform has large traffic and has great advantages in all aspects;
Now that Weibo has once again made a comeback with great fanfare, Bolang has to study specific response methods based on the actual situation;
Try to take into account every possible situation as much as possible, conduct detailed analysis, be careful and thorough, and use specific steps in a way that enriches the struggle;
Otherwise, Xiaocheng Shu may be criticized by big Vs, celebrity fans, and public celebrities;
It may also be exposed by Weibo through a third party, and the platform may need to be rectified due to political involvement.
It is also possible that Weibo, Goose Factory and other parties have reached some kind of tacit understanding. When necessary, Goose Factory will use its huge social advantages to intervene and regain the communication and social market that was previously occupied by Xiaocheng Book.
It may even implicate the entire company of Bolang, and in the end, it may be inexplicably necessary to file a lawsuit with Nanshan Pizza Hut.
In order to avoid these possibilities, Wen Liang naturally went to the company to consider various possibilities and make response plans based on the latest actual situation.
This is called tactical attention.
The sum total is strategic contempt and tactical attention.
…………
Before noon, Wen Liang took Li Rang into the company.
After entering the office, Li asked himself to find a place to play behind the desk.
Wen Liang picked up the phone and called Xin Dai, Li Xia and Li Ze over.
We sat down together on the sofa in the reception area.
Wen Liang smiled and said in a relaxed tone: "What is Mr. Jia's big move this time?"
He didn't know the details yet, Su Jian had only mentioned it casually before.
Xindai reported first: "Relying on entertainment stars, the joint promotion was carried out offline in the form of the May Day Labor Party, and was also presented through live broadcast."
Xindai then gave more detailed data: "According to data displayed on Weibo, this one-hour promotional live broadcast in cooperation with platforms such as YY had a total of more than 80 million viewers;
At its peak, the number of simultaneous online viewers exceeded 60 million."
Finally, Xindai concluded: “This time Weibo has made full use of the core advantages of the platform and brought in several non-star Vs among entertainment stars, and the effect is very good;
Mr. Jia announced on the spot that he would restart the Starlight Project, and at the same time signed user cooperation frameworks with multiple big V’s on the spot.”
"..."
Li Xia also made some additions from the side: "There is also a lot of discussion on our Xiaocheng Book platform, and two related topics are on the hot list."
"However, some of the users' speeches are inflammatory to a certain extent and are consistent with the common public knowledge style on Weibo."
"..."
During the process, Lixia submitted a summarized paper report for Wen Liang’s reference.
Wen Liang looked at the summarized information at a glance, listened to the reports of the two people, and began to think in his heart.
First of all, judging from these various aspects, Mr. Jia is no longer the impatient Mr. Jia he was years ago, and his behavior is more steady.
It can be said that the current Starlight Project has the same name as the Starlight Project from years ago.
Based on the advantages of Weibo, this plan has been improved to improve the profit model that is unique to Weibo.
Whether it is Weibo's official data, third-party statistics, or data compiled by Bolang, it all shows that Mr. Ji's big move is quite successful.
‘Live broadcast with goods?’
'No, it should be like the gameplay on Weibo night.'
Wen Liang thought.
Several non-celebrity Vs were obviously arranged by the boss. Judging from the screenshots of the live video, they looked out of place.
In fact, Weibo is still a show that borrows endorsements from entertainment stars themselves.
'Yes, it's just a show.'
Wen Liang straightened out the logical relationship here.
Weibo needs an entry point to mention the Starlight Project again, an entry point that can trigger widespread heated discussion.
The traditional skill in the Internet industry is to be in the entertainment industry without making a decision when faced with problems.
Weibo happens to be a public social platform with the most concentrated resources in the entertainment industry. If you pay some price, you will naturally hit it off.
Now is the era of mobile Internet.
Entertainment stars also attach great importance to online popularity.
Also on a holiday like May Day, there is also a get-together, so naturally everyone doesn’t mind helping each other.
Wen Liang also noticed the statistics about network data in the summary report, and thought to himself: 'The effect is not bad, it's okay for Mr. Jia to play this trick.'
'However, Mr. Jia is not bad at playing dirty tricks.'
That's right, Mr. Jia still can't help but play some dirty tricks.
As for these so-called public intellectuals on the Internet, anyone with a certain status or the ability to think independently has long understood that they are a bunch of two-faced and two-faced people cloaked in the guise of public intellectuals.
Something worse than a dog.
As Li Xia mentioned, these IDs that suddenly appeared on the Xiaocheng Book platform are exactly the same as Weibo's public knowledge style. You don't have to think about it. It was deliberately arranged by Mr. Jia to set the pace.
Otherwise, given the disdain that Internet celebrities have for Xiaocheng Book, which originally focused on women's communities, they would be happy to end up.
Wen Liang closed the folder, looked at the three of them, and said casually: "It seems that this folder is a bit reckless."
Li Ze and the other three nodded.
They felt it too.
Wen Liang added: "On the surface, Mr. Jia's big move has a limited impact on Xiaocheng Book. Each social platform has its own strengths. Given the size of the domestic market, it can accommodate it."
"However, Mr. Jia's unchangeable style of playing dirty tricks will definitely target our little Chengshu. You should sort out the context, try your best to imagine every possibility, and formulate a response plan."
Of course, Li Ze knew that it was time to speak for himself at this time, so he took over the conversation: "The operation side now has a preliminary plan to promote a group of brand partners as special partners in advance to stabilize the brand partner group and further maintain our unique
user cooperation model.”
Then Xindai also proposed a preliminary response plan for public relations: "We are going to screen a batch of brand cooperation cases and promote them with 'Yaqi' as the representative to clarify the achievements achieved by Xiaocheng Book since it was launched as a brand partner."
Wen Liang praised the initial response plan proposed by Li Ze and Xin Dai: "Okay, you are very efficient."
"We have almost passed the stage of extensive and radical development now. Facing external competition, stability is more important than surprise."
Li Ze and Xin Dai responded one after another.
Of course Wen Liang noticed the movement of Li Xia scanning around with his peripheral vision when Li Ze and others proposed the plan.
Although Lixia's rank is second only to Wen Liang, she is only a general assistant and can intervene in any affairs from the perspective of the whole company, but her execution and decision-making power are relatively weak.
Moreover, Li Xia’s power comes from being gentle.
Wen Liang never wanted to idle or restrict Li Xia.
So, while his thoughts were turning, Wen Liang said in a casual tone: "Lishu, please work harder these days to coordinate and improve the analysis and response plan for the Weibo incident."
As soon as she finished speaking, Xindai raised her eyebrows slightly.
Li Ze's thick eyebrows are smooth and the water is calm and waveless.
Li Xia suddenly made a fist with her left hand on her knee, and then quickly took over the conversation: "Okay."
She was a little excited.
There is a sense of relief that it has finally happened, and a sense of excitement that it is being taken seriously.
Wen Liang added another sentence: "We must pay attention to the internal voices of the platform. Those so-called public intellectuals and big Vs on Weibo are not good at doing anything, but they are the first to cause trouble!"
"Don't let a few mouse droppings spoil the soup."
Hearing what Wen Liang said, Xindai immediately answered: "The public relations side will pay special attention to it."
Seeing this, Wen Liang stood up and said gently: "It's hard to have a long holiday, because Weibo has to work overtime, which is very annoying. In this regard, I will take the lead in sorting out the process and classifying the urgency. Normally, there is no need to go to any special arrangements."
Working overtime."
Li Xia had just finished feeling excited in her heart. When she heard the arrangement, she nodded repeatedly: "Okay."
Wen Liang thought for a while and decided that this alone wouldn't work.
After a little tidying up, Wen Liang added: "There should also be welfare arrangements for emergency overtime work during holidays. After all, everyone not only has work but also other arrangements in their lives. No one will be happy if it is disrupted."
Then he looked at Lixia: "Lishu should go out and listen to the voices of employees more often. Don't take anything for granted, especially if there are any other demands for overtime benefits. He should also tell employees to dare to speak and tell the truth."
"If you are afraid to speak now, just wait a moment. The Bank is developing internal communication software within the company, which includes an anonymous feedback module, which can effectively protect everyone's privacy. You can directly check with colleagues in the R&D department for privacy protection features."
Lixia wrote them down one by one.
Then the three people left the office.
Wen Liang didn't stay long and quickly left the company with Li Rang's child.
Now Bolang no longer needs Wen Liang to do everything, he only needs to understand the general direction.
Specific execution and random responses are the basic qualities that managers in each department should possess.
In short, Bolang is a kind-hearted Bolang and also a Bolang of all employees.
…………
I got home just in time for lunch.
It can be seen that Xiao Lirang attaches great importance to her clothes today, and went to change them before eating.
After lunch, to eat a little, Wen Liang went to a nearby gym.
Wang Wanyu has already helped him contact a suitable personal trainer.
Wen Liang’s fitness plan also officially started on Labor Day -
PS: According to the request of the silver boss, there will be 10 updates tomorrow (10th)~