Compared with gentle leisure, many people are so busy on this May Day that they become dogs.
For example, Mr. Jia.
Mr. Jia used the last night of April to build momentum, and on May Day, he made a movement comparable to Weibo night.
Of course there are many ideas.
For example, it is necessary to achieve a series of strategic goals such as improving Weibo's profit model, driving up valuations, and being able to independently go public in the United States as soon as possible.
For example, according to some tacit understanding, he acted as a vanguard to target Xiao Chengshu.
Why does Mao want to target Xiao Chengshu? Besides profit, there is profit.
In the domestic market, with the exception of Xiaocheng Shu, there is no social platform that can compete with Sina Weibo, including Echang Weibo.
On the Internet, popularity is traffic, and traffic is profit.
A few years ago, Weibo made a big show of bullying the small ones, but in the end they were given the title of "Jia Zong" and were ridiculed by the industry, which made Xiaocheng Shu successful.
Therefore, Mr. Jia has long regarded Xiaocheng Shu as a thorn in his side, and there is a tacit understanding behind it from Goose Factory and others. Also, given the current situation of Weibo, he can only think of ‘why not do it’.
…
At this time, Weibo was busy up and down.
A group of senior executives gathered in the general manager's office.
Looking at the deputies, Mr. Jia said straight to the point: "The morning's event was very successful, and we must fully continue this success."
"I want to make it clear to everyone later. Don't misunderstand those messy things on the Internet, saying that Bolang has the upper hand in head-to-head confrontations with Weibo and WeChat. This is all in the past tense. It is true that you laugh in the end."
Others quickly echoed: "Understood, we will arrange it."
Even so, Mr. Jia still emphasized a few more words: "Don't look at the surface. Bolang has used up all the cards that can 'surprise victory', and Bolang Wenliang has also used up all the conveniences he has as a college student."
!”
"Putting aside these superficial things, Bolang is just a small and well-known factory that has only been established for more than a year. There is a big gap between it and the established manufacturers like us!"
Others said: "It is true. It is somewhat convenient for college students to start a business, but when the convenience is used up, the true colors will be exposed."
These words hit Mr. Jia's heart and gave him a chance. He waved his hand and said, "To belittle Bolang Wenliang too much is also to belittle oneself. If he didn't have two brushes, what would we be like?!"
Others looked ashamed and blamed themselves, and responded by saying, "I thought too little."
But my heart was extremely peaceful.
Giving the boss some opportunities to reprimand anytime and anywhere is just a necessary skill for most people in the workplace.
…
Mr. Jia emphasized these and those, and his thoughts drifted back to some previous things.
'Bo Lang is still a gentle student, perhaps very romantic?'
Mr. Jia half agrees and half disagrees with this point of view.
Bolang has repeatedly rejected venture capital from all sources, and it is indeed a bit indiscriminate in its resistance to capital.
In the current environment, it is difficult for emerging Internet companies to develop and grow without financing.
From this perspective, Wen Liang may indeed be a bit 'whimsical'.
However, Mr. Jia believes that Wen Liang is not a purely romantic person.
Speaking of which, capital can indeed play a boosting role in some emerging industries in many cases.
It’s just that most of the time, capital pursues profits excessively, creating many unequal contradictions again and again, making the industry extremely chaotic and full of chicken feathers.
This time too.
The 'tacit understanding' behind Weibo hopes that by holding the boss's hand, the young man Wen Liang can learn to 'respect' his seniors and 'revere' the environment.
Whether the conflict will be too intense is not within the scope of consideration.
Many people only care about how to take a bite of the fat meat of Bolang and make their mouths full of oil.
However, Wen Liang saw this from the information last night, and he thought at that time: 'Can you come and bite me?'
…………
Mr. Jia is now able to face up to Wen Liang's maneuvering.
After all, Bolang had always been unfavorable in frontal business competition, and some of its excessive tactics in private were ineffective against Wen Liang, a college student.
Now that Goose Factory has been replaced by Sina and WeChat has been replaced by Weibo, Mr. Jia will of course find ways to show his abilities.
Let some people behind him see his value.
Therefore, Mr. Jia was very active and emphasized this and that with several deputies, and immediately asked people to increase their efforts to act evil.
Soon, some of the well-known public intellectuals who had been "supported" by Weibo came to Xiaocheng Shu.
The purpose is of course to ‘pollute’ the content ecology of the Xiaocheng Book platform.
These pens are very good at stirring up emotions with words.
Even the "Powan" who is now the leader of the Bolang copywriting operation team, still has a gap with these "fed" public intellectuals in the ability of words to stir up emotions.
After discovering these IDs with ulterior motives, PoWan made a record.
The broken bowl wearing gold-framed glasses looked even more melancholy, and reported to Li Ze: "Weibo has changed its methods. On the surface, several IDs are responsible for waving flags and diverting attention, but privately there are many troublemakers."
"They participated heavily in discussions on hot topics, first catered to the public's views and then output their true and purposeful views, which had a strong inciting effect."
Having said this, Powan opened the folder and showed some examples he excerpted.
The current public opinion is quite excessive, and it could easily turn into America in the next life, and there is no limit to the smear campaign.
It is much sharper and more straightforward than the later 500,000. The key is that the information is not too smooth now, and the impact is huge.
What Broken Bowl listed is simply shocking, the kind that will get you a 404 if you send it out.
Later, Powan added: "Given the popularity of our Xiaocheng Book, it is not unusual for a public intellectual to come, but the fact that they appear together at this juncture must have something to do with Weibo."
"Normally, there are three main factors that affect the content ecology of a platform: pornography, gambling, and politics. The last one is the most risky, and the current trend is more obvious."
After explaining his reasons, Powan presented the actual evidence: "This is the ID of the main public figures and their key remarks that I compiled. Please take a look."
After patiently listening to Powan's words, Li Ze had a plan in mind: "You take the lead in forming a response plan."
"We need to prevent the debate with these public intellectuals from stirring up more heat, suppress the incitement of these people, and guide and sort out the content ecology. Time is tight and the task is heavy. Can it be won?"
Powan didn’t dare to make a guarantee: “There is not enough time, and we will suffer from the overall environment.”
Li Ze patted Powan's shoulder and said seriously: "We can't kill these people with a stick now. We can find a way to let them come and go wherever they come from, as long as they are not in Xiao Cheng's book."
Only then did Powan realize: "That's no problem. Freedom of speech doesn't allow them to riot."
"Okay, hurry up and do it." Li Ze said seriously, "Don't be in a hurry, do the work carefully and beautifully. President Wen visited the company before and paid great attention to the internal ecological stability of Xiaocheng Shu."
Watching Li Ze go away, Powan pushed up the glasses on the bridge of his nose and looked serious.
I kept repeating in my mind: 'Do it carefully, do it beautifully.'
As a member of Bolang, he certainly hopes that his performance will make Mr. Wen take a second look.
…………
Mr. Jia has failed in Xiaocheng's book, so he will naturally study Xiaocheng's book.
He knows that conventional play won't work at all.
For example, at this May Day Labor Party, Mr. Jia mainly focused on promoting cooperation offline through entertainment stars, which obviously used strengths and avoided weaknesses.
This is obviously very helpful for improving Weibo’s unique profit model.
Although it seemed to be coming fiercely, it actually had no impact on Xiaocheng Book. Instead, it awakened the public's memory and made many users across the Internet turn their attention to Weibo again.
The methods used against Xiao Chengshu have become more sinister and monstrous, which is also reasonable.
After tinkering for a long time, the solution I came up with was still a bit fancy.
It is divided into many steps.
The first step is to muddy the waters and attack public opinion groups.
"Isn't this all public knowledge on Weibo? Why did you suddenly come to Xiaocheng Book? What a coincidence. I think there is an upright so-and-so here. He talks better than he sings, and he doesn't take money.
Alright?"
"Finally, I didn't have to look at you Internet fools, but you actually came to Xiaocheng Book and reported it!"
"Thankfully, Xiaocheng Book has a report button. As long as it reaches a certain number of times, there will be manual intervention. These grandchildren will definitely be banned."
"As expected of the boss's style, and they are playing such dirty tricks. It's not enough to do this on Weibo, and they have to arrange for these people who will lick every bone to come to Xiaocheng Book to disgust us. They are simply desperate!"
"..."
The second step is to guide the direction of the wind.
"Stop sending traffic to these people. Isn't it good to discuss the traffic jam on the last day of the holiday today?"
"That's right. Aren't you happy discussing how to catch fish at work tomorrow?"
"I'm wondering if any of the people who just said they wanted to fish are those who are good at gambling..."
"..."
The third step is to take advantage of the situation.
The promotion of the first batch of special partners was announced.
"Thanks to Mr. Jia for being smarter this time and knowing how to avoid Xiaocheng Book's areas of strength, otherwise he would probably be in trouble again. Xiao Cheng Book has to sign contracts with some high-quality brand partners."
Model worker senior sister’s got the same contract!”
"I just heard that some high-quality brand partners have expressed that they have received invitations from Xiaocheng Book. Thank you for your wisdom."
"I don't know how many people will be promoted this time. I heard that the resources and benefits of special cooperation are very strong, and the right to make decisions is also very high. There will even be one-to-one cooperation operation specialists. I am envious. I don't know when I will meet them.
Suitable areas to pick up business promotion.”
"..."
The fourth step is to restrict public speech.
Some people were dealt with directly, and handling instructions were issued through the official account of Xiaocheng Book.
The main targets are IDs that publish excessively public comments. Some are banned, some are restricted from speaking and commenting, and some are permanently banned.
Then push user groups to boycott these people.
"I just saw that a few public IDs that have gone too far have been permanently banned, and their IDs have been cleared and turned into numbers. Well done, go back to your Weibo and continue to advocate what you are trying to do, America.
Dream on!”
"That's right, Weibo is more suitable for you! Don't destroy this relatively clean platform of Xiao Cheng Shu."
"..."
In fact, the fourth step is enough to reduce the impact of these Weibo public intellectuals on Xiao Cheng Shu.
After all, there is a PR department.
The Public Relations Department also cooperated with the launch of Xiaocheng Book·May Day Labor Promotion Copy.
Represented by ‘Yaqi’ and model worker ‘Senior Xixi’, we promoted a group of high-quality brand partners who have performed very well in the past.
Their cooperation cases and cooperation achievements were displayed through various channels, further shifting the focus of users' attention.
In general, the work embodied on the Xiaocheng Book platform can indeed be described in detail.
Mr. Jia knew that this was just an appetizer, and he watched as Xiao Chengshu disrupted the rhythm step by step. The first batch of public officials' troubles failed to create a momentum, so he was not in a hurry to start a big fight again.
I thought to myself: 'It's just a small test, but Wen Liang actually goes all out so much, but he is cautious, he is a character.'