The developments surrounding Xiao Cheng Shu this weekend did not disappoint netizens again, nor did they disappoint many expectations.
The big news that was supposed to happen was finally arranged.
Just as Mr. Jia realized in May that Weibo had become a pawn, Sina Weibo, which had previously liked to arrange for pawns to test, has completely become a pawn this time.
If in May it was still a small-scale operation with thunder and rain, then now, Mr. Jia knows that Weibo must actively run at the forefront and charge into the battle.
On the morning of Sunday, the 3rd, Sina Weibo launched the new "Starlight" plan.
It has a lot more content than the Starlight Plan promoted on May 1st, which was mainly aimed at entertainment stars.
To put it simply, it is a more extensive refinement of the original Starlight Plan in January.
Including following Xiao Cheng Shu’s ‘everyone is a media owner’ model…
But it's more than that.
And once again, I sincerely spent real money on it.
For example, the 100 million planned in January was doubled~ and turned into 200 million.
The wording has also been carefully adjusted.
The main contents are:
[We will use 200 million funds to establish a personal self-media main incubation fund, which will be managed by dedicated personnel to serve all values. 】
Although Weibo failed miserably in January.
But Mr. Jia persisted from beginning to end and never completely terminated the Starlight Project.
At that time, Mr. Jia asked Weibo to issue an official statement, making it clear that the Starlight Project was progressing smoothly, but there were some misunderstandings, which would be resolved as soon as possible.
Not a word was mentioned about the problems that arose due to the so-called 100 million yuan plan support fund at that time.
All the troubles caused were resolved privately.
None of the Xiaocheng Book brand partners and Xiao Cheng Book users who were defrauded went to court, and all ended in settlement.
Although they are all Internet celebrities and have some fans on the Internet, Internet celebrities are also human beings, and they don’t like lawsuits, and they don’t like to go through lawsuits themselves.
Bolang is unlikely to interfere in this regard, let alone take over.
Only necessary legal assistance was provided.
After all, it is impossible for Bolang to force users to do things according to the wishes of the platform, and "model workers" are another matter.
Therefore, because of this background of handling measures, Mr. Jia dared to make such an "arrogant" comeback last month.
Now, Mr. Jia dares to spend money to advance the plan in such a big way again.
…
After the news was posted on Weibo, Mr. Jia kept an eye on what was going on online and made arrangements.
“We don’t want to arrange for a third party this time, we will check every step ourselves!”
Others said: "I understand."
"Don't let MCN organizations and the like cause trouble again. I don't want to see it happen a second time. Do you know what a great opportunity we missed last time?"
Another person added: "I know."
Mr. Jia didn’t stop either, he just needed a yes man now.
"Incubation funds must be as transparent as possible and withstand public attention and investigation. This is not a joke, but must be done."
"The development of Xiaocheng Book is so fast that some industry leaders believe that it has become a nightmare for the domestic Internet industry. Among them, Weibo is the first to be enveloped by the nightmare!"
"If we don't work ten times a hundred times, this may be our last chance to compete on the same stage!"
"So, use all your determination!"
"Not only do we have the parent company behind us, but there are also many forces supporting us. We must have confidence!"
Finished talking.
Mr. Jia finally emphasized the business with two words: "Let's go ahead and cancel all vacations this month. We will have one day off every week and we must work overtime until 9 o'clock every night!"
"We must work together to win this game!"
Others responded: "The notice has been sent down."
After talking for a long time, Mr. Jia sighed in his heart, knowing that he had no idea.
Even if Goose Factory joins forces more actively now, Mr. Jia still doesn’t have much confidence.
Therefore, while making these arrangements, Mr. Jia also implemented the most stringent blocking and post deletion strategies on the Weibo platform.
As long as there is any negative discussion related to the plan, it will immediately disappear under the operation of the technical staff.
There are two reasons why Mr. Jia feels very unsure.
A fiasco in January;
There has been no movement in May.
In the past May, every step of Weibo's development has been relatively smooth.
It's just that some of the miscellaneous methods used against Xiao Chengshu didn't have any effect.
However, there is something not difficult to discover here. The development of Xiaocheng Shu in all aspects has not slowed down at all.
'Except for throwing money, I have tried every means last month and it will not affect the development of Xiaocheng Book at all.'
‘Although the method of throwing money is now used, there are also more actions against Xiao Chengshu.’
'Moreover, Bolang's current wealth is stronger than that of Weibo alone.'
'I don't know what we will face this time.'
Mr. Jia has many complicated thoughts in his mind.
He had faced the still weak Bo Lang, and he knew that at that time, Wen Liang's range of maneuver was very small, and he was really bullying the small with the big.
It can also be said that Bolang failed to win that time without force.
Because you can almost say ‘crimes other than war’.
But Mr. Jia knew very well that Wen Liang's business skills were definitely not weak, and he had never lost in the big picture.
'I hope that a balance point that can be agreed upon by all parties can be reached as soon as possible.'
'It's not easy to be a pawn.'
Yes, Mr. Jia never thought about defeating Bolang and Xiao Chengshu.
He knows very well that a company with a current valuation of approximately US$2 billion can hardly be said to be defeated and can only slowly decline.
This is consistent with Wen Liang's thoughts.
In other words, businessmen who understand business rules will think so.
The Internet industry makes money quickly and grows rapidly, but unless there are force majeure factors, it will almost never perish overnight.
They were all dragging their feet and dying one after another.
For example, ofo was still valued at US$2 billion before it was judged to be in decline. Then it slowly became a deadbeat, and then slowly died, without dying.
…………
Weibo devotes all its resources to vigorous promotion, and its coverage is very wide.
Not only that, when Weibo began to fully target Xiao Chengshu, all parties with tacit understanding also got involved.
For example, Goose Factory.
They help behind the scenes in various ways.
And... Goosechang Weibo is back on the scene.
Speaking of which, it is very interesting. Sina Weibo just exceeded 300 million users not long ago, while Gochang Weibo had more than 300 million registered users in September last year, reaching 310 million.
Nothing else. From the beginning, Echang Weibo can be used directly on the computer QQ client.
It’s as simple as clicking the icon, and oh well, you have opened Weibo and become a registered user.
However, the strategic development of Echang Weibo is too far behind that of Sina Weibo. For example, in January this year, Sina Weibo was terminated, and Echang Weibo remained unchanged.
The essence of what troubles Echang Weibo can also be said to be: business model.
Anyway, Liu Chiping and Wen Liang made some internal decisions after reporting to Mapperly on the phone.
It shows that Gouchang Weibo came forward to help Sina Weibo, not to steal business.
It can be understood as sacrificing Weibo business and fully protecting WeChat business.
In short, melon-eating netizens felt dazzled by the various actions.
All kinds of comments popped up.
Genius girl Xiaoqi: "I felt a little nervous this time, so I posted the word '100 million' on Weibo, and my account was gone."
Yihai Shadiao: "Good guy, this wave of operations looks like a show of force on the surface, but it's actually fear, right? Don't talk about Bo Lang, I'm going to die laughing. Is it okay not to let people talk? Are you serious now?
I hope this chaotic situation will end soon."
Wanfeng Xianyun: "I won't analyze this wave. Even Goose Factory is willing to give Weibo a platform, so just wait and see. As I said, I will support Weibo."
Jiuai: "If we fight, I would rather Weibo lose, that's all."
"..."
"The situation is a bit delicate. Weibo, Echang Weibo, and other unnamed parties have launched such a big battle. Doesn't it tell us that Xiaocheng Shu is very powerful?"
"I'm not very optimistic about this multi-party consortium anyway, because all I can see is four words: strong on the outside but hard on the inside."
"Xiao Cheng Shu has not failed before and will not fail this time, but I think there may be some special circumstances happening."
"..."
…………
Bolang internally sensed the various movements earlier than netizens.
In addition, as early as the 1st, Wen Liang had already decided on a Weibo strategy with Qiang Gan, and had already begun to take the lead in forming a plan.
Bolang implements a no-overtime culture from top to bottom.
There have been no urgent matters recently.
Therefore, Wen Liang was not in a hurry to arrange for Li Ze and the others to carry out the plan in a hurry. He also thought that taking a two-day break on the weekend might inspire some inspiration and make it easier for Li Ze and the others to perfect the plan.
Now that there is such a big relevant public opinion, Li Ze and the others are not surprised, so that's it.
After receiving Li Ze's report, Wen Liang only said: "Let's just deal with it this weekend, and we will have a meeting at work tomorrow to make arrangements."
Over there, Li Ze smiled: "I know what you think. Mr. Jia is so positive. We just want to give him a good start."
Wen Liang said lazily: "Okay, you guys can look at the arrangements. It's a big weekend. If the company can do it without mobilizing troops, don't do it."
Li Ze laughed when he heard this: "No, no one from me went to the company, some simple things were arranged on Friday."
"Okay, I won't disturb your weekend, I just have something else to do."
After Li Ze finished speaking, he hung up the phone.
Wen Liang also put away his cell phone, and took advantage of the situation to pinch the fat face of Li Rang's kid next to him: "Let's go and eat a small barbecue."
Li Rang swallowed and nodded repeatedly: "Okay."
On a big weekend, of course it’s time to have fun and eat.
…
Li Ze did not go to the company. He just arranged and implemented the plan prepared on Friday, with only slight adjustments at most.
First of all, Xiaocheng Shu officially announced something through all official channels:
[The registered users of Xiaocheng Book exceeded 200 million!]
This includes, but is not limited to, posting in conspicuous places such as the opening animation of the Xiaocheng Book App, web banners, etc.
Of course the news is true.
In fact, on the afternoon of the 1st, the number of registered users of Xiaocheng Book exceeded 200 million, which is much higher than what the outside world knows.
The reason is very simple. Although there is no real head-to-head confrontation in May, the passive style is quite powerful.
There is an influx of traffic from multiple parties.
It has increased from nearly 130 million at the beginning of the month to 200 million, with an average daily increase of more than 2 million users. For the only comprehensive social platform in the Chinese online community, it is neither high nor low.
Because I was already preparing to fight with Weibo, I kept it specially and did not release it immediately.
If you do the right thing at the right time, the results will certainly be more outstanding.
After all, a straw can break a camel's back.
We must also believe in the brain-braining ability of every shady netizen.
In addition, there are some ‘small’ actions.
For example: traffic blocking.
Xiaochengshu has completely closed its sharing interfaces to some competing third-party platforms such as Sina Weibo.
And issued a community announcement to all users directly through the interface.
Euphemistically worded expression:
In view of the unreliable history and possibility of falsehoods of certain plans, in order to protect the property safety of Xiaocheng Book users, we have temporarily blocked relevant discussions on Weibo technically.
This is also a plan.
Only during implementation, some wording in the community announcement was slightly modified for Sina Weibo's 200 million incubation fund.
To be honest, I really have to thank Weibo for such a big fanfare and giving Xiao Chengshu a reasonable and appropriate excuse.
In short, they are all simple and insignificant plan executions.
The effect is... not bad.
Shortly after Xiaochengshu implemented the traffic blocking policy, a sentence flooded the entire network:
"Mr. Jia, times have changed!"-
PS: According to the request of the boss of 'Qiuhuang', three chapters will be updated today~ To provide you with the fastest update of my life in Bolang, Chapter 169 Mr. Jia, times have changed, free to read.