Chapter 170 I will give you this market, so you have a share
In June, the summer climate has basically entered south of Lingnan.
Weekends with nothing to do can be a bit hot and boring.
The dispute between the two Weibo platforms and Xiaocheng Shu came out "living up to expectations", which made netizens very happy.
Xiao Chengshu's simple but domineering response ignited the emotions of many netizens.
Some good-hearted netizens have organized information and participated in discussions one after another.
Soon, a lot of statistical data with reference value appeared on major social platforms.
For example: A good technical expert made statistics on traffic during a certain period of time and found that compared with the data from a third-party traffic statistics website, the number of visits to Sina Weibo dropped significantly by 38% compared to the same period yesterday!
For example: compared with yesterday, there is a huge gap between the number of new posts on Sina Weibo and the actual retained data.
For example: the traffic of Xiaocheng Book increased by 21% year-on-year!
Naturally, some popular discussions will inevitably appear on the Xiaocheng Book hot list...
What quickly takes over the page are some simple comments.
"Xiao Chengshu doesn't seem to have done anything, but I actually feel like I'm behind the time?!"
"Add me! Earlier we were discussing whether the two Weibo platforms were jointly targeting Xiaocheng Shu. A few minutes ago, we saw that Xiaocheng Shu had exceeded 200 million. Now everyone is saying, 'Jia Zongshi has shit', and they are confused.
"
"Don't be in a hurry. Squat down one @Evening Wind Like Clouds, then squat down one @Yi Hai Sand Sculpture."
"..."
Soon, the active ID named by @ appeared on its own
Yihai Shadiao: "Thank you for the invitation. I will leave the analysis to @夜风向云. I will sort out the process in chronological order:
Sina Weibo promotes a more comprehensive Starlight Plan, aiming to eat into the market share of Xiaocheng Book’s advertising business;
Goosechang Weibo, which was not developing smoothly, stepped forward to help;
Xiaocheng Book officially announced that the number of registered users exceeded 200 million (I think this is not unrelated to the various actions of the Weibo platform);
Xiaocheng Book issued a community announcement to all users. In order to protect the safety of each user's online property, Weibo-related discussion content is temporarily blocked technically.
(This is understandable. The previous 100 million support plan of Weibo is still fresh in my mind, and Xiaocheng Pay has only been launched, so there are necessary concerns);
According to incomplete statistics, after Xiaochengshu temporarily blocked Weibo-related content technically, Weibo traffic dropped sharply.
above."
Genius girl Xiaoqi: "I just happened to catch up with this round of melons. I can only say that it is a good job and a bit interesting."
The evening wind is like a cloud: "Thank you for the invitation@一海沙sculpture. It's hard to refuse such hospitality. Let's give a brief analysis;
Let me summarize the process in one sentence. Finally, we waited for the day when Xiaocheng Shu could also block traffic, and it did not disappoint.
According to my analysis, at present, if the two Weibo platforms compete with Xiao Cheng Shu, the outcome should be 30-70.
Xiao Chengshu has already won two points in his initial move, and is ready to crush him. Times have really changed.
Everything else is just the same old tune, so I won’t go into details. Please refer to my previous post for a comprehensive analysis.”
Jiu Ai: "I just want to say one thing, Weibo is not good either."
…
For the first time, Xiaochengshu implemented a blocking strategy through technical means, and the effect was outstanding.
Even Li Ze was surprised.
Very quickly, he soon shared the good news with Wen Liang and others online.
I am using the work group chat function of the internal beta version of Xiaocheng Book that has not yet been officially released.
Aze: "Look, look, I can finally experience the comfort and elegance of those big Internet companies that easily take advantage of public opinion. It's so cool that Weibo traffic dropped by 38%!!!"
Xiao Chen'er: "No wonder big manufacturers use this trick."
Old Tang: "The limit of traffic is right here, and it is a competing product. If you lose one entrance, you will lose a lot, and people will be lazy."
Blog post: “The effect is great, I don’t know what Mr. Jia thinks.”
"..."
Everyone was discussing in a lively manner, and Wen Liang also interjected: "Mr. Ze, if you have time, you can give Mr. Jia a call and let's talk to each other."
Aze: "Set up some smoke bombs?"
Li Ze quickly understood what Wen Liang meant.
With the influence and scale of Bolang's current products in the Internet industry, not to mention Wenliang, everyone has the confidence to have direct dialogue and communication with CEOs of peer companies.
This kind of communication is not necessarily unnecessary.
It would also be good for both sides to set off smoke bombs between high-level officials and release some true and false signals.
After all... a war never tires of deceit.
In fact, if Bolang had not been in development for a short period of time, had not attended industry summits, and had not raised funds, there should have been various communications.
Anyway, unless it is a larger BAT, or the business is too core, communication will not be excluded even with competing products.
A ready-made example is that WeChat still regards Xiao Chengshu as his sworn enemy, and Liu Chiping still takes the initiative to talk to Wen Liang.
…
Soon, Li Ze contacted Mr. Jia.
Although the communication between Bolang's senior executives and their colleagues is pitiful, it is still very easy to get the main phone number.
As soon as the call was connected, Li Ze smiled and announced his name: "Hello, Mr. Wang, I am Bolang Li Ze."
"Mr. Li, hello, Mr. Li." Mr. Jia also responded with a smile.
Li Ze's greeting skills have improved again in February, and he greets slowly and unhurriedly.
Half a day later, Li Zecai said: "Weibo is making such a big move this time. Do you have other ideas?"
Mr. Jia laughed and responded: "No matter what, we just hope that Xiao Chengshu can let it go."
"Are you kidding me? We are a small family and a small business, and we really need Weibo to support us." Li Ze said with a helpless look.
Before Mr. Jia could answer, Li Ze added, "Isn't the support fund of 200 million a bit exaggerated? How about we each take a step back and develop peacefully and make money."
Mr. Jia didn’t believe it, so he agreed at first: “That’s okay.”
Then he said bluntly: "Then you, Xiao Chengshu, should first remove the temporary technical protection."
Li Ze laughed: "I have to ask Mr. Wang to forgive me for this. Xiaocheng Payment has just been launched, so I'm worried about loopholes."
"We have moved too fast, and now we are really stretched. Please slow down, Mr. Wang."
Mr. Jia also quickly complained: "We are under great pressure. You are chasing us too fast. I also want to slow down, but I am afraid that I will lose it."
Li Ze added: "User advertising is difficult to deal with. We have only developed thousands of active brand partners until now."
"Take your time, don't rush." Mr. Jia smiled.
The two played Tai Chi for a long time.
However, both parties knew what was said on the phone: first of all, they should go all out, and secondly, they should pay attention.
This is a true and false routine. There is indeed some real news in it, and it may be more important.
If you treat it all as farts, you may really miss the point.
Anyway, this phone call made Li Ze understand that Weibo was an urgent matter, and the motivation behind it was greater than he imagined.
…
Mr. Jia has more headaches over there.
He truly felt that times had really changed.
Whether it is the dominance shown by Xiaocheng Book’s traffic blocking that directly affects Weibo’s traffic, or whether Bolang Li Ze has directly contacted him, it all confirms the words ‘the times have changed’.
"Everyone thought that Bolang would die of old age without contact with the outside world, so they came to set off smoke bombs with me."
"It's hard to do. Isn't it just a pretense that Bolang rode all the horses in the past?"
"Bolang rejected the proactive investment three times in a row. Even the goose factory analyzed that Wen Liang regarded capital as a scourge..."
"Don't you think Wen Liang has strong confidence in the development of the company?"
"Last month, International Capital believed that Bolang's valuation was in the range of 1.7 to 1.9 billion US dollars. Now that the registered users of Xiaocheng Book have exceeded 200 million, the threat has been greatly enhanced. It is estimated that it will be raised again. The valuation is probably higher than the valuation more than two months ago.
One more zero!"
"grass!"
Thoughts were racing through Mr. Jia's mind, and he was getting more and more bad premonitions.
From this perspective, the phone call arranged by Li Zeyi Wenliang achieved the desired effect.
Because Mr. Jia now has to think more.
Sometimes thinking too much can be harmful.
…………
On Monday morning, Wen Liang went to school for a class first and arrived at the company before 10 o'clock.
Soon, Wen Liang initiated a regular meeting.
All department managers attended the meeting.
Including Wen Liang, there are more than twenty people.
Wen Liang has always been a person who is not long-winded. He glanced at everyone in the gathering and said straight to the point: "Everyone should have heard about what happened yesterday."
Everyone present basically nodded.
Wen Liang added: "There is a conflict of interests between Xiaochengshu and the two Weibo platforms, and there is no need to find any excuse."
Having said this, Wen Liang paused for a moment and raised his right index finger: "One request, I need Weibo to decline from the root."
As soon as he finished speaking, there was a little commotion in the conference room.
Everyone was a little surprised by Wen Liang's sudden resolute attitude.
But there are always people who can come back to their senses quickly.
For example, Li Xia quickly caught up with the idea and echoed: "Weibo's efforts last month did not have any actual impact on Xiaocheng Book. The number of Xiaocheng Book users is still growing significantly. We actually already have the strength. With our hard work, we can make Xiaocheng Book a success."
The decline of Weibo.”
After Rikka spoke first, everyone contributed their own ideas.
Soon, an oral draft was formed.
Opinions are available from operations, operation and maintenance, public relations, legal affairs, product, R&D and other perspectives.
Wen Liang made the decision directly: "Lisuke will submit the draft to me as soon as possible, and that's it."
After saying that, Wen Liang left the conference room first.
Once the direction has been arranged and the guidance has been completed, the rest will naturally be left to everyone.
…
With the existing foundation of Xiao Cheng Shu, it is not impossible for Weibo to decline.
When Wen Liang made the decision to force the decline of Weibo in the near future, most of the plans initially formed last Friday were scrapped.
In the afternoon of the same day, Xiaocheng Book officially announced that 101 Weibo V users with 200,000 followers have collectively joined Xiaocheng Book and signed contracts as brand partners.
At the same time, it was publicized that the negotiation volume of Xiaochengshu’s self-built advertising trading platform exceeded 1 billion.
The former is part of the achievement of Li Ze and others in May. At that time, they said that they would hollow out Weibo's core non-entertainment celebrity users, which was not without purpose.
It’s just that there are too many Weibo Vs with over 100,000 followers, so the line with 200,000 followers is very interesting, so that’s why I chose it.
However, if we trace the root cause, it is not something that happened in May, but something that started happening one after another at the end of last year.
The latter further demonstrates the prosperity of Xiaochengshu’s advertising ecology.
These two pieces of news were generally interpreted by the outside world as a direct slap in the face from Xiaocheng Shu to Weibo’s 200 million incubation fund.
Weibo believes that Weibo cannot even maintain its existing big V users. After announcing that it would spend money, high-quality users still left in large numbers.
More data shows that the number of big V users who have left the Weibo platform has exceeded 50% of the total!
What about incubation funds?
I also think that Weibo’s market share in the advertising business is very inconspicuous, and the reason why the data is good is because it directly counts the resources of entertainment stars, so that it can make a lot of money.
There is even a more radical view on the Internet that:
"Today, the dominant position in the public social platform advertising market has long been that of Xiaocheng Shu. You can eat whatever you want. The market is basically on Xiaocheng Shu's side. It is willing to share, so that other platforms can have a drink.
"-
To provide you with the fastest update of my life in Bolang, Chapter 170. I will give you this market so that you can read it for free.