Chapter 172 Five months of waiting, the beginning of a dazzling end
In a broad sense, it is believed that since Bolang launched the [massive value] platform, the battle between Weibo and Xiaochengshu has entered an intense stage.
It's not just about business interests.
It is also a matter of life and death of the platform.
This is a bit exaggerated, but a more accurate description is:
It is a matter of life and death for Sina Weibo.
Both industry leaders and good-faith netizens are very aware of Xiaochengshu’s or Bolang’s previous restraint in advertising business.
The average monthly advertising negotiation volume is as high as 200 million yuan, but it is not easy to see advertisements displayed on the Xiaocheng Book platform.
According to calculations based on the public data of Xiaocheng Book on the Internet, it is pointed out that based on the coverage and popularity of Xiaocheng Book in China, theoretically the advertising amount can be increased by another five times...
An average monthly consultation volume of 1 billion is not a problem.
After all, small and medium-sized advertisements on the original Internet advertising trading platform built by Xiaocheng Book often need to queue up.
In order to achieve satisfactory delivery results for all parties, both brand partners and advertisers can wait.
The only one whose interests are harmed here is the Xiaocheng Book Platform.
Now, Xiaochengshu has relaxed advertising restrictions and clearly intends to get involved in large-scale advertising, which is 90% occupied by entertainment star circles.
People who are paying attention to this matter can understand that this is to take away the last bit of commercial value from Weibo.
Throughout May, Weibo relied on extensive "verbal" cooperation with entertainment stars to increase the commercial value of the platform.
After all, entertainment stars are the basis for Sina Weibo to set itself apart from other Weibo platforms, and this is reasonable.
And now...
However, melon-eating netizens could not wait for that moment of intense intensity.
Although after the [Massive Value] platform and Xiao Cheng Shu launched the early adopter version of the App, Weibo immediately responded in various ways.
There are big moves in everything from public opinion to the product itself to publicity and promotion strategies.
For example, it was officially announced that 69 Xiaocheng Book brand partners have settled on the Weibo platform, etc.
However, Xiao Chengshu didn't even do anything passively.
For the next two days on the 7th and 8th, there was also no movement from Xiaochengshu, leaving Weibo to perform a one-man show.
This time, neither netizens nor colleagues and "enemies" such as Mr. Jia were panicked.
The reason is easy to find.
The National College Entrance Examination is held on the 7th and 8th.
Nine of the 10 hot spots on the Internet that receive the most attention are related to the college entrance examination, and there were five or six hot spots about college entrance examination composition on the 7th.
In fact, Bolang has not been idle these two days.
For example, at four o'clock in the afternoon on Friday the 8th, Guofeng Studio launched a non-deleted closed beta version of "Journey of Glory" in a low-key manner.
No promotional resources were released either.
The reason why we chose 4 o'clock is because Bolang got off work one hour early that day, giving some employees who have younger brothers, sisters, sons and daughters taking the college entrance examination an opportunity to prepare small surprises in advance.
The importance of the college entrance examination can be seen from the word "top secret" in the secret level of the college entrance examination paper.
The number of employees at Bolang has exceeded 850. There are always some people whose families are taking the college entrance examination, and it happens to be Friday, so they can't do anything important in an hour. Everyone is happy with this arrangement.
…
Some are happy and some are sad.
On Weibo, Big Brother No. 1 can’t help but beeping.
No. 1: "Fuck, there is no harm without comparison. Companies like Bolang should be fully promoted. All employees in their company got off work one hour early today. They said it was to give everyone an opportunity to celebrate the college entrance examination with their family and friends."
number 2:"……"
number 3:"……"
No 4:"……"
No. 5: "...They definitely won't work overtime tomorrow, right?"
No. 6: "A little extra, today is one hour ahead of schedule, tomorrow is Saturday!"
No. 1: "Well, I feel like Bolang doesn't really pay much attention to Weibo now. I carefully observed the new version of Xiaochengshu App and the massive valuable website. They are both perfect. In other words, they were launched with the trend, but they gave
Weibo is under a lot of pressure.”
No. 19: "It really puts a lot of pressure on me. The big boss has been angry for several days and consumes two boxes of watermelon cream a day."
No. 3: “It seems that Xiaocheng Shu has not made much progress, but its advantages are too great and it has hollowed out Weibo. If we attract entertainment stars again this time, the value of Weibo will be gone.”
No. 1: "Actually, Weibo has failed. Some of the 200 million incubation fund was spent in real money, but it could not stop the decline. Although Goose Factory Weibo is also helping, it is of no use. These two Weibo
It is impossible for gambling platforms to merge.”
"Ah? That's not true, there are more than 100 million more users!"
"It's not that fast!"
"At most, Weibo needs to invest more energy in improving its business model."
No. 2: “I think Big Brother is right, because many official organizations have now settled in Xiaocheng Book, and they are more active, because the Xiaocheng Book platform is... cleaner and the communication efficiency is higher.”
No. 1: "Actually, if WeChat didn't have the resources of Goose Factory, it would have lost this round. Haven't you noticed that Xiaocheng Shu has completely bridged the gap between public social networking and communication social networking?"
"If that's the case, then we..."
"Bo Lang is too cruel..."
"The name Bolang is a bit harsh."
"..."
No. 1: "Let's wait and see. Next week is probably the 'decisive battle'. We should also consider where to go. After all, people like us who discuss the company behind the scenes will not have good results."
"ah?"
"No one knows!"
"..."
No. 1: "If you don't want others to know, you have to do it yourself. Our small group was originally 5 people, and now it is 19 people. Everyone understands."
As this No. 1 said, Weibo has failed.
However, as long as the Internet platform does not close its website, it can be understood that it is still viable, and Weibo’s current traffic is still the front-row leader among domestic social platforms.
It's just... At this stage, there are a large number of employees like No. 1 in Weibo, just like the building will fall.
…………
In fact, managers in some important positions at Bolang are not idle.
For example, Li Ze and Lin Hong went to visit some professionals who had the right to speak.
Xindai and the others are also busy.
But Wen Liang is really preparing for the final exam.
The final exam for this semester's Chinese Engineering will start on Monday, the 11th, and end on the 29th.
There are only 5 subjects that Wen Liang needs to take exams for, and the last one is scheduled for the 19th, giving him 9 days before and after, which is quite relaxed.
…
On Sunday afternoon, Li Ze, who also lived in Xinyu Garden, invited Wen Liang to have tea.
Li Rang has been a little busy recently and didn't go with him.
I made arrangements to go to the Primary School of China Normal University last year, and now I have to prepare for all kinds of messy things for enrolling in September.
Although it was Wang Wanyu who really needed to run around, Li Rang, who was going to school, had to follow him.
This kind of thing is definitely not troublesome for Wang Wanyu.
It's just a bit verbose.
It's nothing more than taking Li Rang through a process.
Wen Liang went to find a place to drink tea on the opposite street. Wen Liang asked with a smile: "It's been almost half a year since you moved in, and you just thought of inviting me to tea today?"
Li Ze has long been accustomed to his gentle style, so he is not surprised: "Business matters should be considered, but not official matters."
Seeing Wen Liang raise his eyebrows, Li Ze quickly said, "Just a few words."
Wen Liang patiently waits for the next chapter.
He was taking the time to scan his surroundings. He rarely had this opportunity to look around. After all, he was now a billionaire boss.
Li Ze brought up the topic slowly: "The school has arranged this year's graduation ceremony on the 26th. Lao Yin declined to be the undergraduate speaker. How are you preparing?"
Wen Liang said casually: "Just improvise, I don't really like reading manuscripts, whether they are written by myself or not."
"That's right, I'm just worrying about it." Li Ze smiled.
"..."
Gradually, Wen Liang began to feel the taste.
Li Ze was chatting with himself to relax on the eve of the 'war'.
After all, Bolang’s senior management knew that Wen Liang’s decision was to make Weibo obviously decline.
Weibo is a platform that has been in full swing since it was launched in 2009. It was a platform that once overwhelmed Xiao Cheng Shu, and Xiao Cheng Shu was the first ‘life and death enemy’.
Li Ze believes that this is also a ladder for him to accumulate internal reputation and be directly promoted to vice president.
In Wen Liang's opinion, Li Ze was worrying too much.
His achievements have long been enough to hold the position of vice president, and he is also a co-founder and a founding shareholder.
Wen Liang didn't give Li Ze any chicken soup. He just acted as a half-audience and interrupted with a few words from time to time.
'You can only rely on yourself for things like refueling.'
…………
…………
Monday, June 11th.
Wen Liang took the formal exam for his first course in the second semester of his sophomore year, which started at 9 o'clock and ended at 11 o'clock.
At the same time, Li Ze, who had no exams scheduled today, walked into Bolang.
Different from usual, Li Ze was dressed very casually today.
Thrown into the crowd, he is just an innocent boy. At first glance, you can tell that he has not graduated from college.
It's just that there are people calling "Mr. Ze" all the way around the office area, so you know that this guy is an important senior executive of this company.
A young man opened the door before Li Ze walked into the office and greeted him with a smile: "Mr. Ze, the documents have been coded. Coffee or tea?"
"Tea." Li Ze nodded slightly.
The young man is Mr. Ze's secretary. It's already his second month of employment and his business ability is not bad.
Now Bolang has several busy executive positions with administrative secretaries. Li Ze is one, as are Sun Baoyin, Wang Wanyu, and Xin Dai.
In other words, Wang Wanyu's secretary is a woman, and even Xin Dai is assigned a male secretary who is more capable of handling stress.
However, not only is Mr. Wen’s secretary a woman, but his assistant is also a woman.
What is not known is that secretaries can still do a good job.
…
Different from usual, Li Ze took care of everything in a leisurely manner.
There is no more turmoil.
In this way, at 9:55, Li Ze finally took action.
Recruited all the heads of the operations department.
"Everything is ready."
Li Ze used a declarative tone, obviously not wanting to hear everyone's answers.
"I have slightly adjusted the plan. The electronic version has been sent to your mailbox. It will be implemented now."
"..."
Several heads, including Powan, responded quickly: "Understood."
Li Ze swept his gaze across the crowd, paused on Broken Bowl's head, and said calmly: "Bring public knowledge issues to Weibo."
"good!"
"Xiao Wu, release Xiao Chengshu's advantages to the entertainment industry."
"good!"
"Xiao Duan, please organize your personnel to contact some entertainment star agency companies that have been in contact with Internet celebrities, focusing on contacting some celebrity personal studios."
"good!"
"..."
Li Ze subdivided various tasks according to the new plan.
Finally, I clapped my hands to cheer myself up and cheer up others: "Some of us joined early and some joined late, but we all know about the dispute between Xiao Cheng Shu and Weibo in January this year. We have been waiting for 5 months!"
"I have only one request for you, give Weibo the most 'dazzling' ending!"
Everyone nodded: "Understood!"
Soon, the entire Internet saw Xiao Chengshu's decisiveness and ruthlessness! -
