"No, no, it sounds simple, but it's difficult to find someone to pay for it!"
"Then, will anyone really pay the bill?"
"..."
Several doubtful voices sounded in the office one after another.
Everyone's doubts are different.
Li Ze's thick eyebrows furrowed into brackets, and he wondered how it could be him.
Wen Liang did not rush to respond to Li Ze, but simply explained to others who were confused: "We have also found some websites to place advertisements before, and it is inevitable that someone will pay."
"For an open, free website, the profit routes are generally divided into two types: advertising and value-added services."
"At this stage, Xiaocheng Book only has advertising as a profit route. With an average of 30,000 visitors, 100,000 users and 1 million page views per day, it already has the confidence to negotiate with customers."
After listening to Wen Liang's explanation, Chen Jiaxin was somewhat understanding, but also a little sad: "I didn't expect that the website we built would one day receive advertisements."
His focus elicited a response from the crowd.
"Think about it, we spent a total of 30,000 yuan on advertising before, which only brought a few more visitors to the website and almost no new users."
"Yes, but now that we build our own website, we have the confidence to negotiate advertising with clients!"
Even Sun Baoyin, who never talks much and looks like a veteran cadre, sighed: "It feels like a lifetime ago!"
Even Zhao Mingjie and Tang Pu, who joined later, had different regrets.
"..."
"I can only say that Lao Wen has endless potential. Just like that time, if you squeeze in, some talent will pop out."
Originally, it was Li Ze who should have said this kind of thing.
However, at this moment, everyone was sighing and sighing. Only Li Ze was standing there, scratching his head, standing, or sitting.
"If... I heard correctly, Old Wen asked me to negotiate with clients?"
"I... Li Ze, who is an outstanding student in information engineering and can get scholarships from time to time, is he actually going to be a salesperson?"
"No! Can I actually be a salesperson?"
Li Ze's heart was very turbulent.
He thought about a lot of messy things.
Wen Liang asked him to do what he was good at, to manipulate public opinion, and he went and did a pretty good job. He was indispensable for Xiao Cheng Shu's development to its current scale in such a short period of time.
Li Ze recalled the last time Wen Liang suddenly changed his name and called him "Ze". That time he was fooled!
He went so far as to seduce Chen Jiaxin into dressing up in women’s clothing!
Pooh!
shameless!
Now Wen Liang is using the same friendly tone again, and it turns out he is uneasy... No, this time the matter is very serious...
Li Ze didn't even sort out his messy thoughts when a gentle voice came into his ears again: "Aze, why are you so stunned?"
"Ah?" Li Ze hadn't fully recovered yet, so he only had time to respond.
Then, Wen Liang looked frank and said: "You know, I'm shy. This is the first small step towards formal commercialization. I'm afraid of screwing it up... Actually, you are better at talking to me."
Let’s try communicating with outsiders.”
Hearing this, Li Ze frowned: "But this beginning should be opened by you. If you mess up, we can all accept it. If I mess up, even I can't accept it."
Wen Liang waved his hand: "Aze, don't shirk anymore."
"oh……"
Before Li Ze finished speaking, he heard Wen Liang shout: "For Nanping!"
"Well, for Nanping!" Li Ze took it decisively.
That's how things settled.
Afterwards, Wen Liang quickly spoke: "After testing, the average daily display volume of Xiaocheng Book's homepage is as high as 350,000 times. The first row and the third of the 15 cards on the homepage list are the best display positions. This time we will only talk about ads in this position.
cooperate."
"We have come across professional terms such as CPC (cost per click) and CPM (cost per thousand impressions) when advertising before. At this stage, we can also place this advertising position. In theory, we should choose CPM. For us
It’s more beneficial, but even if it’s 30 yuan, the daily advertising fee is only 10,000 yuan…”
"However, the average daily clicks of this best position is actually 24% of the homepage display volume, up to more than 80,000 clicks, so the most advantageous thing is CPC. Calculated according to the industry's graphic display click standards, even if it is only
Speaking of 0.4 yuan, there are more than 30,000 yuan in advertising fees every day."
Seeing several people's expressions of joy and intention to move, Wen Liang made a gesture to stop everyone from talking: "Don't look at the considerable income, and the risks are not small at all. Advertising has always been the thing that the user group is most resistant to, and it is still in the early stages of development.
The Xiaocheng Book may not be able to afford it, so we mainly select the intended advertisements carefully and pay attention to word of mouth..."
After saying this, Wen Liang looked at Li Ze: "This is the reason why I leave the matter to you. Once an unknown crisis breaks out, I have to solve it."
Seeing that Li Ze had nothing to say, Wen Liang waved his hand: "Okay, that's it."
After a pause, Wen Liang emphasized: "After surviving the present, the next step is to prepare for the formalization of the company. My goal is to officially debut on December 31st, just in time to look forward to 2012!"
As soon as he finished speaking, Zhao Mingjie suddenly shouted: "Come on for the trouble!"
Wen Liang was shocked.
Then the whole office was filled with chicken blood:
"come on!"
"..."
…………
Li Ze, who was entrusted with the important task, did not go it alone. Feeling unsure, he took Tang Pu as his companion.
Although Sun Baoyin is the oldest, Lao Yin has always behaved like a veteran cadre. He only sees technical problems and cannot handle external affairs.
The others... are pretty much the same anyway.
Everyone in the small team, including Li Ze, still didn't understand why Wen Liang didn't take the lead, because the so-called risk crisis... would only occur if advertisements were placed!!!
As for what Wen Liang said about being 'shy', they would be really stupid if they believed it!
The original team of 8 people spanned four or five majors. At that time, there were freshmen, sophomores, and juniors, except for the senior who was about to graduate. It was not because he was a fellow student, but it was Wen who led the team first.
He looked at Xiao Chen, and then they got together like this.
shy?
Where is your gentle and confident self-confidence as a junior who has not even finished his freshman year of college?
In fact, Wen Liang's idea is simple.
On the one hand, he has confidence in Li Ze. Although Aze is tall and mighty with rough lines, he actually has a tiger in his heart and smells the roses carefully. In Wen Liang's eyes, he is the best leader in the team's external business.
Wen Liang never thought that he and a group of people had worked hard to save a dying company and let outsiders take charge of important positions. Unless there was really no match, it would be an outsider. Even if it was finance... there would already be someone there.
select.
Besides, Wen Liang has never thought about working alone in modern society. He always needs people who work wholeheartedly for the company to work together.
Therefore, Wen Liang will naturally spare some energy and use resources to feed his friends.
Especially Chen Jiaxin, Li Ze and the others, who have been friends for more than ten years in their previous lives, have had so many ups and downs in life that they still cannot see through their character, so the gentle and kind-hearted person just lays down and admits his failure.
In short, Wen Liang always believes that no one is born with knowledge, and those big guys are just self-efforts and chance.
If others can do it, then Director Wen can do it even more, and so can his friends!
On the other hand, Mr. Wen believes that energy should be spent on more important things, including but not limited to ‘putting out fires’ and resolving risks in this business cooperation at any time.
Although it is said that this is an important start for Nanping Company, in fact, there is no limit to the mistakes that can be made in this business cooperation.
It’s just that if family A can’t come to an agreement, they’ll talk to family B.
Wen Liang also participated in the first commercial cooperation of Nanping Company.
In addition to providing pricing standards and negotiation methods, it also provides customer screening area directions, etc.
In Wen Liang’s view, the most suitable place to place click-through ads on Xiaocheng Book at this stage is the online store for female users, especially the online store that missed this Double Eleven.
With the draft plan given by Wen Liang, Li Ze quickly got into work.
At first, Li Ze was not in a hurry to ‘attack’.
Instead, Tang Pu and Tang Pu collected various materials through various methods and made preliminary preparations.
Such as in-depth and detailed screening of suitable targets.
For example, pay attention to some news on public platforms such as Weibo.
For example, manually write a crawler program to collect the recent performance of girls' stores on various e-commerce platforms...
To be honest, Wen Liang is really a bit overqualified.
Except for him, Wen Liang, everyone in the small team of ten members of "Nan Ping" has two skills in information technology. Well... Wen Liang's former classmate also has one.
Let’s not talk about whether you have the skills or not. Everyone is very passionate about starting a business. They are more proactive, more active, and more eager than ever before to study various information technologies and serve products.
For example, Wang Zhiyi has plunged into recommendation algorithms in the past few days.
His mind was filled with how to create the simplest and most effective practical solution to the problem raised by Wen Liang.
It took two days of collection, analysis, and analysis before Li Zecai drafted a plan...
