In late July, the Internet industry experienced a sudden change, and finally a huge explosion occurred in the mobile game industry.
Time also came to August amid this sudden change.
It's a good thing that netizens have completely ignored the reason for this sudden change in the industry, and their eyes only stay on the excitement at the moment.
The gradual shift of the Internet to mobile terminals has obviously brought about more serious fragmentation and fragmentation.
Discussions and disputes also occur frequently in various game forums.
Various analysis and speculation posts from netizens can be seen everywhere.
In the end, everything ended up on Xiaocheng Shu, the most lively social platform.
As a result, the popularity of the topic on the Xiaocheng Book Hot List remains high.
"I'm tired of asking questions these days. One fun new game after another is launched. I just want to indulge in the game world. Do you think I still care about what's going on?"
"Yes, my heart has been warmed by these games, and I don't care about anything else anymore!"
"That's right, losing the game can no longer hurt me. My passionate experience in the Journey of Glory is as hot as the phone in my hand!"
"My heart is hot, and my phone is also hot! Hot chicken!"
"..."
Some well-known IDs are also playing tricks.
Yihai Shadiao: "Do you think I still care about the heat? I have been killing fish at RT-Mart for 10 years, and my hands are already colder than knives. No matter how hot the phone is, it doesn't matter!"
Jiu Ai: "Do you think I care? I have been practicing swordsmanship in Kunlun Mountain for six years. My heart has long been as cold as the snow in Kunlun Mountain. No matter how hot my phone is, it will not affect the speed of my game play!"
Genius girl Xiaoqi: "...You are all so amazing."
"..."
The main purpose of some netizens participating in this excitement is to make memes.
There is no way. For such a long time, there is no one on the Internet who can clearly explain all this. In addition, these manufacturers seem to have negotiated and remain silent, so participating in the excitement is enough.
Especially now that there are indeed high-quality mobile games that are highly playable.
for example:
Now compared with the beginning of July, there are some new faces in the top ten of Apple's App Store best-selling games.
Ranking first is "Chasing Me" owned by Bolang, which was pushed up by Tianmei's launch of "Tiantian Cool Run".
In addition, the new faces include two Tiantian brands under Tianmei.
A match-3 game released by Lediton.
There is also a new game directly released by Bolang.
Among them, a new game represented by Shanda is also on the list.
"Shui Bo Liang Shan", a new hairstyle from Guofeng Studio, ranked last.
As for the masterpiece "Journey of Glory", it is still not on the list.
The former's closed beta with deleted files only lasted a few days before it was converted into a closed beta without deleting files. Skins and card draws that cost money were launched, and it was listed on the list in just 12 hours.
On the Android side, the distribution channel of ‘App King’ can be compared with the App Store.
The operation team referred to the market rules and sorted out the display page of ‘King of Apps’. Among them, the ranking system is the most formal among the current Android distribution channels.
The disadvantage is that the installed base of ‘Application King’ is not large enough and cannot compare with several other well-known distribution channels.
Regarding games, ‘King of Apps’ has listed a total of four lists: new games, best-selling, free, and most popular this week.
"Shuibo Liangshan" was on four lists, ranking first on two of them.
The hottest number one this week is "Journey of Glory".
Because of their authority in game distribution, many mobile game developers don’t mind listing their games on the ‘King of Apps’ distribution channel.
Naturally, there are also many games from other manufacturers on the list.
In short, it is such a lively situation, and netizens can't find the answer, so there is nothing wrong with playing games and eating melons.
…………
On the 2nd, a start-up game manufacturer that started out as a studio and had just registered launched its unfinished blockbuster mobile game with great fanfare, finally igniting the passion of the last few elite netizens.
No one pays attention to this company.
No one even pays attention to this company launching a new game in closed beta before it is fully completed.
The reason for igniting the passion is that the current situation of the domestic mobile game market is obviously unusual.
Just say that everyone is crazy.
This group of elite netizens are true sources, and they do have a lot of information.
For example, there is Wang Xing, who has become familiar to many people in the past two years.
And this time, Wang Xing did not choose to make a comment on Fanfou, which had been closed for more than 300 days before celebrating its fifth anniversary. Instead, he came to Xiaochengshu.
“In fact, the mobile game industry is so hot right now, which reflects the large-scale explosion of our demand for mobile devices. There is no doubt that the PC era is being replaced by the mobile era faster and faster;
And, in fact, despite the news of new games being launched in the past half month, more people still feel that there are no games to play, which shows that everyone’s needs have not been met.”
This time Wang Xing only had a few hasty conversations.
There is a certain conclusion, and the meaning conveyed is relatively euphemistic.
Essentially, what Wang Xing wants to express is one point: the demand for mobile terminals has not been met.
The popularity of the mobile game market can only be regarded as a representative event.
After that, there is Zhang Anonymous, who has recently emerged.
What he talked about was simpler, echoing what Wang Xing said, saying that after entering the mobile Internet era, demand has become diversified.
The fate of the two of them, or rather Wang Xing, has given netizens more desire to discuss the recent unusual popularity of the mobile game industry.
Some well-known IDs who are well-informed or willing to integrate information have emerged.
For example, the evening wind is like clouds.
“It took me some time to sort out some information and show off my shame;
From the end of July to now, a total of 16 game manufacturers have launched new mobile games, most of which are self-developed, and only one or two are agents;
The top players in the domestic gaming industry are all listed, as well as new players Bolang, Letitong, and MiHoYo, which launched a new game today;
New players have one thing in common, they all focus on internal game development capabilities, including original design capabilities;
Secondary creation through well-known big IP and then adapted design form a very good cycle;
In addition, according to rumors, both Letitong and MiHoYo have received investment from Bolang;
However, as Wang Xing and other big guys said, the domestic Internet industry is accelerating from the PC era to the mobile era, and the demand for mobile terminals is exploding. Even though so many game manufacturers have launched so many new games, we still feel that it is not enough.
Play;
I personally think that the pressure now is on mobile devices and mobile networks;
According to incomplete statistics, the mobile terminals of well-known social media platforms have tried their best in image compression and other aspects to reduce traffic usage;
Now the demand for mobile games has also exploded, and 4G network pilots are also being rolled out. It seems that everything is ready and all we need is the east wind."
After Wan Feng Xiang Yun's comment was posted, it attracted many likes from netizens who were watching.
Everyone said that these active IDs are needed for such exhaustive analysis.
The superficial reasons for the current situation are relatively clear.
need.
need.
Still a need.
As for the reasons behind it, people familiar with the matter are tight-lipped, and people without knowledge can’t guess.
ID ‘Scane’ gives some perspective on this.
“The current situation of the mobile game industry should be related to the competition between Bolang and White Goose. Judging from Bolang’s frequent foreign investments and White Goose’s integration of studio resources, it seems that the two companies are investing in a competition;
Perhaps it is to compete for dominance in the mobile game market, or perhaps it is to compete for share;
It is also possible that the competition between the two companies has made other manufacturers unable to sit still, fearing that the market will be completely divided by the two companies. In the future, when the environment is completely stable, they will have to pay a price many times higher than now to enter.
In short, there must be some competition behind the unusual status quo."
The disaster is quite right.
Just like the fate of Wang Xing, not long after he founded Meituan, the domestic online group buying market quickly entered an era of chaotic competition. At its peak, there were even thousands of group wars.
It's also unusual.
However... the next development was a bit unexpected.
Xiao Sorghum's Lei Jun suddenly showed up.
“I saw some friends mentioning that there are not many mobile phones that can play mobile games well at this stage, and I have an indescribable feeling, which makes me feel that our Xiaogaoliang business has been successful.
Such a booming demand for mobile terminals will definitely bring many opportunities to all walks of life, and a wonderful era has arrived."
The way Lei Jun speaks is no different from ordinary netizens.
At first everyone thought it was a fake.
Then many netizens raised questions.
"Mr. Lei, Mr. Lei, your new mobile phone will be released soon. Can you tell us about the details?"
"Yes, yes, I'm here, let's make an advertisement by the way~ Can you support "Journey of Glory" perfectly?"
"Mr. Lei, don't leave. Just talk to us. Will there be a rush sale for new mobile phones?"
“I tried to grab the Mi1 before but didn’t get it for a long time!”
"..."
Lei Jun did reply with a few sentences, but they were all just for formality and nothing specific was discussed.
Interestingly, just after Lei Jun, Yu Dadong from Juchang also posted a comment.
Dadong said that Juchang will launch a mysterious mobile phone in the near future, which will definitely bring everyone the best gaming experience!
But there aren’t many followers.
Because Yu Dadong's current reputation is not very famous on the Internet, this is even a way for him to take the initiative to divert pressure.
Yu Dadong is under a lot of pressure now, it should be said that it is very, very heavy.
Transferred from the so-called Holy Wireless department to Juchang's consumer business department, Yu Dadong lit a fire when he took office and unbundled the mobile phone business from operators. This fire cut off Juchang's annual sales of at least 30 million mobile phones.
In the first half of the year, two mobile phones, P1 and D1, were launched consecutively, one mid-range and one high-end, but both failed to sell.
Now seven months have passed since 2012, and Yu Dadong is facing huge internal pressure. It is said that boss Ren frequently crashed when using the D1, so much so that he finally smashed his phone into Dadong's face in public.
Yu Dadong believed that the current boom in the mobile game market was an opportunity and decided to go ahead and let it go.
At the same time, I also hope that by expressing my position on social media, I can push myself and the company internally.
In addition, even the two domestic mobile phone manufacturers OV, whose existing product lines are very confusing but positioned as music phones, also have relevant people to comment.
Netizens were stunned for a moment, with many emotions pouring out.
"It feels like the whole industry is here? It's obviously just a matter of the mobile game industry. It doesn't matter if people are doing group buying, but people who don't know what to do are also coming. How come now even people who work on mobile phones are here."
"Even OVs come to join in the fun. Aren't you guys making music phones?"
"That's right, let's build a mobile phone that focuses on gaming."
"Hahaha, the size of Bolang and White Goose is really good. Such a competition between the two companies has stirred up the minds of the entire industry."
"..."
Such a lively development of the situation obviously surprised many people.