Chapter 306 The Best of Both Worlds and the Audience
After taking over the command of the international version of Weibo, Li Ze did not hesitate at all and directly started making various arrangements.
The specific executive-level administrative personnel of Bolang and Weibo have also completed the docking, and the initial progress of remote collaborative working is smooth.
It's still early before 9 a.m. Eastern Time, so Li Ze still has room to adjust to collaborative working.
There is also room to adjust the overall strategy.
The acting styles of Li Ze and Mr. Jia cannot be said to be exactly the same, they can only be said to be completely different.
Although the general approach is actually useful in overseas markets, it is obviously too late to relax like this now.
What Mr. Ze wants is a big opening and a big closing.
He quickly adjusted a lot of preparations.
Subsequently, a number of marketing companies, including Pei Xuan, who had kept up with the pace of overseas marketing due to the promotion of range in overseas markets and was prompted by Chen Jiaxin, also quickly attacked overseas markets.
The seeds of fabricated and fabricated public opinion were quickly sown.
Directly using the international version of Weibo as the main communication carrier avoids the possibility of the source of fermentation being publicized.
Although Mr. Ze wants to make big moves, he is still patient at the operational level and does not rush to build momentum on major overseas social media platforms such as Twitter, Facebook, and YouTube.
After all, judging from previous public opinion monitoring, Apple’s public relations efforts are relatively strong this time.
The news almost broke out on the three main social media platforms and then disappeared quickly, and there was no report by online media or other institutions.
From this point of view, it can be seen that the "freedom" in overseas areas can be understood as pure business.
Of course, this business cannot only be done by overseas companies. Wen Liang believes that Chinese companies can also do this business, and not just Bolang.
However, the vast majority of domestic Internet companies feel that they cannot do global business.
The reason is very simple. It has a wide range of users. For example, QQ is a copycat of ICQ, and there are products such as MSN in overseas markets. Weibo is a copycat of Twitter, a copycat of Google Search, Alibaba is a copycat of Amazon, etc. Even Xiaochengshu has been copied.
Like is called the Chinese version of Facebook.
That is to say, the entrepreneurial ideas of the well-known domestic Internet companies all come from overseas markets, and they only rely on the relatively special domestic Internet environment to develop like a fish in water.
This is why Bolang directly refers to a large number of Internet businesses as application Internet, because they are just a bunch of applications that anyone can make.
It has a bit of technical content, but the original version is really not very technical. The subsequent operations and maintenance are more about spending money to accumulate market advantages, and then developing various algorithms to retain users in order to maintain market advantages.
In short, because of this kind of imitation, almost all companies dare not invest too much overseas. They have a kind of natural "shyness" and fear.
Wen Liang's perspective is actually very interesting. His starting point is very simple: he must establish a high ground for public opinion communication in overseas markets.
He knew that Bolang was not very powerful, so after making some useful attempts, he went back to find the benefits to convince everyone.
that is it.
When he saw this business called "freedom" and thought about it based on reality, the benefits came out.
Since everyone is using the same kind of social media platform, then you control your freedom in Europe and the United States, and we will control China’s freedom of speech in the international arena.
The best of both worlds belongs to Yes.
…………
Li Ze is in charge of the collaborative office center.
Wen Liang stayed in his office and called Wang Zhiyi, Zhao Mingjie and Li Bowen to drink tea together leisurely.
Wang Zhiyi pushed the frame on the bridge of his nose and said shyly: "We also want to join in the fun."
As his pockets swelled and his skills became more impressive, Wang Zhiyi's sultry qualities became more and more naturally integrated into his every move. Even when Ta Ma talks, he is a bit shy.
Who knows how many good girls this thing will deceive.
"Yes, yes, Lao Wen, please take one of us." Zhao Mingjie rarely agreed quickly.
Li Bowen also looked at Wen Liang.
Although everyone has the right to make their own decisions, they also hope to help rather than cause trouble, even if their accounts have little influence.
But Wen Liang smiled and said: "Don't think too much about overseas markets. Just do whatever you want. We, Mr. Ze, are here to take care of all major matters. What are you afraid of?"
At the end, he added: "However, there are many viewers here this time, so I might as well pay attention to it. Although I won't know your names, I will feel a little better when the time comes to hear the praise."
Zhao Mingjie asked impatiently: "What specific audiences will there be?"
He can only remain rational when he is busy with algorithms, and he still has the same temperament at ordinary times.
Wen Liang said casually: "The heads of several units have to look at Mr. Miao's circle of friends. There are many in the shopping mall. They don't care and don't need to pay attention."
Zhao Mingjie had an idea: "Hey, hey, it's time to get some fans on Twitter this time."
"..."
8 a.m. ET.
The news that was apparently only fermented on the international version of Weibo gradually spread. The first transfer point was Range, then YouTube, then Facebook and Twitter.
In a matter of seconds, flowers bloomed on all sides.
Mr. Ze’s style of openness and cooperation has finally begun.
[It is suspected that the iPhone 5 model cannot be approved for the Chinese market]
[iPhone5 may lose the Chinese market]
[It is suspected that some of Apple China’s public relations measures have caused dissatisfaction among Chinese consumers, and they may boycott the iPhone 5]
[iPhone5 was boycotted]
【Losing the largest Chinese market, losing the creative Apple!】
【……】
The headline content of the disseminated news is more and more like the tone of the self-media editor, modeling the incident from various angles, and exaggerating some unharmonious emotions.
What followed was the added fuel and jealousy of various marketing companies.
Very good at raising fire.
It is particularly good at spreading on Range, the only platform in the world that can publish short videos. Coupled with the fact that it is now very good at producing BGM-rendered video content, the tense atmosphere will rise immediately.
Soon, range active netizens started to bubble up.
Ah San: "It's indeed range. Such a big thing has been publicized on Twitter. The failure of iPhone5 is all-round."
Tuji: “Range actually reposted the news from Microwave, but now that social platforms have suddenly shut down, Range is really the only place where we can get real opinions.”
Xiaori: "iPhone5 is indeed not very good. Even Sta's performance is better than iOS. Apple is really a failure."
Xiao Xihachi: "I heard that it will be launched here soon, so I don't have to buy it."
Monkey: "Oh~ It turns out that developed areas have never bought iPhone5, so why did you install it before? Isn't iPhone flashing so popular? It is indeed a developed area."
Xiao Xiba: "..."
Xiaobo: "I searched for a long time and couldn't find the reason."
“Do you think there is a possibility that iOS has recently been exposed to vulnerabilities frequently by hacker groups, making the security of iPhone 5 questionable, so the risk needs to be assessed?”
"It is very possible that iOS was originally the most unique advantage of Apple's mobile phones, but unfortunately it is no longer the case, and Sta is a Chinese product."
"No matter what, I still have my iPhone 5 and I plan to sell it for a iPhone."
"What is sex?"
"Sex Hai is the first Sta system mobile phone to be officially released soon. Hundreds of millions of netizens in China are looking forward to it."
realGodMagi naturally also participated in the bubbling: "Fortunately, my iPhone and my Apple stocks have been sold, and I have never heard of iOS."
I specifically used a bit of a yin and yang tone in the English context.
Many active netizens expressed their agreement.
For example, Asan and the others.
The influence of various momentum spread quickly.
After the rhythm picked up, the range that had already planted its flag in America naturally had local netizens follow the rhythm.
"Apple is really rubbish."
"I am happy that Apple has lost the Chinese market. They deserve it."
"Why would I believe in shit like Apple and then buy Apple's stock? It's my money! fxxk! I'm going to smash the Apple store!"
The backlash continues: "Fortunately, I bought short options."
“Why didn’t I buy it!”
"..."
At the same time, the international version of Weibo has made a series of adjustments.
From London Betsy to America's Betsy, she was also criticized by various newspapers and periodicals.
It focuses on the official voices of some Chinese companies, as well as some official voices that are allowed to be reproduced, which seems to have begun to build a communication bridge.
The momentum became more and more violent, and soon Twitter, Facebook, and YouTube were no longer able to control the raging public opinion.
Some regions even later than Eastern Time in the United States quickly revised their morning news paper reports.
From online to offline coverage.
The impact was very violent.
There have been various marketing companies that skillfully commanded the trolls to follow the arrangements and participate in the fabrication of propaganda, constantly adding fuel to the fire.
So, of course, free America started to march again.
This time there is also a little bit of 0 yuan purchase included.
…………
As the situation progressed, there were also discussions in the 'audience' seats.
Mr. Jia looked at the busy international version team and the data on the international version of Weibo. He suddenly felt a little confused.
He had long since let go of losing to Xiao Chengshu.
He admitted that he was far inferior to Wen Liang's wrist, but now, he found that something was broken.
"It turns out that the gameplay in overseas markets can be so simple."
Others thought deeply: "Yes, in fact, human beings are all the same, and they all like to watch the excitement. Overseas, it is just more 'free'."
Mr. Jia asked: "How many users has the international version increased?"
Someone else answered: "After Bolang took over, the number of registered users in overseas regions quickly increased by more than 200,000. In almost an hour from 8 o'clock to now, the number of overseas users increased by more than 5 million. Overseas social media platforms occasionally
The blocking of news was guided by Bo Lang, so it had such an exaggerated effect."
Mr. Jia didn’t say anything more.
A similar scene also happened in White Goose.
Liu Chiping and Mapelly were also in the ‘audience’ area.
Liu Chiping sighed: "It's really... beyond imagination that just a small thing can be exploited to this extent."
Next to him, Mapperli laughed: "This is the benefit node mentioned by President Wen. The essence is differentiated competition. There is a tacit understanding in overseas markets and will not actively spread domestic news. This is exactly the advantage of our domestic Internet companies going overseas."
"No wonder Bolang has never paid attention to e-commerce business. Social entertainment has a broad market."
Of course Liu Chiping understood this, and he also laughed: "The e-commerce business has a large investment but a small profit margin. Unlike social entertainment, the profit margin can be very considerable if you occupy market share."
"The international version of Weibo has been so lightly manipulated by Bolang. It can be said that it has accomplished multiple things with one stone. It has not only tested the waters, but also explored the roadmap, and directly accelerated its acceptance in overseas markets."
Mapperli said slowly: "The capital market doesn't care whether a platform that can make money sings the opposite, but they will feel that the momentum is not strong enough and not balanced enough."
The pressure on the overall development of White Goose that had been weighing on him for a long time has dissipated a lot, and even his eyebrows have relaxed.
On the other side, Lao Miaotou and several good friends of the same age were also in the 'audience'.
They have a more intuitive view of the audience. After all, someone controls the mechanism that transmits the essence.
At this moment, looking at the lively overseas network, Lao Miaotou said with a smile: "Lao Zhou, Lao Gao, Lao Lou, how are you feeling now?"
Joining Lao Miaotou is Ogawa Toucheng Jiwei.
Lao Zhou smiled and replied: "I have to watch it again."
Lao Gao admitted defeat very frankly: "It is indeed a good opportunity, but it is a bit of a pity."
Lao Lou was also showing off his old tricks and joked: "Make it seem like you did it?"
The old man was even more proud.
"Let this old boy be happy. After all, the young man, Grandpa Miao, is taller than Grandpa Miao and has a sweet mouth."
The old man waved his hand nonchalantly: "Hey, you can't say that. I just feel a little happy to see that we also have ways of doing things that don't follow the rules."