It took a total of two or three hours before Li Ze felt that all the preparations were completed.
It is still difficult to create a necessary and more or less controllable momentum in an 'unfamiliar' market environment.
Anyway, Li Ze knew very well that it was much more difficult than the domestic market.
Fortunately, the international version of Weibo was launched last year and is somewhat basic.
In fact, this is the important reason why the international version of Weibo was chosen to test the waters.
It would be much more difficult to directly use Xiaocheng Books, which have not yet launched an international version, as a carrier to build momentum in the overseas market because there is no foundation.
As for range…
Range is range, what does it have to do with Xiao Cheng Shu?
After reading various summary briefings, Li Ze put a slight smile on his face and looked up at Xin Dai in front of him: "Mr. Xin, the preparations are in place, and now we have to see the results of our overseas business trip."
Xindai said with a smile: "Mr. Yuze is keeping an eye on things, I think we just need to watch the show."
"Don't praise me like that, I..." Li Ze held back his words again. He was about to say that he was not Wenliang, so he didn't want Bilian, but it felt wrong, so he said instead, "We can't be careless, this is
This is a rare opportunity. Mr. Wen set up a stage for us, and there were many spectators."
"In addition, Mr. Wen attaches great importance to overseas markets. If the massive investment in the early stage does not produce new results, there will still be some impact and unnecessary trouble."
Xindai's face straightened: "Don't worry, Mr. Ze, we will go all out."
She didn't know that there was an audience for this incident before. She only knew that the first stage of this hunting plan was very important. Now that Li Ze mentioned it, she felt a chill in her heart.
Even if it's just because he can officially take the position of vice president next month, he can't be treated casually.
As for Wen Liang's emphasis on overseas markets, executives including Xin Dai can easily understand it.
What's cool about making money only in the domestic market? What's cool about being able to make money in overseas markets.
This is why wilting is never looked down upon by Wen Liang.
This broken company's cost profit margin in the domestic market is often greater than 100%, but its comprehensive cost profit margin is pitifully low, and it even occasionally suffers annual losses.
The reason is simple: overseas markets offer low interest rates or even loss-making transactions.
A simple example:
Assuming that a mobile phone sells for 1,500 yuan in the domestic market, the actual comprehensive cost includes but is not limited to R&D, hardware, sales, marketing, and labor costs of 500 yuan.
Such cost profit margin is (1500-500)÷500×100%=200%.
At the same time, this mobile phone with a comprehensive cost of 500 yuan may only sell for 600 yuan in overseas markets, with a cost profit margin of only 16.67%.
Even because it cannot be sold, it will be sold for less than 500 yuan in the end.
This example is actually not an exaggeration.
Wealth has always used the domestic market to supplement overseas markets. Financial reports show that the profit ratio of the domestic market is often 180% or 130%.
A large part of the credit for Weiluo's large domestic profits must be attributed to corporate procurement.
That's why Wen Liang felt that those businesses on the fading surface were easy to handle.
Because of its decline, it is not even capable of market competition.
This is clearly reflected in the Weilui mobile phone. Although Weilui mobile phone sales currently rank second in China, second only to Samsung, in fact, the proportion of mobile phone sales that Weilui sells directly to the consumer market is very low.
Last year was pretty miserable anyway, with only over 700,000 units sold.
The rest of the sales were all contributed by operators’ customized machines.
…………
When the U.S. East stock market opened, Apple's stock price was actually relatively stable, with only a slight drop. The opening price was only $5 lower than the closing price of the previous trading day.
Li Ze looked at the stock market transaction data, frowned and sighed: "Apple's determination is greater than imagined."
Then he decided: "Let's take it slow and do an exclusive interview in the eastern United States first."
There is a three-hour time difference between New York in the Eastern United States and Silicon Valley. It's 9 o'clock in the Eastern United States and only 6 o'clock in Silicon Valley, so you have to do it slowly.
It's not easy for the fire to reach the apple's head.
As the arrangement progressed, the momentum on the Internet became stronger and stronger. Under the influence of "public opinion" and various influences, some TV programs had no choice but to carry out exclusive financial interviews.
Specifically for Apple events.
It's the kind of thing that can be broadcast on the Internet, with a small cost and a small scene.
The host's first sentence was spot on.
"Apple can no longer lose the Chinese market, just like the West cannot lose Jerusalem."
"Apple has lost its creativity, internal turmoil, and fired a senior vice president of iOS. This is the inevitable consequence it will face!"
"..."
"We hope to get an official explanation from Apple."
"Rather than perfunctory."
"We hope to be reminded by Capital Bank, not silence!"
"..."
This low-cost, small-scene TV interview column has become an important communication material for Range, the international version of Weibo, and has also caused a big stir on Twitter.
RealDT, a relatively active rich man, quickly emerged.
"As I said, Sta should not be allowed to enter the American market. The Chinese market has copied my approach and restricted iPhone 5's access to the Internet. This is wrong."
realGM: "Fxxk, so you are the only one right? Are you using an iOS iPhone?"
realDT: "I didn't."
realGM: "Then please shut up. Don't forget that you have nothing to do with Apple. I have reason to suspect that your actions are for your company's gains in the U.S. stock market. I suspect that you are cheating. You must hold a large amount of
Apple short order! You are the big short seller!!!”
realDT: "Shit, I'm too lazy to tell you that our great America cannot underestimate China. I'm just speaking from the perspective of a citizen..."
realGM: "You talk dirty, you are immoral, you have participated in the election, you have a heart, you also said that Lao Ao is not an American citizen, I don't think you are either, unless you show your ID card."
realDT: "..."
He felt that he had met his opponent, a person who was even more shameless and unruly than himself.
And it is influential on the Internet.
He even worried for a second whether this person was also a veteran and would participate in the election.
Leaving aside realGM, realDT is still somewhat popular. The confrontation between the two, the low-cost exclusive interview, and the slow decline of Apple's stock price have triggered wider onlookers and discussions.
The momentum is getting louder and louder.
Under Li Ze's various operations, the direction of public opinion moved in a very interesting direction.
That is……
Apple may have lost the Chinese market.
A few hours passed by, and Apple headquarters was once again blocked by media and marchers, and all media outlets at the scene quickly started live webcasts.
…
Bolang
Collaborative office center
Li Ze quietly clenched his fists, because the most critical part was coming.
Online public opinion building, low-cost interviews, etc. can only be regarded as appetizers. At least when Apple is doing its best to maintain the stock price, the effect is not very obvious.
So far, Apple's stock price has only fallen by a little more than 3%, or 17 or 18 US dollars.
It's still a long, long way from 20%.
Speaking of it being a long-term goal, Li Ze certainly hopes to achieve it directly tonight, because today's effect is the strongest, and it will continue to expand in the future. The more it falls, the more it will earn.
In addition, the most critical point is that the last time Wen Liang lamented that Apple was blocked, there was no one in the media that Bolang could control, but this time there is.
It was arranged by Li Ze himself.
It was still the spokesperson who came forward to appease.
However, this time I was interrupted by the surging media before I could say a few words.
"Why doesn't Tim come out?"
"With such a big thing happening, is Apple just going to pretend to be dead? Do you know that two Apple stores in the East United States were robbed in a venting style?"
"What happened to Apple? Don't you have an answer yet?"
“Why is the senior vice president of iOS leaving?”
Countless questions flooded in to Apple's spokesperson, and the situation got a little out of control for a while.
I finally calmed down again and answered some tough questions tactfully in a public relations tone.
The spokesperson said with a calm and calm expression: "...Please believe us, it's just..."
Before he finished speaking, a voice suddenly emerged: "Mr. Spokesperson, there is news that the Chinese market has doubts about the safety of iPhone devices and has suspended the network access approval of iPhone5. Is it true?!"
"Please ask the spokesperson to answer our questions directly. We want to know whether the major iOS vulnerability will affect all newly purchased iPhone 5 devices, and whether Apple has plans to recall the devices that have been distributed."
“We don’t want to buy unsafe products, and we don’t want to frequently upgrade the system for no reason to solve the mess left by your lack of technical strength!!!”
These consecutive questions had ulterior motives and were loud, making some non-media onlookers suddenly feel like they were involved.
They started to boo.
"Yes, please give us an explanation why you sold us the problematic equipment and let us take huge risks?"
"Semi-finished products are not allowed to be sold. I think you are involved in fraud!"
Suddenly someone in the crowd shouted: "It must be a shameless deception and lie. Let's not believe Apple anymore!"
Then a water bottle was thrown out.
The chaos of the scene escalated again.
Seeing such a scene through the online live broadcast, Li Ze quickly made arrangements: "Immediately forward it through marketing and have the international version of Weibo publish an event timeline column to characterize the event."
"Arrange for maximum dissemination."
"Launch the international version of Little Orange Book, promote it on Twitter and range through the official Star PM account, and place advertisements."
"Block the display and download of the domestic version of Little Orange Book on Sta Apps."
"Put out slogans."
What Li Ze wanted was not a reply from Apple’s spokesperson at all, but such a chaotic scene.
What he wants is such a chaotic actual scene, and then he uses the timeliness of the Internet to characterize the incident.
The international version of Little Orange Book soon appeared on Sta and was directly recommended at the top.
Its international version’s promotional slogan is:
"Show the world the most interesting and authentic voice of the East"
The international version of Xiaocheng Book has been greatly adjusted. The instant messaging and social module has been removed, the international version of Xiaocheng Payment has been added, and all other plug-ins have been removed. Only the original picture sharing function is left, and it will only be open to 60 designated locations in China.
The second video sharing function is fully open, but it has been changed to a 15-second short video.
That's right, even though Bolang actually holds the range, he still chose to integrate the operation of short video sharing on the international version of Xiaocheng Book!
It is different from range, that is, Douyin. It is based on the vertical screen of Xiaocheng Book that continuously slides down to update. The display format of the video is the same as that of the picture, except that the short video will have an additional play button.
Moreover, the international version of Xiaocheng Book is not empty. A group of brand partners and their works have been carefully selected and put on it.
Then by the way, at this time, some Bolang official voices were released about Apple’s blocked live broadcast.
When Li Ze quickly seized the opportunity to formally characterize the incident, while the entrance to Apple's headquarters became increasingly chaotic and the spokesperson had no chance to fully express his position, at the same time, panic in the US stock market finally began to erupt.
Apple stock price crashed during the session!
It dropped $15 in an instant!
There is no doubt that this is obviously only the beginning.
Li Ze's ability to fabricate remarks has not yet been fully demonstrated... -